Gary Vaynerchuk is a Social Media Marketing influencer, well know author, Youtube and a Podcast host. In this week’s podcast we have extracted the top 10 skills that every Digital Marketers should learn from Gary Vee ! Do What You Love !

The 151st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy   Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
  Some example blog posts we discussed:

• How to tell a story in Social Media
• How to start a Podcast
• The Snap Generation: A Guide to Snapchat’s History

Keep in Touch with Gary Vee : Gary Vaynerchuk’s Biography Gary Vaynerchuk Quora  Gary Vaynerchuk Facebook

Gary Vaynerchuk Instagram

Gary Vaynerchuk Medium

Gary Vee Youtube #AskGaryVee

Gary Vaynerchuk Linkedin 

Gary Vaynerchuk Books on Amazon.com

Gary Vaynerchuk Books on Amazon.in

In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.

During his time in the family business, Vaynerchuk also started one of the first long-form episodic video shows on YouTube in 2006 called WineLibraryTV, filming 1,000 episodes over a 5-year window. Gary’s wine knowledge, charisma, and uncanny ability to engage with his community landed him appearances on national television with Ellen Degeneres and Conan O’Brien, as well as establishing him as one of the most followed people on social media during its nascent years.

Not only did Gary leverage content creation and the rise of social media for his personal brand, but it was the seed which would become the pillar to his now 9-year old advertising agency VaynerMedia, servicing brands with an ever-expanding variety of offerings.

10 Things every Digital Marketer can learn from GaryVee:

1. Being a practitioner in Digital and social media,
2. Create time for your customers, potential customers, fans or followers,
3. Being open and transparent, 
4. Create and publish content, don’t wait for perfect timing. Don’t look for perfection, Learn from mistakes,
5. Ignore the haters online,
6. Create, repurpose content, but come with up valuable, useful content,
7. Stay up-to-date,
8. Own your mistake, 
9. Be nice to people and have empathy,
10. Be energetic and express your passion towards what you love doing. 

Recent Podcast we published  How to find a mentor in Digital Marketing? Keep in Touch with Web Marketing Academy: Web Marketing Academy’s Instagram Web Marketing Academy’s Facebook You can share your feedback at: [email protected] Host: Suresh

Guest, Podcast Manager & Editor : Bharani 

The post 10 DIGITAL MARKETING SKILLS TO LEARN FROM GARY VAYNERCHUK ! appeared first on FIR Podcast Network.

150th Episode of Digital India Podcast. Thank you to all our listeners, Sponsor Ragan Communications, FIR podcast network community, Staff and students of Web Marketing Academy and all the participants, hosts of Digital India Show. Thank you, Bharani for making this happen our Podcast Manager & Editor. In this episode of Digital India Podcast, we thought we will bring something that can be useful for everyone not just Digital Marketing but for anyone who needs a little bit of mentoring, guidance in their career or just their personal life. In this show we discussed:

1. What is Mentor/Mentoring/Mentorship?
2. What makes a good mentor
3. How to find a mentor?
4. Who can be a mentor?
5. Why we need mentoring or guidance 
6. How mentorship works

You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

The post HOW TO FIND A MENTOR IN DIGITAL MARKETING appeared first on FIR Podcast Network.

In this weeks episode Pooja, Bharani and Suresh spoke about Resources for wanna be aspiring Digital Marketers and how each one of us started their journey in Digital Marketing, what type of research they did, how they came to know about Digital Marketing, whom did they speak to and everything in between.

The 149th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Here are the few steps and resources for anyone who want to get into Digital, can take an informed decision based on some of the steps and resources we shared in the podcast:

 

Step : 1 – Research Online:

 

It all starts with research.

 

1. Simple Google search but the challenge with Google search is that whom can you trust, the author, how do you know whether that person who has written that article is an authority in their field?

 

1. So here are few more resources:

• QUORA: https://www.quora.com/content  
• Reddit: https://www.reddit.com/r/DigitalMarketing/
• IAMAI: http://www.iamai.in/
• LinkedIn for Business: https://business.linkedin.com/marketing-solutions/marketing-strategy#all/topics/products/types/all
• Facebook IQ: https://www.facebook.com/iq
• Google Trends: https://trends.google.com/trends/explore?date=all&q=digital%20marketing
• Think with Google: https://www.thinkwithgoogle.com/
• Instagram for Business: https://business.instagram.com/?locale=en_GB

 

Step : 2 – Research Offline:

 

Talk to someone who is already into Digital marketing field. How to find out?

 

1. Look for alumni for example Go to LinkedIn Web Marketing Academy page and look for alumni’s of WMA. Talk to them, see what they are doing currently including their current job roles, where they are working and do more research on them and connect with them. Ask them: https://www.linkedin.com/school/web-marketing-academy/alumni/
2. Network offline including attending events and meetups near you. https://www.meetup.com/

 

Step : 3 – Play with some tools and self learning:

 

Tools for self Learning

 

1. Facebook Live – https://live.fb.com/
2. Linkedin Pulse – https://blog.hubspot.com/marketing/linkedin-publishing-beginner-guide
3. Facebook Notes – https://www.facebook.com/help/488014787881885/
4. Youtube – https://www.wikihow.com/Upload-a-Video-to-YouTube
5. Lynda – https://www.lynda.com/

 

Online Certification Course

 

1. Google Adwords – https://support.google.com/partners/answer/3154326?hl=en
2. Google Analytics – https://analytics.google.com/analytics/academy/

 

But of course if you like to do an offline Digital Marketing Course we have a guide for you to How to find out the Best Digital Marketing Institutes in India: https://www.quora.com/Which-is-the-best-Digital-Marketing-course-in-india/answer/Suresh-Babu

You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest:Pooja

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

 

The post TIPS FOR ASPIRING DIGITAL MARKETERS appeared first on FIR Podcast Network.

Learning is one thing but practicing is another thing. We discussed why we should practice Digital Marketing what we learn and how to practice. Passion, Patience, Discipline, Teaching others what we learned.

The 148th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

If we’re talking about Facebook, there are various formats of posts but most people stick to just images, videos and carousel. There’s a lot to experiment. You can add notes, this again is a feature most people aren’t using. You can have polls and then there’s also Facebook’s live feature. Then there’s also a feature called ‘frames’ that helps in brand awareness. Go to Facebook camera effects – create an account, it will automatically fetch your page and ask you to create a frame, here you upload your created frame – add the proper title, description and keywords. Now, coming to Facebook Messenger, many features like we see on Instagram or Snapchat and also has an additional features like cutting a video. FB messenger tool is sufficient to create an instant picture. If you have a page on Facebook, you can target audience organically too under Preferred Page audience or you can also restrict or exclude audience. Another feature for pages is Branded Content – request from the brand you want to partner with – request FB to add this feature to your page – brand associations.

Important Tools for Facebook

 

1. Canva – for creating post

https://www.canva.com/

 

1. Grammarly – Automated Grammar Checker

https://www.grammarly.com/

 

1. Hootsuite –  For Scheduling Post

https://hootsuite.com/

 

1. Sprout Social – Social Media Management Platform

https://sproutsocial.com/

 

1. Buffer – Social Media Management Platform

https://buffer.com/

 

Important Tools for Instagram

 

1. Filmmaker Pro

http://www.filmmakerproapp.com/

 

1. PicPlayPost

http://download.cnet.com/PicPlayPost-Video-Collage/3000-12511_4-77376351.html

 

1. Spark Post

https://spark.adobe.com/

 

1. Cute Cut

https://play.google.com/store/apps/details?id=com.mobivio.android.cutecut&hl=en_IN

 

1. Flipagram

https://play.google.com/store/apps/details?id=com.cheerfulinc.flipagram&hl=en_IN

 

1. Inshot

https://play.google.com/store/apps/details?id=com.camerasideas.instashot

 

1. Hype Type

https://play.google.com/store/apps/details?id=com.devlopers.byinc.tipsforkirakir&hl=en_IN

You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest:Pooja

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

 

The post IMPORTANCE OF PRACTICING DIGITAL MARKETING – SOCIAL MEDIA appeared first on FIR Podcast Network.

The concept of earning online has been a trending topic of discussion.

We see a lot of advertisements and job opportunities talking about working from home and earning online. There is a lot of misconceptions and the the idea of earning online has been perceived incorrectly.

The 147th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

This brings us to today’s podcast where Suresh and Sajeesh, our alumni and guest discuss how people perceive and sell the idea of earning through digital marketing. Through this podcast we not only break myths but educate you and take you through the process of how you can monetise through these platforms. To name a few, we discuss: 1. Content marketing 2. Influencer marketing 3. Ad sense 4. Affiliate marketing. We discuss these platforms in detail. Explain how they work both long term short and what kind of ROI should one  expecting. Nothing comes quick and easy and hence it’s important that you know how digital helps you monetise. We try to educate you through this episode so you don’t fall trap to scams. You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest: Sajeesh

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

The post HOW TO EARN MONEY FROM DIGITAL MARKETING? appeared first on FIR Podcast Network.

In this week’s podcast, Bharani and I had an opportunity to take about How to keep up to date with your career, what are the things to do, tools, resources to keep you a beast.

The 146th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Here are some of the points we discussed:

1. Be Humble 
2. Keep up to date by reading blogs or listening to a podcast or watching relevant videos. Resources: Official blogs, Thinkwithgoogle.com Google has blogs, YouTube channels for each of their products like Adwords Blog, YouTube Blog, Webmaster central blog 
3. Attend/Conduct a meetup within your Industry. Share, create an event on Facebook or Meetup.com
4. Document your knowledge by writing a blog on a regular basis or use Facebook Notes, LinkedIn Posts to write 
5. Test new platforms, If you are not using Pinterest or Quora try out new platforms
6. Learn basic technical skills like basic HTML coding, YouTube, Lynda, Code Academy are a great place to start
7. Experiment with a new strategy
8. Train/Mentor others
9. Take ownership of your mistakes, don’t try to blame other or find excuses
10. Learn public speaking
11. Give a session for a college or your colleagues or for a small group
12. Understand/follow someone who inspires you 
13. Find a mentor or multiple mentors
14. Research.Observe and learn 

You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

The post HOW TO STAY AHEAD ON DIGITAL MARKETING IN INDIA appeared first on FIR Podcast Network.

Coming up with a marketing plan on paper and practically applying it is not the same. I’m sure a lot of you who have been part of this scenario can relate. And this is exactly what Mr. Narendhiran, Marketing Manager, Hacker’s Earth shares with us in this Podcast. The 145th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Mr. Narendhiran was responsible for coming up with a marketing plan for an event – ‘India’s biggest Hackathon’. He talks about the various ‘hiccups’ he came across starting from proposing the plan. He didn’t think of considering the budget before proposing the plan to his manager. This may sound amateur to us but, Mr. Narendhiran expresses how every mistake had helped him learn, grow and explore. He mentions how and why he chose the platforms; be it E-mail, Google’s Display Network, Facebook, Linkedin or Twitter. He even explained what offline channels he chose and its impact on the changes that reflected in analytics. How he was able to use IFTTT for Google Display Network to solve another ‘hiccup’ he encountered and got approx. 1200 results from it. He takes us through every decision he took (offline or online), why he took it and what impact it had. Though he achieved the set goals through his marketing campaigns, Mr. Narendhiran talks excitedly about the mistakes and problems he stumbled upon and the hacks it led to. One learns more from the mistakes he makes than the success he achieves. The only flaw with the mistakes you make is not learning something new. And Mr. Narendiran’s humble learnings encourage us to make new mistakes so we are encouraged to explore more. You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest : Narendhiran

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programs http://www.ragan.com/Awards/RaganAwardsPrograms.aspx

The post HOW THEY DID IT : 50,000 REGISTRATION FOR INDIA’S LARGEST HACKATHON appeared first on FIR Podcast Network.

Suresh Babu of Web Marketing Academy India and William David McCann discuss how to truly add value to a customer’s purchase journey, without inundating them with spam. The 144th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Podcast Summary: Customer Experience is not customer service, customer success, or sales.  It’s the the sum of all interactions a customer  has with an organization beginning from awareness of a need, through purchase and usage. The modern customer, whether in India, Canada, or Japan has counter-measures to block out corporate marketing efforts. Why do they do this? Because of an avalanche of SMS’s, emails, and targeted advertising. Strategies like content marketing allow the modern marketer to present useful information when the customer is looking for it, and is structured to put the customer in control of when and how they receive the information. Understand how your customer thinks and feels, know what she says and does, then compile this into a customer persona, and map their experience using a customer journey map. Armed with this kind of information, a content marketing strategy will add real value to your customers, build awareness, and maximize conversions. You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest : Dave

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

The post DESIGN THINKING, A PRIMARY TOOL FOR MARKETERS AND Cx PROFESSIONALS WITH DAVE appeared first on FIR Podcast Network.

In this week’s show, we discussed all Instagram. How businesses can use Instagram. The what, why, how, when Businesses can use Instagram. Why many of them are not utilizing the full potential of Instagram. The 143rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy More people know and use Facebook & Whatsapp, but when it comes to Instagram for business use, not many brands in India are utilizing Instagram. Why brands are not using Instagram. Is it because brands are not aware of ads, stories, filters, location, and stickers. We also ran thru features, in what scenarios brands and companies can use Instagram. A brief history, Stats, and numbers. You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest : Pooja

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

The post INSTAGRAM: INSTANT TELEGRAM? HOW TO USE FOR BUSINESSES appeared first on FIR Podcast Network.

Who should blog? And why? Why businesses blog? This podcast answers more such similar queries and blogging and what the future looks like. The 142nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Siddhi stumbled upon a few hitches and had queries that led us to this podcast. We try to explain why blogging is such an integrated part of the internet. A lot of people feel blogging is dead as other formats are gathering more engagement. While there are others who look at it as a lucrative platform.

Is any of this true or just myths?

Suresh shares how he stumbled upon blogging and discovered it’s power and shares examples of his experiences as he answers questions. You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest : Siddhi

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

The post BLOGGING A PASSION OR TOOL FOR WEBSITE OPTIMISATION IN INDIA? appeared first on FIR Podcast Network.

In this week’s show we discussed with one of our alumni, faculty Sajeesh Radhakrishnan who has taken a break from digital marketing and going after his passion – Photography.

The 141st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

We talked about Digital Marketing and Photography, where he is doing the course, projects in Photography in a beautiful place called Ooty, The Nilgiris, South India. With Light & Life Academy: https://llacademy.org/ Light & Life Academy is the first full facility institute exclusively for professional photography in India. It offers PG Diploma in Professional Photography, Professional Photojournalism, Professional Travel & Nature Photography Courses. We discussed What should a person who has done the Digital Marketing do next, what should he/she focus on, skills that are required to get started in the Digital career. What makes a good digital marketer and Sajeesh answered some of the questions from Suresh and some questions from students.

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest : Sajeesh

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

The post HOPE AFTER DIGITAL MARKETING SKILL IN INDIA appeared first on FIR Podcast Network.