Construction Genius

Eric Anderton

Thomas Edison said, "Genius is 1% inspiration, 99% perspiration."

  • 40 minutes 9 seconds
    Challenging the Status Quo: How Innovation Drives Growth in a Construction Business

    In the competitive construction industry, innovation plays a crucial role in driving growth and success. Construction companies can differentiate themselves by adopting creative strategies, such as managing material supply chains and cultivating solid, business-like relationships with clients and subcontractors. The key to growth lies in continuously adapting, improving processes, and maintaining an agile mindset. Innovation lowers risk while simultaneously opening doors to new prospects and market expansion, whether through implementing new systems to optimize operations, the development of collaboration with reliable partners, or strengthening the standard for professionalism.

    Meet Chris Tatge, Wisconsin's largest turnkey framing contractor, past president of the National Framers Council, and structural building components association board member. He is also the co-owner of Dynamic Construction & DC Materials, a turnkey framer/lumberyard focused on providing labor and materials for large wood-framed buildings. He joined us today, to talk about how innovation drives growth in a construction business.

    EPISODE HIGHLIGHTS

    [03:13] Shaping your journey with creativity.

    [07:00] Exploring and understanding the different career paths. 

    [09:00] Taking control of resources for greater business success.

    [11:00] Breaking into the supply chain. 

    [14:29] The importance of understanding the dynamics within the supply chain.

    [19:04] The power of a complementary partnership.

    [26:02] Making decisions in a growing business. 

    [28:33] Navigating the ups and downs of a business. 

    [33:29] The power of professionalism in construction.

     

    KEY TAKEAWAYS

    1. Parents should take the time to explore and learn about unconventional career opportunities.

    2. If you’re considering entering a supply chain, be prepared to invest time and effort into understanding the system and building the right relationships.

    3. When navigating a competitive industry or supply chain, communicate strategically.

    4. Form partnerships with people whose skills complement your own.

    5. In a small but growing business, maintaining agility can be crucial, but it's important to balance innovation with practical management.

    6. When facing difficult moments in business, try to keep a long-term perspective.

     

    RESOURCES

    Connect with Chris

    LinkedIn – linkedin.com/in/chris-tatge-38007a72/ 

    Connect with Chris on X: https://x.com/framerchris

    DC Materials Website: https://dcmaterialsllc.com

    Structural Building Components Association: https://www.sbcacomponents.com

    National Framers Council: https://framerscouncil.org/

     

    THE SHIFT

    Imagine making the shift from building projects to truly leading people.

    You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same.

    In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people.

    The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition.

    The Shift is all about mastering the skills that matter:

    • Direct, clear communication.

    • Handling tough conversations with confidence.

    • Guiding your team toward quick, practical solutions.

    • Setting the standard for high performance.

    And let’s be honest—you’re busy.

    That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed.

    This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people.

    Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/

     

     

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

     

    14 January 2025, 11:08 am
  • 19 minutes 27 seconds
    Committed to Construction: Insights from an Aspiring Construction Leader

    When it comes to pursuing a profession in your field of passion, age is only a number. Starting a career in the construction industry requires a combination of perseverance, adaptability, and strong interpersonal skills. As you navigate this field, it’s essential to embrace a mindset of consistently showing up, no matter the challenges. Communication is key for smooth transitions between estimating and project management. Past experiences, like customer service, help build empathy and teamwork. Embracing mistakes with a positive attitude and focusing on growth fosters resilience. Whether learning or leading, humility, asking questions, and leading by example lay the foundation for long-term success in construction.

    Isaac Anderton, a 19-year-old student at American River College, is pursuing a career in construction. He currently works as an estimator at Crusader Fence, managing quotes and coordinating with project managers. He joined us today to talk about the things he learned and the best experiences he had in the construction industry. 

    EPISODE HIGHLIGHTS

    [02:03] What attracted Isaac to the construction industry. 

    [03:47] Effective communication in construction.

    [07:17] Isaac's job as a painter when he was in high school. 

    [08:23] The power of persistence and responsibility.

    [10:36] Customer service, empathy, and communication. 

    [14:17] Isaac’s long-term goals in the construction industry. 

    [15:15] Leading by example and handling failure. 

     

    KEY TAKEAWAYS

    1. To improve the handoff process, maintain comprehensive documentation throughout estimating, focusing on rationale and detailed notes. 

    2. To foster a "show up" mindset, challenge yourself with responsibilities that require persistence and self-motivation.

    3. To succeed in any industry, focus on building strong interpersonal skills, like being kind and understanding toward others.

    4. Don't be afraid to ask questions, no matter your experience level.

    5. To be an impactful leader, immerse yourself in the work alongside your team. 

    6. When faced with failure, focus on quickly acknowledging it, apologizing if necessary, and learning from the experience.

     

    RESOURCES

    Isaac Anderton LinkedIn: https://www.linkedin.com/in/isaac-anderton-12790621a/

    Bradshaw Sandwich Shoppe: https://bradshawssubs.com/

     

    THE SHIFT

    Imagine making the shift from building projects to truly leading people.

    You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same.

    In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people.

    The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition.

    The Shift is all about mastering the skills that matter:

    • Direct, clear communication.

    • Handling tough conversations with confidence.

    • Guiding your team toward quick, practical solutions.

    • Setting the standard for high performance.

    And let’s be honest—you’re busy.

    That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed.

    This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people.

    Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/

     

     

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

    7 January 2025, 11:00 am
  • 1 hour 2 minutes
    The Secret Sauce to Building a Killer Construction Career

    Career growth is a continuous process that requires both personal initiative and organizational assistance. To have a great career, you must approach your work with curiosity, always seeking fresh knowledge and ideas. Active listening to others, particularly those with more experience, enables you to learn useful insights and form lasting relationships. Equally vital is the mindset of contributing and aiding others, whether by assisting your team or understanding the wider picture of your organization's progress.

    Fawn Radmanich joined us for another insightful conversation about building a killer career in construction. She is a 24-year AEC industry veteran who has been a dedicated member of the Society for Marketing Professional Services (SMPS) for the past 19 years. Working with teams to secure multi-million- and billion-dollar design and construction projects, creating chances for individuals and organizations to have a brand influence, and figuring out how to promote employee engagement and a sense of belonging are some of her passions and areas of competence. She has worked on over 800 pursuit efforts across multiple market sectors, including higher education, civic, theme park entertainment, aviation, data centers, seismic/historic renovations, sports, hospitality, and many more.

     

    EPISODE HIGHLIGHTS

    [07:17] Create a long-term, mutually beneficial relationship.

    [13:12] Peer connection for career growth.

    [19:49] Empowering others with knowledge. 

    [24:53] Rotating employees through different roles within a company.

    [32:13] The balance of ego and humility in career building. 

    [35:36] Navigating career setbacks and promotions.

    [40:46] Doing what’s best for the employees. 

    [46:07] Overconfidence and a lack of humility.

    [49:02] Understanding the gaps in your competencies. 

    [53:27] Wisdom for the young generation in construction.

     

    KEY TAKEAWAYS

     

    1. Evaluate whether your passion can be integrated into your job in a way that adds value to your company. 

    2. To maximize the impact of an internship, create a structured program that involves real projects and broad exposure to different roles within the company.

    3. Focus on building relationships with your peers and colleagues, and proactively offer help.

    4. Encourage employees to participate in role rotations or "tours of duty" across different departments.

    5. Have an open conversation to understand motivations when an employee indicates they are leaving. 

    6. To avoid career sabotage, stay humble, be curious, and focus on building relationships within your team.

     

    RESOURCES

    Connect with Fawn

    LinkedIn – linkedin.com/in/fawnradmanich/ 

    www.smps.org

    www.stantec.com

    www.pcl.com

    Previous Episode with Fawn: www.constructiongenius.com/master-pursuit-marketing-learn-to-build-trust-focus-on-client-needs-and-secure-your-dream-projects-ep-291

     

     

    THE SHIFT

    Imagine making the shift from building projects to truly leading people.

    You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same.

    In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people.

    The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition.

    The Shift is all about mastering the skills that matter:

    • Direct, clear communication.

    • Handling tough conversations with confidence.

    • Guiding your team toward quick, practical solutions.

    • Setting the standard for high performance.

    And let’s be honest—you’re busy.

    That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed.

    This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people.

    Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/

     

     

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

    31 December 2024, 11:00 am
  • 36 minutes 37 seconds
    Breaking the 'Everything Is Awesome' Syndrome: Smarter Inspections, Safer Sites

    Construction safety is a top issue that necessitates a shift in thinking and approach to properly manage hazards and safeguard workers. Traditional safety indicators, such as the recordable incident rate, have been widely used, but they only reveal part of the story. To effectively enhance safety results, contractors must look beyond this data and focus on detecting and mitigating high-risk exposures that could result in significant injuries or fatalities.

    Meet David Tibbetts, Chief Safety Officer at Highwire. A certified safety professional with more than 20 years of occupational safety experience in both general industry and construction settings. He assists hiring partners at High Wire in identifying, managing, and reducing risks posed by contracting partners on building projects and in already-existing operational facilities by using their portfolio of software solutions. He joined us today to talk about the importance of a proactive safety culture, beyond mere compliance, focusing on both leading and lagging indicators.

     

    EPISODE HIGHLIGHTS

     

    [01.05] How safety became David’s passion. 

    [02.05] Building better relationships with owners. 

    [03.33] The importance of building a strong safety culture. 

    [05.27] The importance of a robust inspection program. 

    [06.38] Building a powerful inspection structure. 

    [08.11] The balance between recognizing good performance and addressing safety concerns.

    [11.07] Mitigating garbage data. 

    [15.19] Understanding prequalification. 

    [21.11] The value of having practical experience in both the general contractor and owner sides of construction. 

    [22.06] The role of technology in facilitating different aspects of construction delivery. 

    [24.09] The importance of looking beyond traditional safety metrics.

     

    KEY TAKEAWAYS

    1. If you're working with an involved owner, take advantage of that opportunity to foster a collaborative environment.

    2. Don't overlook the need for strong leadership and management systems that enable the execution of safety programs.

    3. Implement a robust inspection program and track the data consistently.

    4. Ensure your inspection program is seen as a tool for growth and improvement, not just as a way to point out mistakes.

    5. When reviewing inspection data, look for patterns that suggest your program might be missing unsafe behaviors or high-risk activities.

    6. Approach prequalification with a mindset of collaboration rather than elimination.

     

    RESOURCES

    Connect with David

    LinkedIn - linkedin.com/in/david-f-tibbetts-csp-91abb615 

    Website - highwire.com

     

    THE SHIFT

    Imagine making the shift from building projects to truly leading people.

    You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same.

    In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people.

    The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition.

    The Shift is all about mastering the skills that matter:

    • Direct, clear communication.

    • Handling tough conversations with confidence.

    • Guiding your team toward quick, practical solutions.

    • Setting the standard for high performance.

    And let’s be honest—you’re busy.

    That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed.

    This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people.

    Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/

     

     

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

    24 December 2024, 11:00 am
  • 55 minutes 21 seconds
    How to Get Rich Without Getting Lucky

    In the pursuit of wealth and success, it is easy to become engrossed in conventional wisdom and the pressure to comply with industry standards. True success, on the other hand, is frequently characterized by your ability to stand out rather than fit in. Long-term success is based on a strong blend of competence and authenticity. The world is hungry for people who are genuinely skilled and capable, and if you can consistently deliver on your promises, you can carve out a distinct place for yourself, even if your approach is unconventional. Today, we are joined by Eric Jorgenson to talk about how to get rich without getting lucky. 

    Eric is the CEO of Scribe Media, the largest Professional Publisher. Scribe helps entrepreneurs, executives, and experts write, publish, and market their books. Eric is the author of  The Almanack of Naval Ravikant, A Guide to Wealth and Happiness, and The Anthology of Balaji. He has sold over 1 million copies. He is also an investor in dozens of deep-tech startups through Rolling Fun. Eric writes at ejorgenson.com and hosts the podcast, Smart Friends. His blog has educated and entertained more than one million readers since 2014. He is on a quest to create—and eat—the perfect sandwich. Eric’s next project coming in 2025 is The Book of Elon Musk.

     

    EPISODE HIGHLIGHTS

    [05:27] The importance of identifying and reflecting on the principles that guide your life.

    [07:40] The difference between seeking wealth versus seeking status.

    [11:15] The broader definition of wealth. 

    [15:17] The impact of mindset: optimism vs. pessimism. 

    [20:49] The importance of complementary skills in building successful partnerships.

    [24:48] The definition of accountability. 

    [30:13] The types of leverage. 

    [33:59] The importance of leverage in business and the need to attract the right people and resources. 

    [40:21] The importance of delegating tasks.

    [43:55] The value of customer experience and effective communication.

    [19:51] Competence and authenticity.

     

    KEY TAKEAWAYS

    1. Focus on creating lasting value, not just seeking external validation. 

    2. Diversify your wealth by developing skills, influence, and the ability to be self-reliant.

    3. Surround yourself with optimistic, solution-oriented people who believe in progress and improvement.

    4. Recognize and leverage your strengths while seeking out partnerships with those whose skills complement yours.

    5. Focus on building leverage in multiple areas.

    6. Focus on tasks that only you can do and delegate the rest. 

    7. Go beyond basic service and focus on providing an exceptional customer experience.

    8. Embrace your unique style and authenticity, but make sure your competence backs it up.

     

    RESOURCES

    Connect with Eric Jorgenson

    LinkedIn - linkedin.com/in/erjorgenson 

    Website - ejorgenson.com/ 

    Instagram - instagram.com/erjorgenson/ 

    Twitter - x.com/EricJorgenson 

    Goodreads - goodreads.com/author/show/4029970.Eric_Jorgenson 

     

    THE SHIFT

    Imagine making the shift from building projects to truly leading people.

    You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same.

    In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people.

    The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition.

    The Shift is all about mastering the skills that matter:

    • Direct, clear communication.

    • Handling tough conversations with confidence.

    • Guiding your team toward quick, practical solutions.

    • Setting the standard for high performance.

    And let’s be honest—you’re busy.

    That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed.

    This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people.

    Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/

     

     

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

     

    17 December 2024, 11:20 am
  • 34 minutes 53 seconds
    Ballers Ball: How to Create and Sustain a High Performance Culture

    Creating a high-performance work culture necessitates a clear focus on individual contributions, skill development, and common goals. It also involves cultivating an inclusive workplace in which all employees, regardless of background or personal beliefs, can thrive. At the heart of such a culture is the recognition that success is driven by performance rather than equality of outcomes. A company must provide equal opportunity for all employees, encouraging them to bring their best efforts, abilities, and attitudes to the table. In this week’s solo episode, Eric discusses how to create and maintain a high-performance work culture. 

    Starting the conversation, Eric defines high-performing culture and explains the types of people who fit into that culture. According to him, you as a company owner need to find the types of people who possess high technical skills, strong people skills, high intensity & focus, are team-oriented, take initiative, and are accountable to build a high-performing culture. These are the types of people who do not fit into this category: paycheck picker-uppers, politically or religiously divisive individuals, and also people overly obsessed with work-life balance.

    Furthermore, Eric explains how you can sustain this high-performing culture along with the following topics regarding building the culture: talent diversity, work-life balance, equality vs. equity, and lessons from successful companies like Netflix. 

    EPISODE HIGHLIGHTS

    03:10 What is a high-performance culture?

    06:06 Eric explains the types of people who are in and are not in a high-performance culture. 

    07:40 The importance of collecting people who are better at people skills. 

    09:36 How a consistent attitude and willingness to collaborate will drive long-term success. 

    13:33 The three types of paycheck picker-uppers. 

    20:07 Professionalism and politics. 

    22:33 The importance of equality over equity in a high-performance culture.

    26:00 The importance of talent diversity. 

    30:00 Balancing high performance with inclusivity and work-life balance. 

    31:10 Lessons from Netflix. 

     

    KEY TAKEAWAYS

    1. Focus on Profitability in Every Decision

    2. Look for people with the right combination of skill, effort, and attitude (SEA).

    3. Prioritize both technical and people skills.

    4. Ensure high intensity with correct focus and strong team orientation.

    5. Look for individuals who demonstrate initiative and continuous growth.

    6. Encourage professionalism by prioritizing company goals over personal political beliefs.

     

    THE SHIFT

    Imagine making the shift from building projects to truly leading people.

    You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same.

    In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people.

    The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition.

    The Shift is all about mastering the skills that matter:

    • Direct, clear communication.

    • Handling tough conversations with confidence.

    • Guiding your team toward quick, practical solutions.

    • Setting the standard for high performance.

    And let’s be honest—you’re busy.

    That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed.

    This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people.

    Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/

     

     

     

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

     

    10 December 2024, 11:00 am
  • 29 minutes 41 seconds
    Brand, Culture, and Growth: A Marketing Blueprint for Construction Leaders

    Growth marketing is about navigating the noise, understanding what truly matters to your audience, and pushing the envelope to deliver meaningful, targeted experiences. For organizations hoping to succeed in today's fast-paced digital world, growth marketing is more crucial than ever. At its core, growth marketing is not only about recruiting new customers; it's about developing long-term relationships, harnessing data, and continuously improving your strategy.

    Nichole Gunn is the Global Chief Marketing & Sales Officer at Extu, bringing over 20 years of marketing expertise in B2B sectors. With a passion for data-driven strategies and innovative leadership, she excels in demand generation, brand development, and customer experience. Across 3,500+ industry partners, Extu’s award-winning content marketing has consistently increased sales by 30%. She joined us today to talk about the importance of growth marketing. 

    Nichole starts the conversation by defining marketing and its five components: brand awareness, account-based marketing (ABM), demand generation, internal marketing, and sales enablement. Nichole then talks about strengthening relationships with current clients because successful marketing isn't just about acquiring new customers. According to her, by tracking and understanding their behaviors and needs, you can offer more personalized solutions that increase loyalty and are more cost-effective than seeking new clients. We then pay attention to the importance of celebrating both successes and learning moments within the team. Celebrate victories as a means of inspiring and bringing the group together. At the same time, encourage a culture of openness and growth by accepting failures as teaching moments that can help you avoid making the same mistakes again.

    Further down in the conversation, we discuss the following areas regarding growth marketing: a good brand vs. a great brand, marketing and sales, key data metrics, targeted marketing strategies, education in marketing, digital presence in marketing, and more. We end today’s conversation with Nichole sharing the top three things every construction CEO should focus on in their marketing if they want to make progress.

    EPISODE HIGHLIGHTS

    [01.56] What is marketing? [03.09] A good brand versus a great brand. [05.39] Strengthening relationships with current clients. [06.24] The distinction between marketing and sales. [07.16] Leveraging data and customer insights to optimize marketing strategies. [08.24] Celebrating wins and learning from mistakes. [12.35] Key data metrics you can't afford to ignore. [14.24] How to cut through the noise and engage high-value prospects. [20.11] The power of education in marketing. [22.43] Building a strong digital presence. [25.44] The top three things every construction CEO should focus on when marketing. 

     

    KEY TAEWAYS

    1. Focus on understanding the needs and preferences of existing clients. 

    2. Instead of relying on gut feelings alone, use data to understand the customer journey.

    3. Celebrate both successes and learning moments within your team. 

    4. Focus on building a strong organizational culture where employees are motivated to contribute to the greater good of the company and its community

    5. Focus your marketing efforts on Account-Based Marketing (ABM) to target high-value prospects.

    6. Prioritize education in your marketing strategy, using content like blogs and webinars to provide value to your audience.

    THE SHIFT

    Imagine making the shift from building projects to truly leading people.

    You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same.

    In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people.

    The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition.

    The Shift is all about mastering the skills that matter:

    • Direct, clear communication.

    • Handling tough conversations with confidence.

    • Guiding your team toward quick, practical solutions.

    • Setting the standard for high performance.

    And let’s be honest—you’re busy.

    That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed.

    This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people.

    Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/

     

    RESOURCES

    Connect with Nichole

    Website - extu.com/about/leadership/ 

                      extu.com/ 

    LinkedIn - linkedin.com/in/nichole-gunn/ 

                      linkedin.com/company/extu/ 

     

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

     

     

    3 December 2024, 11:00 am
  • 13 minutes 13 seconds
    Got the Guts? 7 Essential Traits to Start and Build a Business

    What holds you back from starting your own business? The fear of failure? Pride? Or is it the shame? Whatever it is, it’s human nature. There will be a time in your life when desperation is the motive that drives you to start your own business. When that time comes, the seven essential truths of building a business that we discuss in today’s episode will be there to guide you. 

    In this episode, Eric explains why you must have a motivating factor before starting your own business. According to him, a powerful and deeply rooted reason for pursuing your business will help you endure the tough times and stay committed to your vision. Eric also comments on mastering the ability of influence. He explains that by being authentic, you'll attract customers, employees, and collaborators who believe in you and your vision because people tend to shy away from anything that feels fake or inauthentic. He also discusses the importance of balancing humility, self-awareness, and a willingness to learn, which not only helps you grow but also enables you to build a team that complements your skills, which is crucial for long-term success.

     

    EPISODE HIGHLIGHTS

    [02.24] The motivating factor. 

    [04.00] Mastering the ability of influence. 

    [05.13]  The balance of humility, self-awareness, and a willingness to learn.

    [07.45] The role of competency and confidence. 

    [09.10] The support system. 

    [09.50] The role of luck in business. 

     

    KEY TAKEAWAYS

    1. Have a strong "why" when starting a business. 

    2. Master authenticity and influence in business.

    3. Business success requires a balance of humility, self-awareness, and a willingness to learn. 

    4. Build your confidence through competence.

    5. A solid support system is essential for overcoming the challenges of building a business.

     

    Imagine making the shift from building projects to truly leading people.

    You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same.

    In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people.

    The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition.

    The Shift is all about mastering the skills that matter:

    • Direct, clear communication.

    • Handling tough conversations with confidence.

    • Guiding your team toward quick, practical solutions.

    • Setting the standard for high performance.

    And let’s be honest—you’re busy.

    That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed.

    This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people.

    Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/

     

     

     

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

    26 November 2024, 11:34 am
  • 9 minutes 45 seconds
    The Secret Weapon for Project Executives: How to Turn Routine PM Check-Ins into Strategic Powerhouses

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

    In today’s dynamic work environment, meetings should be more than routine check-ins. They need to be strategic, focused, and outcome-driven. Well-structured meetings provide the groundwork to align every decision and discussion with the broader goals of the organization. These meetings are not about micromanaging work but ensuring that each project, conversation, and decision brings the company closer to its long-term goals, whether profitability, customer satisfaction, or brand reputation. In this week’s solo episode, Eric explains the importance of strategic meetings between project executives and project managers.

    Starting the discussion, Eric talks about how to make meetings strategic, productive, and valuable saying that meetings should lead to clear decisions that improve the company's larger goals. This focus will make meetings more productive and ensure they contribute meaningfully to the bigger picture. Eric also suggests when, where, and how much time you should spend for a meeting. Effective meeting preparation is an important part of the process. Eric explains that effective meeting preparation requires more than just status updates. It demands a deeper analysis of how daily activities connect to larger organizational goals. He also walks us through what you should avoid discussing in meetings. He says effective strategic meetings focus on high-level alignment, not on micromanaging every task. While day-to-day details should be handled elsewhere, these meetings should center on discussing issues that impact the bigger picture, like client relationships or organizational strategy. Wrapping up the discussion, Eric clarifies what’s beyond the meetings. A great meeting doesn’t end when you walk out of the room. Project executives should follow up after one-on-ones by summarizing key takeaways, tying every priority back to the company's broader goals, and checking progress against those objectives.

     

    EPISODE HIGHLIGHTS

    [02.20] Aligning meetings with broader organizational goals. 

    [03.00] When, where, and what time? 

    [03.31] What requires effective meeting preparation?

    [05.22] Managing risks, resources, and performance for long-term success.

    [06.30] What to discuss (and skip) in high-level project meetings. 

    [07.28] What’s beyond the meeting?

     

    KEY TAKEAWAYS

    1. Before any meeting, clarify the strategic objectives you want to achieve.

    2. Focus on strategic alignment when preparing for meetings.

    3. Ask the right strategic questions during one-on-ones with project managers.

    4. Stay focused on strategic issues and avoid getting caught in the weeds of task-level updates.

    5. Follow up effectively after strategic meetings. 

     

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

     

    19 November 2024, 11:44 am
  • 46 minutes 15 seconds
    Listen, Plan, Build: A Blueprint for Smoothly Navigating Construction Disputes

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

     

    In today's fast-paced and frequently unpredictable workplace, effective leadership and teamwork necessitate a combination of adaptation, empathy, and collaboration. One of the most crucial lessons for leaders is to strike a balance between action and deliberate planning. This entails taking a step back, listening, gathering information before making a choice, and being willing to change course along the road. A commitment to working together, especially when frustrations are high, is crucial to successful problem-solving.

    Doug Reitz brings over thirty years of experience in California’s construction industry, earning a respected reputation as both a seasoned builder and an influential thought leader. Beyond the billion-dollar projects his company has completed, Doug has made a lasting impact on the industry by sharing his expertise at events and workshops statewide. His focus on creating high-performing teams, cultivating resilient company cultures, and advancing industry best practices has inspired countless professionals.

    We start the conversation with Doug explaining how to manage yourself in a business transition and the importance of having a support system, whether it's a close-knit team or a personal board of advisors. Doug then clarified the necessity of stepping back from controlling everything and adopting a more empowered leadership style that not only helps develop a more engaged and capable team but also enables leaders to focus on broader strategic goals rather than getting bogged down in day-to-day tasks. Further, he explains the value of the Listen, Plan, Build process as a tool for balanced decision-making and how this process encourages collaboration, bringing the team together and helping to align everyone’s efforts toward a common goal.

    Further into the conversation, we discuss the following topics regarding successful problem-solving: the value of understanding the experiences of other people, taking slower and smaller steps, handling failures with an open mind, the power of consistency, the role of collaboration, emotional awareness, and sharing purpose in problem-solving.

     

    EPISODE HIGHLIGHTS

    [05.15] Managing yourself in a business transition.

    [07.08] The need for adaptability and embracing unpredictability. 

    [11.55] Letting go of the urge to control every detail and allowing others to take ownership.

    [16.39] Listen, plan, build tool.

    [22.28] The importance of understanding other people’s experiences. 

    [23.55] The downside of modern technology.

    [28.48] Taking small and slower steps in construction.

    [31.14] The role failure plays in success.

    [32.30] Coping with failure.

    [35.00] The power of consistency and relationship-building.

    [38.05] The importance of collaboration, emotional awareness, and shared purpose in problem-solving.

    [42.00] Doug’s book: A Blueprint for Constructing Success in Leadership and Life

     

    KEY TAKEAWAYS

    1. Build a support system when facing challenges.

    2. Adapt and embrace unpredictability as a leader.

    3. Step back and empower your team as a leader.

    4. Use the listen, plan, build approach.

    5. Understand the power of collaboration and communication. 

    6. Develop empathy and curiosity as a leader.

     

    RESOURCES

    Connect with Doug

    LinkedIn - linkedin.com/in/doug-reitz/ 

    Website - dougreitz.blog/ 

    Instagram - instagram.com/be_a_builder_/ 

     

    BUILD: A Blueprint for Constructing Success in Leadership and Life Paperback

    by Doug Reitz amazon.com/BUILD-Blueprint-Constructing-Success-Leadership/dp/B0DHHJJ5RD 

     

    When Work Works: Cutting-Edge Solutions for the Contemporary Workplace amazon.com/When-Work-Works-Cutting-Edge-Contemporary/dp/B0D7L356JC 

     

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

     

    12 November 2024, 11:16 am
  • 9 minutes 48 seconds
    The 90-Day Plan: How to Ensure New Hire Success (or Quickly Identify a Bad Fit)

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

     

    The onboarding process is a critical phase that sets the tone for a new hire's experience and long-term organizational success. However, many businesses make the mistake of viewing onboarding as a one-time event rather than a continuous process. Common mistakes include assuming the job is complete once the new person is hired, failing to give systematic training and assistance, and failing to define clear performance objectives and goals. By overlooking these essential elements, organizations risk disengaging new hires, missing opportunities for integration, and eventually facing costly hiring mistakes. 

    In this week’s solo episode, Eric discusses the mistakes employers make in hiring. He starts the conversation with the first mistake: the hiring process as a one-time job. He explains how an active support system can help prevent disappointment and foster a positive start for both the new hire and the organization. Then he talks about having a structured onboarding process that can help the new employee acclimate to the organization and understand their role and responsibilities. Eric also explains how you can identify any issues early on and provide necessary support by asking about employees’ positive and negative experiences, clarity on their roles, and their ability to contribute. He also explains  “The 90-day High-Performance Dashboard,” which is a structured framework designed to guide new hires during their initial three months in an organization. 

     

    EPISODE HIGHLIGHTS

    [01.02] The mistake of thinking that the hiring process is over once they are on board.

    [02.30] The structured onboarding process.

    [05.00] Ensuring the new people are adjusting to the team and culture.

    [05.46] The 90-day High-Performance Dashboard.

    [08.00] The assessment of new hires.

     

    KEY TAKEAWAYS

    1. Recognize that hiring a new employee is just the beginning of the process, not the end.

    2. Implement a structured onboarding process for new hires.

    3. Prioritize ongoing check-ins with new hires during their first month. 

    4. Assess a new hire's fit within the first 90 days.

    5. Encourage open communication during the onboarding process.

    You're relieved that you've made a new hire. Now, don't let them slip through the cracks. Use the 90 Day High-Performance Dashboard to get them up to speed and focused on how to succeed in their new role:
    • Get them clear on what's most important  
    • Ensure action and accountability
    • Deepen your relationship with them

    Click this link and download the 90 Day High-Performance Dashboard: https://www.constructiongenius.com/high-performance-in-a-new-role

    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

    Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me

     

    5 November 2024, 11:22 am
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