Pure Bracket Wisdom

Pure Hoops Media

A decade ago, Ed Feng was just a curious sports fan who wanted to win his bracket in March. He enjoyed books like Moneyball and Basketball on Paper but never put the ideas to use for winning a pool. That changed in 2008. After reading an academic paper on Google’s technology, Ed was inspired to apply his Stanford Ph.D. to the ranking of sports teams.  From 2002 through 2018, his pre-tournament numbers predicted the winner of 71.2% of March Madness games (792-320).

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