The Buying Online Businesses Podcast welcomes Mario Peshev for an insightful discussion on acquisitions, scaling, and exit strategies. Mario is a seasoned entrepreneur with over 14 years of experience in buying and selling businesses. He has successfully bootstrapped multiple startups to seven-figure revenues and serves as the CEO of DevriX, a prominent digital marketing agency.

As a best-selling author of MBA Disrupted, an angel investor, and an advisor on several company boards, Mario brings a wealth of knowledge to this episode. Listeners will gain valuable insights into:

• Mario’s experience with 15+ acquisitions, ranging from micro-businesses under $20K to larger strategic deals exceeding $200K.

• The distinction between strategic acquisitions, aimed at growth and synergy, and financial acquisitions, focused on profitability.

• His methods for scaling businesses within DevriX, merging acquisitions, and managing them alongside his primary operations.

• The critical importance of due diligence when acquiring a business to avoid potential pitfalls.

The episode also explores how Mario has helped businesses expand, exit, and thrive through innovative strategies and M&A expertise. Whether a first-time buyer or a seasoned investor, this discussion offers practical advice and insights.

Tune in for an engaging conversation with strategies to improve your business endeavors.

Let’s dive in!

Episode Highlights

02:00 What type of businesses Mario bought

12:00 How to decide on what business to buy?

20:20 What is the cost-benefit analysis of buying a business?

29:30 VC expects exorbitant ROI

Key Takeaways

➥ Focused on assets with clear revenue streams and a 12–18 month return on investment.

➥ Acquired websites or directories often lose traffic when the founder stops promoting them.

➥ Begin with smaller, strategic acquisitions to test ideas before committing to larger investments.

About The Guest

Mario Peshev is a serial entrepreneur who has over 14 years experience in buying and selling online businesses. He’s bootstrapped multiple startups from zero to 7 figures, he’s an angel investor, best selling author of MBA Disrupted and CEO of Devrix and digital marketing agency. 

Connect with Mario Peshev  

➥ https://www.linkedin.com/in/mpeshev/

➥ https://devrix.com/

Resource Links

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG

➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKjM

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

What if acquiring the finance to buy an online business was easier than expected? What if it turned out that you didn’t need as much upfront capital as you thought? In this episode, Jaryd Krause explores these questions with Ami Kassar.

Ami Kassar is the founder and CEO of MultiFunding, a Philadelphia-based consulting firm specializing in helping business owners across the U.S. find creative, cost-saving financing alternatives. With over 20 years of experience, Ami is a thought leader in the field, frequently advising major institutions like the Federal Reserve Bank, the White House, and Congress. He is also a sought-after speaker at national business events.

In this conversation, Jaryd and Ami cover a wide range of topics related to financing online business acquisitions. They discuss everything from the minimum deposits and credit score requirements to how to acquire multiple businesses and build a portfolio using SBA-backed loans. They also dive into how to scale a business portfolio and share key insights into the strategic steps involved in growing a successful online business empire.

For those looking to buy their first online business or expand their portfolio, this episode is packed with valuable information to help navigate the complexities of business finance.

Let’s get started!

Episode Highlights

02:30 Process of buying a business using financing

10:00 Explore SBA first!

18:00 Not every lender fits every situation

24:30 Know your risk tolerance when buying a business!

Key Takeaways

➥ Online businesses often lack physical collateral, so lenders focus on cash flow when approving loans. This makes SBA loans a good fit for financing online businesses.

➥ SBA loans typically offer better terms than private lenders, who might offer quicker, riskier loans with shorter repayment periods. The SBA’s longer repayment terms (up to 10 years) are often more manageable.

➥ Business owners should be cautious about overleveraging themselves, particularly when buying smaller businesses as their first venture. It's essential to ensure the business is stable enough to handle debt repayment.

About The Guest

Ami Kassar, author of The Growth Dilemma, speaks nationally to entrepreneurs and business owners who desire money to grow their companies, improve cash flow and/or restructure debt.

Ami is the founder and chief executive officer of Multifunding LLC, a Philadelphia based consulting firm that specializes in helping business owners across the United States develop creative, cost-saving alternatives for their business debt needs and structure.

For over twenty years as the “go-to” thought leader in business financing, Ami is frequently quoted in national media and is a sought-after speaker at business and industry events across the country. Including advisory for the White House, the Treasury Department, Congress, and the Federal Reserve Bank.

Connect with Ami Kassar 

➥ https://www.multifunding.com/

➥ MultiFunding LinkedIn

Resource Links

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ GoDaddy (Website Hosting & Buying Domains) - https://bit.ly/3YiRkWV

➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV

➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

What does it take to build a business you love—and sustain that love for decades, even into your 80s and 90s? In this episode, Jaryd is thrilled to sit down with Michael E. Gerber, the legendary author of The E-Myth Revisited, a New York Times bestseller. Michael is not only a prolific author of more than 30 books but also recognized by Inc. magazine as the world’s #1 small business guru.

Together, they explore the secrets behind his unparalleled success in building the world’s largest small business consulting firm and helping countless entrepreneurs overcome the staggering failure rates of new businesses. Michael shares insights from his revolutionary eight-step path to business success, a system that has transformed businesses across countless industries and models.

They also dive deep into the common barriers business owners face—like emotional blockages and self-doubt—and Michael's strategies for breaking through them. As he passionately explains, success isn’t just about following a system but also about having the mindset to embrace it fully.

Michael reveals his ambitious goal of writing 190+ books and how his love for business fuels this extraordinary vision. At 88 years young, his passion for business is both inspiring and contagious, leaving us all wondering: what’s the secret to loving what you do for life?

This conversation is packed with value, wisdom, and insights from one of the greatest business minds of our time. Tune in and create a business—and a life—you love.

Episode Highlights

03:00 About Michael’s written books

07:00 How to scale a business?

15:00 Michael’s advice for entrepreneurs

21:30 How to have a long-term passion for your business?

30:00 Passion to create is the “key”

Key Takeaways

➥ Successful entrepreneurs must transition from working in the business to working on the business by implementing scalable systems and stepping out of the day-to-day operations.

➥ Entrepreneurs often face internal resistance, such as self-doubt and limiting narratives. Gerber’s system addresses these by emphasizing discipline and a clear focus on foundational goals.

➥ A guided process where entrepreneurs clarify their dream, vision, purpose, and mission—the essential foundation for building a thriving business.

About The Guest

Michael E. Gerber is the author of the mega-seller “The E-myth Revisited”, NYT best seller for 2 decades, has written 28 other business coaching books, keynote speaker on over 400 stages and and Inc. Magazine called him  “The worlds #1 small business guru”.

Connect with Michael E. Gerber 

➥ https://www.michaelegerbercompanies.com/ 

Resource Links

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s

➥ Market Muse (SEO tool) - https://bit.ly/3Me39L0

➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

What can you learn from someone who has acquired 21 businesses? In this special episode of the Buying Online Businesses podcast, Jaryd Krause speaks with Dirk Sahlmer, a former mechanical engineer who has transformed into a serial SaaS acquirer and a prominent figure in the world of mergers and acquisitions. Dirk shares his remarkable journey from the engineering field to becoming a key player in the SaaS and tech acquisition space.

You will hear about Dirk’s transition from his early engineering career into the world of SaaS and M&A, detailing how he and his team went from acquiring one business a year to managing multiple acquisitions annually. The conversation explores essential insights into funding strategies—whether for established business owners or those looking to make their first acquisition—and dives into the complexities of merging multiple businesses under a single umbrella, including why merging isn’t always the ideal strategy.

This episode offers a deep dive into the strategies behind building a conglomerate or holding company for software businesses. From growth and retention to the nuances of SaaS acquisitions, Dirk’s wealth of experience provides valuable advice for scaling SaaS businesses.

Hit the ‘Play’ button to tune in!

Episode Highlights

02:00 Dirk’s journey into SaaS acquisitions

05:20 Type of businesses Dirk acquiring

14:40 How to raise funds for acquisition?

21:40 How to source deals?

29:30 How acquire and merger a business?

Key Takeaways

➥ For beginners in SaaS acquisitions, starting with smaller, cash-based acquisitions can minimize financial risks and establish credibility.

➥ Acquiring businesses with proven product-market fit, steady revenue, and low operational complexity often yields better results than turnaround or speculative projects.

➥ When seeking bank financing for online businesses, it’s often better to show numbers rather than explaining the model. Using seller financing (aiming for around 20-30%) can be beneficial as it reduces upfront costs and demonstrates seller confidence in the business.

About The Guest

Dirk Sahlmer was a mechanical engineer, now Saas deal hunter and acquirer. He shares insights on Saas, M&A, strating, scaling and existing software businesses. 

Connect with Dirk Sahlmer 

➥ https://www.linkedin.com/in/dirksahlmer/

➥ https://www.saas.wtf/

Resource Links

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Motion Invest (Website Hosting) - https://bit.ly/3YmJAmO

➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV

➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

Welcome to another exciting episode of the Buying Online Businesses podcast. Today, Jaryd speaks with Neil Twa, a master of 8-figure ecom brand acquisitions who has achieved this scale without using his own money. Neil is the CEO and co-founder of Voltage Holdings, a company that specializes in launching, consulting, selling, and acquiring e-commerce brands across Amazon FBA and multiple channels. With over 15 years of experience in private label sales on Amazon and more than 17 years in building businesses both online and offline, Neil brings expertise grounded in his background as a former IBM senior executive.

Neil has successfully launched five brands of his own, generating tens of millions in revenue, and has been instrumental in helping more than a thousand other e-commerce brands grow through Voltage’s consulting and mentoring services. In this discussion, Neil reveals how he creatively finances his acquisitions through veteran-backed partnerships, sometimes even selling companies back to veterans. He explains his process for identifying ideal businesses to acquire, the strategies behind rolling up and growing these companies, and his two-year plan for potential expansions and exits.

This conversation dives into the crucial differences between ecommerce brand owners who scale and those who stagnate, and the mindset shifts required to achieve lasting growth. Neil shares his insights on the three essential levers for driving a company from seven to eight figures, providing valuable takeaways for anyone interested in acquiring or scaling an online business. This episode is packed with expertise, making it a must-listen for aspiring and seasoned online business owners alike. Let’s dive in.

Episode Highlights

02:30 Strategies in ecom marketing

10:50 How Neil started in business acquisitions?

17:00 Raising a capital

26:20 Neil on buying more businesses!

33:10 How to scale eCom businesses?

39:45 Where to find Neil?

Key Takeaways

➥ Acquiring brands in the same niche (like home and kitchen) allows for a roll-up strategy, enabling scale and efficiency by managing various brands under one roof.

➥ Jaryd advises against acquiring businesses in unfamiliar areas without proper experience or guidance, emphasizing that expertise in the market or the guidance of a mentor is critical to avoid costly mistakes.

➥ Emphasizing the importance of thorough vetting, Krause reveals that Voltage Holdings evaluates numerous businesses to identify the right acquisition targets, estimating they will review around 1,000 companies to meet their goal of acquiring five by 2025. Due diligence includes financial and operational assessments to avoid acquiring problematic businesses, especially in light of past market fluctuations that led to overvalued acquisitions.

About The Guest

Neil Twa is the CEO / Co-Founder of Voltage Holdings, a company specializing in launching, consulting, selling and acquiring brands with a focus on the e-commerce channels such as Amazon FBA and multi-channel. More than fifteen years of experience selling private label products on Amazon and his company. For over 17 years, Mr. Twa has been constructing businesses both online and offline after departing his senior IBM role. Since 2012, he's launched 5+ personal brands, generated 10's of millions in revenues as 8 figures sellers, and assisted in the growth of 1000+ others through consulting, coaching, and mentoring alongside partner Reed and their Voltage team.

Connect with Neil Twa

➥ https://www.voltagedm.com/

➥ https://www.voltagedm.com/book

➥ https://high-voltage-business-builders.simplecast.com/

Resource Links

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s

➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3lINGaV

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

What's holding you back from buying an online business? In this solo episode of the Buying Online Businesses podcast, Jaryd Krause takes on listener questions, diving into key topics that often challenge aspiring online business owners. Recently, Jaryd reached out to his audience, asking, "If you could have a free coaching session with me, what are the top three questions you'd ask?" The response was overwhelming, so he dedicated this episode to answer as many as possible.

Listeners can expect valuable insights on essential topics like mindset, AI trends, shifts in search, content site opportunities, and alternative business models. Jaryd also covers important considerations around risks, niche selection, business size, funding methods, and overcoming money blockages. For those looking to take their next steps in online business, this episode offers golden nuggets of advice. 

Catch this episode and explore more about online businesses!

Episode Highlights

03:45 How to sell a low revenue company?

08:50 When do you need a mentor?

15:30 Do you need to focus on profits when buying a business?

22:00 How to scale an online business?

33:00 What online business to buy?

Key Takeaways

➥ Jaryd emphasizes the importance of thorough due diligence, recommending his framework to mitigate risks. For smaller deals, investing in a due diligence framework rather than high-cost external advisors may be more economical.

➥ Building a network, joining relevant groups, and engaging in cold outreach can help find deals before they reach larger brokers or platforms, allowing buyers to secure potentially better opportunities.

➥ Scaling an online business to high profitability, such as $250K annually, is possible but typically requires substantial experience, dedication, and a long-term vision. Success in this arena often hinges on persistence, problem-solving, and staying committed rather than rapid gains with minimal experience.

Resource Links

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ GoDaddy (Website Hosting & Buying Domains) - https://bit.ly/3YiRkWV

➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV

➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

In this another exciting episode of the Buying Online Businesses podcast, Jaryd chats with serial entrepreneur Jeff Durso, who has successfully exited two businesses worth over $10M each. With more than 20 launches under his belt and a ranking of #149 in the Inc. 500, Jeff shares his journey of selling these companies and the lessons he learned along the way.

Jeff dives into the key differences between rushing a business exit and preparing for a strategic, well-planned exit. He talks candidly about his first business sale, the frustration of rushing through the process, and the hard lessons learned. Then, he contrasts that with his second business, where he built it with the exit in mind, ensuring a smooth, highly profitable transition.

In this episode, they also discuss the common blockages entrepreneurs face when scaling their businesses, from product-market fit to achieving growth. Jeff offers insights on overcoming these obstacles, making this episode packed with practical advice for anyone thinking about scaling, selling, or even buying a business.

Dive into the episode now and discover the strategies that can lead to your own successful exit!

Episode Highlights

02:40 Jeff’s startups journey

09:00 Lessons on selling a business

15:20 Planning to sell a business

23:20 What is Generative AI?

30:00 It’s about positioning not the product

Key Takeaways

➥ Entrepreneurs face many challenges, including scaling and maintaining profitability. Jeff advises focusing on product-market fit and strategic growth to overcome these hurdles.

➥ During the acquisition process, the founders faced numerous questions and issues, many driven by lawyers and unforeseen concerns. They had to remain discrete and manage the entire due diligence process with only a small team, making it stressful and challenging.

➥ After building and exiting multiple startups, the entrepreneur now focuses on coaching founders and experimenting with generative AI. They see generative AI as a transformative technology with parallels to the early days of the internet. They are particularly excited about its potential in industries like financial services, including its application in compliance.

About The Guest

Jeff Durso is a serial founder with over 20 launches, two $10 million acquisitions, and a #149 placement on the Inc 500. He is the host of Founder Breakthroughs podcast where he interviews top founders and shares their insights from the entrepreneurial game.

Connect with Jeff Durso
 
➥ https://www.linkedin.com/in/jeffdurso

➥ http://founderbreakthroughs.com

Resource Links

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG

➥ Rank Math (Wordpress SEO Plugin) - https://bit.ly/3Acyjf4

➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

Welcome to another episode of the Buying Online Businesses podcast. In this episode, Jaryd sits down with Colin Ma, a seasoned digital entrepreneur with nearly nine years of experience. Colin has focused on building and growing digital publishing brands through SEO and has acquired, built, and sold over 15 online businesses, including several content sites. Currently, Colin is helping grow the Niche Pursuits community, aiming to make it the leading online space for digital entrepreneurs.

In this engaging conversation, Jaryd and Colin explore Colin’s journey in the world of online business acquisitions, touching on his experiences in scaling content websites. They discuss critical aspects of due diligence, the key questions every buyer should ask when considering a purchase, and how to identify potential red flags with sellers. Colin also shares insights on how he and his community have navigated the recent Google updates, revealing effective strategies for growing content sites and adapting to the ever-changing SEO landscape.

Whether you're new to buying online businesses or looking to improve your current content site, this episode offers a wealth of actionable advice. Colin’s expertise provides valuable takeaways for anyone in the online business space. 

Now, let’s dive into this insightful discussion with Colin Ma!

Episode Highlights

03:50 Colin’s journey into buying businesses

12:00 How Colin build more sites

18:45 Advice on acquiring a business

23:00 What Colin does for work?

28:00 Where to get quality traffic source?

33:00 Connect with Colin

Key Takeaways

➥ Colin emphasizes the misconception that online businesses are easy money, noting the long hours and learning curve required to succeed.

➥ It’s better to buy businesses with room for growth rather than established sites with limited upside.

➥ Be cautious when sellers try to rush the deal or provide vague reasons for the business's decline. Sellers might say the business is declining due to neglect, but verifying their activity (e.g., posting history) can reveal inconsistencies.

About The Guest

Colin Ma has been a digital entrepreneur for the last 8 years, primarily focusing on building digital publishing brands through SEO. Today, he is working to grow the Niche Pursuits Community to the #1 online community for online entrepreneurs.

Connect With Colin Ma 

➥ https://community.nichepursuits.com/ref/11/

• Use the code - ‘jaryd’ for $10 for your first month!! (That’s $37 off, normally $47.00/month)

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s

➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKj

➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

In this special episode, host Jaryd Krause is joined by Matt Molen, CEO of EmailCrush and creator of Email on Autopilot, a leading course designed to help content creators turn their email newsletters into powerful marketing assets. 

In their conversation, Jaryd and Matt dive into a timely topic: how content websites and businesses impacted by Google updates and traffic losses can still thrive by leveraging email marketing. Matt shares his expert insights on how businesses can grow their revenue, even with reduced site traffic, by focusing on building and nurturing their email lists. They cover strategies for creating effective lead magnets, crafting email sequences that nurture and serve audiences, and utilizing newsletters to drive ad revenue and affiliate marketing.

The episode also features practical examples, such as how Matt’s Disney-focused content site has implemented these strategies and how businesses in various niches, like teaching surfing, can apply email marketing to drive success. Whether you're a content creator, an e-commerce business owner, or running a SaaS company, this conversation is packed with useful tips on how to maximize the most underrated tool in your marketing toolkit: email.

If you’re looking to boost your business's revenue through strategic email marketing, this episode is a must-listen!

Episode Highlights

04:00 Businesses being hit by Google updates

11:00 How to know what your audience wants?

16:00 How to market in your newsletter?

24:00 How to make money from your email list?

31:30 Where to find Matt?

Key Takeaways

➥ Traffic from platforms like Google or social media is unpredictable, but your email list is a direct line to your audience. Focus on growing and nurturing it because it's something you own.

➥ Matt emphasizes that existing site visitors are your best potential subscribers. Create relevant, timely lead magnets based on your audience's current needs, which can vary by season or topic.

➥ Email isn't just about sending promotions. It’s about creating a thoughtful, regular flow of content that nurtures the relationship between you and your subscribers. Over time, this leads to higher trust and conversion rates.

About The Guest

Matt Molen is the CEO of Email Crush and the creator of Email on Autopilot, the premiere course for content creators that want to transform their email newsletters into their most powerful marketing tools. In addition to the course, Matt provides one-on-one consulting & personal coaching to some of the world’s top content creators.

Personally, Matt enjoys quiet walks on the beach, has a deep rooted fear of frogs, and secretly dreams of replacing Pat Sajak.

Connect With Matt Molen 

➥ https://emailcrush.com

➥ https://emailonautopilot.com

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG

➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

In this special episode of the Buying Online Businesses podcast, Jaryd Krause sits down with Alex Birkett, co-founder of Omnisense Digital, an Organic Growth Agency that specializes in creating revenue-generating SEO and content strategies for ambitious B2B brands. Alex, who has also worked with industry leaders like HubSpot and helped scale companies like Jasper AI through their SEO campaigns, shares his insights on the evolving world of search engine optimization.

Together, Jaryd and Alex explore what’s changing in SEO, what remains constant, and where search trends may be headed. They dive into the impact of tools like ChatGPT, how AI fits into the SEO landscape, and why it’s not a case of choosing between automation and traditional methods but embracing both. Alex also highlights the dangers of relying on easy, replicated content and offers expert advice on how businesses should approach SEO moving forward. Packed with actionable insights, this episode is a must-listen for anyone navigating the complexities of SEO today.

Tune in and hit the ‘Play” button! to uncover the latest SEO strategies and learn how to stay ahead in the ever-shifting search world! 

Episode Highlights

02:50 How did Alex start in SEO?

09:45 Today’s SEO strategies that works  

16:00 Find a business that isn’t replicable

23:20 Where is SEO going?

31:20 Where to find Alex?

Key Takeaways

➥ Alex emphasizes that SEO is a long-term, compounding effort. The early stages may show small progress, but consistent, high-quality work over time can lead to impressive results.

➥ Focusing on original research and data from your own product can differentiate you. Surveys and unique insights offer fresh content that's hard to replicate, which can drive traffic and backlinks.

➥ Relying on AI to mass-produce content can lead to temporary success but poses long-term risks, especially for established companies. Shortcuts may work for affiliate bloggers but are risky for brands with significant reputations.

About The Guest

Alex Birkett is a co-founder of Omniscient Digital, an organic growth agency that builds revenue generating SEO and content programs for ambitious B2B brands. He’s worked for a bunch of great companies as an SEO one of which ws HubSpot and he lives in Brooklyn, NY.

Connect With Alex Birkett

➥ https://beomniscient.com

➥ https://alexbirkett.com

Resource Links

➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Site Ground (Website Hosting) - https://bit.ly/3JBEC1u

➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

Are you ready to hear how one of our Buying Online Businesses graduates transformed a YouTube channel into a thriving business? In this exciting podcast episode, Jaryd Krause is joined by Jackie, a recent success story from the BOB community. Jackie initially considered traditional franchise ownership but shifted gears to the online world, where she acquired a YouTube channel that generates $4,600 per month—growing it by 30% in just a few short months!

They dive deep into Jackie's journey, discussing why she chose an online business over a "boring" offline one, how she navigated the risks, and the steps she took to purchase and scale her channel. We also cover her acquisition strategy, the due diligence process, and her top tips for first-time online business buyers. If you're looking to grow your online business portfolio, this episode is packed with valuable insights you won’t want to miss.

Catch this episode and click the ‘Play” button!

Episode Highlights

02:10 Why did Jackie buy an online business?

07:50 The due diligence process

11:45 It’s not just about having money but having a good lifestyle too!

16:00 Finding the right business for you

24:00 How much does Jackie earn from her business

Key Takeaways

➥ While online businesses still carry risks, they often provide greater scalability and reach compared to brick-and-mortar businesses. Jackie found that online businesses allowed her to target broader audiences and create new revenue streams more easily.

➥ Learning to quickly identify red flags in businesses is crucial to streamline the due diligence process and avoid wasting time on unviable opportunities.

➥ For Jackie, the lifestyle benefits of owning an online business outweighed the financial gains. The ability to create a better work-life balance was a major motivator in her decision to acquire an online business.

About The Guest

Jackie, who is a Buying Online Businesses graduate who wanted to earn another income for her and her family. 

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.