In today's episode (150) of the EAT, CAPTURE, SHARE podcast, I’m sharing an episode of the Food Blogger Pro podcast, where – in a twist to our usual format – I am the one being interviewed by the incredible Bjork Ostrom, host of the show and founding member of Pinch of Yum.

We talk about what it really takes to grow a loyal audience on Instagram and how to navigate the ever-evolving social media landscape. This episode will inspire you to revamp your social media strategy using my tried and tested formula for creating viral food content!

Here's what else you can expect from today's episode...

• I share how you can get feedback on your Instagram from me!
• I talk about what it was really like to leave my 9-5 and run The Little Plantation.
• I give my top tips for successfully working with brands.
• I share my insights into scaling up your business.
• I talk about the number one thing I did that helped me become profitable as a food blogger and photographer!
• I reveal the ultimate formula for creating viral and irresistable food content on Instagram.
• I share the four most common traits among successful food creators on Instagram TODAY!

LINKS MENTIONED:

• Get 45% off the Magic Mind bundle with with my link, here
• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Bjork’s website Food Blogger Pro and Instagram
• Pinch of Yum
• How to monetise your food blog with Bjork Ostrom – Eat Capture Share Podcast episode number 73
• Behind the scenes of my food photography biz – Eat Capture Share Podcast episode number 69
• The Little Plantation
• Instagram coaching power hour
• Find full show notes HERE
• Find my Instagram HERE 

In today's episode (149) of the EAT, CAPTURE, SHARE podcast, I'm chatting with business coach and strategist, Jenny Melrose. We talk about how to work with brands that want to create content beyond social media, why having a website or blog is still EVERYTHING in 2024/2025, and so much more. Jenny's enthusiasm for creative entrepreneurs is so infectious you'll be inspired to start or revamp your website today! 

Here's what else you can expect from today's episode...

• I share some news.
• Jenny introduces herself.
• Jenny explains why it's still essential for food content creators to have a blog or website.
• We discuss how food content creators can utilise AI to increase their revenue (as well as pitfalls to avoid).
• Jenny reveals the top elements that all profitable websites share (and one common mistake!).
• Jenny talks about how food stylists and food photographers can use their websites to find more clients.
• Jenny gives her top tips to guarantee your website or blog is at the top of a Google search.
• We talk about how to repurpose old content so it can get more traffic NOW.
• Jenny shares her best advice for how to use social media to interact with your customers.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Jenny's website, Instagram and Facebook
• Jenny’s book
• How to pitch brands, with Jenny Melrose - Eat Capture Share Podcast episode number 39
• Jenny's Influencer Entrepreneur Podcast episode on How AI is shaping the future of blogging
• My entire launch plan revealed! – Eat Capture Share Podcast episode number 143
• My episode on Jenny’s Influencer Entrepreneur podcast on How Instagram live video works to build your brand
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Find the full show notes HERE
• Find my Instagram HERE 

Welcome to season 13 of the show! In today's episode (148) of the EAT, CAPTURE, SHARE podcast, I'm talking with the founder of MiloTreeCart and host of The Blogger Genius podcast, Jillian Leslie. We chat about how food creators are successfully selling their knowledge and expertise as digital products, the importance of turning your social media followers into email subscribers and why digital freebies are essential to your creative business. This episode will give you the confidence to recognise your true value - make sure you take notes!

Here's what else you can expect from today's episode... 

• Jillian introduces herself.
• Jillian gives her best advice for how to successfully monetize your blog or website.
• Jillian gives step-by-step instructions for turning your followers into customers.
• Jillian shares her tried and tested method for creating compelling digital products.
• Jillian explains how to identify your niche as a creator.
• We chat about the pitfalls and how to avoid them when creating digital freebies.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Jillian’s Instagram and her podcast The Blogger Genius 
• Jillian’s websites MiloTreeCart and Catch My Party
• Jillian's free AI prompts to help you create freebies
• Jillian's 13 AI prompts to write your e-book 
• My episode on The Blogger Genius - The Future of Blogging: Why Authenticity Beats AI Every Time
• My episode on The Blogger Genius in 2020 - How to Grow a Successful Business Teaching What You Know
• 5 reasons I switched to Flodesk (and why every creative should too!). Read more about it in this blog post HERE
• How to start a mailing list. Your 10 list building questions answered! Read more about it in this blog post HERE
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Find the full show notes HERE
• Find my Instagram HERE 

In today's BONUS episode (147) of the EAT, CAPTURE, SHARE podcast, I'm talking with food content creator, nutritionist and author of Nourished Kitchen cookbook, Erica Rodriguez. We chat about how Erica self-published Nourished Kitchen, what it really cost to bring the book to life and how she managed to get it stocked in some of the best London bookstores. This episode will give you all the advice you need to turn your dream book into reality. 

Here's what else you can expect from today's episode...

• I share some exciting news about what's coming up soon! 
• Erica introduces herself.
• Erica gives the 3 key reasons why self publishing is better than traditional publishing!
• Erica shares her unmissable advice for creatives thinking about self-publishing.
• Learn Erica’s top strategies for bringing a cookbook to life from design to printers.
• Hear the exciting story of how Erica managed to get her cookbook stocked in one of London’s most iconic bookstores.
• Wondering about the costs? Erica shares a transparent breakdown of her self-publishing budget, showing the real costs behind turning a dream into a physical product.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Erica's website, cookbook and Instagram
• Erica's UK-based printer Bell & Bain
• Upwork for finding people to help with self-publishing
• College of Naturopathic Medicine (CNM)
• How to self publish a best selling book with Fiona Humberstone – Eat Capture Share Podcast episode number 37
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Find the full show notes HERE
• Find my Instagram HERE 

In today’s must-listen BONUS episode (146) of the EAT, CAPTURE, SHARE podcast, I sit down with food content creator Edita Kaite, a former FOUNDATION student and Fearless Focus mentee, to uncover the bold move that changed everything. Edita reveals how she courageously walked away from an Instagram audience of over 20K followers to launch a brand-new account—and skyrocketed to success! She shares why letting go of her niche, after years of dedicated work, was the game-changing pivot she needed.

If your Instagram growth feels stuck or you're seeking fresh ideas, Edita’s story and expert tips will inspire you to take action and find your own path to success! 

Here's what else you can expect from today's episode...

• Edita introduces herself.
• Edita shares why she felt the need to leave her own Instagram account behind and start afresh!
• Edita explains how exactly she pivoted her content and built a brand new audience.
• Edita reveals her best advice for creating food content that goes viral.
• Edita outlines what to do if you're thinking about a content niche pivot!
• Edita explains how she shifted from photography to videography.
• Edita talks about how she now monetizes her content and works with brands.
• I give my top tip for keeping my voice-overs fresh.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Edita’s Instagram, TikTok and website
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Offer valid until 28th October 2024
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• Find out more about my FREE Instagram Food Photography & Reels Challenge HERE
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Find the full show notes HERE
• Find my Instagram HERE 

In today's episode (145) of the EAT, CAPTURE, SHARE podcast, you get to hear my conversation with cook and food storyteller, Val Moore, and cookbook author and food & travel content creator, Verna Gao, which was recorded in front of a LIVE audience at my book launch party last month! We talk about all things Reel creation and creativity, how to achieve success on social media and answer the BEST questions from the audience. This episode celebrates our creative differences and will give you the confidence to achieve success on your own terms. 

Here's what else you can expect from today's episode...

• Verna and Val introduce themselves.
• Val and Verna explain how they started sharing their food online.
• Verna gives her best advice for how to find your niche on social media.
• Val shares his secret for how to create content that stands out in a crowded social media space.
• Val and Verna give their top tips for scripting voiceovers for Instagram Reels.
• Verna and Val reveal how much time they really spend working as full-time content creators.
• We talk about whether it’s still possible to grow your audience without sharing your personal life online.
• I share how I started on Instagram and as a food photographer.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Val’s Instagram and TikTok
• Verna’s Instagram, website and cookbook
• Verna’s Korean steamed eggs (day 31 of around the world in 80 eggs), where she has to start a recipe several times
• First video Val posted on Instagram
• Martijn Doolaard on YouTube (renovated the cabins in the Italian Alps)
• How To Make Your Food Famous book launch party & live podcast! Read more about it in this blog post HERE
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Find the full show notes HERE
• Find my Instagram HERE 

In today's episode (144) of the EAT, CAPTURE, SHARE podcast, I'm chatting with content creator and recipe developer, Kiley Heard. We talk about how Kiley films her gorgeous Instagram Reels, why Kiley decided to speak out about her eating disorder and how she grew her huge Instagram audience. This episode will inspire you to work hard, embrace your most authentic self, and grow a loyal online community too!

Here's what else you can expect from today's episode...

• Kiley introduces herself.
• Kiley talks about how she started as a food content creator.
• Kiley shares how she did a huge pivot on social media (and why it paid off!).
• Kiley reveals her top tips for growing your Instagram audience.
• Kiley describes her step-by-step videography process for filming super successful Instagram Reels.
• Kiley gives her best advice to new food content creators.
• Kiley shares the inside scoop on how The Rock made her pancakes.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Eat Capture Share podcast LIVE recording & book launch event. Grab a ticket HERE
• Kiley’s Instagram, Pinterest, YouTube, TikTok and website
• Kiley's pumpkin cinnamon roll pancakes
• Intuitive eating on Instagram and are food bloggers to blame for orthorexia, with Christy Harrison - Eat Capture Share Podcast episode number 7
• You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!
• Blueberry Backdrops Grab your discount code ECS1 and get 15% off until December 31st, 2024!
• Find out more about my online Reels for Food Content Creators Course HERE
• Find the full show notes HERE
• Find my Instagram HERE 

In this week’s mini solo episode (143) of the EAT, CAPTURE, SHARE podcast, I’m taking you behind the scenes of my entire launch plan - how we planned it, what we considered, the risks we’ve taken and what works best to make the most sales!

Here's exactly what you can expect from today's episode...

• I chat about how the idea for this podcast episode came about.
• I explain why the quality of a launch determines the success of anything in your business.
• I explain the biggest mistakes creatives make in their launch plan.
• I outline why breaking your marketing plan up into quarters helps tremendously! 
• I note how content marketing is structured around a launch (and why it’s SO powerful and effective in moving the needle forward).
• I share how we approach our mailing list during a launch.
• I share the secret sauces of a successful launch.
• I mention my best Instagram Story practices during launches!
• I take you behind the scenes of how I hold myself accountable during launches.
• I explain why I have a launch month rather than a launch week!
• I outline my entire pre-order strategy.
• I note why highlighting transformations is EVERYTHING! 
• You’re invited to our book launch and I share more on what it’s about! 
• I outline the role giveaways have played in all my launches!

LINKS MENTIONED:

• Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• The Quarto Group and White Lion Publishing
• Find my online Reels for Food Content Creators Course HERE
• Find my online Foundation Food Photography and Food Styling Course HERE
• 'How To Make Your Food Famous' ready to order! Read more about it in this blog post HERE 
• Talking all things business with my coach, Rick Mulready - Eat Capture Share Podcast episode number 98
• Jenna Kutcher
• How to get started on Pinterest - Eat Capture Share Podcast episode number 60
• My “Fav Creatives” highlight on Instagram
• Grab your ticket for the LIVE podcast recording and book launch event HERE!
• My giveaway posts on Instagram, here and here
• Find full show notes HERE
• Find my Instagram HERE 

In today's episode (142) of the EAT, CAPTURE, SHARE podcast, I'm talking with food content creator, author of the Chocolate Overload cookbook and former FOUNDATION student, Jessie Marsden-Urquhart. We chat about 'authentic' versus 'professional' videography, the highs and lows of writing your first cookbook, and Jessie's Instagram strategy that helped her obtain lucrative brand deals. This episode will help you stand out on social media faster than you can eat Jessie's delicious bakes! 

Here's what else you can expect from today's episode...

• Jessie introduces herself.
• Jessie explains how she started on Instagram.
• Jessie describes how taking Kimberly's Foundation Course impacted her career.
• Jessie talks about the impact using Instagram Reels had on her creative business.
• Jessie reveals the turning point in her videography that led to more brand collaborations.
• Jessie shares the number one thing about her content that helped her go viral.
• Jessie talks about her book writing journey.
• Jessie gives her best advice to aspiring food content creators and established creators who might be struggling to gain traction.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Jessie’s Instagram, TikTok, Blog and cookbook
• Eat Capture Share podcast LIVE recording & book launch event. Grab a ticket HERE
• Sally's Baking Blog
• Find out more about my online Foundation Food Photography and Food Styling Course HERE.
• Find out more about my online Reels for Food Content Creators Course HERE
• Find the full show notes HERE
• Find my Instagram HERE

In today's episode (141) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Lexi Harrison, the food photographer and co-founder of the hugely successful Crowded Kitchen blog. We talk about the recipes that always do well on Instagram, how to grow your audience through storytelling and if it's still possible to succeed on Instagram in 2024. This episode will give you all the tips you need to take your Instagram to the next level!

Here's what else you can expect from today's episode...

• Lexi introduces herself.
• Lexi explains how she started her Instagram journey.
• Lexi shared how Crowded Kitchen grew its huge Instagram following.
• Lexi gives her best advice to food content creators who want to monetize their content today.
• Lexi reveals the very first thing you should do to grow your audience on Instagram.
• Lexi describes how Crowded Kitchen successfully shifted from photography to videography on Instagram.
• Lexi explains how she and her mom monetized their blog and social media platforms.

LINKS MENTIONED:

• Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus!
• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Lexi’s email
• The Crowded Kitchen website, Instagram, Facebook and TikTok
• Find the full show notes HERE
• Find my Instagram HERE 

In this week’s mini solo episode (140) of the EAT, CAPTURE, SHARE podcast, I’m exploring the question whether you can build a successful career as a food photographer, blogger or content creator without social media.

Here's exactly what you can expect from today's episode...

• I share how the idea for this week’s podcast episode came about.
• I outline what I mean when I say ‘social media’.
• I outline the pros and cons of excluding social media from your creative business.
• I explore the alternative places on which you can build your business, that aren’t social media platforms.
• I outline why knowing your goal is vital to deciding how and where to build your business.
• I explain why you need to build robust marketing channels if you refrain from having a meaningful presence on social media.
• I mention why I consider YouTube an essential platform to be on for anyone not on social media!
• I share why understanding the impact of AI and CHATGPT in our industry is vital!
• I argue that social media will help you build a long term successful and sustainable career.
• I explain what to share on social media for maximum impact.
• I outline why versatility and creative evolution helps build sustainable careers!
• I share exactly how clients search for and decide to hire photographers! 
• I chat about building a personal brand and why it matters.
• I share how you can learn to perfect your social media strategy.

LINKS MENTIONED:

• Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE  and sign up for your pre-order bonus.
• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE 
• AI, Substack and the future of food writing, with Dianne Jacob – Eat Capture Share Podcast episode number 117
• AI & food photography - All you need to know, Eat Capture Share Podcast episode number 130
• How to start a mailing list. Your 10 list-building questions answered! Read more about it in this blog post HERE
• Should you start a YouTube channel? – Eat Capture Share podcast episode 125
• Find the full show notes HERE
• Find my Instagram HERE