Hello, we are Charlie and Franky, two self-employed business owners living in Bristol in the south-west of England. Friends With Business Benefits is a podcast for creatives who crave connection, understanding and support. Franky runs a copywriting business called Love Audrey, helping brands and creative businesses find their voice and tell their story online. As a business mentor, Charlie helps clients find clarity and confidence in their creative work. We are friends with benefits…business benefits. For the last 18 months, we’ve been meeting for regular co-mentoring sessions. Working for yourself can be lonely at times, but through our monthly meetups we’ve found the support and accountability we were craving in our working lives. Through our podcast, we hope to continue these conversations, share what we’re learning and also learn from you, our listeners.
Does promoting your products and services make you feel a bit… uncomfortable? Do you struggle to show up and sell your stuff? Well, you’re not alone. As well as experiencing this ourselves, it’s something we hear all the time from clients.
In this episode, we’re chatting about why selling can be hard and sharing our advice to make the whole process easier. We cover a lot of ground, including what is and isn’t ‘hard selling’, the mindset shift you might need to make more sales and our new mantra - ‘you are allowed to sell your stuff and make money’.
Links and Further Reading
How to Create a Seamless, On-Brand Customer Experience
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We talk about how rituals help cultivate moments of mindfulness, connection and calm and the benefit this can have for business owners.
We also get a little deep when discussing how rituals foster a reverence for life and help us to feel gratitude for the little things.
Why I’m Picking Up a New Hobby This Winter
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When we asked you what you wanted to know about co-mentoring, the overwhelming response was how to go about finding a co-mentor of your own.
In today’s episode, we talk about how we met and started co-mentoring. We also share the stories of three other co-mentoring duos, touching on how they found each other and how co-mentoring has benefitted their businesses so far.
Finally, we chat about the boundaries you might want to set with your own co-mentor and discuss the difference between co-mentoring and paying for a business coach or mentor.
Links and further reading:
Episode One of Friends With Business Benefits
Being Freelance
Our fellow co-mentors...
Jo @ocheandflax & Camilla @slowfarmingcompany
Steve @sfolland and Frankie @doingitforthekids_
Katie @katiemorwenna and Jen @sillyheartco
This episode includes:
The dangers of becoming a slave to the algorithm and why trying to ‘beat’ it might mean we’re focussed on being good Instagramers rather than good business owners.
Other mediums for communicating with your audience and why some content might work harder away from Instagram.
Thoughts on marketing with intention.
What this means for business owners who started out on Instagram and ideas for getting out of the Insta bubble.
Links
Being Freelance Facebook Group
The Freelance Lifestylers Facebook Group
In today’s episode, we’re introducing our summer series. For the very first time, we’ll be taking a proper planned break from recording and rereleasing some of our best episodes while we’re away.
Before we switch off for the summer, we’re also chatting about how we’re going to approach the next six weeks in our businesses. We cover everything from travel plans and taking time off to juggling childcare and showing up online.
We hope you enjoy listening to some of our back catalogue over the next few weeks. We’ll be in your ears again with a brand new episode in September!
Connect with us
Friends With Business Benefits on Substack
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Subscribe to our mailing lists
This week, it’s Charlie’s turn to mine Franky for some expert advice! After neglecting her business blog for a VERY long time, she’s wondering how to get back into the habit of posting. More to the point, should she even bother trying?
As well as explaining the benefits of blogging, Franky shares practical tips and lots of motivation to help you create more long-form content and bring new potential customers to your website.
Connect with us
Friends With Business Benefits on Substack
Find Us On Instagram
Subscribe to our mailing lists
In this episode, we’re reflecting on Quarter 2 and looking ahead to Quarter 3. Find out what felt good, what didn’t and what we’ve learned in the process.
We also talk about our words of the year and how they’ve been showing up for us since we last spoke. As well as sharing a few sources of creative inspiration, we dig into our plans for the next three months of the year and discuss what we’re both hoping to achieve before the end of the summer.
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This week, we’re chatting about in-person networking. Although it was something we both leaned on heavily in the early days of freelancing, the pandemic had a huge impact on its role in our businesses. As Franky recently attended her first in-person event in almost 5 years, it seems like a good time to explore this topic and discuss what networking looks and feels like in 2024.
As well as sharing tips to help you get the most out of in-person events, we cover different forms of networking and touch on the issue of accessibility and inclusivity. We also wonder out loud about hosting an in-person networking event of our own…
Links and Further Reading
Work With Us
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How do you feel about Instagram trends? New trends, old trends, emerging trends, micro trends - love them or hate them, the app is full of them!
In this episode, we’re discussing Instagram trends in-depth, examining their impact, weighing up the pros and cons, and exploring how you can figure the ones to avoid and the ones you should jump on. From trending audio to tiny mics, we cover a lot of ground! As well as venting about the trends we hate, we chat about the ones we love and share tips to help you make familiar trends your own.
Links and Further Reading
Liz Mosley on Auditory Branding
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In today’s episode, we’re asking whether ‘everything is content’. This popular mantra is a phrase we’ve used and repeated ourselves, but is it true? How helpful is this approach and are there any pitfalls to avoid? Thinking critically and adding some much needed nuance, we explore content buckets, boundaries, protecting other people’s privacy and more.
Links and Further Reading
Embracing and Creating Video Content
Friends with Business Boundaries
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