What does the future hold for solo chiropractic practices? In this thought-provoking episode, Dr. Lauryn sits down with David Michel, a seasoned consultant and co-founder of PM&A, to unpack his bold prediction: the solo chiropractic practice will be extinct within five years. Together, they explore the economic realities, generational shifts, and systemic challenges reshaping the chiropractic landscape. Is this the end of the solo practitioner—or the beginning of a new era?

David and Dr. Lauryn delve into the rise of group practices, the benefits of shared resources, and how chiropractors can embrace collaboration to stay competitive. From building scalable business models to navigating changing patient expectations, this episode is packed with actionable insights for chiropractors at any stage of their career. Whether you’re a new graduate or a seasoned practitioner, this conversation will challenge the way you think about the future of chiropractic.

Key Takeaways:

• The End of Solo Practice: David predicts solo chiropractic practices will disappear within five years due to economic and generational shifts.
• The Rise of Group Practices: Sharing resources and collaborating with other chiropractors allows for lower overhead and greater profitability.
• Adapting to Generational Changes: Younger chiropractors prioritize work-life balance and meaningful contributions, signaling a shift in how practices are structured.
• Building Practice Freedom: A sustainable practice model focuses on independence from the owner’s daily involvement, creating more opportunities for growth and balance.

Guest Info:

David Michel is the co-founder of PM&A, a consulting and coaching firm established in 1988 to help chiropractors develop and manage their businesses. With decades of experience, David has worked with a wide range of healthcare professionals, specializing in the chiropractic profession and championing the natural approach to healthcare and the chiropractic lifestyle. He has been instrumental in opening and acquiring 25 chiropractic offices through Chiro-Health Management Services, Inc., guiding doctors toward achieving Practice Freedom—a business model that allows practices to thrive independently of the owner.

Get in touch with David directly: [email protected] 

Resources:

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Are you chasing a seven-figure clinic but unsure how to get there sustainably? In this solo episode, Dr. Lauryn dives deep into the mindset and practical strategies chiropractors need to reach their financial goals while staying true to their mission. Whether you’re aiming for your first six-figure milestone or scaling beyond a million, this episode is packed with wisdom to help you transform your approach to money and practice growth.

Dr. Lauryn covers four critical steps to achieving scalable success: redefining your relationship with money, becoming obsessed with delivering value, mastering the math behind your revenue goals, and building systems that ensure sustainability. Tune in to learn why financial success starts with a strong foundation and how you can avoid the pitfalls of unsustainable growth. This episode is a must-listen for any chiropractor ready to level up.

Key Takeaways:

• Redefine your relationship with money: Success starts with understanding your emotional and practical relationship with money. Identify your financial patterns, set clear goals, and plan for how you’ll handle increased revenue.
• Become obsessed with your value: True growth comes from knowing the transformative power of your services. When you believe in the value you provide, it’s easier to overcome rejection and stay focused.
• Run the numbers: Achieving your financial goals requires a clear, analytical approach. Break down your revenue targets, average collections, and patient visits to find realistic, scalable paths to success.
• Build sustainable systems: Scaling isn’t just about doubling efforts—it’s about creating systems that work long-term. Focus on building a practice that supports your goals without compromising profitability or quality of care.

Resources:

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Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

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As 2024 comes to a close, we’re taking a moment to reflect on another incredible year of She Slays the Day. From inspiring conversations and thought-provoking debates to actionable insights and unforgettable moments, this year’s episodes have been packed with value—whether for your practice, your career, your family, or your personal growth journey.

To celebrate, we’re wrapping up the year with two special “Best Of” episodes, showcasing standout clips from some of the highest-rated and most impactful conversations of 2024. These episodes were chosen for the incredible feedback, engagement, and value they brought to you, our amazing listeners.

Whether you’re a longtime fan or tuning in for the first time, this “greatest hits” episode is the perfect way to (re)experience the magic of She Slays the Day. If you’ve been waiting for the right moment to share the podcast with a friend or colleague, this is it—there’s no better place to start!

Part 2’s segments include a variety of topics, covering: early career hustle eras and if they are necessary, what Dr. Lauryn wishes chiropractic schools actually taught chiropractic students, how to market a want purchase vs a need purchase to the consumer, why you need to mentally be willing to cede control over your business to allow it to truly flourish, and how much your CPA actually costs once you factor in the savings they can provide.

From E286 with Dr. Austin Cohen

Is a Hustle Era Necessary?

Listen to the full episode withDr. Austin Cohen: YouTube | Spotify | Apple

Follow Dr. Austin: Instagram | LinkedIn

From E256, a solo show with yours truly!

What I Wish They Taught Chiropractic Students in School

Listen to the full episode: YouTube | Spotify | Apple

From E259 with Dr. Ryan Rieder

Marketing Want vs Need Purchases

Listen to the full episode with Dr. Ryan Rieder: YouTube | Spotify | Apple

Follow Dr. Ryan: YouTube | Instagram | Twitter 

From E246 with Dr. Nona Djavid

Clinging to Control vs Letting the Magic Happen

Listen to the full episode with Dr. Nona Djavid: YouTube | Spotify | Apple

Follow Dr. Nona: Instagram | LinkedIn

From Dr. E276 with Barbara Schreihans

How Much You Spend on Your CPA vs How Much You Save Because of Your CPA

Listen to the full episode with Barbara Schreihans: YouTube | Spotify | Apple

Follow Barbara: Instagram | LinkedIn

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As 2024 comes to a close, we’re taking a moment to reflect on another incredible year of She Slays the Day. From inspiring conversations and thought-provoking debates to actionable insights and unforgettable moments, this year’s episodes have been packed with value—whether for your practice, your career, your family, or your personal growth journey.

To celebrate, we’re wrapping up the year with two special “Best Of” episodes, showcasing standout clips from some of the highest-rated and most impactful conversations of 2024. These episodes were chosen for the incredible feedback, engagement, and value they brought to you, our amazing listeners.

Whether you’re a longtime fan or tuning in for the first time, this “greatest hits” episode is the perfect way to (re)experience the magic of She Slays the Day. If you’ve been waiting for the right moment to share the podcast with a friend or colleague, this is it—there’s no better place to start!

This first of two Best Of episodes features five segments, with topics including unifying the chiropractic industry, reframing how we view mental health, branding yourself and your potential content, giving choice back to mothers in pregnancy and birth, and how to rewire your brain for an abundance mindset! Love what you hear? Check out the full episodes with each amazing guest below!

From E253: Bharon Hoag

Keep the Opinion, Drop the Judgement

Listen to the full episode with Bharon: YouTube | Spotify | Apple

Donate now to the Chiropractic Defense Council

From E284: Dr. David Bidler

Redefining Mental Health as Brain Health

Listen to the full episode with David: YouTube | Spotify | Apple

Follow Dr. David: Instagram | Facebook

From E257: Ellen Yin

Working with Brands is More Than Just Sponsored Content

Listen to the full episode with Ellen: YouTube | Spotify | Apple

Follow Ellen: Instagram |  LinkedIn

From E244: Dr. Nathan Riley, OBGYN

Giving Choice Back to Mothers

Listen to the full episode: YouTube | Spotify | Apple

Follow Dr. Nathan: Instagram | Twitter 

From E269: Dr. Stephanie Wigner

Opportunity is Everywhere

Listen to the full episode: YouTube | Spotify | Apple

Follow Dr. Stephanie: Website | Instagram | Facebook

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Looking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

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What does it mean to be a true leader in healthcare? How can providers take ownership of their practices, inspire their teams, and deliver better outcomes for patients? In this episode, Dr. Lauryn sits down with Dr. Caleb Masterson to explore the intersection of leadership, business, and healthcare. Whether you’re a chiropractor, an ENT, or any kind of medical professional, this conversation will challenge you to rethink what it means to lead with purpose and autonomy.

Together, they dive into the importance of creating a practice culture rooted in clear mission, vision, and values. Dr. Masterson shares insights on empowering teams to thrive, the role of entrepreneurship in healthcare, and strategies to balance business goals with patient care. From navigating insurance challenges to leveraging social media as a tool for advocacy, this episode is packed with actionable advice for providers looking to lead their teams and communities more effectively.

Dr. Caleb Masterson is an ENT specialist, entrepreneur, and owner of The ENT Center of Northwest Alabama, dedicated to empowering medical providers to understand their value and pursue autonomy in their careers. Combining clinical expertise with years of entrepreneurial experience, Dr. Masterson bridges the gap between medical training and business acumen, helping healthcare professionals thrive in leadership and patient care. Outside of his work, he is a devoted family man and an advocate for collaboration in the healthcare industry.

Follow Dr. Caleb: Website | Instagram | LinkedIn 

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Mentioned in this episode:

Holistic Marketing Hub

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Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Get your FREE FOCUS Academy Kickstart Program by clicking the link below!

Focus Academy

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

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Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

Sunlighten Saunas

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

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Why does it feel like there’s never enough time in the day? Are daily task lists actually keeping us from accomplishing what really matters? In this episode, Dr. Lauryn sits down with time management expert Megan Sumrell to uncover the hidden traps in traditional productivity methods and how to break free from the cycle of overwhelm. Whether you're a business owner, a parent, or simply trying to balance it all, Megan shares actionable strategies to help you reclaim your time and find true harmony in your life.

Together, they discuss why daily task lists can create decision fatigue, the importance of weekly planning, and how to integrate personal and professional priorities into a sustainable schedule. Topics include the dangers of “time debt,” how to identify and address energy peaks, and why prioritizing yourself is the secret to long-term success. Megan also shares insights from her proprietary TOP Program, designed to help women worldwide create realistic plans and take back control of their calendars.

Megan is the CEO and founder of The Pink Bee and a globally recognized time management and planning expert. With over 20 years of corporate IT and leadership experience, she’s helped over 15,000 women implement her proprietary TOP Program, a system that teaches realistic planning and effective time management. Megan is a sought-after keynote speaker and frequent contributor to platforms like The Today Show and Real Simple. Through her workshops and program, Megan empowers women to escape overwhelm, master their schedules, and thrive in today’s fast-paced world.

Download Megan’s app, The Pink Bee, in the app store to explore her programs.

Listen to Megan’s podcast, Work Life Harmony: Spotify | Apple

Follow Megan: Instagram | YouTube | LinkedIn 

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Mentioned in this episode:

Holistic Marketing Hub

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Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

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Sunlighten Saunas

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

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What’s holding you back from achieving your biggest goals in 2025? Could the right hires be the key to unlocking growth, freedom, and balance in your business and personal life? In this episode, Dr. Lauryn teams up with her husband, Kirby, to share the lessons they’ve learned from hiring game-changing team members in 2024 and the strategic additions they’re making for the year ahead. Together, they reveal how the right hires can transform not only your business but your entire approach to life.

Lauryn and Kirby discuss the roles they brought on in 2024, including how these hires helped them overcome bottlenecks, reclaim their time, and build momentum. They also dive into their plans for 2025, exploring the importance of aligning hires with your core values, when to invest in leadership versus support roles, and how to calculate the ROI of expanding your team. Whether you’re a practice owner, entrepreneur, or simply looking to level up, this conversation is packed with actionable insights for building a dream team that drives success.

Check out what Lucro has to offer for all your bookkeeping needs!

See how Contente can help you uplevel your digital marketing!

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Mentioned in this episode:

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

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Why do so many highly educated professionals struggle with managing their business finances? How can shifting your money mindset transform your practice and your life? In this episode, Dr. Lauryn sits down with Danielle Hendon, founder of 4 Corners CFO, to explore how small business owners can build financial confidence and align their money mindset with their business goals. Whether you're battling debt, overwhelmed by numbers, or simply looking to better understand your financial picture, this episode is packed with insights to help you thrive.

Together, Dr. Lauryn and Danielle unpack a range of topics, including why doctoral programs often skip essential business training, how to calculate your financial “runway” for starting a business, and the importance of approaching debt with intention. They also dive into identifying required costs versus good investments, balancing present-day spending with long-term goals, and the power of budgeting to tell your business’s financial story. If you’ve ever felt lost in the numbers or unsure about your next financial move, this conversation is for you.

Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services tailored to small business owners. With over a decade of experience in corporate finance and accounting, Danielle combines her expertise with a passion for empowering entrepreneurs. Instead of helping corporations increase share prices, she now helps business owners boost their livelihoods and create lasting legacies in their communities. Through her work, Danielle brings the benefits of big-business financial analysis to a personal scale, making financial success accessible and actionable for her clients.

Learn all about 4 Corners CFO and what they have to offer!

Get all of Danielle and 4 Corners links here, including free consult calls, podcast links, worksheets, and more!

Follow Danielle: Instagram | LinkedIn

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Why do traditional goal-setting methods often leave us feeling overwhelmed, stagnant, or even like failures? In this solo episode, Dr. Lauryn dives into the pitfalls of conventional goal-setting techniques and shares why they often miss the mark for high achievers, leaders, and multi-passionate individuals. If you’ve ever felt confined by rigid goals or struggled to balance ambition with reality, this episode will speak to you.

Dr. Lauryn outlines six common problems with traditional goal setting, from the dangers of using numbers as validation to the need for flexibility and constant recalibration. She offers a refreshing take on how to set goals that align with your values, stay adaptable, and bring more joy and fulfillment to your personal and professional life. Get ready to rethink everything you know about goals and create a plan that actually works for you!

Listen to episode 191, The Annual Partner Meeting Explained: Spotify | Apple

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Get your FREE FOCUS Academy Kickstart Program by clicking the link below!

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

In the world of chiropractic, how do you go beyond survival and truly thrive in your practice? What does it take to scale a business while maintaining your passion for patient care? For this week’s episode, Dr. Lauryn sits down with Dr. Austin Cohen to dive deep into the art and science of building a successful chiropractic business. From leading with authenticity to setting bold boundaries around your worth, Dr. Cohen shares what it takes to build a practice that not only flourishes financially but also fulfills your deeper mission.

Throughout this conversation, we explore the critical role of strong leadership, the power of well-designed systems, and the mindset shifts necessary to scale. Topics include the pitfalls of early ego-driven decisions, strategies for building high-performing teams, and the difference between multiplying effort and truly scaling a practice. Dr. Cohen also shares his philosophy on overcoming burnout, managing multiple clinics, and staying grounded in the love of chiropractic care.

Dr. Austin Cohen is a leading entrepreneur in the chiropractic industry, owning 14 successful corrective chiropractic clinics. He is also the founder of L5 Marketing, which specializes in helping chiropractors optimize their Google marketing efforts, and Chiro 180, a software company focused on enhancing patient retention and boosting revenue.

His businesses have received numerous accolades, including the Inc. 5000 award, recognition as a “Best Place to Work,” and a spot among Atlanta's Top 75 Fastest Growing Businesses. Outside of work, Dr. Cohen is a devoted family man and an extreme sports enthusiast. He has completed Ironman races, a 100-mile ultramarathon, and the SEALFIT Hell Week Challenge—embodying his life mottos: “Remember Tomorrow,” “Be Where Your Feet Are,” and “Get Comfortable Being Uncomfortable.”

Follow Dr. Austin: Instagram | LinkedIn 

Ready to level up your practice? Check out Chiro180! Business development software created by chiropractors for chiropractors.

Sign up for Dr. Austin’s weekly newsletter, Present Joys and Best Practices

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Mentioned in this episode:

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I can’t believe it took this long, but I finally sat down with one of chiropractic’s fiercest advocates, Dr. Billy DeMoss—and it did not disappoint! In this week’s episode, we dive deep with Billy, founder of the legendary Cal Jam event and a powerful voice for rethinking health and society. Together, we go down every rabbit hole you can imagine, exploring how true health might just hold the keys to a stronger, more resilient world.

Whether you’re intrigued by chiropractic’s potential to elevate consciousness or curious about what it takes to create massive change, this conversation is filled with insights that challenge conventional thinking. Get ready to question everything and be inspired to take action.

Dr. Billy DeMoss is a doctor of chiropractic and owner of DeMoss Chiropractic in Newport Beach. A passionate speaker, educator, and lifelong surfer and musician, Billy is on a mission to build an “army for change” by raising consciousness through chiropractic.

Fueled by his love of chiropractic and rock and roll, he founded Cal Jam in 2008, which has grown into one of the world’s most influential chiropractic events. For over three decades, Billy has lived and taught the principles of chiropractic, amassing a global following that resonates with his unique philosophy and bold approach.

Follow Dr. Billy DeMoss: Instagram | Website

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Holistic Marketing Hub

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Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

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