💰 Get FREE access to the tactics used by the fastest-growing b2b brands

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

5 Keys You’ll Learn:

1. Mindset Matters: Building belief in your product and understanding its impact can transform your sales approach.
2. Detach from Outcomes: Learn how letting go of the need for immediate success can actually improve your results.
3. Effective Cold Calling Techniques: Discover the art of leading with curiosity and asking probing questions.
4. Crafting Powerful Email Cadences: Michael shares a 30-touch cadence framework to engage prospects through multi-channel outreach effectively.
5. Omnichannel Strategy: Understand how to leverage different platforms such as LinkedIn, WhatsApp, and even video content to stand out.

Fun Fact from the Episode: Did you know that a simple bump email can sometimes get more replies than your initial personalized pitch? It’s fascinating how persistence and subtle follow-ups can work magic in sales.

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

5 Keys You'll Learn from this Episode:

1. Why SMS is critical for your sales strategy: Understand the unique advantages of SMS and why it should be in your sales toolkit.
2. Effective strategies to get your buyers' attention: Learn how to craft the perfect SMS that gets read and answered immediately.
3. SMS engagement tips for enterprise accounts: Yes, you can text senior leadership at multibillion-dollar companies! We’ll show you how.
4. Follow-up techniques that close deals faster: Discover how a quick text can revive stalled deals and keep the momentum going.
5. Integrating SMS seamlessly into your CRM: Find out how to use SMS within your existing sales systems to streamline communication.

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

• In this episode, you're going to learn:
  1. The Commitment to Change:
     • Learn how to transform client interest into genuine willingness to change.
     • Understand the milestones necessary to keep clients engaged and aligned with your solutions.
  2. Avoiding Common Pitfalls:
     • Identify common mistakes that derail sales processes and learn how to avoid them.
     • Master the transition from discovery to presentation with actionable tips.
  3. Collaborative Solution Creation:
     • Discover how inviting clients to co-create solutions enhances buy-in and secures long-term commitment.
     • Real-world examples and case studies for practical application.
  4. Managing Client Expectations:
     • Strategic questioning techniques to uncover and address client concerns early.
     • Techniques for realistic opportunity qualification and pipeline management.
  5. Building Trust and Overcoming Stereotypes:
     • Overcome negative stereotypes by positioning yourself as a trusted advisor.
     • Strategies to create long-lasting client relationships based on trust and value.

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

In this episode, you're going to learn:

• Importance of authenticity and sincerity in sales
• How to articulate value propositions and have clear business conversations
• Building and maintaining a relationship funnel for long-term success
• Strategies for being strategic and valuable on social media

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

In this episode, you're going to learn:

1.  What is social selling
2. Why it's important
3. How to master social selling

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

In this episode, you're going to learn:

1.  Empathy and building connections through understanding the customer journey are important.
2. The timing of engagement matters greatly, as engaging with potential customers early in their buying journey.
3. The power of using the right tools like SparkToro to gain valuable insights into customer behaviour and preferences.

Resources referenced:

• Connect with Rand on Linkedin
• Try Sparktoro for free here

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands

Here are 3 key takeaways you don’t want to miss:

🔑 Demonstrate Product Usage: Ensure you understand how the buyer would use your product if given free access today. Avoid a mere product tour by focusing 80% on primary differentiators that provide specific value to the customer.

🔑 Address Trust Issues Early: Buyers often distrust that reps understand their industry or role. Build credibility by starting your discovery with a well-researched hypothesis of value specific to the buyer’s role and industry.

🔑 Empower the "No": Create a non-pressure environment by asking if continuing the discussion is worthwhile, emphasizing mutual fit. This honest approach builds trust by showing you are invested in meaningful deals only.

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands

In our latest podcast episode, Kevin Hopp connects with Luigi Prestinenzi to discuss the art and science of effective sales prospecting. Kevin dives deep into various strategies to streamline the effort between starting line and success, making sure your outreach efforts are not just productive but enjoyable.

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with Kevin Hopp on Linkedin
• Connect with David Fastuca on Linkedin

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands

Sales can sometimes feel like trying to solve a giant jigsaw puzzle.

You have all these pieces—clients, products, services, and strategies—and you need to figure out how they all fit together. 

In this episode of "How To Sell," hosts Luigi Prestinenzi and David Fastuca break down the art of asking the right questions in sales. 

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands

In this episode, you're going to learn the importance of;

Chris Muddle’s journey from banking to becoming a top performer in sales is a story of overcoming fears, embracing failures, and finding balance.

By incorporating simple habits, staying grounded, and focusing on personal connections, Chris has unlocked the secrets to success. 

Follow his example, and you too can become a high-performing sales professional.

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.