Icelandic hotelier Sigurlaug Sverrisdóttir has built a reputation for her innovative approach to creating immersive guest experiences.

Growing up in a small town near Reykjavik, she developed a deep connection to Iceland’s rugged natural beauty, a bond that would later shape her career.

After nearly two decades with Icelandic Airline, Sigurlaug returned to Iceland in 2013, where she transformed a former geothermal power plant staff building into the ION Adventure Hotel—a boutique property that  blends with the surrounding volcanic landscape.

Her collection of properties, including a second hotel in Reykjavik, embodies her dedication to connecting guests with Iceland’s vibrant culture and authentic spirit.

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From working in a butcher shop as a child to immersing himself in the world of art and architecture, Vincent Celano’s upbringing in Brooklyn, New York instilled in him a love of storytelling and a deep appreciation for the power of design.

After graduating from Pratt Institute, he cut his teeth at design giants like Rockwell Group, Jeffrey Beers International, and ICRAVE, where he honed his craft in experiential and hospitality design.

In 2005, he founded Celano Design Studio, a multidisciplinary firm dedicated to creating dynamic, guest-centered environments. Today, the studio has expanded to include furniture and industrial design, reflecting Celano’s unwavering commitment to human-centered experiences.

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Matt Goodrich, principal of his New York-based design studio Goodrich, has cultivated an approach that is rooted in collaboration, curiosity, and pursuing the unexpected. With a career that spans more than two decades, including stints at Rockwell Group and AvroKO, Goodrich’s perspective champions the art of storytelling.

Since founding his eponymous firm in 2017, Goodrich, who was recently named Boutique Design's 2024 Designer of the Year, has leaned into projects that push boundaries, taking on challenges that stretch the team’s capabilities, from Ci Siamo, his collaboration with restaurateur Danny Meyer to the UBS Arena in Elmont, New York. The latter, home to the New York Islanders hockey team, challenged the studio, which had little prior experience in either live entertainment or sports venues, to create a unique, hospitality-driven project. It became a defining moment for the firm, reinforcing Goodrich’s ethos: learning by doing and embracing the unfamiliar to create something extraordinary.

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Revisit our conversation with prolific designer Tara Bernerd, founder of  her eponymous London-based firm Tara Bernerd & Partners. Back in 2020, as the world was facing an unprecedented pandemic, Tara shared how her team was navigating Covid, as well as detailed her work on projects including the Hari Hong Kong.

This year, Tara was guest editor of our November 2024 issue, where she and her team highlighted the New Dolce Vita, a celebration of all things Milan, from its people, places, and projects. Read the issue here.

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Having lived across continents—from Hong Kong to Houston and Singapore to Pakistan—Aliya Khan’s upbringing instilled a appreciation for culture, architecture, and art.

After studying architecture at Pratt Institute in New York, Khan began her career in residential design before transitioning to the hospitality industry, working for Starwood Hotels & Resorts (now Marriott), helping launch brands like W Hotels, Aloft, and Le Méridien.

Today, as vice president of global design strategies for Marriott International's lifestyle brands, Khan has redefined the design language for Aloft, Moxy, AC Hotels, and Westin.

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Born and raised in Los Angeles, Tom Ito, a third-generation Japanese-American, was destined to be in the hospitality industry. He worked at his grandparents’ restaurant when he was young, and he was also inspired by his parents—his father was a bartender-turned-restaurant GM and his mother worked as a hostess. He joined Gensler nearly 40 years ago, launching the firm’s hospitality practice in the late 1990s with the renovation of the Beverly Hills Hotel. He has since expanded the practice to an international scale, with projects including Nekajui, a Ritz-Carlton Reserve Resort & Residences in Guanacaste, Costa Rica; the Six Senses Grand Bahama; and the Hard Rock Hotel & Casino Athens in Greece. Now, as the firmwide leader of the hospitality practice and principal in Gensler’s Los Angeles office, Ito is also integral to the firm’s climate change initiative, which aims to make all Gensler projects carbon neutral by 2030.

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Born in Chicago and raised in Arizona, Sam Fox’s early experiences working in his parents’ diners, Mexican restaurants, and delis shaped his understanding of the industry. He dropped out of the University of Arizona, where he was studying real estate finance, to pursue his passion, using his tuition money to open his first restaurant—all before he turned 21. Now, with a vast portfolio of successful eateries, Fox has taken on a new challenge with the opening of the Global Ambassador, a luxury hotel in Phoenix that is centered around five of his newly created restaurants. Here, he shares how his past paved the way for a career as one of the country’s most prolific restaurateurs. 

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Raised for much of his childhood in Connecticut before moving to New York as a teenager, John Meadow developed a love for hospitality at a young age. He got his start as a dishwasher and sandwich maker at Au Bon Pain before attending Cornell’s hotel school. By 24, he opened his first restaurant, and in 2008, launched Scarpetta, which won accolades for its refined yet unpretentious take on Italian dining. 

As president and founder of LDV Hospitality, Meadow has built an empire that spans multiple countries and cities. His portfolio now includes the forthcoming Barlume, slated to open next month in New York, and his first foray into hotels with LDV at the Maidstone, which opened this summer in the Hamptons.

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Settling in Seattle as a Vietnamese refugee, My Nguyen began her 22-year design career as an intern for Holland America Line followed by nearly nine years at NB Design Group. Now, Nguyen leads the interior design and interior asset management teams for Holland America Line and Seabourn fleets.

Through her commitment to sustainability, Nguyen has pushed boundaries in the cruise industry, transforming design processes to focus on environmental responsibility. Whether leading a design team or tackling the post-pandemic travel surge, Nguyen's ability to balance creativity with practicality makes her a force in cruise ship design today.

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Juan Bremer has a deep connection to nature that has shaped his journey into the world of luxury hospitality. Growing up as the son of an ambassador, Bremer’s early years were a whirlwind of cultures, spanning Moscow, Germany, and Mexico. (Today, he splits his time between Mexico and Italy.) This multicultural upbringing instilled in him an appreciation for diverse environments and languages, a foundation that continues to influence his philosophy around development.

Bremer’s creative spirit was evident from a young age, leading friends on adventures and conjuring up games. This innate creativity, combined with a love for the outdoors, has become the cornerstone of his work. His entry into hospitality was born from a desire to preserve the untouched beauty of Mexico’s virgin beaches, and his first major project, the One&Only Mandarina via his RLH Properties company, set the stage for Xala, a 3,000-acre luxury development in the Costalegre region of Jalisco, Mexico. Found on the Pacific coastline, it will be home to residences and a Six Senses resort, slated to open in 2026.

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Born in Florence and raised between Switzerland and Northern California, David Montalba, founder of Montalba Architects, was exposed to many different cultures growing up, which is evident in his work today from the rustic yet refined Whitepod eco-chalets in Monthey Switzerland to the bespoke Nobu Palo Alto in California.

Today—with offices in Santa Monica, California; New York; and Lausanne, Switzerland—his multidisciplinary firm is celebrated for their thoughtful balance between modernity and timelessness, all while maintaining an approach that is as much about the people who inhabit the space as the space itself.

Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.