How unexplored communities and unexpected subcultures make money today.
Bear Witness is a co-founder of A Tribe Called Red, a Canadian DJ collective that blends hip hop and EDM with traditional pow wow drums and vocals. As a teen, Bear was part of the local rave scene. He began to wonder what raves would look like if they had a more focused goal. In response, he created A Tribe Called Red.
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Additional Music
A Tribe Called Red - "The OG featuring Black Bear"
Host
Anshuman Iddamsetty
Producers
Phoebe Wang
Natalie Plourde
Emma Fedderson
Anshuman Iddamsetty
Senior Supervising Producer
Tammi Downey
Engineer
Spencer Sunshine
Musical Score
Jim Guthrie
Estefania Rodriguez is the founder of Brewbles Studio, a bath and body shop that sells products based on nostalgia and Latinx culture. Estefania began making bath bombs as a form of self-care and a way to manage her mental illness. To make ends meet, she started selling them. And the business took off...fast. This is what happened next.
Store
Social Profiles
Host
Anshuman Iddamsetty
Producers
Phoebe Wang
Emma Fedderson
Rachel Rath
Anshuman Iddamsetty
Senior Supervising Producer
Tammi Downey
Engineer
Jason 'Metal' Donkersgoed
Spencer Sunshine
Musical Score
Jim Guthrie
Gloria Noto is the founder of NOTO Botanics, an all-natural, multi-use, gender-fluid cosmetic line committed to activism and giving back back. After almost 10 years as a makeup artist, Gloria decided to start a company focused on making the beauty and wellness space more inclusive.
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Social Profiles
Host
Anshuman Iddamsetty
Producers
Phoebe Wang
Emma Fedderson
Anshuman Iddamsetty
Senior Supervising Producer
Tammi Downey
Engineer
Spencer Sunshine
Musical Score
Jim Guthrie
Bibi Bakare-Yusuf is the publishing director of Cassava Republic Press and Ankara Press. After launching a publishing company to offer a platform for contemporary African writers, Bibi had another idea: why not start a romance novel-imprint that put black women at the center of the story? This is what happened next.
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Social Profiles
Recommended
Host
Anshuman Iddamsetty
Producers
Phoebe Wang
Emma Fedderson
Anshuman Iddamsetty
Senior Supervising Producer
Tammi Downey
Engineer
Spencer Sunshine
Musical Score
Jim Guthrie
Jacque Amadi is the head magical girl of Adorned By Chi, a lifestyle business based on anime-inspired fashion. Jacque is quick to admit she runs her business with emotion first, facts and figures second. An approach that wouldn’t scale. But after launching the Adorned By Chi manga, a comic about Nigerian university students with magical super powers, Jacque’s ready for her next act: Licensing deals inspired by the Adorned By Chi brand.
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Social Profiles
Host
Anshuman Iddamsetty
Producers
Phoebe Wang
Emma Fedderson
Anshuman Iddamsetty
Senior Supervising Producer
Tammi Downey
Engineer
Spencer Sunshine
Musical Score
Jim Guthrie
George Giaouris is the owner of Northbound Leather. While working in his family's leather business, George saw an opportunity to support queer and kink-friendly customers who had a profound connection with leather, like he did. Over the last 30 years, George turned the business into the premier destination for bespoke leather fashion and fetish wear.
Store
Social Profiles
Host
Anshuman Iddamsetty
Producers
Phoebe Wang
Emma Fedderson
Anshuman Iddamsetty
Senior Supervising Producer
Tammi Downey
Engineer
Spencer Sunshine
Musical Score
Jim Guthrie
Patrick Boateng II is the CEO and founder of Ceylon by Anim Labs. When Patrick was working overseas in Asia, he had it all: a stable job, opportunities for travel. But when he started having problems with his skin, Patrick realized that most skincare products weren’t made with black men in mind. Solving a problem for himself and in turn, others, he decided to leave his job and start a skin-care line for men of color.
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Social Profiles
Host
Anshuman Iddamsetty
Producers
Phoebe Wang
Natalie Plourde
Emma Fedderson
Anshuman Iddamsetty
Senior Supervising Producer
Tammi Downey
Engineer
Spencer Sunshine
Musical Score
Jim Guthrie
Tania Larsson is a maker of Gwich’in fine jewelry. When she was 15, Tania left France and moved to Northern Canada to learn more about her Gwich’in heritage. The learning curve was steep, but Tania began making and selling jewelry created through traditional Gwich’in techniques, and her work has been featured in one of the most influential fashion magazines in the world: Vogue
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To learn more about the residential school system in Canada:
Host
Anshuman Iddamsetty
Producers
Phoebe Wang
Emma Fedderson
Jace Meyer
Anshuman Iddamsetty
Senior Supervising Producer
Tammi Downey
Engineer
Raheem Grant
Musical Score
Jim Guthrie
Melanie Elturk is the CEO of Haute Hijab, a brand that makes high fashion hijabs. Melanie left a successful legal career to launch a global brand dedicated to the hijab. This is how she came to that decision.
Store
Social Profiles
Host
Anshuman Iddamsetty
Producers
Phoebe Wang
Natalie Plourde
Emma Fedderson
Anshuman Iddamsetty
Senior Supervising Producer
Tammi Downey
Engineer
Jason ‘Metal’ Donkersgoed
Musical Score
Jim Guthrie
Vivian Kaye is the CEO of KinkyCurlyYaki, a brand that makes premium textured hair extensions for Black women. When Vivian saw an opportunity to start a business that celebrates black beauty, she went all in, and grew it into a million-dollar company. This is how it happened.
Store
Social Profiles
Recommended
Host
Anshuman Iddamsetty
Producers
Tanya Hoshi
Emma Fedderson
Anshuman Iddamsetty
Senior Supervising Producer
Tammi Downey
Engineer
Jason ‘Metal’ Donkersgoed
Musical Score
Jim Guthrie
Here’s a sneak peek of our second season.
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