In the Season 3 finale, crowdfunding experts Adeeti Goswami and Stacy Bradford outline what can cause a campaign to fall short at launch, the options for the next steps, and how to prevent that from happening.

Resources Referenced

Survey question examples: Which of these features is the most important to you? What is the most important benefit you would receive from using this? At what price point do you think this product would be a good bargain for the quality?

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Kaitlyn Witman, co-founder and COO of Rainfactory – an award-winning multi-channel full-service crowdfunding marketing agency with unparalleled expertise in product positioning, online advertising, and strategic management, joins Adeeti and Stacy to recount the shifts in the crowdfunding industry, how production needs to get a product crowdfunding-ready have changed, and the growth of the support system available to campaigners. To learn more and connect directly with Rainfactory, visit our Experts Directory at https://entrepreneur.indiegogo.com/directory/experts/rainfactory/

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Breaking down the steps on how to hit seven figures in funds raised with Kevin Liang, the Product Launch Director of Launchboom – a leading full-service marketing agency that manages the entire crowdfunding process from start to finish with proprietary, data-driven processes to ensure crowdfunding success. 

To learn more and connect directly with Launchboom, visit our Experts Directory at https://entrepreneur.indiegogo.com/directory/experts/launchboom/

 

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Matt Rosenstein, the Head of Crowdfunding in North America at Easyship – the leading shipping platform connecting crowdfunding campaigns to their backers around the globe, stops by to discuss the essentials of when to start logistics planning, how to budget for fulfillment, what to expect when shipping worldwide, as well as the impacts and influences to shipping costs and the ways in which the current status of the market can have on these.

To learn more and connect with a dedicated account manager from Easyship for a customized fulfillment strategy for your campaign, reach out at https://enterprise.indiegogo.com/easyship/

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Strategies for consecutive product launches, starting with breaking down the reasons for either launching directly on your own website or via crowdfunding, when to launch a follow-up campaign, and the launch plan.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

In the season 2 finale, crowdfunding experts Adeeti Goswami and Stacy Bradford answer the most frequently asked questions from entrepreneurs and Go Time listeners – from the best date and time to launch a crowdfunding campaign, which currency to raise funds, to whether it’s worth doing a launch event, plus more. 

Resources referenced: Ep 28 - How to Optimize Your Crowdfunding Campaign for Success

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Senior Manager of InDemand at Indiegogo, Jake Wagner, joins us on the Go Time podcast to cover post-campaign strategies for raising funds. Starting with InDemand as a post-campaign funding solution that bridges the gap between crowdfunding and commerce with a breakdown of what it is (and what it is not), differences in fund raising strategy between the live crowdfunding campaign and InDemand, as well as best practices.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Indiegogo’s Community Manager Angela Keck stops by to discuss the strategies for building an audience and a community for a crowdfunding campaign, how to optimize community management for conversion, pitfalls to avoid with communication and customer service, and how to handle difficult or unhappy commenters.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Andrew Engle, Indiegogo’s Digital Services Business Manager, joins Adeeti Goswami and Stacy Bradford to discuss which platforms to run ads on and the strategies for those, target audience considerations, and best practices for advertising for crowdfunding campaigns.

Are you thinking about running a crowdfunding campaign or working with our digital services team? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Crowdfunding experts Adeeti Goswami and Stacy Bradford discuss how to optimize conversion as the campaign is coming to a close through the best ways to create a sense of urgency around the deadline, post-campaign options to increase funds raised, and extension strategies. 

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Breaking down both on-platform and off-platform tactics to turn the typical momentum of a crowdfunding campaign from a U-curve to a W, with behind-the-scenes insights to the gogofactor, the algorithm that helps campaigns achieve greater visibility on Indiegogo.com to expert advice on stretch goals, referral contests, and digital ads. 

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].