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CRO.CAFE Podcast

Guido Jansen

Wekelijkse Nederlandstalige podcast over Conversie en Customer Experience Optimisation waarin psycholoog Guido X Jansen elke week met een andere gast praat over hun werk in CRO en de laatste ontwikkelingen in ons vakgebied zodat jij weer op de hoogte bent en nieuwe inspiratie hebt voor je eigen optimalisaties!

  • 19 minutes 42 seconds
    Growth Minded Superheroes

    Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! 

    11 June 2024, 1:45 pm
  • 46 minutes 1 second
    How do you maintain a no-BS style

    For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

    31 December 2022, 4:15 pm
  • 35 minutes 11 seconds
    Educating your CRO clients & hiring for your CRO agency

    Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

    31 December 2022, 8:00 am
  • 43 minutes 4 seconds
    How to craft copy on the PDP to convert more first-time buyers
    Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers
    30 December 2022, 1:40 pm
  • 46 minutes 29 seconds
    Understand your products first before optimizing
    Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...
    30 December 2022, 1:16 pm
  • 45 minutes 41 seconds
    What seperates the good from the great?
    Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.
    29 December 2022, 2:10 pm
  • 57 minutes 58 seconds
    Friction and Momentum in Brazil vs EU vs USA
    We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.
    26 April 2022, 2:11 pm
  • 25 minutes 23 seconds
    Understanding the "Why"
    Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.
    21 April 2022, 5:55 pm
  • 1 hour 16 minutes
    How you can practically optimize your forms
    I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.
    15 April 2022, 11:39 am
  • 26 minutes 59 seconds
    Optimizing for Customer Lifetime Value
    Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?
    23 December 2021, 11:05 pm
  • 31 minutes 56 seconds
    CRO Automation & building your (de)centralized CRO team
    Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team
    23 December 2021, 11:05 pm
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