In today's episode (155) of the EAT, CAPTURE, SHARE podcast, I'm talking with author, photographer and podcaster Sara Tasker. We chat about how recipe creators and food photographers can best use Substack and why having a Substack is TOTALLY worth it. 

Sara's tips are essential for every food creator, photographer or creative business owner, no matter where you are in your journey. You're going to want to come back to this episode again and again!

Here's what else you can expect from today's episode...

• I share some exciting news!
• Sara introduces herself.
• Sara explains exactly what Substack is.
• Sara gives the pros and cons of starting on Substack vs starting a blog.
• Sara talks about how to start and grow your Substack newsletter.
• Sara shares how Substack can complement your marketing strategy.
• Sara gives her top tips for encouraging your Substack subscribers to pay for your newsletter.
• Sara gives her best advice for how to price your Substack newsletters.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!
• Sara's Instagram, podcast, Substack and book
• Josie George Porridge Brain on Substack
• How to build community on Instagram, with Sara Tasker – Eat Capture Share podcast episode number 25
• Investing in yourself, with Kimberly Espinel – Hashtag Authentic episode 97
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Offer valid until 11th April 2025.
• Choosing a creative life, with Viola Virtamo (re-release) – Eat Capture Share podcast episode 81
• Advanced food videography and lifestyle photography workshop – Finland 2025. Read more about it in this blog post HERE.
• Find the full show notes HERE
• Find my Instagram HERE 

In today's episode (154) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the wonderful Megan Porta, host of the Eat Blog Talk podcast. We're switching things around and Megan is interviewing me in an episode packed full of actionable tips which first aired on her show.

We talk about why it's important not to get caught up in making your videos 'perfect', and how to build your audience and monetize your Instagram. I'm confident that there is an insight here that will help you take your Instagram to the next level!

Here's what else you can expect from today's episode...

• I talk about how I got my book deal.
• I reveal common qualities shared by the most successful creators I interviewed for my book.
• I share exactly how videos can help you reach your audience more effectively.
• I give my top tips for better connecting with your followers and improving engagement.
• I share THE secret sauce that will help your content perform better.
• We talk about the key mistakes food content creators make that stop them from growing.
• I share my best advice for how to improve your Instagram reels NOW.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!
• Megan's website, Instagram and the Eat, Blog, Talk podcast
• Secrets of Top Instagram Food Creators – Strategies to Build and Monetize Your Audience with Kimberly Espinel – Eat Blog Talk episode 629
• 5 Photography Styling Tips, Plus How To Find Your Own Unique Visual Identity with Kimberly Espinel – Eat Blog Talk episode 360
• The #eatcaptureshare food reels challenge is back! Read all about it and sign up in this blog post HERE
• London videography & food styling workshop 2025. Read more about it in this blog post HERE
• Find the full show notes HERE
• Find my Instagram HERE

In today's episode (153) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Madison Wetherill, founder and CEO of Grace + Vine Studios, a web design company creating sites for food bloggers and food content creators. 

We talk about how to improve your website for a better consumer experience and more revenue in your business. Madison's done the research, so you don't have to! Just grab a cup of tea, a pen and a piece of paper, and be ready to absorb all of the wisdom Madison shares in this unmissable episode.

Here's what else you can expect from today's episode... 

• Madison introduces herself.
• Madison defines personal branding and explains why it's essential for food photographers and food bloggers.
• Madison reveals how to navigate the threat of AI.
• We talk about how to allow your blog posts to better reflect your brand.
• Madison talks about user experience and why it matters.
• Madison shares her top tips for how to most effectively combine personal branding, user experience and SEO.
• Madison gives her best advice for what to do when your audience isn't growing.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!
• Madison's website, Instagram and The Vine podcast
• Balancing Instagram Strategy with Connection with Kimberly Espinel – The Vine Podcast episode 210
• How to Leverage Instagram as a Food Blogger with Kimberly Espinel – The Vine Podcast episode 123
• Why you need to start a blog today! – Eat Capture Share podcast episode number 91
• Find out more about my in-person, 1-2-1 workshops HERE
• London videography & food styling workshop 2025. Read more about it in this blog post HERE
• Find the full show notes HERE
• Find my Instagram HERE 

In today's episode (152) of the EAT, CAPTURE, SHARE podcast, I'm talking with the amazing Jillian Leslie, host of the Blogger Genius podcast and founder of MiloTreeCart. We're changing it up today and Jillian is interviewing me in an episode recorded for her show! We chat about why content creators' authenticity matters so much right NOW and how to keep up with the ever-evolving social media scene. Get out your pen and notebook because you'll want to come back to these Instagram tips again and again.

Here's what else you can expect from today's episode...

• I explain why every creative needs a blog.
• I reveal the most important thing every content creator should do to connect with audiences on social media.
• We talk about why food photographers and food content creators shouldn't feel threatened by AI.
• I give my top tip for growing your Instagram audience in 2025.
• I outline the super easy strategy I use to figure out what content resonates with my audience the most.
• I give my best advice for increasing engagement.
• I share the risk I took last year to avoid burnout and why it was the BEST decision ever!
• I give my best tip for staying relevant in the constantly evolving social media landscape.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!
• Jillian’s Instagram, podcast The Blogger Genius, websites MiloTreeCart and Catch My Party
• How to earn an income with digital products! – Eat Capture Share podcast episode number 148
• My episode on The Blogger Genius - The Future of Blogging: Why Authenticity Beats AI Every Time
• My episode on The Blogger Genius in 2020 - How to Grow a Successful Business Teaching What You Know
• London videography & food styling workshop 2025. Read more about it HERE
• Find out more about my food photography workshops HERE 
• The art of food styling with Silvia Bifaro – Eat Capture Share podcast episode number 23
• Choosing a creative life, with Viola Virtamo – Eat Capture Share podcast episode number 81
• Find the full show notes HERE
• Find my Instagram HERE

In today's episode (151) of the EAT, CAPTURE, SHARE podcast, I'm looking into the future with photographer and author Gabriel Cabrera, and plant-based nutritionist and cookbook author Gigi Grassia. We predict trends on the rise in the food blogging, food photography and content creation spaces. This is the 2025 sneak peek you don't want to miss! 

Here's what else you can expect from today's episode...

• Gabriel and Gigi introduce themselves.
• Gigi gives her top tips for what audiences really want from food content creators on Instagram.
• Gabriel gives his best advice for how to stand out and get noticed by brands on social media in 2025!
• Gigi and Gabriel talk about how they are diversifying their content and why this is a must in 2025.
• Gabriel and I talk about an emerging colour trend you need to know about.
• Gigi delves into the rise of a food group’s popularity and why it's the trend to watch for food bloggers.

LINKS MENTIONED:

• Get 45% off the Magic Mind bundle with with my link, here
• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Gabriel's website, Instagram and book Mood Drinks
• Gigi’s Instagram, Tiktok and YouTube
• Gigi's book Plant Protein
• How to evolve as a photographer with Gabriel Cabrera – Eat Capture Share Podcast episode number 55
• The biggest food photography & Instagram trends for 2024 – Eat Capture Share Podcast episode number 129
• Find full show notes HERE
• Find my Instagram HERE 

In today's episode (150) of the EAT, CAPTURE, SHARE podcast, I’m sharing an episode of the Food Blogger Pro podcast, where – in a twist to our usual format – I am the one being interviewed by the incredible Bjork Ostrom, host of the show and founding member of Pinch of Yum.

We talk about what it really takes to grow a loyal audience on Instagram and how to navigate the ever-evolving social media landscape. This episode will inspire you to revamp your social media strategy using my tried and tested formula for creating viral food content!

Here's what else you can expect from today's episode...

• I share how you can get feedback on your Instagram from me!
• I talk about what it was really like to leave my 9-5 and run The Little Plantation.
• I give my top tips for successfully working with brands.
• I share my insights into scaling up your business.
• I talk about the number one thing I did that helped me become profitable as a food blogger and photographer!
• I reveal the ultimate formula for creating viral and irresistable food content on Instagram.
• I share the four most common traits among successful food creators on Instagram TODAY!

LINKS MENTIONED:

• Get 45% off the Magic Mind bundle with with my link, here
• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Bjork’s website Food Blogger Pro and Instagram
• Pinch of Yum
• How to monetise your food blog with Bjork Ostrom – Eat Capture Share Podcast episode number 73
• Behind the scenes of my food photography biz – Eat Capture Share Podcast episode number 69
• The Little Plantation
• Instagram coaching power hour
• Find full show notes HERE
• Find my Instagram HERE 

In today's episode (149) of the EAT, CAPTURE, SHARE podcast, I'm chatting with business coach and strategist, Jenny Melrose. We talk about how to work with brands that want to create content beyond social media, why having a website or blog is still EVERYTHING in 2024/2025, and so much more. Jenny's enthusiasm for creative entrepreneurs is so infectious you'll be inspired to start or revamp your website today! 

Here's what else you can expect from today's episode...

• I share some news.
• Jenny introduces herself.
• Jenny explains why it's still essential for food content creators to have a blog or website.
• We discuss how food content creators can utilise AI to increase their revenue (as well as pitfalls to avoid).
• Jenny reveals the top elements that all profitable websites share (and one common mistake!).
• Jenny talks about how food stylists and food photographers can use their websites to find more clients.
• Jenny gives her top tips to guarantee your website or blog is at the top of a Google search.
• We talk about how to repurpose old content so it can get more traffic NOW.
• Jenny shares her best advice for how to use social media to interact with your customers.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Jenny's website, Instagram and Facebook
• Jenny’s book
• How to pitch brands, with Jenny Melrose - Eat Capture Share Podcast episode number 39
• Jenny's Influencer Entrepreneur Podcast episode on How AI is shaping the future of blogging
• My entire launch plan revealed! – Eat Capture Share Podcast episode number 143
• My episode on Jenny’s Influencer Entrepreneur podcast on How Instagram live video works to build your brand
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Find the full show notes HERE
• Find my Instagram HERE 

Welcome to season 13 of the show! In today's episode (148) of the EAT, CAPTURE, SHARE podcast, I'm talking with the founder of MiloTreeCart and host of The Blogger Genius podcast, Jillian Leslie. We chat about how food creators are successfully selling their knowledge and expertise as digital products, the importance of turning your social media followers into email subscribers and why digital freebies are essential to your creative business. This episode will give you the confidence to recognise your true value - make sure you take notes!

Here's what else you can expect from today's episode... 

• Jillian introduces herself.
• Jillian gives her best advice for how to successfully monetize your blog or website.
• Jillian gives step-by-step instructions for turning your followers into customers.
• Jillian shares her tried and tested method for creating compelling digital products.
• Jillian explains how to identify your niche as a creator.
• We chat about the pitfalls and how to avoid them when creating digital freebies.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Jillian’s Instagram and her podcast The Blogger Genius 
• Jillian’s websites MiloTreeCart and Catch My Party
• Jillian's free AI prompts to help you create freebies
• Jillian's 13 AI prompts to write your e-book 
• My episode on The Blogger Genius - The Future of Blogging: Why Authenticity Beats AI Every Time
• My episode on The Blogger Genius in 2020 - How to Grow a Successful Business Teaching What You Know
• 5 reasons I switched to Flodesk (and why every creative should too!). Read more about it in this blog post HERE
• How to start a mailing list. Your 10 list building questions answered! Read more about it in this blog post HERE
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Find the full show notes HERE
• Find my Instagram HERE 

In today's BONUS episode (147) of the EAT, CAPTURE, SHARE podcast, I'm talking with food content creator, nutritionist and author of Nourished Kitchen cookbook, Erica Rodriguez. We chat about how Erica self-published Nourished Kitchen, what it really cost to bring the book to life and how she managed to get it stocked in some of the best London bookstores. This episode will give you all the advice you need to turn your dream book into reality. 

Here's what else you can expect from today's episode...

• I share some exciting news about what's coming up soon! 
• Erica introduces herself.
• Erica gives the 3 key reasons why self publishing is better than traditional publishing!
• Erica shares her unmissable advice for creatives thinking about self-publishing.
• Learn Erica’s top strategies for bringing a cookbook to life from design to printers.
• Hear the exciting story of how Erica managed to get her cookbook stocked in one of London’s most iconic bookstores.
• Wondering about the costs? Erica shares a transparent breakdown of her self-publishing budget, showing the real costs behind turning a dream into a physical product.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Erica's website, cookbook and Instagram
• Erica's UK-based printer Bell & Bain
• Upwork for finding people to help with self-publishing
• College of Naturopathic Medicine (CNM)
• How to self publish a best selling book with Fiona Humberstone – Eat Capture Share Podcast episode number 37
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Find the full show notes HERE
• Find my Instagram HERE 

In today’s must-listen BONUS episode (146) of the EAT, CAPTURE, SHARE podcast, I sit down with food content creator Edita Kaite, a former FOUNDATION student and Fearless Focus mentee, to uncover the bold move that changed everything. Edita reveals how she courageously walked away from an Instagram audience of over 20K followers to launch a brand-new account—and skyrocketed to success! She shares why letting go of her niche, after years of dedicated work, was the game-changing pivot she needed.

If your Instagram growth feels stuck or you're seeking fresh ideas, Edita’s story and expert tips will inspire you to take action and find your own path to success! 

Here's what else you can expect from today's episode...

• Edita introduces herself.
• Edita shares why she felt the need to leave her own Instagram account behind and start afresh!
• Edita explains how exactly she pivoted her content and built a brand new audience.
• Edita reveals her best advice for creating food content that goes viral.
• Edita outlines what to do if you're thinking about a content niche pivot!
• Edita explains how she shifted from photography to videography.
• Edita talks about how she now monetizes her content and works with brands.
• I give my top tip for keeping my voice-overs fresh.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Edita’s Instagram, TikTok and website
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Offer valid until 28th October 2024
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• Find out more about my FREE Instagram Food Photography & Reels Challenge HERE
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Find the full show notes HERE
• Find my Instagram HERE 

In today's episode (145) of the EAT, CAPTURE, SHARE podcast, you get to hear my conversation with cook and food storyteller, Val Moore, and cookbook author and food & travel content creator, Verna Gao, which was recorded in front of a LIVE audience at my book launch party last month! We talk about all things Reel creation and creativity, how to achieve success on social media and answer the BEST questions from the audience. This episode celebrates our creative differences and will give you the confidence to achieve success on your own terms. 

Here's what else you can expect from today's episode...

• Verna and Val introduce themselves.
• Val and Verna explain how they started sharing their food online.
• Verna gives her best advice for how to find your niche on social media.
• Val shares his secret for how to create content that stands out in a crowded social media space.
• Val and Verna give their top tips for scripting voiceovers for Instagram Reels.
• Verna and Val reveal how much time they really spend working as full-time content creators.
• We talk about whether it’s still possible to grow your audience without sharing your personal life online.
• I share how I started on Instagram and as a food photographer.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Val’s Instagram and TikTok
• Verna’s Instagram, website and cookbook
• Verna’s Korean steamed eggs (day 31 of around the world in 80 eggs), where she has to start a recipe several times
• First video Val posted on Instagram
• Martijn Doolaard on YouTube (renovated the cabins in the Italian Alps)
• How To Make Your Food Famous book launch party & live podcast! Read more about it in this blog post HERE
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Find the full show notes HERE
• Find my Instagram HERE