Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine.
Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations.
In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others.
In this episode, they talk about how ads have become multi-channel, a lot more thought and clearance is required in today's commercials, and the increased use of technology to enhance quality. They discuss the pros and cons of using AI versus human intervention in creatives. They also discuss how data is key, how subscription models exist as an alt to advertising models, and how everything is an agency now.
This is the last episode of Advertising Is Dead before it goes on an indefinite break. Check out our older episodes; we'd always love to hear feedback and suggestions.
Thank you for being a part of this journey!
Find Amit on Instagram | Twitter | LinkedIn
(https://www.instagram.com/doshiamit/)
(doshiamit)
(https://www.linkedin.com/in/amitdoshi/)
Find Kavita on Instagram | Twitter | LinkedIn
(https://www.instagram.com/kavitarajwade/)
(kavitarajwade)
(https://www.linkedin.com/in/kavita-rajwade-bab3a826/)
Find IVM on Instagram | Twitter | LinkedIn | YouTube | Website
(https://www.instagram.com/ivmpodcasts/)
(IVMPodcasts)
(https://www.linkedin.com/company/ivmpodcasts/)
(IVM Podcasts)
(IVM Podcasts - Indian Podcasts for you to listen to)
You can follow Varun Duggirala on Twitter at: varunduggi and on Instagram at https://instagram.com/varunduggi
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: IVM Podcasts - Apps on Google Play
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @ivmpodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
This episode of Advertising Is Dead is a crossover with Think Fast and we have Varun Duggirala joined by Suchita Salwan, Co-Founder of LBB.
They talk about founding companies, the journey and the story behind the business, scaling strategies, finding investors, and the role once it gets acquired. They also discuss Meta's new ad strategy which places businesses at an advantage, the recently concluded festive sales, Liquid Death's profits, and Cred enabling UPI payments to its users, among other things.
You can follow Suchita Salwan on Twitter at https://twitter.com/suchitasalwan and on Instagram at https://instagram.com/suchitasalwan
You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
This episode of Advertising is Dead was recorded at the Meta creator's day event!
Varun Duggirala is joined by Nicola Mendelsohn, VP, Global Business at Meta. They talk about the evolution of digital media, how people have been creating amazing content with their smartphones, how marketing in the present time is a mix of the traditional ways and the modern, Meta's algorithms, and how they are built taking into consideration their users, India as a lucrative and dynamic market for the organization, Metaverse and digital avatars, and women in leadership positions.
You can find Nicola Mendelsohn on Instagram | LinkedIn | Twitter
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
In this episode of Advertising Is Dead, Karthik Srinivasan joins Varun Duggirala to discuss the communications space.
Firstly they discuss newspaper ads especially how languages and regional ads are treated, further segueing into Amazon & Flipkart's massive sales days. One core part of this episode is that of Personal Branding- Karthik trains top executives in the same and has some great insights into it. And lastly, they touch upon some new age terms in the comms space and end with a little chat about D2C in India.
You can follow Karthik Srinivasan on Twitter | LinkedIn | Instagram
Do visit his blog 'Beast of Traal'.
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
In this episode of Advertising Is Dead, Varun is joined by Rishabh Sharma, Head- TwitterNext India. They discuss the latest India Twitter Trends report and the 3 main highlights: Finance going social and the rise of conversations around investments, a rise in subculture and Fandom based communities, and a growing discourse around AI & Entrepreneurship. Rishabh explains these trends in detail and takes us through the research process.
Read the report here:
(https://marketing.twitter.com/en_apac/insights/the-conversation-twitter-trends-2022-in)
You can find Rishabh on Twitter | LinkedIn
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
In this episode of Advertising Is Dead, Varun talks to Azaan Feroz Sait- Founder & Chief Happiness Officer, The Hub, Bengaluru. They discuss the creator economy and how an offline space adds to an online activity's reach and connection. He takes us through his journey of being a young graduate with enthusiasm and ideas leading to the establishment of The Hub, becoming an agency that is creator-friendly and offers a space to work, connect, and host; learnings from the pandemic, and how content is as much about relevance and impact as it is about aesthetics and appeal.
Check out The Hub Bengaluru on their website.
Connect with Azaan on Instagram | LinkedIn | Twitter
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
As an entrepreneur, it's very important to understand and learn how to manage your finances so you can better plan for your as well as your business's future.
In the very first episode of Investverse, an investor education initiative by HDFC Mutual Fund, our host, Anupam Gupta will be joined by Varun Duggirala, who is an entrepreneur at heart and the co-founder of The Glitch.
They will discuss Varun’s learning as an entrepreneur on managing finances, creating contingency funds and so much more.
Follow HDFC MF on all platforms -
HDFC Mutual Fund (@hdfcmf) • Instagram photos and videos
https://www.facebook.com/hdfcmutualfund/?ref=pages_you_manage
https://www.linkedin.com/company/hdfc-mutual-fund/
Follow Varun Duggirala on all platforms -
Varun Duggirala (@varunduggi) • Instagram photos and videos
Varun Duggirala (@varunduggi) / Twitter
(1) Varun Duggirala | LinkedIn
Follow our host Anupam Gupta on all platforms -
Anupam Gupta (@b_50) • Instagram photos and videos
You can check out this show on the IVM Podcasts website and app, or wherever else you get your podcasts from
This is an Investor Education Initiative by HDFC Mutual Fund
For KYC, change of address, investor complaints redressal, etc. visit, https://www.hdfcfund.com/information/key-know-how
Mutual Fund Investments are subject to market risks, read all scheme-related documents carefully.
See omnystudio.com/listener for privacy information.
In this episode of Advertising Is Dead, Varun is joined by Ketan Mavinkurve, CEO & Founder of Alpha Coach, a fitness app.
He talks about the fitness industry in general and how he has been trying to blend fitness with Technology and build a product that can help people with their fitness journeys. Varun & Ketan also discuss the similarities and differences between the terms Health & Fitness; and how rewards are an old but impactful way of honoring and encouraging great results.
Take a look at Alpha Coach on their website.
Connect with Ketan on his Instagram | Facebook | Twitter | LinkedIn
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
Your feedback is valuable to us. Should you encounter any bugs, glitches, lack of functionality or other problems, please email us on [email protected] or join Moon.FM Telegram Group where you can talk directly to the dev team who are happy to answer any queries.