Podcast Payoffs takes the listener behind the thinking and doing of podcasting as a powerful marketing and coaching platform. Successful entrepreneurs will learn what it takes to master this expanding and valuable capability.
Joe Stolte is the CEO and cofounder of daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. Dan, Gord, and Joe explain all of the ways entrepreneurs can benefit from AI that might not be obvious, and share what questions content creators should be asking themselves before trying different things.
In This Episode:
You learn more from start-up failures than successes.
People project their belief systems onto what’s going to happen in the future.
AI plays a crucial role in content marketing by shifting the focus from outputs to outcomes, emphasizing personalization and enabling one-to-one marketing versus the one-too-many conversation we’re used to in marketing.
With generative AI, the cost of content creation is rapidly approaching zero.
Generative AI allows anyone to create content, which means we’re going to get a lot more content coming into the world than we’re even seeing now.
There are three forms of truth: what a company thinks the market wants, what the market says they want, and what the market actually wants.
Almost half of the content people are pumping out right now serves to push people away from the sale. This is because it’s not useful, and it’s intrusive.
Data has a feedback loop to improve what's going out into the market to actually give people what they want, when they want it, through the channels that they want it.
The biggest problem with any new technology is that it’s unfamiliar. You simply have to normalize the experience of engaging with it.
Resources:
Learn more about Joe Stolte and daily.ai
Dan Sullivan’s AI newsletter is The Spark
The advanced AI assistant discussed is Perplexity
Podcast: 10xTalk with Dan Sullivan and Joe Polish
Book: Who Not How by Dan Sullivan and Ben Hardy
Article: Time Management Strategies for Entrepreneurs (Effective Strategies Only)
Article: How To Sell Transformation Using This One Question
Statistics show there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches get ignored and how to actually engage with the people you’re pitching to.
In This Episode:
People can pay attention to only one thing at a time.
Nobody’s looking for answers. They’re looking for questions.
Instead of thinking about a marketplace, you can focus just on relationships.
The pitch can’t be about you. It has to be about the client.
People who work in competitive organizations might keep their future aspirations a secret.
Everyone has developed pitch filters as well as content and entertainment filters.
There's a crisis growing in the technological and marketing worlds where it’s taking more effort and more money to not get a result.
Having questions that get another person to think about their future is 100 times more powerful than any answer you could give them.
Resources:
Your Life As A Strategy Circle by Dan Sullivan
Learn more about Strategic Coach
Article: The 4 Freedoms That Motivate Successful Entrepreneurs
Walter Payton – Hall of Fame NFL running back and philosopher
Anything And Everything - Podcast with Dan Sullivan and Jeffrey Madoff
Dan Sullivan and Gord Vickman share some secrets of teamwork that Dan highlights in his new book, Everyone And Everything Grows. When a crisis hits, your team should be positioned to come out stronger for the challenge. Learn how Strategic Coach® pulls it off, how technology assists, and how an amazing company culture makes the whole thing possible.
In This Episode:
Video conferencing platforms like Zoom aren’t communication tools, they’re transportation tools.
Competitive internal politics always interfere with company culture and great communication.
Build your team so they don’t have to spend any energy on defending themselves.
At Strategic Coach, when something doesn’t work, it’s usually not an individual problem but a system problem or a structure problem.
There are only two teams you should be on: the winning team or the learning team.
At large corporations, everything grinds to a halt because people spend more time trying to avoid mistakes than actually creating things.
Resources:
Everyone And Everything Grows by Dan Sullivan
The Experience Transformer®: How To Transform A Negative Experience (Video)
Welcome To Cloudlandia podcast with Dan Sullivan and Dean Jackson
AI As Your Teammate by Evan Ryan
Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight how Strategic Coach® is selective about who they allow in their workshop rooms and how this consistency extends to other “rooms,” such as your audience. They also mention the possibility of niching down and specializing in podcasting, citing an example of a podcast for optometrists with a very strange focus.
In This Episode:
Resources:
Always Be The Buyer By Dan Sullivan
The story of Diogenes and Alexander
Total Cash Confidence By Dan Sullivan
Evan Ryan joins Dan Sullivan and Gord Vickman for another episode to share some valuable insights about how to regain control and use technology to enhance your creativity and freedom. Evan is convinced that AI’s best use is to amplify human potential rather than replace us.
In This Episode:
Resources:
AI As Your Teammate by Evan Ryan
Evan’s company is Teammate AI
Dan’s AI newsletter is The Spark
Owning Technology Like A Great Dog by Dan Sullivan
Joe Stolte’s Daily.ai newsletter
Unique Ability® (website, book)
Dan Sullivan and Gord Vickman are joined by special guest Evan Ryan, an expert in artificial intelligence (AI). Evan shares his decade-long experience with AI and its entrepreneurial possibilities. They discuss Evan's book, which explores the potential of AI in various aspects of life, and provide valuable insights into how entrepreneurs can integrate it into their workflow to achieve more in less time—and make life more fun in the process.
In This Episode:
AI can be defined as a computer doing something that a human used to do.
Evan’s goal is to allow his team to be less robotic in their lives, and to free themselves to do more fun, creative things.
A lot of people think of technology as something that happens to them.
There are two kinds of problems that a business can face: growing business problems and dying business problems.
AI isn’t going to help companies that aren’t using their teams well, or creating value in the marketplace.
Artificial intelligence is not artificial wisdom. Humans are still required for that.
Those who remain resistant to AI are usually people who want to maximize their billable hours, not improve their workflows.
Resources:
AI as Your Teammate: Electrify Growth Without Increasing Payroll by Evan Ryan
Evan Ryan’s company is: teammateai.com
Believe it or not, podcasting has now been around for two decades. Dan Sullivan and Gord Vickman delve into the history and share their personal stories of how each of them first got involved. You’ll hear where podcasting is headed and learn the art of having compelling conversations that make people laugh, think, question, cry, and always come back for more.
In This Episode:
Resources:
Dan’s first podcast ever with Joe Polish
I Love Marketing Podcast with Joe Polish and Dean Jackson
Open Source podcast with Christopher Lydon
Chris Voss, author of Never Split The Difference and former FBI hostage negotiator
Gord Vickman and Dan Sullivan dive into the concept of "Geometry For Staying Cool & Calm" and its relevance in the emerging age of AI. Drawing on a recent MIT Sloan study on the impact of AI in the workplace, they explore how anyone can thrive when they focus on constantly creating new things.
In This Episode:
Resources:
MIT article: “Workers with less experience gain the most from generative AI”
“Geometry” For Staying Cool & Calm by Dan Sullivan
Every new thing you learn to do is scary at first. That includes starting a podcast, filming a video, writing a blog, or performing for a crowd. Dan Sullivan and Gord Vickman discuss The 4 C’s Formula® and how it captures every performer’s experience in starting a podcast and growing it.
In This Episode:
Resources:
The 4 C’s Formula by Dan Sullivan
Simplifier-Multiplier Collaboration by Dan Sullivan
Learn more about author Emily Post
Gord Vickman and Dan Sullivan discuss Dan’s latest book, 10x Is Easier Than 2x, co-authored by Dr. Ben Hardy. By identifying the changes and breakthroughs that led to your past growth, you can gain the confidence and insight needed to achieve your next jump. Sounds like fun, right? This episode is a must-listen for entrepreneurs and creators looking to build things faster, easier, and cheaper than before.
In This Episode:
Resources:
10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy
Who Not How by Dan Sullivan and Dr. Benjamin Hardy
The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy
Novelist Mark Dawson
Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.
Dan Sullivan and Gord Vickman discuss the importance of partnership between AI and humans—finding a balance between technology and the human touch. Dan also shares his insights about where ideas come from and the differences between creativity, wisdom, and intelligence.
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