Be Real Show

Travis "2TALLIN' Huff

We're focused on the helping Advertising Agencies, PR Firms, Digital Agencies, and Marketing Consultants with strategies for Social Media & Business

  • 36 minutes 7 seconds
    #456- Jack Skeels gets REAL about Unmanaged: The proven way to unleash productivity and happiness in today’s most complex and over-managed organizations

    With over 11 years of experience as the CEO and Founder of AgencyAgile, Inc., I help agencies, digital shops, consultancies, and other project-driven organizations achieve higher productivity, quality, and happiness. I leverage my background in finance, entrepreneurship, industrial engineering, and computer science, as well as my certifications in Scrum and Coaching, to deliver customized solutions that address the most endemic problems in the agency world. I am also the author of "Unmanaged: The proven way to unleash productivity and happiness in today’s most complex and over-managed organizations", a book that synthesizes 50+ years of behavioral and cognitive research insights with AgencyAgile's work with over 200 clients. My mission is to enable teams and projects to speed effectively to success, while creating a more positive and collaborative workplace culture. I am a two-time Inc-500 award winner, a former RAND Corporation senior analyst, and a former post-graduate teacher at USC and RAND.

    11 November 2024, 11:17 pm
  • 30 minutes 44 seconds
    #455 - Brent Keltner gets REAL about The Revenue Acceleration Playbook

    Buyer Personalization Drives Revenue Generate more qualified leads that close and upsell faster from each buyer or customer interaction.  https://winalytics.com/ According to Gartner, Forrester, and McKinsey, 75% of B2B buyers expect deep personalization, and companies that get this right grow 2x faster than their peers. Easy to say, harder to do. Buyer personalization means not product pitching but telling a personalized story about value in each buyer interaction. Top sales teams understand this is only possible with shared sales playbooks to capture and share best practices for personalized messaging. Top marketing teams tell the same story about value across their website, content, campaigns and sales conversations. Brent Keltner, Ph.D. is founder and President of Winalytics LLC, a go-to-market- and revenue acceleration consultancy. He is also author of The Revenue Acceleration Playbook. Winalytics helps clients reach their top growth potential by shifting from product-driven conversations to authentic conversations that anchor on buyer-defined value. Before starting Winalytics, Brent spent more than a decade as a revenue leader in enterprise to early stage companies, including Kaplan, Eduventures, Plus Delta Partners and CollegiateLink. He began his career as a Ph.D. social scientist and spent 10 years conducting qualitative research interviews at Stanford University and the RAND Corporation.

    4 November 2024, 4:41 pm
  • 38 minutes 34 seconds
    #454 - Eli Packouz gets REAL about a Perfect Floss Every time in 10 Seconds!

    Instafloss automatically flosses all your teeth in under 10 seconds. It is comfortable, fast, and effective. www.instafloss.com

    Instafloss uses multiple water jets to give an effective and comfortable floss in only ten seconds. A small tank holds water which is pumped to the mouthpiece (at your desired pressure). The mouthpiece aims pulsing water jets at 90° to the gumline (the most effective cleaning angle, as per Eakle WS, et al.) on both sides, front and back, of your top and bottom teeth. As you sweep the handle from one side of your mouth to the other, the jets automatically floss 360° around every tooth.

    21 October 2024, 3:44 pm
  • 51 minutes 25 seconds
    #453 - Dr. Monica Vermani gets REAL about Stop Existing and Start LIVING

    Experienced Licensed Clinical Psychologist with a demonstrated history of working in the health wellness and specializes working with mood, anxiety and trauma populations. Skilled in corporate wellness, family/couples counselling, negotiation, Psychological Assessments, Crisis Intervention, Self-esteem building, cognitive behavioural therapy and mindfulness meditation practices. Strong healthcare services, professional graduated from Certified Coaches Federation, UofT and worked in correctional facilities, as well as at reputable hospitals including Lakeridge mental health, CAMH and UHN. Learn more drmonicavermani.com

    23 September 2024, 5:54 pm
  • 56 minutes
    #452 - Ryan Hanley gets REAL about being On a mission to help leaders FINISH BIG.

    Ryan Hanley is the CEO and founder of Finding Peak, an insurance growth coaching and consulting firm built off his 18 years of industry experience. Learn more at https://ryanhanley.com Ryan was previously the founder and CEO of Rogue Risk, a first-of-its-kind digital commercial insurance agency. He’s also held executive leadership positions at Bold Penguin, TrustedChoice.com, and SIAA. In addition, Ryan is a sought-after keynote speaker on leadership, growth, and insurtech, bestselling author of Content Warfare, and producer of the industry's top podcast, the Finding Peak Podcast. Ryan loves to study innovation and growth and frequently makes angel investments in early-stage insurance startups. Personal interests: reading, writing, boxing, skiing, deadlifts, and sharing stories with good friends.

    12 September 2024, 10:19 pm
  • 38 minutes 47 seconds
    #451 - Cari Jacobs-Crovetto gets REAL about becoming a Highly Effective Uniquely HUMAN

    I occupy a wide spectrum of expertise - creating "from scratch" brands based in applied customer insights to growth hacking and supercharged customer relationship marketing programs that create loyalty beyond reason; from going deep and wide in growth and acquisition marketing, brand strategy, customer cross selling to building loyalty programs / CRM, and events, experiential, comms and PR; and from assembling, coaching and leading high performance teams to coaching c-suites and executives on creating business strategies that are as impactful as they are "felt in the bones" to easing anxiety and improving communications for a CEO. You might ask yourself, “what’s the Venn diagram between business strategy, stellar marketing and executive coaching?” It all starts with a core governing belief: When we understand the core practice of empathy for another person – for the customer, for others and for ourselves, it all becomes a cake walk from there; ) I love understanding people. What makes them feel, or act, or think. That comes alive as much in customer journey mapping, customer personas and segmentation as it does in a deeply grounded coaching session. But it is not enough just to understand the customer, or the client. It is how that understanding comes to life in application. And how it is then transformed into action. I have applied years of on-the-job operations to now help leaders and organizations surface their best strategic thinking, deepen customer understanding and self-awareness, build better brands, create breakthrough stories and live from an emotionally intelligent and wide space.

    23 August 2024, 10:24 pm
  • 34 minutes 22 seconds
    #450 - Mike Caldwell gets REAL about using Empathic Marketing Strategy to empower businesses and entrepreneurs with high-ticket offerings

    As The Marketing Medic, I leverage my trademarked Empathic Marketing Strategy to empower businesses and entrepreneurs with high-ticket offerings. My mission is to help clients identify and deeply understand their audiences, enabling them to craft a resonant Empathic Marketing message that makes their audience feel truly understood. With a strong foundation in empathy, I expertly build customized websites and sales funnels designed to deliver your messages to a receptive audience primed for conversion. My holistic approach combines empathy, strategy, and technology to help clients not only monetize their offerings but also create a lasting impact on their customers' lives. Together, let's transform your venture into a thriving success story.

    Websites

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    14 May 2024, 4:42 pm
  • 56 minutes 12 seconds
    #449 - Jason Friedman gets REAL about Scaling Your Business by Obsessing over your Customers’ Success

    Imagine a captivating performance where the audience is completely transfixed. Not a peep. Total focus, until, suddenly, rising as one, they leap to their feet, furiously applauding and demanding more.

    https://www.linkedin.com/in/jasondfriedman/

    cxformula.com  Why? The audience was taken on a journey. Their needs were anticipated and then met. Their attention was earned and then held. Their entire experience was meticulously crafted and delivered. And then the audience demanded more. That's the power your organization can command to scale your business with the support of our team at CXFormula, LLC. Together my long-time business partner, Drew and I have taken all the experience we’ve gained over the past 25 years and distilled it into a powerful, proprietary formula that helps businesses grow and, more importantly, scale! We call this the Kinetic Customer Formula. Our approach is at the intersection of psychology, theatre, business and marketing. With decades of theatre experience between us, we combine the art of storytelling with the science of human behavior to create reliable and consistent customer momentum, generate massive engagement, and achieve incredible business growth. Part art and part science, our Kinetic Customer Formula delivers actively engaged customers to your business, customers who become your most effective marketing asset and your very own salesforce, driving even more ideal customers in your direction. Over the past 25 years, we’ve sold over $200 million in products and services through our various companies. We’ve consulted with hundreds of entrepreneurs, helping them to grow and scale their businesses. We’ve also worked with celebrated Fortune 100 companies, top universities and healthcare institutions, and major entertainment companies to create tremendous success in their businesses! Our secret? Obsessing over customer success. At CXFormula, LLC, through our programs, courses, workshops, and coaching, we teach our clients THE BEST FORMULA to create customer success. When our clients transform the customer journey into a Kinetic Pathway, an incredible customer experience becomes our clients’ key differentiator that can’t be copied by the competition. By putting this unbelievable asset to work, our clients achieve exponential organic growth, greater customer loyalty, and a legion of superfans. If you want to learn how the Kinetic Customer Formula can transform your customers’ experiences into the primary product of your business and scale your company, then we’d like to invite you to join us in our Kinetic Customer Formula Online Program or our 3-Day Live Intensive Workshops.

    30 April 2024, 12:41 am
  • 36 minutes 4 seconds
    #448- Shane Mishler gets REAL about Driving Operational Excellence and Relationship Building in Tech

    🚀 Driving Operational Excellence and Relationship Building in Tech As the Chief Operating Officer at SD Tech, I lead our dynamic team in providing consultation, implementation, and support for technology and IT solutions to businesses. We have disrupted this space by not just focusing on tech, but on people. We're about building lasting relationships. We believe in the power of partnerships – and we exemplify this with our talented employees, valued clients, and the extended network of friends and family. At SD Tech, we don't just offer IT solutions; we cultivate partnerships. Let's connect and explore how we can strengthen your business together!

    https://sdtechinc.com/

    https://www.linkedin.com/in/shane-mishler-23678327/

    18 April 2024, 5:36 pm
  • 41 minutes 49 seconds
    #447 - Arsh Sanwarwala gets REAL about Data-Driven And High-Converting Websites

    Investing in a website that is not optimized for conversions is like pouring water into a leaky bucket with a hole in it. You are likely spending thousands of dollars on your digital marketing efforts, all to have your website not properly optimized to convert that traffic into buyers. Acquiring traffic is becoming increasingly expensive and competitive every single day. With the increased cost of customer acquisition, it’s crucial that your brand converts as many visitors into buyers as possible. That’s where ThrillX comes in. We are a Canadian-based UX/UI Design and Conversion Rate Optimization agency helping eCommerce and B2B brands improve conversion rates without even touching your ads. We put you in a position to scale your marketing efforts so that when you receive more traffic, the revenue you generate is amplified. How do we do it? We have a unique data-driven and repeatable conversion optimization process that we use to increase your conversion rates and all your KPIs (AOV, RPV, etc) sustainably over time. Our process combines our expertise in human psychology and behavioral science with analytics tools such as heatmaps, scroll maps, user-testing, surveys, A/B testing, custom landing pages, and customer interviews to identify pain points and motivations. Every decision we make is based on real data and statistics, eliminating the guesswork and maximizing results. Here are some past client results: → Increased Influence Hunter’s form inquiries by 385% → Increased Wild Man Drinking’s e-commerce purchases by 97%, AOV by 13.5%, and delivered 5X ROI in just a few months → Increased apparel conversions for Optimal Sports Management by 115% → Increased Fiddler’s Green CBD’s product sales by 67% in just 1 month To schedule a free website audit and strategy session, use the link below: https://calendly.com/arshsanwarwala/30min

    28 March 2024, 4:13 pm
  • 45 minutes 47 seconds
    #446 - Deanna Shimota gets REAL about Helping HR tech companies break through the clutter to achieve bigger growth.

    As a fellow CEO and marketing leader, I know the pressure you face to scale your HR tech company. Hitting your growth targets likely keeps you up at night. You need your marketing firing on all cylinders to build awareness, create demand and drive revenue. But it's not delivering the results you expected. At GrowthMode Marketing, we focus on helping HR tech companies like yours achieve their ambitious growth goals. We know it takes long-term vision and commitment to stand out in the extremely crowded HR tech space. And it requires a modern approach aligned with how today's prospects research and buy solutions. That's why we help HR tech CEOs and marketing leaders like you evolve your marketing to focus on three pillars to build brand awareness, credibility, trust - and ultimately demand in the market for your solutions. Our demand generation process encompasses: Pillar 1: Strategy • Define your ideal customer profile to narrow down your audience to get better traction for bigger growth • Craft your unique point of view to break through the clutter and stand out in the minds of buyers • Map out a content marketing + demand generation plan that is the blueprint to hitting revenue targets Pillar 2: Content • Create cornerstone + cobblestone content that engages your ideal customers and keeps them coming back for more • Take an iterative approach to test, measure and refine the marketing approach to uncover what resonates in the market • Build a full-funnel digital footprint to support prospects no matter where they are at in their purchasing journey Pillar 3: Distribution • Enhance your website experience to drive more SEO rankings and keep visitors engaged on your site longer • Build an engaged audience through managed channels where they want to continually consume your content • Amplify your reach through 3rd-party channels to tap into existing audiences for bigger brand awareness and credibility We turn your digital footprint into your best sales rep - shortening sales cycles, improving close rates and lowering customer acquisition costs. If you're under pressure to scale your HR tech company, let's talk. We're ready to help you build an effective demand generation engine to drive the breakthrough growth you need. Schedule a free consultation with me: https://calendly.com/deannashimota/20min

    29 February 2024, 6:23 pm
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