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CRO.CAFE Podcast

Guido Jansen

Wekelijkse Nederlandstalige podcast over Conversie en Customer Experience Optimisation waarin psycholoog Guido X Jansen elke week met een andere gast praat over hun werk in CRO en de laatste ontwikkelingen in ons vakgebied zodat jij weer op de hoogte bent en nieuwe inspiratie hebt voor je eigen optimalisaties!

  • 19 minutes 42 seconds
    Growth Minded Superheroes

    Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf 

    • (00:00) - Welcome Back to CRO.CAFE
    • (00:20) - Upcoming Growth Marketing Summit
    • (01:01) - Origins of the Conversion Summit
    • (03:30) - Evolution of the Event's Name
    • (11:21) - Importance of In-Person Networking
    • (14:32) - Preparing for the Event
    • (18:15) - Final Thoughts and Farewell
    11 June 2024, 1:45 pm
  • 46 minutes 1 second
    How do you maintain a no-BS style

    For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath 

    31 December 2022, 4:15 pm
  • 35 minutes 11 seconds
    Educating your CRO clients & hiring for your CRO agency

    Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook 

    31 December 2022, 8:00 am
  • 43 minutes 4 seconds
    How to craft copy on the PDP to convert more first-time buyers

    Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 

    30 December 2022, 1:40 pm
  • 46 minutes 29 seconds
    Understand your products first before optimizing

    Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson 

    30 December 2022, 1:16 pm
  • 45 minutes 41 seconds
    What separates the good from the great?

    Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa 

    29 December 2022, 2:10 pm
  • 57 minutes 58 seconds
    Friction and Momentum in Brazil vs EU vs USA

    Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieira 

    26 April 2022, 2:11 pm
  • 25 minutes 23 seconds
    Understanding the "Why"

    Guest: Eliza Mukherjee URL: https://www.cro.cafe/guest/eliza-mukherjee 

    21 April 2022, 5:55 pm
  • 1 hour 16 minutes
    How you can practically optimize your forms

    Guest 1: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | Guest 2: Alun Lucas URL: https://www.cro.cafe/guest/alun-lucas 

    15 April 2022, 11:39 am
  • 26 minutes 59 seconds
    Optimizing for Customer Lifetime Value

    Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilis 

    23 December 2021, 11:05 pm
  • 31 minutes 56 seconds
    CRO Automation & building your (de)centralized CRO team

    Guest 1: Arnout van Scherpenzeel URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel | Guest 2: Annemarie Klaassen URL: https://www.cro.cafe/guest/annemarie-klaassen 

    23 December 2021, 11:05 pm
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