Breakthrough Brand Podcast

Elizabeth McCravy

Turn Viewers Into Raving Fans

  • 29 minutes 30 seconds
    293: 3 Things to Do Before You Buy a Showit Website Template

    In this episode, I’m sharing three things you need to do BEFORE you buy a Showit website template—perfect if you're just starting out or if you're considering a rebrand. As a website designer who’s worked with countless clients and sold thousands of templates, I know how exciting (and sometimes overwhelming!) the process can be. My goal today is to give you a few key pieces of advice that’ll make your template journey smoother and help set you up for success.

    Make sure to listen until the end because I’m also rapid-fire style sharing 7 things that I think you should look for in a template too! Great if you’re planning on shopping for a Showit Website Template on Black Friday!

    Episodes mentioned: 

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF


     
    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF


      
    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    12 November 2024, 3:00 pm
  • 40 minutes 56 seconds
    292: Running Your Business During the Early Days of Motherhood (How to Maximize Your Nap-Time Work) with Rebecca Schor

    Today, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's trying to figure out how to make business work with your new role as a mom, then this episode is for you

    Rebecca shares some fundamental reminders about business productivity and motherhood that we often hear, but we don't actually implement. And so this is your encouragement to really do and implement the things we're talking about here today, because I do believe you'll see big results in your life and business when you do.


    Links Mentioned

    Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz  

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF


      
    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    5 November 2024, 11:00 am
  • 21 minutes 55 seconds
    291: Do This ONE THING To Your Website to Increase Bookings, Revenue, and Email Sign Ups (Takes 30 Minutes or Less)

    In this quick episode, I’m sharing one super simple thing you can do on your website this week that’ll help increase bookings, sales, email sign-ups—basically all the good stuff. And here’s the best part: it’ll only take you about 30 minutes (if that!). Seriously, it sounds too good to be true, but this is one tip that works like magic, and I barely ever hear anyone talking about it.

    One of the biggest reasons why I’m able to run my business working very part-time, is because I do what I can to make what’s already working, work better. That’s a big part of what I’m sharing with you today and I can’t wait to hear what you think!

    Links mentioned:

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF

    29 October 2024, 10:00 am
  • 29 minutes 56 seconds
    290: 7 Expert Strategies for Record-Breaking Black Friday Sales (Lessons from 6 Years of Promotions)

    It’s nearing Black Friday time and whether you’re planning on doing a sale for YOUR business, or are planning to just simply promote other people’s products as an affiliate this year, this episode is for YOU. I've been doing Black Friday promotions since 2019 (since right after I launched my template shop!). 

    Even though my sales have evolved over the years, it's always been a big week in my business! To give you some perspective, I’ve had Black Fridays that have:

    • Made over $200,000 (over the 5 years within that one week period)
    • Ran Black Friday WITHOUT ads, so that’s mostly profit
    • Been done without a huge team
    • PLUS, I have also enjoyed Thanksgiving every year

    I think these tips are really going to help you whether you’re a first-time Black Friday sales person or you’ve done this many times before like me and you want some fresh thoughts/tips to make things better!

    Links mentioned: 

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF


      
    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    22 October 2024, 10:00 am
  • 22 minutes 17 seconds
    289: 3 Things I Wish I Knew Before I Hit Record On My First Podcast Episode

    Are you dreaming of launching your own podcast but feel overwhelmed by where to start? Or maybe you’ve already taken the plunge but want to make sure you’re doing things right from the get-go? In this episode, I’m sharing my top three tips for new podcasters before they hit record on their very first episode (but if you’ve already done that, don’t worry, these tips are still very relevant for you!).  

    After 5.5 years and 289 episodes, I’ve learned a lot about what makes a podcast successful. Whether it's investing in the right audio equipment (spoiler: it doesn’t have to be expensive!), pushing past the fear of how your voice sounds, or finding your unique podcasting voice, my hope is that these tips will help you get started (with more confidence!).


    Links mentioned: 

    Read the full shownotes: https://elizabethmccravy.com/289 

    Join Podcast Success Blueprint: https://elizabethmccravy.com/psb 

    Grab my FREE Podcast Equipment Guide: https://elizabethmccravy.com/record 

    Shop Showit Website Templates: https://elizabethmccravy.com/shop 

    Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz 

    Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy 

    Join Booked Out Designer: https://elizabethmccravy.com/bod 

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF

    15 October 2024, 10:00 am
  • 1 hour 55 seconds
    288: Do You Really Need BDOW!? How Smart Website Pop-Ups Can Change the Way You Grow Your Email List with Davey Jones

    In this episode, I’m chatting with Davey Jones, co-founder of Davey and Krista, Till Agency, and now the CEO behind BDOW!, a powerful form and popup tool formerly known as Sumo. You’ve likely heard that email marketing is profitable, but there’s always a lot of resistance around actually growing your email list. This conversation was not like that!

    In fact, Davey shares things like how you can optimize your website to turn visitors into subscribers, using smart tactics like popups and advanced targeting to capture leads right when they're ready to engage. Whether you're just starting to build your email list or looking to take your strategy to the next level, this episode is packed with actionable tips to help you.

    Here’s a snapshot of what we cover:

    • Davey’s journey from running multiple businesses to leading BDOW!
    • What makes BDOW! different from traditional email marketing tools
    • How to use things like targeting rules, AB testing, and popup personalization to grow your email list faster
    • The key to creating lead magnets people want to download
    • Common mistakes businesses make in lead generation

    And truly so much more! Davey is definitely an expert at marketing and he shared so many great email marketing tips in this episode. This episode is a must-listen!


    Links Mentioned

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF


      
    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    8 October 2024, 10:00 am
  • 31 minutes 17 seconds
    287: 4 Pieces of Advice I’d Give the Stay at Home Mom Who Wants to Start a Part-Time Business

    Maybe you are a stay-at-home mom, and you want to start a business. Maybe it relates to the career you had prior to motherhood, or maybe it’s a completely new idea. Whatever it is, you want to create something new. 

    Maybe it’s to contribute financially to your family, maybe it’s because you want something that’s “just yours” and the adventure of business sounds fun/exciting to you, or maybe it’s for so many reasons that you can’t even pinpoint them exactly, you just know you’re feeling called to this, passionate about this, and you have capacity to add something else to your plate. 

    If that’s you, this episode is for you. I’m sharing four pieces of advice I’d give the stay-at-home mom who wants to start a part-time business.


    Links Mentioned: 


    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF


      
    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    1 October 2024, 10:00 am
  • 1 hour 50 seconds
    286: The Dark Side of Online Business: Luxury Marketing, Income Claims, and Get Rich Quick Schemes with Maggie Patterson

    No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better. 


    In this episode, we talk about: 

    • What online business has in common with cults, MLMs and self-help culture
    • Scammy online business practices to watch out for both from a consumer standpoint
    • How you can better market your business without hopping on these “trends”
    • What luxury lifestyle marketing is and why it works
    • The problem with super expensive coaching and masterminds
    • The evolution of online business over the last decade


    You're going to love this conversation as much as I did. It’s jam-packed, so let’s dive in!


    Links Mentioned:

    - Read the full shownotes: https://elizabethmccravy.com/286   

    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  

    - Check out Maggie Patterson’s Website: https://bsfreebusiness.com/ 

    - Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness 

    - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz   

    - Join Booked Out Designer: https://elizabethmccravy.com/bod    

    - Join Podcast Sucess Blueprint: https://elizabethmccravy.com/psb 

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF


      
    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    24 September 2024, 10:00 am
  • 26 minutes 25 seconds
    285: Why Every Business Owner Needs a Fast Follow-up Email in Dubsado (Steal My Free Template!)

    Does booking clients feel slow for you right now? Are you getting ghosted by potential clients? Maybe you have even thought to yourself, “Man, they seemed so interested, but I never heard back from them.” If you’re nodding your head right now, that this episode is for you. I'm teaching you a simple but powerful way to stay top of mind and book more clients that most business owners just completely skip over. 

    This booking strategy is simple but strategic and honestly? Pretty easy to set up too. Plus, I'm going to give you an EXACT template to use in all the things. So if you're a service business provider and you feel like the ball is getting dropped between the inquiry and someone booking or you keep getting ghosted, this is for you. Let’s get into it! 

    Links Mentioned:

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF


      
    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    17 September 2024, 10:00 am
  • 53 minutes 3 seconds
    284: Rebranding the Stay-at-Home Mom: How You Can Take a Career Pause for Motherhood with Neha Ruch of Mother Untitled

    Have you considered intentionally working less in your business or career to prioritize your motherhood? Or maybe you desire to take a career pause from your paid work to focus your time and energy on family life? 

    These decisions can be tough ones to make, especially when it can feel like the world is telling us that we should do it all and just keep pushing harder and harder. If you're craving slowing down, softness, maybe you feel a little over girl bossing right now, or maybe you've decided you don't want a seat in the C-suite right now, but you do still consider yourself an ambitious woman, this episode is for you. 

    I’m talking to Neha Ruch, creator of Mother Untitled about what it can look like to take a career pause or downshift your work or business. Pausing doesn't mean you're falling behind. It just means you know your priorities for the season and you're pursuing those priorities. So, in this episode, we're really talking about what that can look like and how we can start redefining how to do a pause. 

    Neha shares about:

    • Why the term stay-at-home mom needs a rebrand 
    • The reality of what it looks like to be a stay-at-home mom in 2024
    • How many American women are desiring career pauses and downshifts (and what we can do to pursue one)
    • What a pause or downshift even is (if those terms feel new to you)
    • What you can do to enjoy a career pause
    • How you can use a pause to develop your sense of identity aside from your work

    Plus, she also talks about how you can ultimately leverage time away from the traditional workforce to network, explore, and ultimately return stronger than ever. As a mom of little kids, I felt just so honored to get to have Neha on the podcast, and I hope that you love this conversation as much as I did. 

    Links Mentioned:

    - Read the full shownotes: https://elizabethmccravy.com/284  

    - Pre-order Neha’s Book, The Power Pause: https://rstyle.me/+OBVE57x5GPPhOFuSYFR3OQ

    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy 

    - Connect with Mother Untitled on Instagram: https://instagram.com/motheruntitled  

    - Find more about Mother Untitled: https://motheruntitled.com  

    - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz  

    - Join Booked Out Designer: https://elizabethmccravy.com/bod   

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF


      
    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    10 September 2024, 10:00 am
  • 32 minutes 35 seconds
    283: Redesigning Your Showit Website? 6 Tips For Making The Process As Easy (And Fun) As Possible

    Last week, I shared all about how I just redesigned my whole Showit website from scratch after years of having the same design. And today? I'm sharing six things I learned from designing for myself that you can apply to your own business, whether you're customizing a website template (like one of the ones in my template shop!), or if you're simply updating your current website every now and then.

    My hope is that tips will help you even as a non-designer. These lessons are fresh because I literally just launched as I'm recording this (the site went live yesterday as the time I recorded this). These are things that I learned in real time that you can apply to your business. Let’s dive in!

    Links mentioned:

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF


      
    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    3 September 2024, 10:00 am
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