Stu Feiner is considered the innovator of the sports service industry since 1982, and since then has gone on to pioneer the industry by: creating the first nationwide tv commercial ever accepted by ESPN in 1984 spending $45,000 during the NBA playoffs; creating a sports section in the newspaper USA Today in 1985 that he ran half and full page ads and spent 3 million a year for; Being the first to ever use 900#s to sell sports information in 1988 and generating over 50 million dollars; Opening the first nationwide scorephone operation in 1988 giving scores odds lines injuries weather reports on free local phone #s in 200 cities across the country; and being the first to have a sports information website in 1994 and writing over 10 million dollars before the year 2000.
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