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Small business owners using their podcast to generate, educate, and convert right fit clients often consider their show, self sponsored. This is precisely how I see our show. Uncommonly More sponsors this show, that allows me to be use the CTAs to promote things like The Podcasting for Profitability Roundtable or our Podcast Strategy Intensives.

But does my business need to be the ONLY sponsor for my podcast? Maybe not.

Podcasters often thing sponsorships can be a cash cow, but hold your horses—there's a fine line between being resourceful and turning your podcast into an ad fest. That’s why we’re digging deep the pros and cons of adding third-party sponsors to your small business podcast.

In this episode of The More Profitable Podcast, we’re taking a no BS approach to podcast sponsorships for service-based businesses because there is never ONE right answer, or ONE right way, only you know what’s best for your podcast and your business.

3:29 - Using sponsorships to help get listeners ready to buy services or products.

7:33 - The risk of providing distractions and shiny objects to the audience you’re trying to convert.

11:52 - The impact of adding additional sponsorships on the listener experience.

17:1 - Right-fit sponsorships align with the show's goal of generating, educating, and converting right-fit clients.

20:47 - Assessing sponsorships based on your show's goals and your business model.

Mentioned In Pros and Cons of Adding Sponsors to Your Podcast as a Business Owner

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Today we're diving into the art of the comeback. You know, that moment when you're ready to hit 'record' again after a little podcasting hiatus. But hold up – it's not just about pressing record; there's a method to the madness, and I'm here to spill the beans on how to relaunch your podcast with a bang, not a whimper.

We've all been there, right? Life happens, maybe client delivery picks up, and sometimes our podcasts need to hit the pause button. But getting back into the groove isn't just about picking up where you left off. 

In this episode of The More Profitable Podcast, I'm getting real about the nitty-gritty of a relaunch. We're talking deep dives into the why's of your break, the fiery passion that's reigniting your podcasting flame, and – most importantly – crafting a comeback strategy that helps you build sustainability into your process. 

1:15 - Stacey addresses common questions and concerns when relaunching a podcast after a hiatus, emphasizing the need for strategic decision-making.

5:02 - Why understanding the reasons for pausing the podcast helps you prevent another. But it’s CRITICAL to approach this with curiosity, not judgment.

11:49 - Explore the motivation behind restarting the podcast and the purpose the show will serve in your business moving forward.

17:18 - Using data to build an actionable and sustainable plan as you consider your new production process

24:42 - The importance of sustainable and supportive strategies as you relaunch your podcast

Mentioned In 3 Essential Steps for Relaunching Your Podcast After a Hiatus

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Last week we discussed the HOW of getting solo podcasts episodes done, this week we’re shifting gears and taking about the WHAT. I’m sharing three places that provide you with a well of content ideas for solo podcast episodes. 

These are the sources that allow you to zero in on the core issues that clients and potential clients grapple with. This is the kind of content I make it my mission to address in my episodes, and if you’re looking to convert listeners, these are the key to doing that

In this episode of The More Profitable Podcast, I'm not just here to talk; I'm here to challenge you to take action and actively seek feedback. It's all about evolving and improving. Let's make your podcast not just good, but great!

4:19 - Prioritizing client conversations for solo episodes that speak directly to your ideal clients

12:34 - Using sales conversations to identify specific questions and objections so you can build sales assets

20:35 - Differentiating between solving immediate discomfort and underlying problems for questions that come in via social media

24:22 - Take action - I’m outlining exactly what you need to do next after listening to this episode to implement now.

Mentioned In 3 Sources for Generating Effective Solo Episode Ideas for Your Podcast

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You know those solo episodes that can feel like a one-person show in an empty theater? Yep, it’s not just you that feels that way. In fact, I recommend saving this for the next time you’re struggling to sit down and hit the mic to record your next solo podcast episode.

There are three things you can do to make this process easier, no matter what the purpose of the episode is. These are the keys to making your next solo recording session a lot less painful. These episodes are a critical connection point with your listener, these are often the format you’ll be using for sales assets, so it’s time to get comfy doing it.

In this episode of The More Profitable Podcast, learn the three pieces you can use to get your next solo podcast session rolling. We’re covering strategy, prep, and a special technique I use when I really can’t get it going. Essentially, this episode is your best tool in mastering solo podcasting, so let’s get started.

1:18 - Solo episodes can be difficult, especially if your show has been a guest-driven show to this point.

4:32 - The importance of solo episodes in building a connection with the audience.

8:49 - It will always get easier if you have a complete understanding of the purpose of each episode and its impact on the content creation process.

10:07 - Prepping your solo episodes, and an inside look at the changes I make when I’m struggling to get an episode done.

27:06 - Stacey recommends leveraging recorded calls or having someone on the team ask questions to boost energy and aid in recording.

28:25 - How body doubling has helped this extrovert get the energy I need to record alone.

31:38 - The importance of planning and support, and also… the benefits of being ahead in content planning.

Mentioned In Mastering Solo Podcasting: Practical Tips for Engaging, Energetic, and Effective Solo Episodes

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Ready to grow? Let’s dive into three essential strategies for taking your podcast to the next level. 

Before we jump right to growing though, let’s discuss the importance of intentional growth, honing in on the idea that it's not just about increasing your audience, but converting those listeners into leads. And we’re doing this with real life examples, as I share why now is the time for growth in my own business.

We’re going to dig into social media, podcast guesting, and the importance of integrating your podcast into every touchpoint of your marketing. All of this becomes possible, only when we’re thinning about our business, our marketing, and our content strategically. 

2:16 - Understanding the 'why' behind your growth can make all the difference

5:41 - Signs it was time for marketing shifts in my own business, and why now is the time for growth

9:15 - How we can intentionally boost our podcast's visibility, especially on social media

13:50 - Making social media easier by using smart content repurposing strategies

20:07 - Leveraging our relationships to start showing up on other people’s podcasts

23:22 - Why it's crucial to focus on quality over quantity, when pitching podcasts (or hiring someone to do it for you)

25:30 - The integration of podcast content into all of my other content, how we use podcast episodes in email sequences, trainings, and everyday conversations

Mentioned In How Can You Effectively Grow Your Podcast?

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I'm going to let you in on a little secret – there are three kinds of podcasters out there. Whether you're doing it just for kicks, making your podcast the star of the show, or using it as your driving force of your sales engine. Get ready to align those podcasting actions with your goals and start building your more profitable podcast.

Now, don't tell everyone, but I'm going to give you the inside scoop on my own podcasting journey. I even get the soapbox out briefly to share why we focus on just ONE of these podcaster types with our work at Uncommonly More. If you've been dreaming of a strategy fairy godmother, or are frustrated with the advice you’re seeing elsewhere, it’s time to tune in.

I'm all about helping you figure out which podcaster type you are so you can craft the most kick ass, profitable, and downright effective show that's ever hit the airwaves. So stay until the end because I’m giving you some action items to evaluate where you are now, and get clear on where you might need to make some shifts.

02:31 - Podcast Type 1: Hobbyist

09:39 - Podcast Type 2: Podcast is the product

17:01 - Podcast Type 3: Podcast is a sales tool

23:04 -  The importance of being selective with the advice and strategies, especially when it comes to treating your podcast as a business.

24:31 - 3 questions to ask yourself that allow you to better align your podcast and your goals

Mentioned In How to Identify and Leverage Your Podcasting Type for Success

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In this episode, we’re diving into a topic that's super close to my heart – what to do when life throws a curveball and recording a fresh episode just isn't in the cards. We've all been there, right? Sometimes, despite our best plans, we can't get to the mic. But don't worry, I've got a few strategies to keep your feed flowing and your listeners engaged.

Here's the deal: I'm a huge advocate for making the most of what you've got. That's why I'm all about the power move of re-releasing an existing episode. But it's not just about hitting the replay button; it's about being smart and strategic, and that what we’re breaking down as we kick off this episode. 

I'm a big believer in having systems in place – it's like having a secret weapon. You want to be able to grab those past episodes and marketing assets without having to dig through a digital mountain. And let's not forget about repurposing content from other platforms. There's gold in those hills! It's like having an ace up your sleeve for those just-in-case moments. My goal here is to help you keep that podcast train rolling smoothly, no matter what life throws at you. So as you listen to this episode, start building your own process and document it for your team.

00:02 - The importance of understanding the context and timing of evergreen content before re-releasing it.

00:08 - The process of re-releasing an episode with updated branding and marketing assets to align with the current context.

11:00 - How to ensure relevancy to NOW with a previously released podcast episode

23:00 - When to build your re-release SOP and what to include

24:00 - If you’re not ready to re-release a past episode, what can you do to drive attention to what you’ve already shared

28:00 - Still want something brand new, but don’t have the capacity to create from scratch? Do this instead.

Mentioned In How Podcast Hosts Can Leverage Existing Content to Ease Production Stress

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There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them! 

In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time.

Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered.

In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and again that prevent them from using their podcast to generate, educate, and convert right-fit clients

5:00 - The first of two ways podcasters make the mistake of making their show all about themselves.

7:30 - The importance of understanding why you’re sharing what you’re sharing on your podcast

11:50 - You cannot “value” your audience into a sale

13:00 - What value should actually look like in your brand’s podcast

16:15 - Trying to prove how smart you are is now how you generate sales from your podcast and will lead you to make the first mistake

17:40 - Are you distracting your listeners instead of delivering on your show’s purpose

18:50 - Examples of a strategic way to include guests in your podcast

22:00 - The kinds of guests our podcast features (and why)

24:20 - A reminder, we’ve all made these mistakes and will likely make them again

Mentioned In 3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads

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Quick heads up: I’m planning to challenge you to rethink the role of your podcast in your business. Instead of viewing podcasts merely as content, I want you to treat your show as an active member of your sales team. 

This shift in perspective is crucial for maximizing the effectiveness of podcasts in generating and converting leads.

Don’t worry—I’m not just throwing this idea at you and running away. We’re going to talk through it step by step as we discuss the importance of understanding the "who, when, how, and what" of selling through a podcast. This includes knowing your audience, the timing of your messages, the method of selling, and what information listeners need to make a purchase.

You’ll even get examples from inside the show, like when I remind you that the doors to the Profitable Podcaster Mastermind are open now. This program is designed to help podcasters like you audit their shows, develop a 12-week content plan, and establish processes for ongoing strategy implementation.

05:00 - Uncover the fundamental business insights you need to know to stop the strugle and start converting your podcast listeners into clients.

10:00 - How the elements of your podcast are actually just the answers to your sales questions

13:20 - Why educating your podcast audience is crucial for sales conversion and how it differs from simply nurturing your listeners

19:30 - Every podcast episode needs a strong call to action and what that looks like

Mentioned In What if Your Podcast Isn't Just Content But Part of Your Sales Team?

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Do you have enough space to approach your podcast strategically? Or are you just focused on getting content out?

While podcasting isn’t your business model, it is still a part of your business. But you can be more efficient in how you approach it so that it’ll be an asset that better serves your goals and helps make your business a profitable one.

That’s where something like the Profitable Podcaster Mastermind comes in. And even though you’ve heard from a couple of mastermind members on this show about their experience, I’ve never gone in-depth on what the program itself is all about and how it works. So let’s change that!

In this episode of The More Profitable Podcast, you’ll learn what the mastermind is, how it operates, and who it’s for. I’ll take you through each month of the program so you can see how it helps you use your podcast to generate, educate, and convert right-fit clients.

2:34 - Two reasons to listen to this episode even if you aren’t interested in the mastermind

7:28 - What is the Profitable Podcaster Mastermind? A walkthrough of the baseline structure of the program

13:03 - Themes covered in each month of the mastermind program

18:11 - What type of podcaster is this mastermind good for?

Mentioned In Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind

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How Julia Gruber Transformed Her Podcast Into a Sales Asset

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Using Your Podcast As a Sales Tool with Racheal Cook

Mastering Your Tech Stack for Profitable Growth | The Bold Money Revolution

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This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem.

Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working together. After listening to episode 600 of this show, they sent me the following…

“I've been podcasting for 15 years. I have heard people talk about the benefits of batching and I have never felt like I could do this. And I realized, listening to episode 600, why that is. It's not that I didn't have the time or the energy or the focus to produce more than one episode at a time. It was because I was coming up with my content plan one episode at a time. Now that I have a 90-day plan, suddenly batching--and all the benefits that attach to it--seems not only possible but logical and inevitable.”

The problem is simple: you’re ONLY thinking about batch recording, which means you end up trying to plan and prep multiple episodes AND trying to record them. You’re trying to do too many things at once.

In this episode of The More Profitable Podcast, we’re talking about the step you’re skipping that’s making it hard to get more than one episode of your podcast recorded at a time. More importantly, we discuss the larger impact of skipping this on your show quality and confidence.

2:00 - What made batching “logical and inevitable” for one of our clients

5:30 - We’re talking about batching the wrong way

8:00 - The energetic cost of looking at your podcast one episode at a time

10:00 - How can you make content batching more effective in your business

12:40 - How batching better supports your creativity by adding facts to your feelings

14:30 - What batching looks like for my show

18:00 - The importance of keeping your data in mind when planning your podcast

20:15 - What skipping your planning is costing you (and it’s not about the money)

23:30 - How to get the confidence to say the scary things on your podcast

Mentioned In The Real Reason You Can't Batch Your Podcast

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