Everyone online talks about reaching six-figures like it’s the ultimate goal, but what happens when you get there and realize you’re still overwhelmed, overworked, and underpaid?

In this episode, Natalie breaks down why so many entrepreneurs get stuck at $100K and what it actually takes to break through. She shares the common myths keeping people spinning (like “just add more offers” or “wait to hire until you can afford it”) and reveals the real shifts, both strategic and mindset, that unlock sustainable growth.

If you’re ready to simplify, systemize, and scale in a way that actually feels good, this one’s for you.

TIMESTAMPS

00:00 - Why six figures isn’t the freedom milestone you thought it’d be

01:03 - The real reason hustle stops working when you try to scale

02:36 - What it looks like to wear every hat (and why it’s unsustainable)

03:06 - The sneaky mindset traps that turn a plateau into your ceiling

04:03 - Three growth myths that sound smart, but actually keep you stuck

05:34 - Why the fastest growth often comes from doing less, not more

06:04 - Step 1: Simplify - get radically clear on what’s working

06:34 - Step 2: Automate - how tech can become your first hire

07:29 - Step 3: Delegate - and finally stop doing it all yourself

07:59 - How to shift from operator to true CEO (without losing momentum)

10:12 - What high-level CEOs actually spend their time on

12:13 - Why scaling revenue without profit leads straight to burnout

15:33 - The silent profit leaks draining your business behind the scenes

16:20 - The middle-class business trap + how to break free from it

17:35 - The shift that turns your business into a freedom vehicle

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - Start Today for Just $97. 

Learn how to Start or Scale a Freedom-Based Business With This Free Training.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

No one talks enough about the hard parts of leadership - the moments you wish you could take back, the decisions that didn’t go as planned, and the lessons that only hindsight can teach.

In this episode, Natalie pulls back the curtain on the biggest leadership mistakes she’s made over the years. From hiring too fast to ignoring gut instincts, and losing herself in the business, Natalie shares what she would do differently, what she’s learned the hard way, and how she’s leading now.

Whether you’re building your first team or already leading one, this episode will give you the honest insights most people don’t share. Let’s dive in!

TIMESTAMPS

00:00 Why we’re talking about leadership mistakes today + why more founders need to

03:05 The hard truth about hiring fast and leading without clarity

07:40 What happened when Natalie didn’t listen to her gut

11:20 The hidden cost of avoiding hard conversations

16:00 How people-pleasing led to a leadership identity crisis

20:45 A breakdown that forced a breakthrough in how she leads

25:10 The biggest regret + what she’d do differently now

28:50 What “healthy leadership” looks like today inside Bossbabe

31:20 Natalie’s challenge to every founder who wants to grow with integrity

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97. 

Learn how to Start or Scale a Freedom-Based Business with this free training: www.bossbabe.com/class. 

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

After a hard season in business, it’s easy to stop trusting your decisions and instincts.

In this episode, Natalie breaks down why self-trust erodes after setbacks and how to rebuild it through small, intentional actions. You’ll learn how to separate fear from intuition, why reflection can easily turn into obsession, and the simple shifts that rebuild your confidence from the inside out.

If you’ve been feeling stuck, second-guessing yourself, or waiting to feel "ready," this episode will show you how to start leading again.

TIMESTAMPS

00:00 Why rebuilding after a hard season starts with self-trust, not strategy

00:50 How failure impacts your identity more than you realize

02:06 The sneaky way doubt starts slowing your momentum

02:58 Fear vs. intuition: a simple framework to tell them apart

05:19 Why self-trust isn’t just mindset work (and what to do instead)

06:46 How small decisions rebuild big confidence

07:59 What really keeps entrepreneurs stuck after setbacks

08:46 How to reflect without spiraling or self-sabotaging

10:40 A practical way to rebuild momentum without the pressure to be perfect

13:13 One tiny decision that helped Natalie reclaim her leadership

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97. 

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What’s it really like growing up with a wildly successful mother, and then becoming one yourself?

Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on work, freedom, and motherhood. 

Whether you’re balancing motherhood and ambition, healing childhood patterns, or redefining success on your terms, this conversation will leave you feeling seen, supported, and inspired.

TIMESTAMPS

00:00 - Natalie introduces Kate Northrup and sets the scene for a candid conversation about growing up with a successful mom, building a business, and redefining success on your own terms.

00:41 - Growing up with a famous mom: what Kate learned from watching Dr. Christiane Northrup’s career up close.

05:15 - Early lessons about freedom, ambition, and why Kate knew she wanted a different kind of life.

09:06 - How Kate approaches work travel with her daughters — and why their emotional security looks different from her own childhood.

10:53 - The pivotal repair work between Kate and her mom after a childhood of distance.

17:32 - Motherhood as an identity reckoning: Kate shares how birth trauma and postpartum survival shaped her life and business.

24:09 - How motherhood actually strengthens intuitive business leadership and why trusting your instincts is critical for long-term success.

28:37 - How Kate structures her business today to align with her body, seasons, and energy — creating more freedom without sacrificing growth.

35:15 - The surprising revenue impact of launching less often and how simplifying actually led to doubling results.

38:56 - How societal conditioning ties productivity to worth + how Kate broke free from the “busy equals valuable” mindset.

47:25 - Why not savoring every moment of early motherhood is okay + how redefining your own values can free you from guilt and comparison.

RESOURCES + LINKS

Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox.

Calling All Coaches: Brendon Burchard Is Hosting A Free Live Training For The Bossbabe Community On April 29. Get The Details To Join The Private Zoom Call Here.

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What if your next level of growth isn’t in a new strategy, but in your existing business?

In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle.

She’ll guide you through how to assess your offers, leads, sales process, operations, and leadership — so you can stop guessing, start optimizing, and finally build momentum again.

If you’re ready to grow without doing more — this is the audit that will show you how. It’s time to pause, reflect, and lead from a new level.

TIMESTAMPS

00:00 - You don’t need another strategy — you need a business audit

00:29 - The biggest mistake entrepreneurs make when trying to grow

00:57 - Step 1: Audit your revenue streams — what’s profitable vs. just taking up space

02:19 - The magic of simplifying instead of scaling complexity

03:11 - Step 2: Audit your lead gen — where are your best leads really coming from?

04:39 - Visibility ≠ leads — how to stop wasting time on the wrong platforms

05:56 - Step 3: Audit your sales process — where are your conversions leaking?

07:54 - How to fix friction and boost conversion with simple tweaks

08:29 - Step 4: Audit your operations — what tasks are slowing you down?

09:55 - Operational bottlenecks that stall growth (and what to automate or delegate)

10:51 - Step 5: Audit your leadership — are you the bottleneck?

12:17 - Why your business will only grow to the level you’re willing to lead it

13:12 - How to actually do your audit and uncover what’s been keeping you stuck

14:08 - Your next level isn’t “out there” — it’s already inside your business

14:53 - Real results from members inside The Société who’ve run this audit

15:22 - Leave a review and unlock Natalie’s 7-Figure CEO Operating System (for free!)

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97. 

Save Your Seat For Natalie’s Brand New, Free Live Masterclass On April 25 + Learn How To Turn Your Expertise Into Consistent Monthly Income — Without Big Launches Or A Massive Audience. 

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

We’ve all heard the phrase “you can have it all” — but is it actually serving us?

In this episode, Natalie challenges the myth of having it all and shares what it really looks like to thrive as a CEO and a mother — without burning out, running on empty, or constantly questioning if you're doing enough.

Whether you’re a parent or simply juggling a lot, you’ll walk away with a powerful reframe on success, a clear strategy for setting aligned priorities, and practical tools for protecting your time, energy, and well-being.

If you’ve been feeling stretched thin, this is the mindset shift you’ve been needing.

TIMESTAMPS

00:00 - Why the idea of “having it all” is keeping high-achieving women stuck

01:26 - The real question: Do you even want it all — and at what cost?

04:06 - How becoming a mom ended Natalie’s people-pleasing era (and why that changed everything)

06:55 - Recognizing the martyr pattern — and how to break free from it

10:13 - The truth behind thriving women: It starts with support systems

16:08 - Redefining “mom guilt” and how to shift into empowered ambition

18:17 - The 3-question framework to define your version of success

22:48 - The exact things Natalie let go of to reach her biggest goals

25:38 - How to prioritize like a CEO and protect your energy

28:17 - When to outsource, automate, or ask for help (and why it matters)

31:04 - Build a schedule that reflects your actual values — not just what looks impressive

34:49 - A challenge: What’s one thing you can release to make space for what matters?

RESOURCES + LINKS

Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox.

Apply To Join The CEO Mama Membership — Our Private Community For Ambitious Mamas Building Freedom-Based Businesses While Raising A Family.

The Let Them Theory Book Natalie Mentions In This Episode. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Going viral isn’t luck — it’s a system.

In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth.

This isn’t about copying trends or hoping a post takes off. It’s about following a step-by-step process that guarantees more reach, more visibility, and more impact. 

And if you're inside of The Société, don’t forget to grab the exclusive 10x10 Viral Content Workbook to put this strategy into action today.

TIMESTAMPS

00:00 - Why going viral isn’t luck — and what most people get wrong

01:29 - The 10x10 method that reveals the secret behind every viral post

03:16 - How to use AI to create better content in half the time

04:35 - The real reason your content isn’t taking off (yet)

06:25 - Why your first 50 posts matter more than you think

08:17 - How to find content inspiration outside your niche

10:01 - Five viral hook styles you should be testing

13:13 - Case studies: From 280 followers to 2M+ views

17:16 - Turning research into results — the secret to repeatable virality

24:01 - What to do after you go viral to build long-term momentum

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

You’re showing up, posting consistently, and putting real effort into your content — but if it’s not translating into sales, it might be time for a strategy shift.

In this episode, Natalie shares her Million Dollar Content Plan — the exact approach she’s used to generate millions in organic revenue — and shows you how to create content that does more than just get likes. It actually converts.

You’ll learn the four content pillars that turn followers into buyers, how to plan content like a sales funnel, and how to repurpose what you already have so you’re not creating from scratch every day. Plus, she’s breaking down her weekly content calendar and sharing how to build real trust, authority, and momentum online.

If you’re ready to start seeing real results from your content, you’re going to love this one.

TIMESTAMPS

00:00 – Why most entrepreneurs are creating content that doesn’t convert — and how to fix it.

01:15 – The Million Dollar Content Plan: how to post with purpose and drive real sales.

02:02 – The biggest myth keeping people stuck: more content = more money.

03:34 – Content Pillar 1: Authority — how to build trust by showing real results.

06:49 – Content Pillar 2: Connection — why people need to trust you before they’ll buy.

09:02 – Content Pillar 3: Buyer Psychology — how to handle objections before they even come up.

10:44 – Content Pillar 4: Conversion — the posts that actually lead to sales.

12:11 – Turning content into a system: the step-by-step approach that works.

13:51 – Natalie’s weekly content calendar: what to post Monday through Friday to convert.

15:04 – How to get Natalie’s 30-day plug-and-play content plan completely free.

RESOURCES + LINKS

Freedom Fast Track Doors Close Soon! Join here.

Download your free copy of our 30 Days of Content Guide here. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

There’s a lot of misleading advice about making money online, and much of it sounds great in theory but falls apart in practice. 

In this episode, Natalie is breaking down the five biggest lies that might be keeping entrepreneurs stuck — like the idea that passive income means never working again, or that having more offers automatically leads to more revenue.

She’ll tell you exactly why passive income isn’t truly passive, the hidden costs of organic marketing, and why a small but targeted audience can be more profitable than millions of followers. Plus, we’re revealing the four key steps to building a scalable, Freedom-Based Business.

If you’ve been feeling stuck despite doing everything “right,” this episode will show you what actually works. 

TIMESTAMPS

00:00 – The biggest reason most entrepreneurs struggle to make money online + it’s not because they aren’t working hard enough.

00:22 – The tempting marketing messages that keep people stuck + why they’re so easy to believe.

00:51 – The five biggest myths about making money online -- and why they aren’t true.

01:16 – Passive income doesn’t mean making money while you sleep. The reality of leveraged income and the systems required to sustain it.

03:13 – More offers don’t mean more money. Why spreading yourself too thin is hurting your revenue and what to do instead.

05:37 – Organic marketing isn’t actually free. The hidden time + resource costs no one talks about.

07:16 – You don’t need millions of followers to make serious money. What actually matters for generating revenue.

09:07 – Making money online isn’t fast or easy. The truth behind overnight success stories.

10:20 – What actually works: the four-part framework for building a scalable, profitable business.

10:38 – Creating a high-converting, irresistible offer that people actually want to buy.

12:08 – Building a simple, high-converting funnel that moves people from “who are you?” to “I’m ready to buy.”

13:59 – Mastering customer acquisition: how to attract consistent leads with organic and paid strategies.

15:17 – Scaling with systems + automation to create and leverage long-term freedom in your business.

RESOURCES + LINKS

🚀Doors Are Now Open to Join Freedom Fast Track.

Get The Funnel Roadmap Mentioned In The Episode Here.

Train AI To Be Your Marketing Team: Free Guide Here.

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle faster for your business.

What You’ll Learn:

• Why some businesses explode with growth while others stay stuck spinning their wheels.
• The key difference between funnels and personal branding—and how to know which one you need right now.
• The exact steps to create a business that brings in revenue and builds long-term trust.

TIMESTAMPS

00:00 Funnels vs. personal branding — which one actually makes more money?

01:06 What a funnel really is (and why most people overcomplicate it).

02:28 What personal branding actually means (hint: it’s not just showing up on social media).

03:57 How a strong personal brand can triple your funnel conversions.

07:10 Why personal branding and funnels should work together — not separately.

08:36 The 2025 digital shift: Why AI, ad costs, and organic reach are changing the game.

09:59 The rise of micro-influencers and why small audiences can drive massive results.

11:15 The real answer: Which one makes more money, and where should you start?

14:42 How to scale without burnout and build a business that runs like clockwork.

17:04 Two resources to help you implement this today

RESOURCES + LINKS

⭐Join Natalie for a FREE Training: How To Build A Profitable, Predictable + Repeatable Business – ONLY HAPPENING IN MARCH THIS YEAR! Choose From 3 Live Dates Here.

🚀Doors Are Now Open to Join Freedom Fast Track.

Get The Funnel Roadmap Mentioned In The Episode Here.

Get The FREE Instagram Growth Handbook To Build Your Personal Brand Mentioned In The Episode Here.

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

If you've ever built a funnel, launched it, and felt like it just didn’t work — you’re not alone. But here’s the truth: Funnels work when you make them work. 

In this episode, Natalie is breaking down why your funnel might not be converting and how to fix it. She covers the key mindset shifts, marketing psychology, and data-driven strategies that turn an underperforming funnel into a predictable sales machine. At the end of this episode, you’ll walk away with a clear roadmap to building a funnel that scales to $100k+ months.

What You’ll Learn:

• Why most funnels fail, and how to fix yours
• The 4 stages of buyer psychology (and how to meet buyers where they are)
• Key metrics you need to be tracking to optimize conversions
• How to structure a funnel that consistently scales
• The traffic strategies that fuel high-converting funnels

TIMESTAMPS

00:13 Why most funnels don’t work (hint: it’s not just about the landing page).

01:06 The biggest mistake: Giving up too soon instead of testing and optimizing.

02:56 Why copying funnel templates won’t work (and what to do instead).

05:19 Funnels are data machines — key metrics you must track.

07:33 The four stages of buyer psychology (and why most funnels skip steps).

10:22 Is your offer actually optimized? Here’s how to tell.

12:38 The three most profitable funnel types (and which one is right for you).

14:57 How to structure a high-converting landing page.

16:19 The backend is where the real money is + how to maximize revenue.

18:04 The best traffic strategies to scale your funnel to $100k months.

RESOURCES + LINKS

Join Natalie for a FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here.

Click Here to Join the Freedom Fast Track Waitlist.

Get Your 7-Figure Funnel Roadmap Here.

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).