Are you unknowingly sabotaging your podcast’s credibility?

If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn’t require any big investments or overhauls.

In this episode of The More Profitable Podcast, we’re breaking down the three critical mistakes podcasters often make when building credibility—and, more importantly, how to fix them with simple, actionable shifts. These tweaks are quick, free, and could make a dramatic difference in how your show serves your business.

5:19 - How not owning your expertise shows up on your podcast

11:20 - Why the first mistake lays the foundation for the other two

13:38 - What happens when you come from a place of proving instead of confidence in owning your expertise

19:36 - The mistake that can lead to mistrust in you as the expert without you even knowing it

Mentioned in Fix These 3 Podcast Mistakes to Build Credibility and Convert Clients

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When I launched the Podcast Strategy Intensive, I honestly wasn’t sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer. 

Over the past two years, I’ve seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way to support podcasters at different stages of their journey.

In this episode of The More Profitable Podcast, I’m breaking down why I started offering Intensives, why there are now two versions to choose from, and what working with me looks like in each. Plus, I’m sharing some updates that make it easier than ever to book an Intensive and get started.

3:00 - Why Podcast Strategy Intensives exist

10:30 - Why there are now two versions of the Intensive to choose from

12:20 - One change in how I work with you on the new version available

14:45 - What you can expect in the evolved version that’s existed for the past two years

18:34 - Two more beneficial changes to the Intensives that you need to be aware of

Mentioned in What to Expect from a Podcast Strategy Intensive

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Navigating Imperfection With the 20 Shitty Episode Experiment

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Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term.

Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel.

In this re-release, I’ve kept the original calls to action so you can see firsthand how much value this episode still holds, even with those dated pieces. The rest? 100% evergreen.


Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas.

In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients.

3:39 – My #1 favorite way to get content ideas

6:31 – Another way this benefits you as a long-time service provider

10:14 – My second favorite way to get content ideas

12:23 – The very specific kind of podcast Uncommonly More produces

14:55 – Examples of how I’ve applied this second technique to this podcast

Mentioned In The Two Most Effective Ways to Generate Content Ideas

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You’re a new podcaster wanting to put yourself in the best position to succeed right away. Or you’re an established host who is looking to stay relevant or gain more success. And you’re seeing this phenomenon that has you asking yourself, “Should I be doing that?”

That phenomenon is video. It feels like everything online these days has video attached to it somehow. Sure, some of the most popular websites and social media platforms are all about video. But you also see video ads pop up all the time now when visiting websites, and more podcasters use video as a (if not the main) way to release their episodes.

So if, in noticing all this, you’ve wondered whether you too should be using video for your audio podcast in some capacity, you’re not alone. In fact, this question has come up for our private podcast, but it’s so prevalent that I’m bringing it here to the main show, too.

In this episode of The More Profitable Podcast, you’ll learn the pros and cons of using video content in your audio podcast and a simple way to start adding it if you'd like. I’ll also cover the flip side and reveal the pros and cons of sticking with audio only.

2:40 - The energy surrounding the question of whether or not to add video to your audio podcast

7:02 - The pros and cons of incorporating video content into your podcast

12:42 - The pros and cons of an audio-only podcast

17:06 - A recommendation if you want to look at adding a video component to your show

Mentioned in Do You Really Need Video for Your Podcast to Succeed?

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Podcasting AMA with Uncommonly More

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3 Ways to Repurpose Your Old Content This Quarter

Navigating Imperfection With the 20 Shitty Episode Experiment

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As a business owner, it can be difficult to know when to make a move. There’s always that question of timing. So when it comes to your podcast, how do you know it’s the right time to hire someone to produce it for you instead of continuing to do it all on your own?

In this episode of The More Profitable Podcast, you’ll explore the dilemma of when to outsource podcast production. I’ll reveal some signs that show it’s time to make that call and the red flags that indicate otherwise so that you have the support you need to balance podcast episode creation with business growth.

1:19 - How this episode can serve as a check-in for you

7:58 - The first question to ask and what it means if you’re struggling to find an answer

14:07 - The most significant value in partnering with a strategy-focused podcast production agency

17:51 - Why hiring a producer might not be the solution for your podcast right now

23:26 - One way to know it’s time to invest in high-level production support for your show

Mentioned in DIY vs. Pro: Making the Right Call on Podcast Production Support

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Busy season will be here before you know it. Now that it’s the fourth quarter, you’re not going to have as much time to sit down and record new podcast content.

You have to keep your show going and your business running, though. So how can you make sure your audience and future clients still have a reason to engage with you and your podcast over the next three months? Content repurposing to the rescue!

In this episode of The More Profitable Podcast, you’ll discover how you can re-purpose and re-release old episodes quickly and easily. I’ll also discuss a few ways to repurpose non-podcast content so that you’re still leveraging what you’ve already created and engaging with potential right-fit clients.

5:55 - How often I re-release content and how I recently freshened up old content in 15 minutes

11:18 - More examples of what’s possible with repurposing and re-releasing episodes of your podcast

15:32 - Why repurposing an email challenge into a podcast series drives traffic to your email list

18:42 - Two ways you can release your repurposed email challenge and the pros and cons to each

22:47 - How to repurpose past live trainings or webinars and make them more evergreen

25:59 - A bonus idea that serves as both a reminder AND a helpful resource for listeners (but also takes the most work)

Mentioned in 3 Ways to Repurpose Your Old Content This Quarter

Podcast Strategy Intensive

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Podcasting AMA with Uncommonly More

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How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes

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How to Craft the Perfect Podcast Introduction

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How to Craft the Perfect Podcast Description and Cover Art

How to Craft the Perfect Podcast Episode

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You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging.

But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listeners to take action? Let’s not run on feeling alone, let’s do an audit so we can find out what’s really happening.

In this episode of The More Profitable Podcast, I’ll guide you through how to audit your CTAs effectively to ensure they are working as powerful sales tools. We'll cover three key elements you need to evaluate, and I encourage you to follow along with your best sales-focused episode in mind.

5:40 - Why the placement of your free vs. paid CTAs within episodes needs scrutiny

10:49 - How many calls to action per episode I recommend and the missing contextual piece for many podcasters

13:07 - How to make sure that the ask you’re making with your call-to-action makes sense

18:09 - How to make it easy for your listeners to take action when you make the ask

Mentioned in 3 Ways to Improve Your Podcast’s Calls to Action for More Conversions

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Podcasting AMA with Uncommonly More

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How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales

What Happens During a Podcast Strategy Intensive

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In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. 

Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency. 

I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient. 

But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creative. Whether it's Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process. 

So, if you're ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow.

3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks

5:00 - How we structure our podcast production dashboard inside of Monday.com

7:50 - The three stages of podcasting that all of your tasks will fall into

12:10 - The importance of line of sight when it comes to managing your podcast overwhelm

14:00 - Why your current “batching” process is actually making production harder

18:00 - What our production process looks like when we work with clients

21:43 - Episode performance analysis allows efficient repurposing

25:19 - Steps to build your customized production process

Mentioned in How Professional Podcast Producers Build a Successful Podcast Workflow

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Is your podcast just another item on your to-do list, or is it a powerful sales asset? 

If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision.

In this episode of The More Profitable Podcast, we’ll explore how to transform your podcast into a valuable sales tool. I’ll share actionable strategies to help you create content that educates and moves your audience closer to making a buying decision. Let’s get your podcast working for your business, not just filling your schedule.

1:07 - One of the most dangerous mistakes you can make with your podcast

5:42 - Sponsor-backed vs. self-sponsored podcasts: What’s the key difference?

13:51 - Three essential questions to shape your podcast topics and calls to action

19:08 - A real-world example of how to weave sales messages seamlessly into your episodes

Mentioned in From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool

Podcast Strategy Intensive

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How Nicole Otchy Uses Her Podcast As a Sales Asset

Navigating Imperfection with the 20 Shitty Episode Experiment

How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales

What Happens During a Podcast Strategy Intensive

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Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales?

This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast?

In this episode of The More Profitable Podcast, you’ll learn three things that’ll help you overcome this fear of giving away too much and hindering your sales. I’ll cover three strategies to help you feel comfortable sharing content and turn your free content fears into strengths instead.

1:17 - Why this is a common concern and why it’s worth addressing

7:36 - How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do)

11:47 - The difference between educating to prove your expertise and educating to empower your audience

17:24 - Why transparency about your process doesn’t make your services less valuable and the psychological advantage it gives you

24:04 - What to do next as you go through the upcoming content you have planned

Mentioned in 3 Things to Consider If You’re Worried About “Giving Away Too Much”

Profitable Podcaster Mastermind

Podcast Strategy Intensive

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How Nicole Otchy Uses Her Podcast As a Sales Asset

Fathom | Monday

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As a business owner, your podcast shouldn’t just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable.

That’s where something like the Profitable Podcaster Mastermind comes in. If you’ve listened to this show for a while, you’ve heard from a few mastermind members about their experience. But let’s go more in-depth on how the program works and why it’s so valuable.

In this episode of The More Profitable Podcast, you’ll learn how the mastermind operates and what you’ll gain out of it. I’ll take you through the structure of each month so you can see how it helps you approach your podcast more efficiently and strategically to achieve your goals.

3:09 - What we cover in each call in the first month of the group program

7:20 - How we shift into content and start building sales assets in the second month

9:58 - How the third month of the mastermind is a little bit different and brings it all together

12:54 - Why the group is intentionally small (and why it’s a mastermind instead of a course)

15:22 - The shift that happens for you and your show inside the program

Mentioned in How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales Machine

Profitable Podcaster Mastermind

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How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes

How Julia Gruber Transformed Her Podcast Into a Sales Asset

How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman

How Nicole Otchy Uses Her Podcast As a Sales Asset

Downloads Don’t Pay Bills - How to Strategically Grow Your Podcast

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How to Craft the Perfect Podcast Introduction

How to Craft the Perfect Podcast Outro Call to Action

How to Craft the Perfect Podcast Description and Cover Art

How to Craft the Perfect Podcast Episode

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