Time Management Tips from Captain Time

Time Management Tips from Captain Time

Time management tips and productivity techniques to help you get more done every day so you can gain work/life balance

  • 8 minutes 18 seconds
    Workplace Goals on Autopilot: Systems That Drive Success

    Every year, in January, people look at their previous year and see missed opportunities and goals they didn’t manage to achieve. So they resolve to do better and set new workplace goals and personal goals. New Year’s resolutions have become a joke for this reason that most people fail in their new goals in just a few weeks. Just like all the previous years, you will fail to reach your workplace goals unless you have systems to achieve them.

    What are Systems and How Do Systems Help You Reach Goals?

    Goal setting is easy. Achieving goals is hard! Here is a very simple process to actually help you achieve goals.

    1. Set Goals: Using the SMART goal-setting framework
    2. Plan: Create a step-by-plan to achieve your goals
    3. Systems: Put systems in place, including dedicated time blocks, tasks, delegation, etc. to implement the plan in step 2.

    Most people just set goals, but don’t have a plan or systems to achieve the goals. A very few people do come up with a plan to reach their goals, but almost everyone fails Step 3: putting systems in place to move you closer to your goal each week.

     

    Workplace Goals Setting - template Lets look at an example of a goal setting template using the SMART Method. SMART stands for specific, measurable, achievable, relevant, and timebound.   Goal Title: Specific:
    • Make the goal as specific as possible. IE, instead of “Generate more income” use a goal to “Generate $500,000 in revenue while maintaining a profit margin of 65%.”
    Measureable:
    • How will you measure and track your success?
    Achievable:
    • Is the goal achievable with your current skills, people you can bring in, and your monetary and time budgets?
    Relevant:
    • How is the goal relevant to your overall plan?
    Time-Bound:
    • Create a timeline and milestones for activities to achieve your goal

     

    Now that you have had a look at the SMART goals format, let’s try a sample goal – to write and publish a book.

     

    Goal Title: Write & Publish a Book Specific:
    • Write and self-publish a new book “The Time Management Success Formula”
    Measurable:
    • Write 2,000 words per week until I reach approximately 30,000 words in total
    Achievable:
    • Resources and Support:
    • Allocate 4 hours per week for writing and research.
    • Utilize existing content from workshops and courses as a foundation.
    • Engage with a graphic designer for the book cover by Apr 30, 2025.
    • Hire a professional editor by May 31, 2025.
    • Create a marketing plan for the book once it is published.
    Relevant
    • Alignment with Goals:
    • Enhance your brand as “Captain Time” by sharing your expertise in time management.
    • Provide value to your audience by offering a comprehensive guide based on your coaching principles.
    • Expand your reach and influence in the time management and productivity space.
    Time-Bound
    • Complete the book outline by Jan 31, 2025.
    • Write a minimum of 2000 words per week.
    • Engage with a graphic designer for the book cover by Apr 30, 2025.
    • Hire a professional editor by May 31, 2025.
    • Finish the first draft by June 30, 2025.
    • Complete editing and revisions by July 31, 2025.
    • Self-publish on Amazon by Dec 31, 2025
    • Commence marketing of the book on Jan 2, 2026 based on the marketing plan created

    Workplace Goals – Systems to Achieve Them

    You can already see how much more likely we are to achieve our goals using this template. By adding a measure of our progress and milestones, and a step-by-step plan, we have already greatly improved the likelihood of achieving our goal.

    But the third and most important step is still missing – Creating Systems to achieve the goals.

    The system is hinted at in the goal setting template. Writing 2,000 words per week, allocating 4 hours per week of writing and research time. We have only 4 things left to do:

    1. Task List: We now need to create all the tasks involved in achieving the goal and add them to our task management system under a project like “Publishing” or  “Time Management Success Formula Book” along with deadlines and due dates. Many of these tasks are already listed such as creating the outline, hiring a book cover graphic designer, writing every week, etc.
    2. Time Blocks: We need to set weekly dedicated time blocks for writing and publishing. In this example, we had suggested 4 hours each week, so for example, we could set aside 2 hours each on Tues and Thurs afternoons or perhaps 4 hours on Friday afternoons. See my previous article on Time Blocking Using Google Calendar for tips on how to set up your weekly time blocks.
    3. Measure: Each week, we need to our progress by measuring how many words we have written and our progress towards the milestones.
    4. Execute: Now that we have the task list, time blocks, and measurement system, we need to make sure we have fully executed our systems to achieve our goal by honoring our time blocks and keeping this writing and publishing time sacred. If you write 2,000 words without fail every week, you will reach your goal of 30,000 words in only 15 weeks!

    Workplace Goals Setting using xTiles.

    Here is a nifty little free tool called xTiles I have found to let you quickly set up “tiles” for goal setting, planning, and brainstorming. And here is a link to the goal-setting template I showed in the image above so you can copy it to your own free xTiles account.

    Smart Goal Setting Concept

    Instant Access to our Goal Setting Template

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    The post Workplace Goals on Autopilot: Systems That Drive Success appeared first on Time Management Training.

    7 January 2025, 4:42 pm
  • 10 minutes 41 seconds
    Captain Time’s Top 10 Best Productivity Apps for 2025

    As we step into 2025, it’s time for my annual roundup of the 10 best productivity apps that have been instrumental in my daily life as a time management coach. These are the digital tools that help me leap tall task lists in a single bound and break through all my productivity obstacles. 🦸

    Narrowing down my extensive toolkit to just 10 apps was no easy feat, but here are my top picks for my personal best productivity apps of 2025: 📆 Please note that I may make a small affiliate commissions from these links but that did not affect my choices – these are the tools I use EVERY day. Thank you for supporting independent content creation.

    1. Text Blaze: Text Expander 📃

    Text Blaze has become an indispensable part of my workflow, particularly for automating repetitive tasks. Text Blaze is a text expander that lets you type a few keystrokes and insert prewritten snippets anywhere you want. This tool saves me 6-8 hours EVERY week. Text Blaze:

    • Automates replies, FAQs, proposals, document creation, and more, saving me huge amounts of time each week.
    • Customizable templates allow me to maintain a personal touch while drastically reducing typing time.
    • It’s the cornerstone of my  follow-up system that I teach during my business networking coaching.

    For a full review, read my Text Blaze review article here.

    2. Claude.ai: AI for Writing 🤖✍️

    When it comes to AI writing assistants, Claude.ai stands out for its remarkably human-like responses. I use Claude for

    • All my writing tasks, such as articles, emails, proposals, workshop descriptions, etc.
    • Brainstorming headlines, article ideas, new product ideas, marketing ideas, and more
    • Planning: Creating marketing and business plans.

    3. Perplexity.ai: AI With The Entire Internet Knowledge Base

    🤖📚

    Perplexity.ai has revolutionized the way I gather information: Perplexity:

    • Provides real-time information gathering, largely replacing traditional search engines for me.
    • Offers concise, well-organized answers to complex queries.
    • Saves time by consolidating information from multiple sources into coherent summaries.
    • Generates documents, emails, and other writing based on information from my own websites or from the entire Internet.

    4. Canva: Visual Impact 🖼️🎨

    Canva continues to be my go-to for all things visual. With a huge array of graphic templates, I and my team use Canva to:

    • Create eye-catching blog and social media post graphics that boost engagement.
    • Design professional presentations for my speaking engagements.
    • Craft visually appealing proposals that help me win clients.
    • Produce handouts and illustrations for workshops and training sessions.

    5. Mangools: Keyword Research & Tracking 🗝️📈

    For SEO and content strategy, Mangools has great features at an excellent price. I use Mangools to:

    • Conduct in-depth keyword research to optimize my content.
    • Tracs ranking for both my website and my clients’ sites.

    I have been able to get top Google ranking for many articles for myself and my clients using Mangools.

    Check out my review of KW Finder, just one of Mangools great SEO tools.

     

    6. MailerLite: Email List Management 📨📢

    Managing my email subscribers effectively is crucial, and MailerLite delivers:

    • Streamlined subscriber management with intuitive tools.
    • Powerful automation features for targeted email campaigns.
    • Detailed analytics to help refine my email marketing strategy.

    Check out my MailerLite review article here.

    7. Loom📽️▶️

    Loom has become my secret weapon for creating fast video content and “how-to’s” for my coaching clients and for my team of virtual assistants.

    Loom offers:

    • Quick screen captures with voiceovers
    • Sharing links to I can share the video with others
    • The ability to creates a video training library for my coaching clients and team
    • Videos I can download and later upload to YouTube

    Video delegation is by far the fastest method I have found for effectively delegating complex tasks, and Loom is a fantastic tool to enable this and to create my video training library.

    8. UpNote 📝📒

    For note-taking and idea organization, UpNote is my top choice.

    • Offers a clean, distraction-free interface for capturing thoughts.
    • Syncs seamlessly across all my devices, ensuring my notes are always accessible.
    • Provides powerful search and tagging features to quickly find information.
    • Makes it easy to share notes with my clients.
    • Has allowed me to create a powerful personal knowledge base.

    Here is my UpNote review if you want to learn more about UpNote.

    9. Less Annoying CRM

    Business networking, both in-person and online is a huge part of my marketing and business success. To manage all the people I connect with, I use Less Annoying CRM. This CRM lives up to its name, simplifying my business networking efforts:

    • Keeps all my contacts organized and easily accessible.
    • Tracks interactions and follow-ups effortlessly.
    • Integrates well with my other tools, creating a smooth workflow.

    Reach out if you would like Less Annoying CRM training or to join my business networking coaching program.

    10. Book Like a Boss

    Last but not least, Book Like a Boss has streamlined my appointment scheduling:

    • Allows clients and prospects to book time slots directly, eliminating back-and-forth emails.
    • Integrates with my calendar to prevent double-bookings.
    • Lets me create customizable booking pages that reflect my brand and professionalism.

    Here is an example of a “virtual coffee” landing page created using Book like a Boss that I use for people I meet through business networking.

    https://bookme.name/CAPTAINTIME/networking-followup-conversation

    Best Productivity Apps of 2025

    These 10 apps form the core of my productivity toolkit for 2025. By leveraging their combined power, I’m able to manage my time more effectively, serve my clients better, and continue growing my business as Captain Time. Remember, the key to productivity isn’t just about having the right tools – it’s about using them strategically to support your goals and workflow.

    Have you used any of these productivity apps? Share your experience in the video comments on YouTube. Please share this article and video with others who would benefit.

    Need help finding and implementing productivity apps in your daily workflow? Check out our time management coaching programs.

    The post Captain Time’s Top 10 Best Productivity Apps for 2025 appeared first on Time Management Training.

    30 December 2024, 5:28 pm
  • 11 minutes 21 seconds
    Beyond Google: Captain Time’s Perplexity AI Review
    In this Perplexity AI review, I will show why Perplexity is one of my most used AI tools.

    Perplexity vs Claude AI

    Previously I did a Claude AI Review where I said I liked Claude for brainstorming and writing. So why do I also use Perplexity?

    Perplexity comes in a close second for me for writing and brainstorming, but the real power of Perplexity is its capability to bring in real-time information from the Internet, my websites, and the websites of others into my work. With Claude, I often have to copy and paste information from websites to give it more data to work with, but Perplexity can work with me just dropping in a url. This ability to gather more info in real-time is critical for a lot of the projects I work on.

    Perplexity vs Google Search

    As a long-time Internet user, I remember the days when Google wasn’t the dominant search engine. We had lots of tools back then like Infoseek and Ask Jeeves. Google rose to dominance because of its clean interface and because it gave you better results to your questions. But today, Google is full of sponsored results and heavily SEO-optimized content. So much so, that when you need an answer to a question, Google isn’t your best source anymore.

    Let’s look at an example. Let’s say I want some accounting software so I am looking for some QuickBooks alternatives. Let’s run the phrase “suggest some alternatives to QuickBooks for small business bookkeeping software.” When I do this search in Google, the first 4 results are all sponsored, including one advertisement for Quickbooks – the software I am trying to avoid! The next result is an AI Overview from Google’s Gemini. So essentially, Google’s entire search engine first page is a bunch of ads and an AI overview. So even Google knows that AI search results are more useful than old-style search but uses the opportunity to flood you with ads before you get to any useful results.

     

     

    Perplexity AI Review - compare to Google Search suggest some alternatives to Quickbooks for small business bookkeeping software Now let’s look at our results from Perplexity. As you can see, no ads, and a good explanation of why each solution it comes up with makes it a viable alternative to Quickbooks. Perplexity AI Review - suggest some alternatives to QuickBooks for small business bookkeeping software

    Citations/Sources

    Perplexity also includes citations/sources, so you know where the data came from. (see the numbers above)

    This is critical as some AIs have been known to make up some statistics, or in the case of lawyers, make up case law. By having the source readily available, you can quickly check the validity of the data.

    Perplexity for Brainstorming

    Perplexity is a great tool for brainstorming because it can also gather information from the websites you are using as a base or for inspiration. Here are two example prompts:

    Suggest some passive income products that could be added to my website at https://captaintime.com

    Perplexity AI - Suggest some passive income products Lets try another brainstorming prompt – this time to help me with my business networking.

    Prompt: Suggest some good referral partners for my time coaching practice at https://captaintime.com

    Perplexity AI - good referral partners

    Writing from Online Content

    Now let’s try some writing from existing online content. In this case, to write a social media message to promote a blog post on my social media profiles. Great results, and it creates hash tags and adds appropriate emojis for me.

    Prompt: Create a social media message to promote this blog post. Make it warm and friendly and include emojis. https://captaintime.com/the-surprising-link-between-exercise-and-productivity/

    Perplexity to write social media messages How about a larger writing task, like an entire marketing plan! This one was too big for a screenshot so I am copying and pasting the text. Perplexity has given me a great start to my marketing plan in just a few seconds!

    Prompt: Write a marketing plan for my time coaching practice at https://captaintime.com

    Marketing Plan for Captain Time Time Coaching Practice

    Executive Summary

    The marketing plan for Captain Time, led by Garland Coulson, aims to leverage his 25 years of experience in time management, his best-selling book, and his extensive training services to attract individuals and organizations seeking to improve their productivity. The plan will focus on highlighting Garland’s expertise, building a strong online presence, and offering tailored solutions to meet the diverse needs of clients.

    Target Market

    • Individuals: Professionals, entrepreneurs, and anyone struggling with procrastination and time management.
    • Organizations: Corporations, government agencies, non-profits, and small businesses looking to enhance team productivity.

    Unique Selling Proposition (USP)

    • Personalized Approach: Unlike one-size-fits-all solutions, Captain Time offers customized time management strategies tailored to individual and organizational needs.
    • Proven Expertise: Garland Coulson’s 25 years of experience and his Amazon bestseller, “Stop Wasting Time: End Procrastination in 5 Weeks with Proven Productivity Techniques.”
    • Comprehensive Services: Online courses, live training, live webinars, and one-on-one coaching.

    Marketing Strategies

    Online Presence

    • Website Optimization: Enhance the user experience of https://captaintime.com by ensuring it is mobile-friendly, easy to navigate, and rich in content. Highlight testimonials, success stories, and the variety of services offered.
    • SEO: Optimize the website for keywords related to time management, productivity, and coaching to improve search engine rankings.
    • Blog: Create a blog section where Garland can share tips, case studies, and industry insights to establish himself as a thought leader.

    Content Marketing

    • Blog Posts: Regularly publish articles on time management techniques, productivity hacks, and success stories.
    • Videos: Produce video content such as webinars, tutorials, and Q&A sessions to engage with the audience.
    • Podcasts: Guest appearances on popular productivity and business podcasts to reach a broader audience.
    • E-books and Guides: Offer free downloadable resources like e-books and guides on time management to capture leads.

    Social Media

    • Platforms: Utilize LinkedIn, Twitter, Facebook, and Instagram to share content, engage with followers, and promote services.
    • Engagement: Respond to comments and messages promptly, share user-generated content, and run social media contests or challenges related to productivity.

    Email Marketing

    • Newsletter: Create a monthly newsletter that includes tips, upcoming events, new course announcements, and success stories.
    • Lead Magnets: Offer free resources like e-books or webinars in exchange for email subscriptions.

    Client Testimonials and Case Studies

    • Testimonials: Showcase client testimonials and success stories prominently on the website and in marketing materials.
    • Case Studies: Develop detailed case studies of organizations and individuals who have benefited from Captain Time’s services.

    Partnerships and Collaborations

    • Affiliate Partnerships: Partner with productivity tool providers, business coaches, and other relevant professionals to cross-promote services.
    • Webinars and Workshops: Collaborate with other experts to host webinars and workshops on time management and productivity.

    Paid Advertising

    • Google Ads: Run targeted Google Ads focusing on keywords related to time management and productivity.
    • Social Media Ads: Use Facebook, LinkedIn, and Instagram ads to target specific demographics and interests.
    • Sponsored Content: Sponsor relevant podcasts, blogs, and newsletters to reach a wider audience.

    Training and Coaching Services

    Online Courses

    • 24/7 Access: Emphasize the flexibility of online courses that can be accessed at any time.
    • Customization: Offer customized online courses tailored to the specific needs of organizations.

    Live Training and Webinars

    • Global Reach: Highlight the ability to deliver live training and webinars worldwide.
    • Interactive Sessions: Ensure that live sessions are interactive and allow for Q&A and feedback.

    One-on-One Coaching

    • Personalized Coaching: Emphasize the personalized approach of one-on-one coaching, where clients receive tailored advice and support.
    • Accountability: Stress the importance of having a coach for accountability and continuous improvement.

    Public Relations

    Media Appearances

    • Interviews: Seek interviews with media outlets, podcasts, and blogs to increase visibility and credibility.
    • Guest Articles: Write guest articles for reputable publications and websites.

    Community Involvement

    • Workshops and Seminars: Host free or low-cost workshops and seminars in local communities to build trust and demonstrate expertise.
    • Charity Work: Partner with local charities or non-profits to offer time management workshops, enhancing the brand’s social responsibility image.

    Performance Metrics and Monitoring

    Website Analytics

    • Use tools like Google Analytics to track website traffic, engagement metrics, and conversion rates.

    Social Media Metrics

    • Monitor engagement rates, follower growth, and the effectiveness of social media campaigns.

    Client Feedback

    • Regularly collect feedback from clients to improve services and marketing strategies.

    Sales and Revenue

    • Track the number of clients, course enrollments, and overall revenue to measure the success of the marketing plan.

    By implementing these strategies, Captain Time can effectively reach and engage its target market, establish a strong brand presence, and drive growth in the time coaching practice.

     

    Perplexity for Analysis

    You can also use Perplexity to gather information from prospects and clients. Here is an example where a web design firm could analyze prospect’s websites to find opportunities to approach prospect’s about improving their website’s design and marketing. Do you think I should forward this one to CNN? 😁

    Prompt: Analyze this website url from a marketing perspective to suggest ways we could redesign the site for them to make it more visible and generate more leads – https://www.cnn.com/

    Answer

    To redesign the CNN website (cnn.com) with a focus on increasing visibility and generating more leads, here are several strategic recommendations based on marketing and web design best practices:

    Enhance User Experience and Usability

    • Ensure intuitive navigation by limiting the number of main menu items and using a consistent navigation bar placement across all pages. This will help users find content quickly and reduce bounce rates.
    • Optimize the website for mobile devices, as a significant portion of news consumption occurs on mobile. Ensure that the site is responsive and loads quickly on various devices.

    SEO Optimization

    • Conduct thorough keyword research to identify high-traffic keywords related to news and current events. Incorporate these keywords into blog posts, articles, and meta tags to improve search engine rankings.
    • Use internal and external linking to improve page authority and help search engines find and rank the content faster.

    Lead Generation Elements

    • Forms and CTAs: Place forms and calls-to-action (CTAs) on high-traffic pages to capture visitor information. Use non-invasive CTAs such as “Subscribe for Updates” or “Get Breaking News Alerts” to encourage sign-ups without overwhelming visitors.
    • Lead Magnets: Offer gated content like eBooks, whitepapers, or exclusive news briefs in exchange for email addresses. This can be particularly effective for in-depth analysis or special reports that provide additional value to readers.

    Personalization

    • Implement dynamic content to personalize the user experience. Use data to show visitors content that is relevant to their interests, such as recommended articles or personalized news feeds. Personalized content can significantly enhance user engagement.

    Content Strategy

    • Engaging Content: Leverage CNN’s storytelling capabilities to create engaging content that resonates with the audience. Use emotional storytelling and high-quality visuals to increase user engagement.
    • Blog Content: Develop a robust blog section with in-depth articles on various topics. This can help establish CNN as a go-to resource for detailed information, increasing trust and return visits.

    Social Media Integration

    • Amplify content through targeted distribution on CNN’s social media handles. Ensure that branded and sponsored content is seen by the most relevant audiences.

    Analytics and Performance Measurement

    • Use analytics tools to measure the performance of each lead generator, including forms, CTAs, and landing pages. Conduct A/B testing to determine which elements are most effective in converting visitors into leads.

    Brand Consistency

    • Ensure that the website design and content align with CNN’s brand identity and values. Use consistent branding elements such as logos, color schemes, and typography to reinforce the brand’s image and build trust with the audience.

    Real-Time Engagement

    • Utilize real-time engagement tools to ensure that ads and sponsored content are placed in contextually appropriate environments, maintaining the brand’s integrity and user trust.

    By implementing these strategies, CNN can enhance its website’s usability, improve its visibility through SEO, and effectively generate more leads by engaging visitors and providing them with valuable content.

    Here is another analysis example. Let’s say you are comparing two types of software and want to see the pros and cons of each.

    Prompt: Compare Hub Spot to Go High Level for CRM systems from a digital marketing agency perspective.

    Answer

    When comparing HubSpot and GoHighLevel from the perspective of a digital marketing agency, several key differences and similarities emerge that can help you decide which platform is more suitable for your needs.

    Target Audience and Focus

    • GoHighLevel: This platform is specifically designed for digital marketing agencies, entrepreneurs, and small to medium-sized businesses. It offers agency-centric features such as white labeling, reputation management, and the ability to sell the platform as a SaaS.
    • HubSpot: While HubSpot is also used by agencies, it caters to a broader range of businesses, from small to enterprise-level. It has a strong focus on inbound marketing strategies and is versatile enough to be used by various types of businesses.

    CRM Capabilities

    • GoHighLevel: Offers a robust CRM system optimized for managing multiple clients, with features like lead tracking, automated marketing, and customer interaction management. It is user-friendly and designed to simplify the management of multiple client accounts.
    • HubSpot: Provides a comprehensive and scalable CRM with extensive integrations and advanced reporting tools. It includes features like contact management, list segmentation, and automated CRM database updates, which are highly beneficial for data-driven decision-making.

    Marketing Automation

    • GoHighLevel: Excels in marketing automation with highly customizable tools for email, SMS, and social media campaigns. It also includes features like webinar funnels, two-way SMS conversations, and AI-driven booking and chatbot capabilities.
    • HubSpot: Offers a broad suite of automation tools focused on inbound marketing strategies. This includes marketing workflows, list segmentation, and automated email campaigns. HubSpot’s automation is highly customizable but can be complex to set up.

    Sales Funnels and Websites

    • GoHighLevel: Allows for rapid deployment of sales funnels and websites with a focus on conversion optimization. It includes tools for landing page creation, lead capture, and payment processing.
    • HubSpot: Provides a comprehensive Content Management System (CMS) with advanced SEO and personalization features. This makes it easier to manage and optimize websites and sales funnels.

    Pricing and Integrations

    • GoHighLevel: Offers a more budget-friendly option with a flat fee, providing unlimited features and contacts. However, it has fewer integrations compared to HubSpot.
    • HubSpot: Has a pricing structure that ranges from a free plan to enterprise plans. HubSpot offers extensive third-party integrations but has limitations on lower-priced plans, such as the number of contacts and automation features.

    User Interface and Learning Curve

    • GoHighLevel: While it offers robust features, the user interface is not the most attractive, and there is a steep learning curve.
    • HubSpot: Known for its modern, easy-to-navigate platform with excellent help prompts. This makes it more user-friendly, especially for those new to CRM and marketing automation.

    Additional Features

    • GoHighLevel: Unique features include the ability to create and sell courses, membership areas, and white-labeling the platform. It also supports multi-channel follow-up campaigns and AI-driven chatbots.
    • HubSpot: Offers features like live chat, meeting scheduling, email tracking, and detailed analytics for email campaigns. It also includes pipeline management and comprehensive dashboards for better reporting and monitoring.

    Conclusion

    • If your agency prioritizes sales and marketing automation, needs a platform with agency-centric features like white labeling, and prefers a more budget-friendly option with unlimited features, GoHighLevel might be the better choice.
    • If your agency values a user-friendly CRM with extensive integrations, advanced reporting tools, and a strong focus on inbound marketing, HubSpot could be more suitable. HubSpot’s comprehensive suite of tools and its ability to scale with growing businesses make it a robust option, despite the higher cost and potential complexity.

    Share Your Perplexity Results

    Perplexity makes it easy to share your results with a simple share button on the top right corner that lets you copy a shareable link or share the result on Facebook, What’s App, or X.

    Perplexity AI Review Conclusion

    Perplexity AI is a great addition to my AI toolkit and a tool I use every day, especially when I am doing online search or need to incorporate web information into my research and writing. I highly recommend it. If you enjoyed my Perplexity AI review, please hit the Like and Subscribe button on the video and share this article and video with others to support independent content creation.

    Need more help? Check out our Time Titans and Time Mastery Collective productivity coaching programs which include learning how to use AI in your every day workflow to supercharge your productivity.

     

    The post Beyond Google: Captain Time’s Perplexity AI Review appeared first on Time Management Training.

    26 December 2024, 5:44 pm
  • 6 minutes 10 seconds
    Get Moving, Get Results: The Surprising Link Between Exercise and Productivity

    I teach a lot of time hacks to help people be more productive and one of the more unusual time hacks is the link between exercise and productivity.

    When you are busy and overwhelmed, the last thing most people want to try to jam into their already overloaded day is time for exercise. However, exercise and productivity have a powerful synergy that should not be ignored.

    Now, I am an overweight old guy who spends most of my day in front of a computer. So what would I know about exercise and fitness? But as “Captain Time” I know a LOT about productivity and increasing my physical activity has had a HUGE impact on my personal productivity.

    My Personal Exercise and Productivity Experience

    Like most people, after I got out of school and stopped having regular physical education classes and playing on school sports teams, I stopped putting time into fitness. Add to that that most of my jobs since then have been working at a desk and computer, and over the years my weight increased and my fitness level plummeted. After so many years of neglecting my fitness, what changed for me?

    Honestly, I got tired of being tired all the time. I decided to make one simple change and see if that would help. I decided every day, I would take a 20-minute brisk walk at lunch before going back to my desk to work. I was ruthless with myself – rain, snow, or shine, I would push myself out to walk at lunch and just make sure I dressed accordingly. Being on Vancouver Island where it rained a lot, my Tilley hat got a great workout! [insert picture of me in my Tilley hat]

    The first week, my new healthy walking habit had great benefits!

    1. Improved Well-Being: After my walk, I immediately felt better. The break from my office and getting outdoors really refreshed me. It was like rebooting my mental computer.
    2. Energy levels: I found that walking every day, greatly improved my energy levels.
    3. Focus: With my renewed energy, I was better able to focus and work longer in the afternoon, instead of my usual dragging near the end of the day.
    4. Mental Back Burner: With the change of perspective during my walk and the exercise, I found my mental back burner would kick in, solving many problems for me and generating many creative new ideas. I was able to easily add these new ideas and tasks to my productivity systems using the mobile apps on my smartphone.

    I called it my “Productivity Walk” and shot a vlog post about the walk one day while I was out.

    Prove The Link Between Exercise and Productivity

    Several studies have demonstrated the benefits of exercise on productivity. Here are some key findings:

    1. Resource Caravans and Job Self-Efficacy: A 2023 study published in the Personnel Psychology journal found that daily physical activity provided “resource caravans” such as improved sleep quality, increased vigor, and enhanced task focus, which collectively supported better concentration, attention, and information processing. Additionally, exercise improved job self-efficacy, leading to higher motivation and better job performance[.

    2. Corporate Wellness Programs: A 2017 study by the University of California highlighted the impact of corporate wellness programs on productivity. The study followed 111 workers in five laundry plants who participated in a wellness program that included exercise. The results showed a 10% increase in productivity among participants who improved their health through better diet and more exercise.

    3. Connecting With Nature:  A 2021 report from the Mental Health Foundation in the UK found that being out in nature has a major impact on mental health with 45% of survey respondents saying being out in nature helped them cope with the Covid-19 pandemic.

    3. Exercise is More than Medicine: The working age population’s well-being and productivity: In Denmark, 15 randomized controlled trials involving over 3,500 workers demonstrated that workplace exercise programs improved health outcomes and productivity. These programs, which included about an hour of weekly supervised exercise, resulted in significant improvements in muscle strength, balance control, and cardio-respiratory fitness, leading to increased productivity.

    4. Exercise Fights Low Energy and Fatigue: This trial found that regular exercise helped sedentary people had a beneficial impact on their energy and fatigue levels.

    Adaptability Is Key

    When I moved back to Edmonton the winter cold made it more difficult to do my daily walks, but I persevered. I joined the local Tri-Leisure Fitness Centre in the winter and use their indoor walking track and weights.

    At one point, I ran into a problem with my productivity lunch walks. I got a puppy. While my puppy was ecstatic to join me on my lunch walks, have you ever tried walking around a friendly neighborhood with a cute, puppy who greets everyone like a long lost friend. [picture of Kya]

    My 20-minute brisk productivity walks turned into leisurely 40-minute chats with my neighbors. Fun, but not getting me back into my office for my afternoon work. So I shifted my walks to be in the late afternoon or after supper so that I could take the time to socialize with the neighbors.

    For the bitterly cold days, I either go to the local Tri-Leisure fitness Centre and use the walking track, weights, or pool or I stay home and exercise in my basement using exercise videos and home weights or our rebounder. I alternate between more active videos such as The Body Project, Rebounder Videos, and my Qi-Gong playlist. The key thing is not to let weather, tiredness or procrastination stop you from exercising.

    I do this by “stacking habits.” For example, I set it up so the first thing I do after supper and putting the leftover food away is 20 minutes of exercise. By keeping this exercise time “sacred” I am maximizing the beneficial impact of exercise and productivity.

    So I highly recommend you “Get Moving to Get Results.” Your body and mental health will than you for it!

    The post Get Moving, Get Results: The Surprising Link Between Exercise and Productivity appeared first on Time Management Training.

    5 September 2024, 3:45 pm
  • Measure Employee Productivity Through Trust and Outcomes: Ditch the Employee Computer Tracker
    In today’s digital age, the temptation to monitor every click and keystroke of your employees is stronger than ever. But let’s face it: tracking software is not the answer to boosting productivity. In fact, it might be doing more harm than good. As your trusted productivity expert, Captain Time, I’m here to show you a better way to measure employee productivity – one that fosters trust, encourages creativity, and delivers real results.

    Let’s look at two fictional sales employees – John and Susan. John is always at his desk and works long hours as shown on the company’s employee activity computer tracking system  Management’s perception is that he is a hard worker. Susan is often out. She is meeting prospects, business networking, and picks up her kids from school. Management’s perception is that she isn’t at her desk much and isn’t working as hard as John and the computer tracking seems to support this. But if you measured success by sales generated, you would find Susan’s sales are double that of John’s because of her networking efforts and her willingness to go out and meet clients. This is the pitfall of measuring activity instead of results.

    The Pitfalls of Employee Monitoring Software

    Before we dive into the solution, let’s examine why computer tracking tools are counterproductive:

    1. Erodes trust: When employees feel watched, they lose their sense of autonomy and become less engaged.
    2. Increases stress: Constant surveillance leads to anxiety and burnout, reducing overall productivity.
    3. Encourages rule-breaking: Surprisingly, monitored employees are more likely to break rules and engage in unethical behavior.
    4. Stifles creativity: Innovation often happens during moments of reflection or “unproductive” time, which tracking software doesn’t account for.
    5. Misses the big picture: Keystrokes and mouse clicks don’t equate to meaningful work or outcomes as shown in the John and Susan example above.

    The Trust-Based Way to Measure Employee Productivity

    Instead of relying on invasive tracking tools, let’s shift our focus to what really matters: outcomes and trust. Here’s how to measure employee productivity effectively:

    1. Set Clear Goals and Expectations: Start by clearly defining what success looks like for each role and project. When employees understand their objectives, they’re more likely to stay focused and motivated.
    2. Implement Regular Check-ins: Schedule brief, frequent one-on-one meetings to discuss progress, challenges, and goals. This open communication builds trust and allows for timely course corrections.
    3. Focus on Deliverables: Judge productivity by the quality and timeliness of completed work, not by hours logged or keystrokes counted. This approach encourages efficiency and innovation.
    4. Encourage Autonomy: Give your team the freedom to manage their time and work processes. Trust them to deliver results, and you’ll often be pleasantly surprised by their ingenuity and dedication.
    5. Measure Impact, Not Activity: Look at the bigger picture: How does an employee’s work contribute to the company’s goals? Are they solving problems and adding value? These are the true indicators of productivity.
    6. Foster a Culture of Feedback: Create an environment where employees feel comfortable sharing ideas and concerns. This open dialogue can lead to process improvements and increased efficiency.
    7. Utilize Project Management Tools: Instead of surveillance software, use collaborative project management platforms that allow teams to track progress, share updates, and manage deadlines transparently.

    The Benefits of Trust-Based Productivity Measurement

    By ditching the computer tracker and embracing a trust-based approach, you’ll reap numerous benefits:

    • Increased employee satisfaction: When workers feel trusted and valued, their job satisfaction and loyalty improve.
    • Enhanced creativity: Without the pressure of constant monitoring, employees are more likely to think outside the box and innovate.
    • Better work-life balance: Focusing on outcomes rather than hours worked allows for more flexible schedules, leading to happier, more productive employees.
    • Improved company culture: A culture of trust fosters collaboration, open communication, and mutual respect.
    • Attraction and retention of top talent: High-performing professionals are more likely to join and stay with companies that value their autonomy and skills.

    Implementing the Trust-Based Approach

    Transitioning to a trust-based productivity model requires a shift in mindset and some practical steps:

    1. Communicate the change: Explain to your team why you’re moving away from monitoring software and how the new approach will benefit everyone.
    2. Train managers: Equip your leadership team with the skills to manage based on outcomes and trust rather than surveillance.
    3. Establish clear metrics: Define how you’ll measure success for different roles and projects, ensuring these metrics align with company goals.
    4. Provide the right tools: Invest in project management and collaboration software that supports transparency and teamwork.
    5. Lead by example: Demonstrate trust in your employees by giving them autonomy and focusing on their results rather than their minute-by-minute activities.

    Conclusion: Trust is the Key to True Productivity

    As we’ve seen, measuring employee productivity through trust and outcomes is not only more effective but also creates a more positive and productive work environment. By focusing on results rather than surveillance, you’ll unlock your team’s full potential and drive your business forward.

    Remember, true productivity isn’t about how many hours someone spends at their desk or how many keystrokes they log. It’s about the value they bring to your organization and the impact of their work. By trusting your employees and giving them the freedom to excel, you’ll create a workforce that’s not just productive, but also innovative, engaged, and loyal.

    So, are you ready to ditch the computer tracker and embrace a more effective way to measure employee productivity? Your team – and your bottom line – will thank you for it.

    Reach out if you want my help on setting up a trust-based employee productivity system.

    The post Measure Employee Productivity Through Trust and Outcomes: Ditch the Employee Computer Tracker appeared first on Time Management Training.

    25 July 2024, 4:13 pm
  • 7 minutes 30 seconds
    Value Ladder: Creating a Profitable Pathway for Your Business

    In this video and article, want to talk about how to use value ladder for business growth. 

     

    Value Ladder Definition

    A value ladder is marketing strategy where you offer series of products or services with increasing value and pricing at each step. So this creates customer journey starting from your inexpensive offerings to your high-end exclusive services. This helps you develop and sell more profitable products and services.     

    The examples I’m going to use here are from my own time management coaching business. You can download a copy of this mind map and use it as template for your own value ladder brainstorming. 

    Value Ladder Mind Map

    Instant Access to the Value Ladder mind map

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    First Rung: Your Value Ladder Freebies

    So the first rung, the first step in your ladder is the entry level. These are the free items, the things that don’t really cost anything for people to connect with you.   

    Some of the examples of this might be:

    • blog posts
    • checklists
    • guides
    • free ebooks
    • free courses 
    • YouTube channel
    • Social media
    For example, I’ve created a free download called The Connection Codewhich is short guide for business networking for people. So the uses for this rung of your value ladder are primarily to build your list, to build your social media followers, position yourself as an authority, and of course creating all these articles and this content works great for search engine optimization.   

    This level is how people connect with you for free. These connection offerings are great way to introduce yourself to people, and position yourself as an authority. 

    Second Rung: Building Blocks

    The second run, or level of your value ladder is what call building blocks. You can call these whatever you want – the idea is just that you have multiple levels that you take people through. 

    So in the building blocks level, the client investment is is modest. It’s inexpensive. They might be spending anywhere from $20 to $500 for product or service from you.   
    • For example my book, “Stop Wasting Time, is about the cost of pizza.
    • Or you might have some basic online courses. have courses like Inbox Zero and Running Effective Meetings that people can pick up for under $50. also run some workshops and webinars that are under $100 each.
    • have some basic coaching that runs between $100 to $500. This is 1-on-time management coaching and 1-on-one digital marketing coaching. 
     

    These are the tools where work directly with people that are fairly inexpensive. A modest investment for people, good value but modest investment. 

    Most of us are good at the entry-levelWe know about lead magnets. We know why they’re important, and most of us are pretty good about getting the building blocks that next product in there. But levels and 4 are where most of us struggle. 

    Rung 3: The Signature Experience

    For level #3I’m calling this the Signature Experience. Again, you can call it whatever you want. The idea here is the clients are going to invest little more money now. They’re going to invest maybe $500 to $5,000 and they’re going to get lot more value for  that investment. 

    You can survey your clients, to find out what additional help and value would they be willing to pay more for  

    Here are some examples and again these are from my time coaching. 

    • More in-depth online courses, maybe 50 plus videos in each course. 
    • I could even license these courses knowledge database to corporations.
    • More intensive coaching programs, that might run for weeks or month. Perhaps a coaching portal for clients, weekly group check ins, personal orientation and roadmap. can create additional value by adding checklists, templates, mind maps, lot of things they wouldn’t get in normal shorter coaching program.
    • Software training for larger companies. teach task management  and CRM software. 
    • I could create custom marketing plans for people, custom products, perhaps even bespoke like custom productivity system, for my clients. 
     

    So that’s that Signature Experience, deeper level, providing more value and something clients are willing to pay more money for. 

    Rung 4: The Exclusive Offer

    The next level is the exclusive offer, Client investment is  $5,000 plus to start. We want to be shooting for 10,000 to $75,000. These are top-tier offerings for loyal clients, people who love what you do. 

    You want to create immense value for them, an experience that will have massive impact on your client success. Something that’s going to totally transform their business, workflow, or life.   

    In these cases of major transformations, it’s cheap to pay $10,000 or $75,000 for the package because they‘re getting 10 times or more of that value in return. 

    Here are some examples and again, this is for using my own coaching program as guideline. 

    • Consulting – I could offer consulting services where might review their tech stacks, survey their teams on morale, productivity, and roadblocks, and then recommend productivity improvements, software recommendations, advise on workflows and structure and provide training for them. So this would be more intense. might be going into company for weeks or months working with them. 
    • Retreats – I could offer intensive or day retreats, for $7,500-$12,000.
    • Mastermind Groups – could offer mastermind groups, uh, for business owners that are serious about improving their business. would be the facilitator, advisor, help with goal setting, visioning, and accountability within the group. 

    Value Ladder: Something for Everyone

    So that’s the value ladder.

    1. FREE: Starting off with the free entry level resources to get them to follow you, connect with you, position yourself as an expert, help your SEO, 
    2. BUILDING BLOCKS: Offer the building blocks. The products and services, you’re going to offer them that are inexpensive, $20 to $500. 
    3. THE SIGNATURE EXPERIENCE: Higher value, deeper experience offerings from $500 to $5,000
    4. THE EXCLUSIVE OFFER: Amazing experiences that transform people, businesses, workflows. $10,000+
     

    If you’d like help creating your value ladder, you can book some value ladder coaching sessions with me.

        If you liked what you saw here today, please hit the Like and Subscribe buttons on YouTube and share this with others via your social media. I appreciate you supporting my quest to end time stress!

    The post Value Ladder: Creating a Profitable Pathway for Your Business appeared first on Time Management Training.

    10 June 2024, 2:04 pm
  • 5 minutes 8 seconds
    Rotary Time Boxing – Captain Time’s New Approach to Managing Project Time

    Time blocking is a popular productivity technique and I have previously created videos on time blocking with Google Calendar and Notion. Today, I am going to introduce you to a new technique that I use personally that I call “rotary time boxing.”

    Time Blocking vs Time Boxing

    The first question most of you have is what is the difference between time blocking and time boxing?   Time Blocking involves dedicating specific blocks of time in your calendar for different tasks or activities. For example, you may block out 9 am-11 am for writing, 11 am-12 pm for emails, and 2 pm-3 pm for meetings.   Time Boxing, on the other hand, involves setting a fixed time period or “box” for a specific task, and stopping work on that task once the time box expires, even if incomplete. For instance, you may time box 30 minutes for responding to emails, 1 hour for content creation, etc. The emphasis is on limiting the time spent per task to increase focus and prevent overworking.   The Pomodoro technique is an example of time boxing where you might spend 30 minutes on a task or project, take a 5-minute stretch break, and then move to the next project for 30 minutes.  

    What is Rotary Time Boxing?

    Rotary time boxing is taking the time boxing technique and using it to rotate through all your critical projects or areas of responsibility on a daily/weekly basis.   For example, you might spend 30 minutes or one hour each on:
    • Project 1
    • Project 2
    • Project 3
    Then at the end, you “rotate” back to Project 1. Expanding on this a bit, let’s look at the top three tasks for each project:
    • Project 1
      • Task 1
      • Task 2
      • Task 3
    • Project 2
      • Task 1
      • Task 2
      • Task 3
    • Project 3
      • Task 1
      • Task 2
      • Task 3
    In this case, we have worked out the three most important tasks for each project and listed them in priority sequence, where task 1 is the highest priority or the first step in a series.   So for our first 30 minutes, we work on Project 1/Task 1. If we complete it, we move on the task 2 until complete, and so on. When the 30-minute timer runs out, we add a comment to the task so we know where we left off, then move to Project 2/Task 1. So our to-do list now looks like this:
    • Project 1
      • Task 1
      • Task 2
      • Task 3
    • Project 2
      • Task 1
      • Task 2
      • Task 3
    • Project 3
      • Task 1
      • Task 2
      • Task 3

    If you find this too conceptual, let’s try a more real-life example.  Let’s say you have 3 projects Marketing, Client Retention, and Productivity Improvements. Now your task list might look like this.

    • Marketing
      • Identify target audience
      • Identify marketing channels that reach this target audience
      • Write a marketing plan to use these channels to market to our target audience
    • Client Retention
      • Review support tickets for common challenges
      • Create an exit survey
      • Create a plan to reduce client turnover
    • Productivity Improvements
      • Identify tasks that could be automated
      • Assign to IT team to automate
      • Identify tasks that could be done by a virtual assistant
      • Hire a virtual assistant
      So if you were working on your Marketing Project, you only have one task to worry about for the next 30 minutes – identifying your target audience.   At the end of the 30 minutes, you move to the Client Retention Project and start compiling problems and challenges from your support ticket database, and so on.  

    Rotary Time Boxing vs Time Blocking

    While time blocking can be very effective, you might struggle to make things fit in your calendar, especially when you might have unexpected meetings or appointments that replace the time block you had set aside for a certain project. Once that time block is gone, that project might get zero attention that week and get behind.   With Rotary Time Boxing, you are rotating through each project in 30-minute or 1/2 hour sprints of focused time, so the meetings don’t matter. This way every project gets at least some attention each week.   Rotary Time Boxing is the technique I use myself and is an excellent method for people struggling with traditional time blocking.   If you need help getting rotary time boxing working for you, check out my time management coaching program.  

    The post Rotary Time Boxing – Captain Time’s New Approach to Managing Project Time appeared first on Time Management Training.

    14 May 2024, 3:26 pm
  • 4 minutes 23 seconds
    Invest Your Time Wisely: 24 Golden Coins

    As the clock strikes midnight, an invisible yet profound transaction transpires. A deposit of 24 golden coins is placed into the vault of each person’s day – a currency more valuable than any other on earth. These are not mere coins. They represent the hours of your time, an allotment that everyone, rich or poor, receives equally as the sun rises. I am Captain Time, and I’m here to guide you through the wisdom to invest your time wisely as hours, for unlike gold, they can never be hoarded or reclaimed once spent.

    Understand The Value of Your Coins

    Every day, as certainly as the morning dew, you are presented with these coins. Understand that each golden hour holds infinite potential, the promise of progress, connection, discovery, and rest. Each hour, each coin, is a slice of your life waiting to be exchanged for experiences and memories that can either enrich or impoverish your life’s story.

    Plan Your Spending to Invest Time Wisely

    Begin your day with intention. Charting a course for your coins is like plotting out a map for a treasure hunt. The most successful investors start their days with a plan, investing hours into activities that align closely with their personal missions and visions for the future.

    Divide your ledger into categories:

    • Necessities: Sleep, work, and self-care form the foundation.
    • Relationships: Allocate time for friends and family.
    • Personal Growth: Invest in learning and hobbies.
    • Leisure: Reserve coins for rest and enjoyment.
     

    Avoid Impulse Spending

    Impulse spending with money leads to buyer’s remorse. The same goes for time. Beware of thieves masquerading as harmless pleasures, like excessive screen time or unproductive multitasking, which can strip your day of its golden potential. These thieves can pickpocket your golden coins without you even noticing.

    Invest for Compound Interest

    Certain time expenditures yield compound interest. For example, an hour spent learning a new skill can lead to enhanced career opportunities, deeper fulfillment, and even monetary gain down the road. Exercise is another investment with compound benefits, promoting mental and physical health that pays dividends in quality of life and longevity.

    Balance Your Portfolio

    The adage ‘do not put all your eggs in one basket’ holds true for your golden coins. A balanced life portfolio might mean dividing your coins among career advancement, family time, self-improvement, and recreational activities that revitalize you. Neglect one area, and your life’s wealth diminishes.

    Audit Your Investments

    Regularly reflect on where your coins are being spent. At day’s end, as the final coin slips from your grasp into the abyss of time, ask yourself if you’ve inched closer to who you want to be, to the life you want to lead.

    Embrace Every Coin As An Opportunity

    Entertain the notion that each day and each coin carry immense opportunity. Invest them in the mundane job with an attitude that transforms toil into craftsmanship. Spin laughter from the thread of everyday life. Find moments that make your heart race – in joy, in love, in the exhilaration of discovering something new about the world or yourself.

    Conclusion

    So I ask you, as Captain Time, a guardian of life’s most valuable currency, how will you invest your 24 golden coins tomorrow? Will you scatter them to the winds of distraction, or will you be a shrewd investor, amassing a fortune not of coin, but of lived experience, joy, and achievement?

    Remember, the mint of time never ceases to print. You will receive your 24 golden coins with the dawn of each new day. Invest them wisely, and the wealth you accumulate will be of the kind no earthly bank can hold – a life richly lived.

      Contact me, “Captain Time” for help to invest your time wisely.

    The post Invest Your Time Wisely: 24 Golden Coins appeared first on Time Management Training.

    7 May 2024, 3:26 pm
  • 2 minutes 49 seconds
    Captain Time’s Origin Story
    When people ask what I do and I tell them I am a time management coach, one of the first questions they ask me is “Why time management? What got you into that?”   My answer is that it all started with a simple Christmas gift…  

    Many years ago, I worked in middle management at a large bank. One Christmas, my manager gave me a lovely red leather bound Day-Timer with my initials engraved on it.

    My first thought was, “What a lovely gift.” My second thought was “Wait, is he insinuating I’m not organized?” But, in truth, I think it was just meant as a lovely gift.

    red daytimer

    As I put the Day-Timer pages together in the binder and started using it, I was blown away by the level of thought that had been put into the system.

    Not only were there places for my appointments and to-do lists, but also sections to record expenses, meeting notes, client notes, and even goal setting.

    Here, in a binder no bigger than a hardcover book, was a tool that transformed my work and my life.

    daytimer pages

    But that was only the beginning…

    Energized by this new level of thinking, I became obsessed with learning about time management. I read every time management book I could lay my hands on, listened to productivity audio training during my daily commute, explored the common productivity systems, and implemented them for my own work.

    Because I was in management, I started passing on what I had learned, providing training for my teams.

    Eventually, I became self-employed in the marketing field. But, after years of teaching digital marketing, I wanted a change. I had always kept learning to master time management for myself and I taught it to my marketing clients, but I decided to pivot and embrace teaching productivity and time management full-time.

    So the concept of “Captain Time” emerged from the chaos. When I tested the name and branding, my clients and colleagues loved it, and “Captain Time” was born.

    The time hat came later, but that is another story…

    The post Captain Time’s Origin Story appeared first on Time Management Training.

    18 April 2024, 4:15 pm
  • 4 minutes 31 seconds
    Sunk Cost Fallacy: The Psychological Bias That’s Killing Your Productivity

    Sunk cost fallacy, a term derived from economics, is a powerful psychological mechanism that affects our decisions and productivity. This fallacy is the erroneous belief that past investments should influence the decision about where to devote current resources. This leads to poor decision-making and can significantly compromise your productivity.

    Understanding The Sunk Cost Fallacy

    The sunk cost fallacy comprises two critical ideas. Firstly, a ‘sunk cost’ refers to an investment that cannot be recovered once it’s made. It could be anything like time, energy, or capital. The ‘fallacy’ part is the incorrect reasoning that further investment is justified because the resources already invested would be lost otherwise.

    When you let past losses dictate the future course of action instead of looking at what outcome would yield the most return (or the least loss), you’re caught in the sunk cost fallacy.

    How The Sunk Cost Fallacy Impacts Your Productivity

    The sunk cost fallacy can have a significant impact on individual and organizational productivity. It usurps valuable time and resources that could be better spent elsewhere, resulting in the ineffective allocation of those resources.

    For example, you may persist with a project because of the time you’ve already devoted to it, despite clear signs that it will not meet objectives. Or, you might procrastinate on abandoning a long-term strategy that isn’t working because of the investment already made. And therein lies the paradox; you continue to invest in something unproductive to not “waste” the investments already made, while essentially wasting more resources.

    An example of this might be investing a lot of time into college or university courses and then finding that you don’t like or aren’t suited to the career you are taking training for. But you don’t want to waste all that time, money, and energy you spent on university, so you decide to suck it up and continue.

    Or you might have launched a business, sunk a lot of time and money into it, and then found it didn’t provide the income or satisfaction you were looking for, but you just don’t feel you can walk away because of all the time, energy and money you sunk into the business.

    So you keep adding more time, energy, and money – throwing good money after bad (another fallacy) in the hopes that you can “fix” what is wrong and not lose your investment.

    Breaking Free from the Sunk Cost Fallacy

    So how do we know if we have fallen into the sunk fallacy? How do we break free of this fallacy?

    “Don’t cling to a mistake just because you spent a lot of time making it”
    – Aubrey De Graf

    Be Aware

    First, educate and train yourself (and your team if applicable) to understand the nature of sunk costs and how they can affect decisions. Awareness is the first step to creating a strategy for combating this kind of bias.

    Separate Past and Future

    Second, make an effort to disconnect the past from the future. Consider current conditions and future benefits when making decisions, regardless of past actions. This can help to create a mindset that values future outcomes over past investments.

    Use Cost-Benefit Analysis

    Finally, a practical way to combat the sunk cost fallacy is to use a cost-benefit analysis when faced with decision-making. This method forces you to weigh the potential future benefits against the costs.

    By focusing your resources on shoring up past activities, you run the risk of missing opportunities in the present and future.

    Conclusion

    Don’t let the sunk cost fallacy rob you of your productivity. By focusing on future outcomes and understanding the pitfalls of this cognitive trap, you can improve your decision-making ability and enhance productivity. Remember, it’s not about what you’ve already spent, but what you can gain moving forward and investing your time, energy, and money wisely.

    Need help deciding to let go of past endeavors and embracing your future? Check out my time management coaching program – I’d love to help you.

    The post Sunk Cost Fallacy: The Psychological Bias That’s Killing Your Productivity appeared first on Time Management Training.

    21 March 2024, 4:32 pm
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