How-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next.

Feeling like you’re giving away too much for free or that your podcast isn’t converting the way it should? You’re not alone. That’s why it’s time to shift how you approach how-to content.

In this episode of The More Profitable Podcast, I’m breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. You’ll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, you’ll have a clear framework for crafting episodes that actually convert while still delivering value.

00:00 – Why how-to content often backfires

02:10 – How to shift how-to episodes from distraction to action

05:16 – Example 1: Private podcasts for launches

10:56 – Example 2: Starting a podcast with minimal tools

17:10 – Example 3: Recording better podcast interviews

23:42 – Turning helpful content into evergreen sales assets

Mentioned in How to Make How-To Content That Drives Sales

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Stop overwhelming your listeners with endless how-to content and start guiding them into action.

Book a Podcast Strategy Intensive today and create a customized plan to craft episodes that position you as part of the solution, drive sales, and build lasting trust with your audience. Learn more and book your spot.

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Twelve years of podcasting comes with plenty of lessons—especially when it comes to sales. From launching a show to evolving it into a true business asset, I’ve learned the hard way what works and what doesn’t when it comes to building trust and driving conversions.

If your podcast feels like it’s “just content” instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isn’t always what you think it is, and I’m here to help you see the difference.

In this episode of The More Profitable Podcast, I’m sharing three sales lessons that transformed my podcast and business. We’ll talk about why it’s crucial to focus on what your audience needs, how to stop comparison from derailing your momentum, and the surprising role clarity plays in closing the gap between listeners and clients.

02:36 – Why blogging didn’t work—and how podcasting became a better solution.

04:07 – The evolution of The More Profitable Podcast and its rebrands.

05:13 – Sales Lesson #1: Focus on what your audience needs, not just what they want.

16:50 – Sales Lesson #2: How comparison can derail your progress and hurt your sales.

24:34 – Sales Lesson #3: Why ego and fear are holding you back from meaningful connection.

29:07 – Bonus Insight: Clarity is your best tool for converting listeners into clients.

Mentioned in How 12 Years of Podcasting Changed My Sales Game Forever

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How to Rebrand Your Podcast and Set Yourself Up for Growth

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Book a Podcast Strategy Intensive today and create a customized plan to turn your podcast into a focused, trust-building sales tool that aligns with your business goals. Learn more and book your spot.

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Most business owners aspire to build trust with their podcasts—but here’s the catch: trust-building often gets tangled up with education. While teaching your audience can be valuable, it’s not the only—or even the best—way to earn their trust. In fact, you might be unintentionally eroding trust every time you hit record.

In this episode of The More Profitable Podcast, we’re diving into three common mistakes that slow down trust-building and push listeners further from making decisions. You’ll learn why these missteps happen and discover alternative approaches to fostering connection and credibility—without resorting to over-explaining or chasing perfection.

3:39 - Why you must speak to one person, not a crowd.

8:07 - What happens when you overwhelm your listener with too much information.

12:59 - Why you should ditch the perfect host persona

19:56 - Things to remember when you sit down to record your next episode

Mentioned In 3 Ways to Build Trust That Have NOTHING To Do With Educating Your Listener

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Ready to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch.

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Private podcasts can be a game-changer for your next launch—if you know how to use them strategically. Too often, business owners treat private podcasts like public shows, missing out on their full potential to engage a warmer audience and drive conversions.

In this episode of The More Profitable Podcast, I’m breaking down exactly how to make private podcasts work for your launches. From the mindset shifts that set the tone for success to the structure and calls to action that guide listeners toward your offer, we’re covering it all.

Whether you’re in pre-launch mode or looking for a fresh way to connect with your audience, this episode will help you craft a private podcast strategy that supports your sales goals without adding extra complexity to your plate.

00:30– Why private podcasts are the ultimate launch asset.

02:45 – Understanding the role of warmer audiences in private podcast strategies.

06:15 – The tech tools Stacey recommends: Hello Audio and Just Cast.

08:50 – Avoiding the biggest mistake creators make with private podcast calls to action.

13:30 – How to structure your episodes for maximum impact and conversion.

17:00 – Tips for embedding dynamic calls to action into every episode.

Mentioned In How to Use a Private Podcast to Boost Your Next Launch

Hello Audio

Just Cast

Lindsay Padilla on Private Podcasting

3 Ways to Use a Private Podcast to Grow Your Business

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Ready to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch.

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you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together?

Client and longtime listener Shannon Baker recently worked with me in a Podcast Strategy Intensive to revamp her podcast. Then, she immediately put into action the plan we created together.

In today’s episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business.

3:00 - Who Shannon is and what she does

5:53 - A rundown of Shannon’s time working with me and why she needed to make a change in her business

12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon

16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with

20:50 - The process Shannon used to hit the ground running in implementing her new plan

25:09 - Something else I spend time working with clients on during a strategy session that may surprise you

27:20 - Advice for anyone sitting on the fence about booking an intensive

Connect with Shannon Baker

Shannon is a podcaster and business strategist. She uses over twenty years of small business management experience to help her clients get organized and create business systems so they can leave overwhelm behind, get things done and spend their time on what matters most.

Through the Mind Your Time Podcast and the MY-T Society membership she helps purpose driven women with online businesses be more intentional with their time whether they have a tight schedule or an aversion to technology. She strongly believes being busy is not a badge of honor. We just need to use our POWER to use our time wisely and create success on our own terms.

You can connect with Shannon on Instagram @the_shannonbaker. To learn how you can grow your business without being overwhelmed, tune into her FREE audio training. 

Mentioned In How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon Baker

Mind Your Time Podcast with Shannon Baker

Shannon Baker on Instagram

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Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast.

We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights. 

In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman! 

2:22 - Nicole shares her transition from personal stylist to business consultant and the launch of her styling consultancy.

4:02 - Nicole reflects on her first podcast's lack of strategic use and the challenges she faced in its promotion.

7:27 - The importance of proactive marketing and building relationships through the podcast.

9:28 - Nicole’s shift from reactive to a proactive approach in podcasting and marketing.

17:47 - Your permission slip to allow your first 20 episodes to be bad and the low-key launch approach.

21:17 - The benefits of having an established audience and building relationships before launching a podcast.

25:31 - The importance of building relationships with your podcast audience.

26:57 - Exploring the benefits of utilizing Podcast Strategy Intensives to gain insights and learning from the "shitty 20 episodes".

30:13 - How The Profitable Podcaster Mastermind helped Nicole in refining messaging, understanding the audience, and improving podcasting skills.

36:23 - The power of podcasting as a tool for practicing sales skills.

42:23 - Nicole shares examples of how her podcast episodes have influenced potential clients' decisions.

44:11 - My favorite Instagram hack for sharing my most shared podcast episodes.

49:25 - Visibility fears and the impact of vulnerable podcast episodes on audience engagement.

57:19 - The value of strategic support, accountability, and taking action to progress in podcasting and business.

Connect with Nicole Otchy

The Styling Consultancy | Instagram

The Six Figure Personal Stylist Podcast

Mentioned In Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

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Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they’ve always wanted information that’d help them get a leg up. 

For podcasters, that curiosity includes the kind of episode content that’s most popular with listeners. On this show, I’ve recommended specific episode types I think every podcaster should create. And much to my delight, the three most downloaded episodes of this show in 2024 happen to fall into these categories. So if you’re curious to know what they are and why they worked, let’s dive into it!

In this episode of The More Profitable Podcast, you’ll learn which three episodes were our most popular this year and why they’re such valuable assets. I’ll also reveal how I know they worked, beyond the fact that they were the most downloaded ones of the year.

1:14 - Why highlight these three episodes? A behind behind-the-scenes reveal

6:16 - Why the most popular episode this year worked on a client education and activation level

11:39 - The audio sales page episode that proves why these kind of episodes are logical, must-have assets for your show

16:15 - The third most popular episode in 2025 and how episodes like it allow listeners the opportunity to see themselves

Mentioned in My 3 Most Downloaded Episodes in 2024 (and Why They Worked)

Podcast Strategy Intensive

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The Podcast Newsroom

Social Media vs Podcasting: Is One Really Better Than the Other?

Generate, Educate, and Convert the Right-Fit Clients Inside the Profitable Podcaster Mastermind

How to Create an Audio Sales Page For Each of Your Offers

Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset

How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes

The Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to Convert

3 Episode Types Every Expert Hosted Podcast Needs to Generate Sales

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Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution.

When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldn’t be the goal for the new year, what should be?

In this episode of The More Profitable Podcast, you’ll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. I’ll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that don’t convert your show content into the sales you want.

5:34 - Why download numbers are a vanity metric and not the actual problem with your show

10:00 - What you should be thinking about instead of download numbers

14:36 - Are you actually building a show for the audience you want to attract?

17:46 - The crucial differentiator in how-to content that converts sales from your show

23:18 - What to look at next as you set your goals for the new year

Mentioned in Why Doubling Your Podcast Downloads Won’t Grow Your Business

Podcast Strategy Intensive

The Podcast Newsroom

How Many Downloads Per Episode Should Your Podcast Have?

Podcasting Industry Stats from Buzzsprout

Defining Audience Education and How to Do It Effectively

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Sometimes we overcomplicate things when it comes to podcasting. If you just want to get in and test it out or start slow, you don’t need fancy gear to get you going.

I don’t often discuss anything related to launching podcasts, but I’m digging into it a bit today because the lack of knowledge or plethora of choices about which equipment to use can cause you to go into freeze mode when you want to podcast. So let’s get you into action and prevent you from over-investing in what you need in the process.

In this episode of The More Profitable Podcast, you’ll learn about the gear and software tools you can use to launch a podcast on two levels. Whether you just want to experiment or go full throttle, I’ll cover the recommended tools you need to get started at a minimum, and then expand into starter tools for a more professional product.

4:36 - The minimum investment I used to launch this podcast for less than $100

9:11 - What we unnecessarily make complicated about creating and running a podcast

13:36 - Tools I recommend you start with to meet the minimum requirements for podcasting

18:01 - What I recommend if you want to start using Zoom to record guest episodes

21:51 - Tools to use if you know you want a more professional podcast from the start

26:56 - Why your problem might be strategy-related, not gear-related

Mentioned in How to Start Your Podcast with Minimal Tools and Maximum Impact

For editing: GarageBand | Audacity | Riverside FM | Zencastr | Descript

Microphones: Samson Q2U | Audio-Technica ATR 2100x | Shure MV7X

Boom arm: Shure MV7X with Boom Arm | Boom 

Hosting: Spotify for Podcasters | Buzzsprout | Libsyn

Podcast Strategy Intensive

The Podcast Newsroom

Navigating Imperfection With the 20 Shitty Episode Experiment

How Nicole Otchy Uses Her Podcast as a Sales Asset

One Trick to Prevent Podfade and Burnout Before It’s Too Late

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You’ve been working hard building your podcast audience, and now it’s time to leverage that community—maybe you’ve got a new program, a live event, or even a book release in the works. Whatever exciting thing you’re launching, you want to make sure your listeners know about it. But here’s the thing: You don’t want to be constantly re-editing your episodes or scrambling to insert promos at the last minute. That’s where dynamic ads come in.

Dynamic ads are a game-changing tool that make promoting your offers smoother, faster, and more effective. They allow you to create evergreen promotions that can be plugged into any episode, old or new, without having to go back into the audio files. Whether you’re running a limited-time promotion or simply want to keep your show fresh and aligned with your current offerings, dynamic ads give you the flexibility and control you need.

In this episode of The More Profitable Podcast, we’re diving into the basics of dynamic ads. I’ll walk you through what they are, how they work, and three powerful ways you can use them to promote your business. Plus, I’ll share some best practices for structuring your ads so they don’t disrupt the flow of your podcast but still grab attention and drive results.

4:22 - What dynamic ads are and what they allow you to do

11:11 - How you can use a dynamic ad on your podcast to provide updates

14:16 - How you can use dynamic ads to drive traffic to your opt-ins

17:13 - How you can use dynamic ads to promote and drive sales

19:31 - Best practices for the length, frequency, and variety of dynamic ads on your podcast

26:50 - Addressing the pushback I often hear about dynamic ads (especially at the start of an episode)

Mentioned in The Beginner’s Guide to Dynamic Ads: Use Your Podcast to Sell Smarter

Podcast Strategy Intensive

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3 Ways You’re Hurting Your Credibility With Your Podcast

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Are you unknowingly sabotaging your podcast’s credibility?

If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn’t require any big investments or overhauls.

In this episode of The More Profitable Podcast, we’re breaking down the three critical mistakes podcasters often make when building credibility—and, more importantly, how to fix them with simple, actionable shifts. These tweaks are quick, free, and could make a dramatic difference in how your show serves your business.

5:19 - How not owning your expertise shows up on your podcast

11:20 - Why the first mistake lays the foundation for the other two

13:38 - What happens when you come from a place of proving instead of confidence in owning your expertise

19:36 - The mistake that can lead to mistrust in you as the expert without you even knowing it

Mentioned in Fix These 3 Podcast Mistakes to Build Credibility and Convert Clients

Podcast Strategy Intensive

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Podcasting AMA with Uncommonly More

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Should You Have Guests on Your Podcast

3 Things to Consider If You’re Worried About “Giving Away Too Much”

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