Vanguard by Shopify Studios

Shopify

How unexplored communities and unexpected subcultures make money today.

  • 18 minutes 39 seconds
    How A Tribe Called Red Brought Activism to the Dance Floor

    Bear Witness is a co-founder of A Tribe Called Red, a Canadian DJ collective that blends hip hop and EDM with traditional pow wow drums and vocals. As a teen, Bear was part of the local rave scene. He began to wonder what raves would look like if they had a more focused goal. In response, he created A Tribe Called Red.

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    Additional Music
    A Tribe Called Red - "The OG featuring Black Bear"

    Host
    Anshuman Iddamsetty

    Producers
    Phoebe Wang
    Natalie Plourde
    Emma Fedderson
    Anshuman Iddamsetty

    Senior Supervising Producer
    Tammi Downey

    Engineer
    Spencer Sunshine

    Musical Score
    Jim Guthrie

    11 September 2019, 9:00 am
  • 18 minutes 1 second
    This Latinx Bath Brand Is Bubbling with Nostalgia

    Estefania Rodriguez is the founder of Brewbles Studio, a bath and body shop that sells products based on nostalgia and Latinx culture. Estefania began making bath bombs as a form of self-care and a way to manage her mental illness. To make ends meet, she started selling them. And the business took off...fast. This is what happened next.

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    Host
    Anshuman Iddamsetty

    Producers
    Phoebe Wang
    Emma Fedderson
    Rachel Rath
    Anshuman Iddamsetty

    Senior Supervising Producer
    Tammi Downey

    Engineer
    Jason 'Metal' Donkersgoed
    Spencer Sunshine

    Musical Score
    Jim Guthrie

    4 September 2019, 9:00 am
  • 16 minutes 48 seconds
    The Unique Voice Behind Gender-fluid Wellness Products

    Gloria Noto is the founder of NOTO Botanics, an all-natural, multi-use, gender-fluid cosmetic line committed to activism and giving back back. After almost 10 years as a makeup artist, Gloria decided to start a company focused on making the beauty and wellness space more inclusive.

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    Host
    Anshuman Iddamsetty 

    Producers
    Phoebe Wang
    Emma Fedderson
    Anshuman Iddamsetty

    Senior Supervising Producer 
    Tammi Downey

    Engineer
    Spencer Sunshine

    Musical Score 
    Jim Guthrie

    28 August 2019, 9:00 am
  • 21 minutes 59 seconds
    Meet the Nigerian Publisher Heating Up African Romance Novels

    Bibi Bakare-Yusuf is the publishing director of Cassava Republic Press and Ankara Press. After launching a publishing company to offer a platform for contemporary African writers, Bibi had another idea: why not start a romance novel-imprint that put black women at the center of the story? This is what happened next.

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    Host
    Anshuman Iddamsetty

    Producers
    Phoebe Wang
    Emma Fedderson
    Anshuman Iddamsetty

    Senior Supervising Producer
    Tammi Downey

    Engineer
    Spencer Sunshine

    Musical Score
    Jim Guthrie

    21 August 2019, 9:00 am
  • 19 minutes 33 seconds
    This Artist Conjured a Magical World of Black Anime Characters

    Jacque Amadi is the head magical girl of Adorned By Chi, a lifestyle business based on anime-inspired fashion. Jacque is quick to admit she runs her business with emotion first, facts and figures second. An approach that wouldn’t scale. But after launching the Adorned By Chi manga, a comic about Nigerian university students with magical super powers, Jacque’s ready for her next act: Licensing deals inspired by the Adorned By Chi brand.

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    Host
    Anshuman Iddamsetty

    Producers
    Phoebe Wang
    Emma Fedderson
    Anshuman Iddamsetty

    Senior Supervising Producer
    Tammi Downey

    Engineer
    Spencer Sunshine

    Musical Score
    Jim Guthrie

    14 August 2019, 9:00 am
  • 17 minutes 57 seconds
    How Northbound Leather Became a Thriving Fetish Wear Company

    George Giaouris is the owner of Northbound Leather. While working in his family's leather business, George saw an opportunity to support queer and kink-friendly customers who had a profound connection with leather, like he did. Over the last 30 years, George turned the business into the premier destination for bespoke leather fashion and fetish wear.

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    Host
    Anshuman Iddamsetty

    Producers
    Phoebe Wang
    Emma Fedderson
    Anshuman Iddamsetty

    Senior Supervising Producer
    Tammi Downey

    Engineer
    Spencer Sunshine

    Musical Score
    Jim Guthrie

    7 August 2019, 9:00 am
  • 19 minutes 25 seconds
    He Ditched A Government Job to Start a Skin-Care Line for Men of Color

    Patrick Boateng II is the CEO and founder of Ceylon by Anim Labs. When Patrick was working overseas in Asia, he had it all: a stable job, opportunities for travel. But when he started having problems with his skin, Patrick realized that most skincare products weren’t made with black men in mind. Solving a problem for himself and in turn, others, he decided to leave his job and start a skin-care line for men of color.

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    Host
    Anshuman Iddamsetty

    Producers
    Phoebe Wang
    Natalie Plourde
    Emma Fedderson
    Anshuman Iddamsetty

    Senior Supervising Producer
    Tammi Downey

    Engineer
    Spencer Sunshine

    Musical Score
    Jim Guthrie

    31 July 2019, 9:00 am
  • 20 minutes 32 seconds
    The Lengths This Indigenous Jeweller Went to for Her Craft

    Tania Larsson is a maker of Gwich’in fine jewelry. When she was 15, Tania left France and moved to Northern Canada to learn more about her Gwich’in heritage. The learning curve was steep, but Tania began making and selling jewelry created through traditional Gwich’in techniques, and her work has been featured in one of the most influential fashion magazines in the world: Vogue

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    To learn more about the residential school system in Canada:

    Host
    Anshuman Iddamsetty

    Producers
    Phoebe Wang
    Emma Fedderson
    Jace Meyer
    Anshuman Iddamsetty

    Senior Supervising Producer
    Tammi Downey

    Engineer
    Raheem Grant

    Musical Score
    Jim Guthrie

    24 July 2019, 9:00 am
  • 22 minutes 33 seconds
    She Traded a Career in Law For High Fashion Hijabs

    Melanie Elturk is the CEO of Haute Hijab, a brand that makes high fashion hijabs. Melanie left a successful legal career to launch a global brand dedicated to the hijab. This is how she came to that decision.

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    Host
    Anshuman Iddamsetty

    Producers
    Phoebe Wang
    Natalie Plourde
    Emma Fedderson
    Anshuman Iddamsetty

    Senior Supervising Producer
    Tammi Downey

    Engineer
    Jason ‘Metal’ Donkersgoed

    Musical Score
    Jim Guthrie

    17 July 2019, 9:00 am
  • 22 minutes 54 seconds
    How a Single Mom Grew a Million Dollar Business Selling Textured Hair Extensions

    Vivian Kaye is the CEO of KinkyCurlyYaki, a brand that makes premium textured hair extensions for Black women. When Vivian saw an opportunity to start a business that celebrates black beauty, she went all in, and grew it into a million-dollar company. This is how it happened.

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    Recommended

    Host
    Anshuman Iddamsetty

    Producers
    Tanya Hoshi
    Emma Fedderson
    Anshuman Iddamsetty

    Senior Supervising Producer
    Tammi Downey

    Engineer
    Jason ‘Metal’ Donkersgoed

    Musical Score
    Jim Guthrie

    10 July 2019, 9:00 am
  • 1 minute 52 seconds
    Introducing Vanguard Season 2

    Here’s a sneak peek of our second season.

    3 July 2019, 9:00 am
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