Join Eric Thompson and Rob Nelson, CEO of Ninja Selling, for a special "Tales from the Road" episode of the Ninja Selling Podcast. Fresh from attending multiple industry conferences, Rob shares his keen observations and actionable takeaways for real estate professionals navigating the current market. This episode explores key themes emerging from these events, including shifting attendance trends, the stark contrast between agents who are thriving and those who are struggling, and the critical role of leadership mindset in shaping company culture and success.

Discover why "showing up" – both physically at industry events and mentally with a positive, opportunity-focused outlook – is more important than ever. Rob highlights the "great divide" among agents and the power of focusing on abundance rather than scarcity. Learn how market dynamics can vary significantly even within similar demographics, emphasizing the need for agents to adapt and pivot their strategies. The discussion also delves into the vital role of leadership in clarifying the future, fostering optimism, and empowering agents to overcome decision fatigue and embrace change.

This episode is a call to action for all real estate professionals, especially leaders, to cultivate a player mindset, embrace opportunities, and guide their clients and teams toward a successful and fulfilling future in real estate.

Episode Highlights:

• Introduction to "Tales from the Road" with Rob Nelson, CEO of Ninja Selling

• Shifting Attendance Trends at Industry Conferences: Who's Showing Up and Why?

• The "Great Divide" Among Real Estate Agents: Optimism vs. Fear

• Varying Market Dynamics: Understanding the Nuances of Your Local Area

• The Critical Role of Leadership Mindset: Scarcity vs. Abundance

• Company Culture Reflects Leadership Personality: The Contagious Nature of Mindset

• Clarifying the Future: The Leader's Job in Times of Uncertainty

• Embracing Change as the Driver of Real Estate Transactions: 4 million vs 6 million.

• Helping Clients Overcome Decision Fatigue: Coaching Through Uncertainty

• The Power of the Warm List: Identifying and Nurturing Potential Opportunities

• Focusing on Value and Relationships: The Key to Success in Any Market

• Celebrating Industry Events and the Power of Connection

Key Takeaways:

• "People are not showing up the way they once did... attendance [at industry events] was down."

• "There was a little bit of a distillation of who was there...There were so many people that are crushing it... And simultaneously, there are some people that are straight up freaked out."

• "Our sentiments and our mindset as leaders... are more important than ever right now because people are sensitive to what leadership is saying."

• "The company takes on the personality of the leader." - As taught by Larry Kendall

• "The leader's job is to clarify the future." - As taught by Larry Kendall

• "...regardless of my mindset right now, people are going to continue to experience change in their lives. And change is what drives the real estate transaction."

• "Those that can coach their clients through decision fatigue... [are] giving themselves permission to consider that the best loan they ever got in their life... may not be the loan that that helps them live their life."

• "... if you're doing real estate reviews right now, if you're in touch with the buyers and sellers that you served at that period in time, people are surprised what's happened."

• "The people that chose to show up at these conferences were the people that saw the opportunity. The other ones are sitting at home waiting for the opportunity."

• "...if you have that conversation about Ford in somebody's living room and they bought their house during the pandemic, something is going to come up."

Links:

Website: www.NinjaSelling.com/Podcast Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: www.facebook.com/TheNinjaSellingPodcast Facebook: www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: www.NinjaSelling.com/course/ninja-coaching/

In this exciting episode of the Ninja Selling Podcast, host Eric Thompson interviews Fancy Rutherford live from the Ninja Installation! Join them during a lunch break on the final day of the Installation to get a fresh, first-hand perspective on the Ninja Selling experience. Fancy, a successful real estate agent in the Truckee and North Lake Tahoe resort market, shares her initial takeaways and insights as a first-time attendee.

Eric and Fancy delve into her unique background as a professional snowboarder and how the persistence, resilience, and sales skills honed in that career have seamlessly translated to her thriving real estate business. Listeners will hear how Fancy's natural inclination to serve and build relationships, exemplified by her proactive client care during a heavy snowfall season, already embodies Ninja principles. Discover her “light bulb explosion” moment regarding pre-listing packets, and her commitment to integrating the Ninja 5 into her daily routine. Tune in to hear Fancy’s genuine enthusiasm and discover why she believes the Ninja Installation is a must-do for anyone serious about taking their real estate business to the next level.

Find even more inspiration and practical advice within the Ninja Selling Podcast Facebook group. Share your feedback by leaving a voicemail at 1-800-254-1650. Explore upcoming Ninja Selling Events and unlock personalized guidance with Ninja Coaching.

Episode Highlights:

Introduction to Fancy Rutherford and Live from Ninja Installation Market Focus: Truckee and North Lake Tahoe Resort Properties From Professional Snowboarder to Real Estate Success Transferable Skills: Persistence, Resilience, and Self-Promotion $17 Million in Sales Volume and Early Success Being a Ninja Before Knowing Ninja: Client Care During Snowstorms Service and Value Leading to Unexpected Transactions Building Client Relationships Through Lifestyle Connection Becoming a Conduit to the Resort Lifestyle Art Show Client Event: Fostering Community Three Big Takeaways from the Ninja Installation (So Far!) Takeaway 1: Committing to the Ninja 5 Daily Habits Mindset, Skill Set, and Action: Keys to Success Takeaway 2: The Power of Larry Kendall and the Ninja Process Process-Focused Approach for Client Comfort Ninja System Works Across Markets and Personalities Takeaway 3: Pre-Listing Packet Game Changer The Impact of a Printed, Overnighted Pre-Listing Packet Gesture of Care and Standing Out from the Competition Print vs. Digital and Kinesthetic Learning Final Thoughts and Recommendation to Attend Ninja Installation

Key Takeaways:

“Persistence and understanding what challenges are possible to overcome… and not knowing when [clients] have the fear of the unknown, being able to walk them through that next step.”

“As a ninja, we don't take a transactional mindset… We take a long term approach. We're always looking at ways to help and to serve and add value. Always looking for ways to be relevant.”

“I have been a peer to my clients. I think truly that's the biggest thing, making these connections… We can just have a human to human conversation as opposed to it being a transactional conversation.”

“Larry Kendall is incredible. The way that he absorbs energy from the people around him and the way that he adjusts for each situation… and has such a process for working with buyers and sellers and community members to really make people comfortable.”

“The idea of… having a listing packet that is professional delivered to their door before you even get over there and see them was earth shaking – a game changer.”

“It's the gesture of wow, you care.”

“Coming together in a room with a hundred people who are all focused on their careers and getting to learn from a ninja master has been eye opening.”

Links:

Website: www.NinjaSelling.com/Podcast Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: www.facebook.com/TheNinjaSellingPodcast Facebook: www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: www.NinjaSelling.com/course/ninja-coaching/

Guest Contact:

Fancy Rutherford Tahoe Mountain Realty

Eric Thompson welcomes Amy Balewicz, a real estate Ninja from the Boston area, to the podcast today for an in-depth discussion regarding strategies for achieving remarkable success. Delving into Amy's journey of making a million dollars in real estate and increasing her business by 43% year over year, our duo focuses on leverage, learning how to create a lifestyle that suits individual needs, and how to get better results by carefully managing time and energy. Today, you will also discover the secrets behind Amy's achievements, learn about actionable steps to elevate real estate sales by setting ambitious yet attainable goals, the importance of affirmations, and how to effectively implement the Ninja Selling systems. 

Amy shares the pivotal moment at the Ninja Installation that inspired her to set a million-dollar income goal, which became a reality through consistent effort and a supportive coach. The conversation digs deep into her strategic team building, specifically how she leveraged buyer's agents and support staff to free up her time. She also shares the effectiveness of intentional client communication and community-focused marketing. Amy's journey is a testament to the power of strategic delegation, intentional client communication, and community-focused marketing, demonstrating how a commitment to personal and professional growth can unlock unparalleled success in the competitive real estate market.

Episode Highlights:

• Goal Setting and Affirmations

• Leveraging Your Time and Team

• Building a Successful Team

• Client Communication Strategy

• High-Value Relationships

• Autoflow Marketing

• The Power of Coaching

• Seller Process Mastery

Key Takeaways:

"I felt that I could do it, and I felt that with the first year that I did the Ninja, I could really dive in and be more intentional."

"Regardless of what your goal is, what your income goal is, or your time commitment goal, what I think is relevant to everyone is how to leverage yourself."

"My strength is the relationships, you know, leaning into the relationships I have, building new relationships, networking."

"But it's more about how can we bring value to people because I don't want to seem too salesy."

"They trusted the process, these clients, and they trusted the process because you laid out a process for them."

"It's hard to have a team that sticks together for longevity, but we've been together, and everyone's happy."

Links:

Links: www.NinjaSelling.com/Podcast Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: www.facebook.com/TheNinjaSellingPodcast FB: www.facebook.com/NinjaSelling Insta: @NinjaSellingOfficial Linkedin: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: www.NinjaSelling.com/course/ninja-coaching/

Amy Balewicz Homes

This week, host Rob Nelson welcomes back Ninja Instructor Peter Parnegg, fresh off the road from teaching across the Midwest and South. Peter shares his insights into the pervasive "sales paranoia" that plagues many real estate agents, and together, he and Rob break down practical strategies to overcome this fear and build genuine connections with clients. 

This insightful conversation delves into the root causes of sales reluctance, highlighting the fear of being perceived as "salesy." Rob and Peter discuss the power of projection, the importance of shifting focus from self to client, and practical techniques for initiating conversations. The episode provides a deep dive into Ninja Selling Habit #8 (50 Live Interviews), and how that and other habits such as time-blocking and using the F.O.R.D. method can help achieve professional goals. They also go on to demonstrate how the Ninja Selling Success Formula can be used to easily understand and fix your business - an episode you literally cannot afford to miss!

Episode Highlights:

• Understand the common fear of being "salesy" and how it hinders real estate agent performance

• Shift the focus from personal anxieties to the needs and lives of clients to foster authentic relationships

• Recognize how personal fears can be projected onto clients, and learn to attract positive interactions

• Master the art of initiating conversations without feeling intrusive, using the F.O.R.D. method (Family, Occupation, Recreation, Dreams)

• The importance of intentional connection 

• Ninja Selling Habit #8 - 50 Live Interviews: Learn how to integrate this crucial habit into your weekly routine, even with a busy schedule

• Discover the components of autoflow and live flow

• Use social media platforms like LinkedIn to connect with clients authentically and maintain top-of-mind awareness

• Embracing "Flow" and making it about other people, not you

Key Takeaways:

"Everybody loves to buy, but nobody wants to be sold. Crack that code."

"Fear and guilt stem from making calls about yourself, not the other person."

"We attract the objection we are most afraid of. It's all about energy."

"Every time you think of someone, they probably just thought of you."

"Flow fixes everything. It fixes your business and your soul."

"Make it about them, not you. They'll find your calls and items of flow valuable."

"A good opening move is crucial. Make your intentions clear and honest."

"Intentionality and recording are key. Get it off your to-do list and into your calendar."

"The Ninja Success system reduces business planning to a formula, not a mystery."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Join Eric Thompson on the Ninja Selling Podcast as he welcomes back three-time guest Joe Robert of Rev Real Estate in New Orleans, along with his Ninja Coach, Mark Johnson. This episode is a deep dive into building and leveraging your hot and warm list, revealing strategies that have fueled Joe's incredible success. You'll learn how Joe and his business partner, Brett, have amassed over $23 million in potential volume within their hot, warm, and "hot and confused" lists, and the actionable tactics they use to convert these prospects into clients.

Joe shares his top takeaway from the Ninja Now workshop – using social media to "pull" information about clients rather than "pushing" marketing messages. Discover how he uses this strategy to engage with his sphere on a personal level, build authentic connections, and stay top-of-mind. The episode also covers "Mansion Mondays," Joe and Brett's creative approach to matching properties with potential buyers, fostering a mindset of service and opportunity.

Mark Johnson provides the coaching perspective, highlighting the importance of understanding the "why" behind a client's placement on the warm list and the steps to move them towards their goals. He emphasizes the power of consistent follow-up, building trust, and being a valuable resource for your network. This episode is a must-listen for any agent seeking to enhance their lead generation, build stronger client relationships, and maximize the potential of their hot and warm lists.

Episode Highlights:

• Welcome back to three-time guest Joe Robert, and introduction to Ninja Coach Mark Johnson

• The Power of the Hot and Warm List: $23 Million in Potential Volume

• Defining the Hot, Warm, and "Hot and Confused" Client Categories

• Joe's Ninja Now Takeaway: "Pulling" Information from Social Media

• Building Authentic Connections through Personalized Outreach

• "Mansion Mondays": Matching Properties with Potential Buyers

• The Importance of Consistent Follow-Up: Calls, Texts, and Video Messages

• Understanding the "Why" Behind a Client's Placement on the Warm List

• Mark Johnson's Coaching Perspective: Accountability, Strategy, and Mindset

• Moving Clients from "Warm" to "Hot": Providing Value and Building Trust

• The Power of Referrals: Building a Network of Advocates

• Joe's 300-Email Challenge: Engaging with the Ninja Nation

Key Takeaways:

• "People don't always raise their hand when they need help, but a great teacher knows the ones that do."

• "It's much easier to make those calls and connect with them if you're connecting with them through [social media] instead of pushing out, you know, hey, I had this great month of production… It's better to be interested than interesting." 

• "Instead of 60 or 70 transactions, you know, it's 60 or 70 families that we're going to serve this year. You know, it's not 50 contacts. It's 50 people I get to have conversations with." 

• "I will just put that down on my list of the live interactions that I'm supposed to have. We're supposed to be, you know, talking with 50 people a week and making sure that we're involved in their lives." 

• "I think a lot of people have a misconception that if I'm looking on social media and then I call you, it's a. It's an odd thing, but really all it is is just showing interest."

• "I know that you're super busy...I just wanted to say I'm proud of you, super pumped for you. If you have time, maybe let's get together afterwards and you can talk me through what that was like, what the experience was." - Joe Robert on his video text strategy.

Links:

• Joe Robert's previous Ninja Selling Podcast episode: https://ninjaselling.com/?post_type=podcast&s=joe+robert

• Joe Robert's Agent Profile: https://reverealtors.com/agents/Joe_Robert/8374308

• www.TheNinjaSellingPodcast.com
• Email: [email protected]
• Leave a voicemail at (208) MY-NINJA
• Ninja Selling
• www.NinjaSelling.com
• @ninjasellingofficial
• Ninja Coaching:
• www.NinjaCoaching.com
• @ninja.coaching
• Ninja Events
• www.NinjaSelling.com/Events
• The Ninja Selling Podcast Facebook Group
• Ninja Coaching Book Study
• Ninja Mastery
• Ninja Selling by Larry Kendall
• Ninja Sailing

Get ready to be inspired! On this episode of the Ninja Selling Podcast, Eric Thompson welcomes Ninja agent Lori Chamberlain and her coach, Lisa Connors, to uncover the powerful strategies behind Lori's consistent success. Prepare to learn how Lori turned a commitment to real estate reviews and client events into a thriving business and a loyal client base. This episode is packed with actionable insights for anyone looking to boost their transaction numbers and cultivate raving fans through genuine connection and value.

Lori shares her incredible story of how she transformed her approach to real estate reviews, turning 80 mailed reviews into an impressive 15 transactions in just a few months! Lisa Connors, Lori's Ninja Coach, provides context on the "40 Real Estate Review Challenge" that sparked Lori's ambitious goal. You'll hear Lori's journey from initial hesitation to becoming a real estate review convert, and the simple yet effective follow-up system that made all the difference.

Beyond reviews, Lori reveals her secrets to creating memorable client events that build deep relationships and generate lasting loyalty. From her legendary annual Easter egg hunt drawing 500 people to creative events like taco trucks and outdoor movie nights, Lori demonstrates how to authentically connect with her community and turn events into opportunities for meaningful touchpoints and forward conversations. Learn how to replicate Lori's success and turn your real estate reviews and client events into powerful engines for business growth and client advocacy.

Episode Highlights:

• Meet Ninja Agent Lori Chamberlain and Ninja Coach Lisa Connors

• Lori’s Remarkable Real Estate Review Results: 80 Reviews Yield 15 Transactions!

• The Ninja Coaching "40 Real Estate Review Challenge" and Lori's Exceeding of that Goal

• Overcoming Fear and Embracing Real Estate Reviews: Lori's Mindset Shift

• The Power of Mailed Real Estate Reviews vs. Email: Why Paper Makes a Difference

• Lori's Simple Follow-Up System: Texting for Feedback and Engagement

• Turning Real Estate Reviews into a Repeatable and Manageable System

• Building Raving Fans Through Client Events: The Legendary Easter Egg Hunt

• Creating Meaningful Touchpoints at Events: Popcorn Machines and Ticket Strategies

• Mixing Up Events: Taco Trucks, Movie Nights, and More Creative Ideas

• The Value of Ninja Coaching: Accountability, Strategic Ideas, and Encouragement

• Why Lori is a Coachable Client and the Keys to Coaching Success

• The Importance of Gratitude in Business and Life

Key Takeaways:

• “I had been to Ninja Installations and I had been through all of the training… but I would get to the point of printing them off and then go to call them to set up the appointment, and that's where I'd stumble. And it was literally just fear of making the next step to calling.”

• “I just ripped off the band aid and did four with people I knew would love it no matter what it was… it wasn't that hard.”

• “Consistency over time yields results. And real estate reviews are not a quick fix… but you're planting seeds and you're bringing value to your people, and that's the key.”

• “We send out invitations to the Easter egg hunt. We'll put it on social media for the neighbors that are not my A clients. We'll text the A plus clients to make sure they're. They've got the invitation.”

• “I usually stand by the popcorn machine because everybody can come up and get as much popcorn as they want, but it's lit there, so I can see their faces a little bit better. Then we can carry on full conversations.”

• “Having [Lisa] consistently there with me, knowing I could count on her to not be judgmental at all, that I hadn't done anything for weeks, but to be able to be encouraging and understanding, that was super helpful.”

• “Lori is coachable. She is open to being accountable to learning to really digging in and figuring things out. And she's open to creativity and like she said, strategic ideas.”

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing

Want to know the secret to consistent, impressive growth in real estate, even in a fluctuating market? Join Eric Thompson on the Ninja Selling Podcast as he interviews Meaghan Austin, a dynamic Ninja agent with Allen Tate Beverly-Hanks in Asheville, North Carolina. In just four years in the business, Meaghan has achieved a remarkable 20% year-over-year growth, consistently outperforming market trends. This episode dives deep into Meaghan's journey, revealing how she leverages the Ninja 9 Success Habits and a CEO mindset to build a thriving relationship-based business.

From her background in the restaurant industry to becoming a real estate powerhouse, Meaghan shares her practical strategies for mastering time management, client connection, and consistent lead generation. Discover how she seamlessly integrates the Ninja 9 into her daily and weekly routine, prioritizes relationship building, and stays laser-focused on her goals. Learn actionable takeaways you can implement immediately to take control of your business and achieve predictable, sustainable growth, just like Meaghan.

Episode Highlights:

• Meet Meaghan Austin: From Restaurants to Real Estate Success in Asheville

• Achieving 20% Year-Over-Year Growth – Even in a Shifting Market

• Transitioning from the Restaurant Industry: Building on Relationship Skills

• Embracing the Ninja Selling System: Reading the Book and Attending Installation

• The Power of the Ninja 9: Committing to Daily and Weekly Habits

• Meaghan's Daily Routine: Mindset, Note Cards, Calls, and Real Estate Reviews Before Noon

• Time Blocking and Disconnecting: Creating Focus and Freedom

• Mastering 50 Live Interviews a Week: Strategies for Consistent Connection

• Forwarding and Recording Conversations: Updating Your Database and Staying Informed

• Hand-Addressed Postcards: A Unique Approach to Database Engagement

• Real Estate Reviews: Planning, Scheduling, and Delivering Value In-Person

• Adopting the CEO Mindset: Taking Ownership and Accountability

• The Impact of Ninja Coaching with Eric Zimmerman: Guidance, Systems, and Growth

• The 30 Real Estate Review Challenge: Putting Systems into Action

Key Takeaways:

• “My clients refer to me as a relationship builder, so that's like the ultimate for me. I'm winning.”

• “I really started putting the different Ninja 9 habits into my daily routine… and now at this point in 2025, I do them all very religiously every single week.”

• “If you are worried about what people are going to say back… you're more worried about yourself than about the other person. So once I could take myself out of the picture, people want to talk to me.”

• “I disconnect my phone. I put it in airplane mode… to actually get my Ninja 9 done is one of the most important things.”

• “The easiest parts to build into my schedule were definitely everything related to mindset. So gratitude and affirmations…”

• “I have planned my real estate reviews for this year. I've actually planned them out for the whole year… for 2025, I have all of my real estate reviews for the year planned out essentially based on all the ones that I sent out last year.”

• “There's no one holding me accountable except for myself. And if I were to go to my board of directors at the end of the year, I want to make sure that I did the best I can to put my business in the best place that it should be.”

• “Just remember that it's just as easy to do it as not do it. So might as well just do it and build your business.”

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing

On this episode of the Ninja Selling Podcast, Eric Thompson is joined by Joanne DeLeon, a realtor at The Group Real Estate and Ninja Coach, and her partner Anastasija Mamatsiuk, to explore the often-challenging topic of transitioning a real estate business. Joanne and Anastasija are in the process of doing this masterfully, offering a real-world example of how to make a business transition successful for all parties involved. This episode is perfect for real estate professionals who are considering their exit strategy, want to build a sustainable legacy, or are simply curious about what a successful transition looks like.

Eric, Joanne, and Anastasija discuss the challenges of transitioning a business. They emphasize the importance of choosing the right person to take over, establishing clear communication with clients, and building a team that’s ready for the future. Joanne, a consistent top producer with 25 years of experience, shares her personal journey, and the process of identifying Anastasija as her successor. Anastasija, with her background in applied linguistics and real estate investing, shares her unique experience and how she's been working with Joanne. They both share the strategies they’re using, including face-to-face meetings with clients, co-branding marketing materials, and an emphasis on collaborative learning.

Tune in to learn from a real-life case study about how to transition your real estate business with integrity, intentionality, and a Ninja mindset. This episode is a must-listen for anyone seeking to create a business that’s built to last, where everyone benefits, from the agent, to the successor and, most importantly, the client.

Episode Highlights:

• Introduction to Joanne DeLeon and Anastasija Mamatsiuk

• The challenge of transitioning a real estate business

• Joanne’s 25-year real estate journey and the beginnings of the transition

• Anastasija’s background and how she and Joanne connected

• The importance of finding the “right” person to take over your business

• The power of alignment and shared values

• Strategies for face-to-face meetings with existing clients

• Building a team brand through marketing materials and co-branding

• The importance of stepping back and giving your successor the space to lead

• Financial considerations: How to structure a business transition

• Addressing client pushback and concerns

• A four-year vision for a successful, sustainable transition

• The power of learning from your own mistakes

• The value of NINJA coaching for personal and professional growth

• The importance of a mindset of gratitude

Key Takeaways:

• “A successful transition requires the right person, shared values, and a clear plan.”

• “Face-to-face meetings are crucial for building trust and introducing your successor.”

• “Co-branding marketing materials reinforces the idea of a seamless transition.”

• “It’s essential to step back and allow your successor to take ownership.”

• “Open communication and a willingness to learn from mistakes are key.”

• “A mindset of gratitude sets the foundation for a successful transition.”

• “Consider NINJA Coaching for the support and resources you need to build a legacy business.”

Links:

• www.TheNinjaSellingPodcast.com

• Email: [email protected]

• Leave a voicemail at (208) MY-NINJA

• Ninja Selling: www.NinjaSelling.com / @ninjasellingofficial

• Ninja Coaching: www.NinjaCoaching.com / @ninja.coaching

• Ninja Events: www.NinjaSelling.com/Events

• The Ninja Selling Podcast Facebook Group

• Ninja Coaching Book Study

• Ninja Mastery

• Ninja Selling by Larry Kendall

Welcome to a brand-new episode of the Ninja Selling Podcast! This episode kicks off 2025 with a special theme of resilience and renewal, featuring inspiring stories from Jonny Layne, a successful real estate agent with Compass, alongside insights from Ninja Coach, Jon Hill. This episode explores overcoming adversity, the importance of mindset in achieving success, and practical strategies for maintaining peak performance in the competitive field of real estate.

Jonny shares his remarkable journey, from facing homelessness as a child to becoming a top-performing realtor, offering a unique perspective on how to view challenges not as setbacks, but as opportunities for growth and gratitude. The conversation also delves into Jonny's experience with burnout and how, through Ninja Coaching and a renewed focus on personal values, he rediscovered his passion for real estate and life.

Episode Highlights:

00:00 - Jon Hill and Jonny Layne

02:54 - Discovering Ninja Selling Through Coaching

03:35 - Unlocking Opportunities in Your Database

05:08 - Transforming Adversity into Motivation

08:58 - Gratitude as a Daily Practice

10:29 - Coaching Insights: Building Momentum

11:29 - Overcoming Burnout with Coaching

14:27 - Gradual Mindset Shifts for Growth

17:01 - Focus on Impact Over Results

18:07 - Small Tweaks to Elevate Performance

19:22 - Inflection Points in Coaching Progress

21:13 - Tactics That Drive Success in Real Estate

24:20 - Life Beyond Business: Family and Legacy

25:14 - Connect with Jon and Jonny

Key Takeaways:

"Circumstances shape us, but they don't define us. Use them as leverage to move forward."

"I woke up today. Everything else is extra credit."

"The dashboard is bigger than the rearview for a reason. We move forward."

"In coaching, it's not about being hard on someone. It's about helping them find what they're doing right."

"Gratitude starts with appreciating the smallest things - a sunrise, a kind gesture, a simple moment."

"In real estate, it's a people-driven business. Love people, and success will follow."

"Coaching isn't about results alone. It's about changing lives and building genuine connections."

"When burnout hits, remember: Nothing is permanent. Seek new perspectives and tools."

"Client events aren't just business. They're about building community and sharing joy."

"True success isn't measured by results, but by the impact you have on others."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing

Jonny Layne

Jon Hill

Welcome to the latest episode of the Ninja Selling Podcast where hosts Rob Nelson and Peter Parnegg explore the transformative power of choosing a "word of the year" as a guiding principle for personal and professional growth. Peter shares how this simple yet profound exercise can reframe behaviors, align goals, and anchor affirmations, offering practical examples from his own life and coaching experience. Together, Rob and Peter dive into the nuances of business planning, personal reflection, and using tools like AI to enhance clarity and intentionality as you prepare for the year ahead.

As you will hear, this episode unpacks the role of mindfulness, goal alignment, and vulnerability in crafting a meaningful "word of the year." From navigating limiting beliefs to cultivating trust and simplicity, the hosts provide actionable strategies to help listeners refine their focus and improve decision-making. They also discuss how tools like affirmations and AI-generated prompts can help synthesize goals into a powerful word or phrase that serves as a North Star for the year. Whether you're aiming to improve your organization, deepen your focus, or simplify your life, this episode is definitely packed with insights to inspire your journey.

Episode Highlights:

00:00 - Introduction to the Power of Reflection

00:38 - The Concept of the Word of the Year

01:42 - How Self-Reflection Fuels Change

03:29 - Examples of Transformational Words

05:08 - Connecting Goals, Programming, and Beliefs

08:37 - Simplifying Life and Business

13:18 - Mind Your Own Business: A New Perspective

16:05 - Vulnerability as a Path to Growth

19:16 - Leveraging AI for Goal Alignment

24:31 - Starting Early for Maximum Impact

Key Takeaways:

"The word of the year is a guiding anchor. It helps correct behaviors that keep us stuck. It's more than just a word. It's a synopsis of your goals and affirmations."

"AI tools can help synthesize affirmations and words of the year. Use them to align your goals and affirmations."

"A word of the year is a self-imposed guardrail. It helps correct behaviors that don't serve us. It's about honest reflection."

"Commitment means doing the hard work at the end of projects. It means taking care of yourself and not cheating on your goals."

"If you're looking to improve, you must be willing to be vulnerable. Expose your shortcomings to grow."

"Mind your own business. Be mindful in your dealings and treat yourself and others with respect."

"The cost of scale isn't complexity. Simplifying things unlocks what needs to happen to reach our goals."

"If you want to improve, start now. Wrestle with your word of the year and begin living that new identity."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing

In this latest instalment of the Ninja Selling Podcast, host Eric Thompson is joined by Jerry Beers, a respected Ninja coach, to explore effective business planning strategies for achieving a phenomenal 2025. They delve into the powerful "stop and start" list methodology, and uncover surprising parallels between law enforcement and real estate success. Listeners can anticipate practical takeaways ready for immediate implementation!

This episode focuses on strategic planning and self-reflection, examining both actions to cease and activities to initiate within one's real estate business. Together, Eric and Jerry unpack the importance of thoughtful analysis before abandoning strategies, highlighting the significance of self-compassion alongside high standards, the pitfalls of comparison, and the need for simplified processes. Our two experts finish up their informative and inspiring conversation with a focus on cultivating patience and the power of consistent effort for long-term success - a powerful conclusion to an undeniably powerful episode.

Episode Highlights:

00:00 - Leveraging Law Enforcement Skills in Real Estate

02:22 - Coaching Lessons from Leadership and Training

03:13 - Why Law Enforcement Professionals Excel in Real Estate

05:34 - Adapting to Client Needs for Effective Communication

08:28 - Analyze Before You Stop: Improving Business Efforts

09:03 - The Power of Self-Awareness and Grace in Business

11:54 - Stop Comparing; Start Celebrating Your Success

12:57 - Keep It Simple: Overcoming Business Overcomplication

16:26 - Patience and Consistency: Long-Term Success in Real Estate

18:44 - The Compounding Effect of Daily Real Estate Practices

19:18 - Closing Thoughts: Planting Seeds for a Prosperous Future

Key Takeaways:

"Stop being too quick to stop something. Start fully analyzing your effort."

"Stop giving yourself a hard time. Start giving yourself grace."

"Stop comparing your success to others. Focus on your own success."

"This business is only complicated if you let it be complicated."

"Stop making things complicated. Start making things easier on yourself."

"What you focus on expands. Focus on your strengths, not your gaps."

"Start being patient. Play the long game and see the effect of compounding."

"Nothing happens overnight. Consistency and time are key to growth."

"Meet people where they're at by asking great questions and using The Platinum Rule."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing