In this episode, we'll talk about the value of refreshing your marketing strategy to ensure your business stays resilient and ahead of challenges. 

Whether you're aiming for exponential growth or a solid foundation, this episode will inspire you to take a closer look at your marketing.

What You’ll Learn:

Declining Leads or Sales: How to spot early signs that your marketing isn’t as effective as it used to be and why curiosity is the best response.

Adapting to Algorithm Changes: The impact of shifts in social media and search engine algorithms and how staying proactive can protect your business.

Business Changes: Why a shift in your goals, audience, or products might require a marketing refresh to align with your new direction.

Avoiding Marketing Ruts: The risks of sticking to the same strategies for too long and how to identify missed opportunities.

Diversifying Your Marketing: Why relying on a single source for leads leaves you vulnerable and the importance of exploring multiple channels.

Key Takeaways:

Regularly review your marketing strategy to ensure it supports your current goals and circumstances.

Diversify your lead sources to reduce risk and increase resilience.

Stay aware of industry trends and shifts, but don’t let them overwhelm you.

Marketing is not a one-and-done task; it’s a dynamic process that evolves with your business.

Refreshing your marketing doesn’t have to be stressful—it’s an opportunity to grow and strengthen your business.

Call to Action: Have questions or want to share how you’ve refreshed your marketing? Email me at [email protected]. 

Ready for a marketing refresh of your own? Let's work together!

If you're looking for gentle, ongoing marketing support, check out the Adventures in Marketing membership!

While tiny steps might not be glamorous or make for exciting sales copy, they are essential for sustainable progress when it comes to marketing your small business.

Remember:

• You don't need to have everything perfectly mapped out to start; taking the first step is crucial.
• Small, consistent actions add up over time and can lead to substantial results.
• Adapt your marketing efforts to fit your personal workflow and energy levels.

For more tips and insights on making marketing less intimidating, visit gwenmontoya.com. 

If you're ready for support when it comes to being consistent, join the Adventures in Marketing group - www.gwenmontoya.com/membership

In this episode, Gwen shares how you can turn website visitors into happy customers. 

She covers making your website easy to navigate and engaging right from the start. 

Learn why it's crucial to have your most important info where visitors expect it. 

Gwen also explores  the essentials of building trust through consistent branding and error-free pages, using language that speaks to your audience, and leveraging analytics to tailor your content perfectly. 

You'll get practical tips on boosting your site’s traffic with smart SEO, engaging social media, and email marketing. 

Wrapping up, you'll learn how to set realistic goals for your conversion rates and help you keep tweaking your marketing strategy to get better results. 

Make your website not just a place to visit, but a place where visitors become loyal customers!

As much as we'd love for our friends and family to be as excited about our business as we are, it doesn't always work that way.

So what do you say to someone who can't resist telling you how bad your business idea is or sends you every scary small business article they come across?

In this episode Gwen shares quick tips and ideas to help you manage unsupportive friends and family.

Want more marketing support?

Become an AIM member

Connect with me on TikTok

What do you do when you've lost your groove and how do you get it back?

In this episode Gwen shares quick tips and ideas to help you rediscover your groove!

Want more marketing support?

Become an AIM member

Connect with me on TikTok

If you're struggling with Instagram right now, you're not alone! 

In this podcast episode, we'll talk about the different areas of Instagram (the main feed, Stories, Reels, and the explore page) and how Instagram ranks content for each area AND how you can work with the algorithm instead of fighting against it. 

Want to go deeper? Here's the blog post from Instagram explaining how they rank things.

Want to stay up to date on Instagram changes and updates? Follow the Instagram Creator's account or join my Tidbit email list to get weekly curated marketing updates (and how they impact you!).

Lack of access to funding is a common challenge for small business owners. 

I wanted to put something together that was current, accurate, and wasn't an affiliate-link mill or advertisement for one business.So I did! 

Read the blog post (and find all the links you need) here. 

If you'd like to explore crowdfunding, check out my crowdfunding episode here. 

If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group starting at $10/month. There are different tiers for different marketing support needs!
Join here - www.gwenmontoya.com/membership


If you'd like one-on-one support, complete my intake form here and we can chat about what you are looking for.


Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.com

And connect with me on social media! I'm most active on TikTok. 
 

The content you create isn't just meant to fill a slot on your content calendar. It has a job.

In this episode, Gwen explains how to create content with purpose, how to track what's working, and how to create content that resonates with your intended audience. 

Get the Content with Purpose mini-course

Become an AIM member

Read the blog post version of this podcast episode

Connect with me on TikTok

Learn about ChatGPT, and how it can be helpful in streamlining content creation.

In this episode Gwen shares ways small businesses can use ChatGPT to their advantage: streamline content creation, improve consistency, and enhance the customer experience. 

By using ChatGPT to generate ideas and copy for emails, social media, videos, blogs, and more, businesses can save time and focus on other parts of their business. The consistency of content creation can also improve, which can lead to a better customer experience by providing extra touches of customer care and service.

Get the ChatGPT for Content Creation mini-course.

Become an AIM member.

Read the blog post version of this podcast episode.

Connect with me on TikTok.

The term "content creation" is often overused in marketing but it remains an important aspect of running a business. 

With so much content to create, it can be overwhelming for business owners. 

However, with proper planning and organization, the content creation process can be streamlined to be faster and more effective. 

A content calendar is a useful tool in this process as it helps plan ahead when to post and on which platform. The calendar can also be used to determine the type of content to be shared and the assets needed. Each piece of content should fit into the overall marketing strategy, which may include educating the audience, engaging them, generating leads or sales, sharing expertise, or building community. 

Reusing, repurposing, and recycling content is another way to make the content work harder and increase impact while saving time. 

Templates can also be used to streamline the content creation process by providing a shortcut and reducing the number of decisions that need to be made. 

By using templates, the general idea of what is needed is established and the content creation becomes easier over time.

Also discussed in this episode  - planning to promote the content you create, creating SOPs to make processes repeatable, and using ChatGPT to write outlines and help ideate.

Learn more about how to use ChatGPT in my new mini-course here.

Read the blog post version of this podcast here.

There's a lot of rush and pressure for small business owners to make quick decisions, always know what is going on, and "be successful".

But what if there were another way to look at it? What if you could create goals that suit your own definition of success and work in a way that feels good to you? 

Interested in learning how we can work together to build a roadmap between where you are now and where you want to go? Complete my intake form here.