Real Estate Agent Success Calls

Mike Cerrone - Real Estate Broker, Salesperson, Realtor, Coaching and Training Selling Skills

The SuccessCalls show is for real estate agents, brokers, salespeople, and Realtors. Learn success secrets, strategies, and systems directly from top agents. The Real Estate Agent SUCCESS CALLS podcast will investigate the best practices of the top real estate agents in the nation through upclose and personal interviews. Top agents close up to 100, 200, 300, 400, 500, and even 1,000 homes per year. If you want to be a top agent, do what top agents do. Here’s how it works. I interview a top agent and record the conversation. Twice a month, I publish a SuccessCall. Your job is to listen, write down the ideas that make sense to you, and immediately implement those ideas into your practice. By taking these small steps, you’ll improve your business until you become the top agent in your office. I look forward to taking this journey of discovery with you. My goal is for you to develop your real estate career to its fullest. And remember no matter what happens, keep moving forward.

  • 20 minutes 45 seconds
    2024 Referral Agent Summit Announcement, Tour, and Free Ticket

    Join us at the ALL NEW …

    Referral Agent Summit 2024 (click here to get your free ticket)

    24 top referral agents share how they receive 1, 2, 3, 4, 5, and even 6 referral closings per month.

    

    Each top real estate agent will talk about their:

    – #1 REFERRAL METHOD. Discover each top agents #1 best way to generate referrals from their friends, family, and past clients.

    – ANNUAL MARKETING PLAN. Learn all the things they do each year to “stay top of mind” so that their people call them FIRST when they are thinking about moving.

    – STATS. How many homes each top agent sold in one year and how many of those sales were from repeat and referral. NOTE: All 24 agents received over 50% of their business by referral.

    – LIST BUILDING. How they created their first Sphere of Influence list (including quick methods). How many people are on their list (less than you think). Why they add or remove names. What CRM they use. How they sort and grade their list to maximize referrals.

    – ONLINE REVIEWS. Find out how they get past clients to fill out five star online reviews.

    Get your FREE ticket to this online virtual event at:

    Referral Agent Summit 2024

    See you at the summit!

    -Mike Cerrone
    Master Mind Agent LLC

    1 February 2024, 4:22 pm
  • 21 minutes 13 seconds
    2023 Solo Agent Summit Announcement, Tour, and Free Ticket

    Join us at the ALL NEW …

    Solo Agent Summit 2023 (click here to get your free ticket)

    9 elite top solo agents share how they sell 2, 4, 6, 8, 13, and 27 homes per month … for a total of 29 to 323 homes per year.

    

    Each top solo agent will talk about 3 main topics:

    1. Time Management: priority focus while working and how to take evenings and weekends off.

    2. Lead Generation: get your friends, family and past clients to repeat and refer more. Plus learn how to get new buyers and sellers into your world.

    3. Leverage: using systems, technology, and tools to speed up your success.

    Bonus topic:

    4. Market Shift Opportunities: positioning your practice in this new environment, talking to your clients, where the opportunities are and strategies to win.

    Get your FREE ticket to this online virtual event at:

    Solo Agent Summit 2023

    See you at the summit!

    -Mike Cerrone
    Master Mind Agent LLC

    6 January 2023, 1:32 pm
  • 24 minutes 19 seconds
    2022 Agent Success Summit Announcement and Tour – Free Ticket

    Get your FREE ticket today to the 2022 Agent Success Summit, the online virtual training event of the year. Learn how to get more leads, clients, and closings. Join thousands of real estate agents who want to learn from 21 of the best and brightest real estate coaches, trainers, authors, speakers, and thought leaders in our industry today. Click HERE to learn more and get your FREE ticket. See you at the summit.

    21 national trainers share how you can get more leads, more clients, and more closings in this free, 7-day, virtual online event.

    Get your FREE ticket today. Click HERE to learn more and get your FREE ticket. See you at the summit.

    20 April 2022, 8:55 pm
  • 1 hour 13 minutes
    SC226: Jen Burns 2. Hire A System Before You Hire A Person Says Solo Agent Who Sold 106 Homes Last Year.

    In this special “where are they now” call, Jen talks about:

    • Selling 106 homes last year as a solo agent.
    • Part 1: How she received one referral closing for every five people in her database.
      • How to start a private Facebook group for your friends, family, and past clients.
      • Script to invite your people and get them to join right now.
      • Staying in front of your people with fun contests and giveaways.
      • Low cost gift ideas that make a big impression.
    • Part 2: How she systematized her business to handle up to 20 pending sales per month.
      • Why you should hire a system before a person.
      • The quick and easy way to set up systems for your practice.
      • Why she never receives calls from her clients during a closing (hint: the system already proactively educated them about the next step).
      • See inside her actual system and pending checklist.
      • Sneak a peek inside MyWorkAlley.com.
    • How her marketing strategy and system approach allowed her to close 106 homes as a solo agent … while still being able to attend her kids functions and take 4 week long vacations last year.
    • Her advise to other aspiring solo agents and more.

    Jen Burns SUCCESS CALL …

    

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    Download FULL Audio Running Time: 73 minutes

    Background:

    Jen Burns is with Craft Realty in Baton Rouge, Louisiana. Last year, she closed 106 transactions with a total sales volume of 31 million and earned 765 thousand in GCI. Her average sales price was 292 thousand.

    Jen is a solo agent with 2 part time assistants: 1 administrative and 1 marketing. She has been an agent for 14 years.

    Website:

    JenBurns.Craft.Realty

    2021 Stats:

    • 106 closings
    • 31 million sales volume
    • solo agent with two part time assistants (Transaction Coordinator and Marketing Coordinator)

    Niche:

    • systems
    • repeat & referrals
    • past clients
    • sphere of influence
    16 February 2022, 10:40 pm
  • 1 hour 4 minutes
    SC225: Monica Angeles. Solo Agent Sold 162 Homes In One Year In A Small Rural Market. She Doubled Ended Half Her Transactions. 1 in 4.3 Past Clients Sent Her A Closed Referral.

    In this call, Monica talks about:

    • Life before real estate as a stay-at-home mom.
    • Early years and her slow start.
    • Why she almost quit and the decision she made that changed everything.
    • How she sold 162 homes in one year as a solo agent with one part time assistant.
    • The month that she had 38 pending closings.
    • Definition of a system and why she believes you should “only have a problem once”.
    • Structuring her calendar with single purpose tasks for each day of the week.
    • Her 3 majors for each day.
    • Why small community agents can post big numbers just like the big city agents.
    • How she received 1 closing from every 4.3 people in her PCSOI database … a 23% Referral Productivity Percentage.
    • Her Annual Marketing Plan to her past clients that resulted in 81 closings last year.
    • Her easy going Tag On Referral Script you can add to the end of any conversation.
    • Community Networking Referrals.
    • Internet Leads and the two questions you want to ask when you first talk.
    • Hot Buyer List Strategy and her follow up system that results in 25% of her qualified internet leads closing.
    • How she Double Ended (worked with both buyer and seller on same closing) half of her transactions last year.
    • Taking 4 vacations per year for 7 to 10 days each.
    • Profit margins, advice, and more.

    Monica Angeles SUCCESS CALL …

    

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    Download FULL Audio Running Time: 65 minutes

    Background:

    Monica Angeles is with Jones Heritage Realtors in Pittsburg, Kansas. Last year, she closed 162 transactions with a total sales volume of 20 million and earned 614 thousand in GCI. Her average sales price was 126 thousand of which 42% were buyers and 58% were sellers.

    Monica is a solo agent with One part time assistant. She has been an agent for 14 years.

    Website:

    MonicAangeles.com

    2021 Stats:

    • 162 closings
    • 20 million sales volume
    • solo agent with one part time assistant (solo with a sidekick)

    Niche:

      • internet leads
    • community networking
    • repeat & referrals
    • past clients
    • sphere of influence
    24 January 2022, 3:13 am
  • 13 minutes 42 seconds
    2022 Solo Agent Summit Announcement, Tour, and Free Ticket

    Join us at the ALL NEW …

    Solo Agent Summit 2022 (click here to get your free ticket)

    10 elite top solo agents share how they sell 2, 4, 6, 8 homes per month … for a total of 22 to 106 homes per year.

    

    .

    Each top solo agent will talk about 3 main topics:

    1. Time Management: priority focus while working and how to take evenings and weekends off.

    2. Lead Generation: get your friends, family and past clients to repeat and refer more. Plus learn how to get new buyers and sellers into your world.

    3. Leverage: using systems, technology, and tools to speed up your success.

    Get your FREE ticket to this online virtual event at:

    Solo Agent Summit 2022

    See you at the summit!

    -Mike Cerrone
    Master Mind Agent LLC

    28 December 2021, 9:57 pm
  • 59 minutes 46 seconds
    SC224: Tim Reeder 2. How He Transitioning From Team Leader (18 Person) To A Brokerage Leader (280 Agents).

    In this special “where are they now” call, Tim Reeder talks about:

    • Transitioning from team leader (with 18 people) to brokerage leader (with 280 agents).
    • Why he made the change … and how it happened.
    • The personal growth and skill development necessary to switch from running a team to running a brokerage.
    • Partnering to complement your strengths and weaknesses.
    • Recruiting by invitation only.
    • “If you focus on retention, the recruiting will take care of itself.”
    • Training and mentoring agent career development.
    • Advice to other team leaders thinking about starting a brokerage.
    • Also, runs a team dedicated to selling old classic vintage homes … and Tim still sells 60 homes per year personally.

    Tim Reeder SUCCESS CALL (where are they now) …

    

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    Download FULL Audio Running Time: 59 minutes

    Background:

    Tim Reeder is a brokerage leader with Better Homes and Gardens Real Estate – The Good Life Group in Omaha, Nebraska. His brokerage closed 3450 transactions with a total sales volume of 892 million and generated 24 million in GCI. Time has been and agent for 23 years.

    Website:

    OldOmaha.com

    2020 Stats:

    • 3450 closings (brokerage)
    • 892 million sales volume
    • 280 agents in 6 offices

    Niche:

    • vintage homes
    • repeat & referrals
    • past clients
    • sphere of influence
    6 November 2021, 7:01 am
  • 1 hour 3 minutes
    SC223: Judy and Dave Smith. Agent Couple Sold 33 Properties In 6 Months In A Brand New Market Where They Did Not Know Anyone While Maintaining Old Practice 670 Miles Away.

    In this call, Judy and Dave talk about:

    • Dual Markets:  running TWO practices in TWO different markets 670 miles apart as couple agents (with no assistants).
    • How to run the OLD market practice remotely with no team or assistants.
    • Starting in a brand NEW market where they did not know anyone and selling 33 properties in the first 6 months.
    • Their blueprint for becoming the neighborhood expert and taking the dominant position fast.
    • The launch plan they use to start a geographic farm.
    • Strategies for learning the area fast and networking with the neighbors.
    • How to list non-owner occupied properties.
    • Why they prefer to work the luxury market.
    • Their monthly market report that brings in 12 or more calls per mailing.
    • Why the domain name of your website is so important.
    • Profit margins, advice, and more.

    Judy and Dave Smith SUCCESS CALL …

    

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    Download FULL Audio Running Time: 63 minutes

    Background:

    Judy and Dave Smith are with Possum Kingdom Real Estate in Graford, Texas. In the last 12 months they closed 55 transactions with a total sales volume of 22 million. Their average sales price was 401 thousand of which 30% were buyers and 70% were sellers.

    Judy and Dave are a couple with no assistants and have been agents for 34 and 20 years respectively.

    Website:

    PossumKingdomTeam.com

    2020 Stats:

    • 55 closings
    • 22 million sales volume
    • agent couple without an assistant

    Niche:

    • geographic farming
    • repeat & referrals
    • past clients
    • sphere of influence
    21 August 2021, 5:04 pm
  • 52 minutes 20 seconds
    SC222: Phil Rotondo. How A Solo Agent Sold 409 Vacant Lots Last Year And The One Thing He Did To Bring In 85% Of His Clients

    In this call, Phil talks about:

    • His unique niche of selling only vacant lots.
    • How he fell into this niche after failing miserably his first six months.
    • Small commission and small time requirement per transaction.
    • Armchair practice. He never has to leave his office for listing appointments, showings, negotiations, contracts, inspections, appraisals, or closings.
    • How he gets 85% of his clients from a simple black and white postcard.
    • Consistently generating 1.5 to 2 leads per 100 postcards mailed.
    • The secret “trick” for getting 2 more calls per mailing.
    • Why 70% of his leads list their property with him.
    • How he can sell 34 homes per month by himself.
    • Ranking #9 Individual Agent in the United States last year by Real Trends.
    • The biggest mistake agents make when they list vacant lots.
    • Profit margins, advice, and more.

    Phil Rotondo SUCCESS CALL …

    

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    Download FULL Audio Running Time: 53 minutes

    Background:

    Phil Rotondo is with Coldwell Banker in Melbourne, Florida. Last year, he closed 409 transactions with a total sales volume of 9 million. His average sales price was 22 thousand of which 30% were buyers and 70% were sellers.

    Phil is a solo agent with ZERO assistants. He has been an agent for 18 years.

    Website:

    NO WEBSITE

    2020 Stats:

    • 409 closings
    • 9 million sales volume
    • solo agent without an assistant (lone wolf)

    Niche:

    • vacant lots
    • repeat & referrals
    • past clients
    • sphere of influence
    19 June 2021, 7:01 am
  • 59 minutes 51 seconds
    SC221: Al Abdallah. How A Solo Agent Sold 130 Homes In One Year Including How He Found And Listed 46 Expired Listings In A Super Hot Seller’s Market.

    In this call, Al talks about:

    • Working in a restaurant and being a professional drummer before entering real estate.
    • Joining a team, becoming a buyer agent, and selling 50 homes his first year.
    • The difficulty and challenge of leaving a successful team and venturing out on his own.
    • The things he did to sell 65 home his first year as a solo agent.
    • How he doubled his production and sold 130 homes his second year as a solo agent.
    • His daily schedule and time blocking that leads to clients and closings.
    • How he relisted 46 expired listings in a super hot seller’s market when expired listings are rare and competition is fierce.
    • Expired listing role play of his initial call and appointment setting script.
    • Two most common expired listings objections and how to handle each.
    • How listing one difficult expired listing resulted in 21 referral closings.
    • The 3 Option Close.
    • FSBO role play of his initial conversation and appointment setting script.
    • Why you always answer with a question.

    Al Abdallah SUCCESS CALL …

    

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    Download FULL Audio Running Time: 60 minutes

    Background:

    Al Abdallah is with eXp Realty in Dearborn, Michigan. Last year, he closed 130 transactions with a total sales volume of 25 million. His average sales price was 192 thousand of which 23% were buyers and 77% were sellers.

    Al is a solo agent with one part time assistant. He has been an agent for 25 years.

    Website:

    AlSellsIt.com

    2020 Stats:

    • 130 closings
    • 25 million sales volume
    • solo agent with one part time assistant

    Niche:

    • expired listings
    • for sale by owners
    • repeat & referrals
    • past clients
    • sphere of influence
    7 May 2021, 7:01 am
  • 1 hour 12 minutes
    SC220: Caleb Spears. How A 23 Year Old Agent TRIPLED His Production In 12 Months By Focusing On 1 Number.

    In this call, Caleb talks about:

    • Working at Chick-Fil-A before entering real estate.
    • Getting his real estate license at 18 years old.
    • Plateauing and getting stuck at the same production level for two years.
    • Finding a mentor who showed him how to look at the numbers and the scientific side of real estate sales and business planning.
    • By tracking ONE key number daily, he was able to TRIPLE his production in one year.
    • Going from 11 million to 34 million in sales and earning 925 thousand in GCI.
    • Showing and describing his Blueprint Tracker with all his numbers for planning and tracking.
    • His annual SOI marketing program that brought in 56% of his business.
    • The number one “old fashioned” marketing method that draws the most business.
    • Why he shifted from a transactional to a relational based business.
    • The importance of knowing your on market and stats.
    • Several book recommendations, and more.

    Caleb Spears SUCCESS CALL …

    

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    Download FULL Audio Running Time: 72 minutes

    Background:

    Caleb Spears is with Sotheby’s International Realty in Santa Rosa Beach, Florida. Last year, he closed 41 transactions with a total sales volume of 34 million. His average sales price was 843 thousand of which 54% were buyers and 46% were sellers.

    Caleb is a luxury agent and team member of the Spears Group. He has been an agent for 4.5 years.

    Website:

    ScenicSIR.com

    2020 Stats:

    • 41 closings
    • 34 million sales volume
    • member of a luxury team

    Niche:

    • luxury homes
    • repeat & referrals
    • past clients
    • sphere of influence
    6 April 2021, 7:01 am
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