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Onward Nation with Stephen Woessner | Interviews with today’s top business owners | Careers

Stephen Woessner (CEO of Predictive ROI) talks with today's top business owners

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a 5-day a week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make

  • 50 minutes 2 seconds
    How to Cultivate Gratitude, with Stephen Woessner
    How to cultivate gratitude? Foster your personal growth and appreciate losses as much as wins. Digest our tips on how to cultivate gratitude.

    How to cultivate gratitude? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated.

    Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.

    What you’ll learn in this episode is about how to cultivate gratitude: 
    • How the journey that has become “Onward Nation” impacted many people and made a difference in businesses around the world
    • Why you should keep Sir Isaac Newton’s Third Law of Motion front and center because it impacts the momentum of your business every day
    • Why there’s an equal amount of winning in every loss — and — an equal amount of loss in every win
    • How to shift your perspective to be thankful for the losses just as much as the wins and how to cultivate gratitude
    • How transitioning from thoughts of loss over to gratitude and thanksgiving when a deep loss happens can be the difference between being able to move on or remaining stuck.
    • How changes in your team, clients, and revenue are all excellent indicators of your culture and where you’re going
    Additional Resources:
    24 November 2021, 9:00 am
  • 50 minutes 2 seconds
    Sales Promotion Strategies, with Stephen Woessner
    Sales Promotion Strategies—Explore effective methods to boost sales and increase ROI by applying our guide on sales promotion strategies.

    Sales promotion strategies? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point of view that can’t be denied or easily replicated.

    Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.

    What you’ll learn in this episode is about sales promotion strategies:
    • Three best sales promotion strategies that will guarantee your Return on Investment.
    • How to create a steady stream of well-prepared prospects in your sales pipeline
    • How and why you should build out a series of “Transitional Moments” for your audience
    • Why you should build out a topic list of your areas of expertise
    • How to leverage your topic list into a guest appearance on podcasts, video series, etc.
    • How to transform the cornerstone content that comes from the interviews into the “Siphon Strategy”
    • How to use the Siphon Strategy and add more people into your email list
    • Why you should add each new person to your list into what Stephen called the New Lead Sequence
    • How to create your own New Lead Sequence
    • How to leverage all of this new content into optimized blog posts for your website
    • How all of this content builds out what Stephen calls, “The Infinity Loop” and will drive revenue for you
    Additional Resources:
    17 November 2021, 9:00 am
  • 42 minutes 39 seconds
    Podcasting for Business, with Harry Morton
    Podcasting for Business — Unlock the potential of podcasts to drive growth for your business. Explore our guide on podcasting for business.

    Podcasting for business is our topic for this episode of Onward Nation. We dive deep into cornerstone content — what it is, why it matters, and how to wield it effectively. In the world of agencies, there’s often a misstep when it comes to crafting a robust content strategy. We tend to veer towards churning out countless bite-sized pieces of content rather than focusing on something more substantial. It’s understandable — the idea of creating a single, monumental piece of content can seem daunting when compared to the allure of producing a multitude of smaller ones.

    But here’s the thing — creating cornerstone content is the key to establishing authority in your niche. It’s about crafting content that not only serves as the foundation for your promotional efforts but also generates a plethora of smaller, valuable pieces. We’re not just defining cornerstone content — we’re showing you how to create, slice, and dice it into smaller cobblestones.

    Joining me is an absolute expert in the field — Harry Morton, the brilliant mind behind Lower Street, a premium podcast agency. Harry and his team are all about cutting through the noise and launching standout shows.

    We explore the strategies, pitfalls, and insider secrets to mastering the art of podcasting for businesses and crafting cornerstone content that demands attention. 

    Whether you’re a seasoned pro or just dipping your toes into the podcasting for business waters, this episode is packed with actionable insights to help you take your content game to the next level.

    What you’ll learn in this episode is about podcasting for business:
    • How Harry realized the potential of podcasting for business and founded Lower Street, and why he believes it is never too late to start a podcast
    • How podcasting for business can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcast
    • What tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast show
    • Why preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audience
    • How Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questions
    • Why the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questions
    • Why your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audience
    • What steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpful
    • What resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content

     

    Resources:

     

    10 November 2021, 9:00 am
  • 52 minutes 57 seconds
    LinkedIn Marketing Strategy, with Mandy McEwen
    LinkedIn Marketing Strategy? Learn tips to boost your professional network and enhance brand visibility. Guide on LinkedIn marketing strategy.

    LinkedIn marketing strategy is our focus on today’s topic here at Onward Nation — Our special guest expert and I today are going to dig into and slice apart strategies and tactics you can take and use to build a Facebook Group and how to find and engage with your right-fit prospects on LinkedIn. 

    Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital marketing agency based in California. She has been marketing successful brands online since 2007. In 2010, she decided to utilize her online marketing skills to start a marketing agency, Mod Girl Marketing.

    Mandy and I are going to cover both Facebook and LinkedIn Marketing strategies. We may meander a bit between the two topics, but there’s no doubt you’ll walk away with several golden nuggets that you can apply to your business. 

    What you’ll learn in this episode is about LinkedIn marketing strategy: 
    • How Mandy started her agency in 2010 after discovering her love of marketing, and how she uses her marketing skills to help business and agency owners
    • How Mandy came to focus on Facebook and LinkedIn marketing strategy, and how Mandy’s agency excels in helping create impactful personal brands for clients
    • Why Mandy believes that leveraging your connections, mailing list, and friends is the key to launching a thriving Facebook community
    • How Mandy grew her business to six figures entirely through organic growth and through her Facebook group
    • Why Mandy is focused on mastering the LinkedIn algorithm and utilizing LinkedIn to help humanize brands and tell their stories
    • Why LinkedIn’s algorithm is focused on personal connections and conversations more than anything else, and what changes you can make to improve your ranking
    • How to do keyword research through LinkedIn to help your content gain visibility on the platform
    • What steps to take to maximize the visibility of your content on LinkedIn, and how to slice and dice bigger content into smaller pieces that can be repurposed
    • How to get assistance from others on LinkedIn to help boost your posts while helping them boost their own
    • Why all of Mandy’s LinkedIn messaging and marketing strategies can work just as well on Facebook
    Resources:
    3 November 2021, 1:40 pm
  • 41 minutes 23 seconds
    Podcasting for Thought Leadership, with Mark Colgan
    Podcasting for Thought Leadership —  Elevate your influence and develop your storytelling skills through our guide on podcasting for thought leadership.

    Podcasting for Thought Leadership? To accomplish all of that, you need a cornerstone channel and some smaller cobblestones so that every time someone in your audience turns around, you are being helpful—not selling, but helping. When I say cornerstone content, I mean content that’s big and meaty and can be sliced and diced into smaller pieces. These are the cobblestones. 

    In today’s episode of Onward Nation, we invited Mark Colgan. Mark currently splits his time between being the Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching hundreds of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy.

    Again, think of helping, not selling. The end result is that your audience grows, especially if you siphon, as we’ve been talking about a lot in our free Facebook group recently. You provide your team with an abundance of slice-and-dice opportunities to turn all of those episodes into super helpful cobblestones.

    What you’ll learn in this episode is about podcasting for thought leadership: 
    • Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on podcasting for thought leadership niche.
    • What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents
    • How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel
    • Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts
    • Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content
    • What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients
    • Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy
    • Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key
    • How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences
    • Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms
    Additional Resources:
    27 October 2021, 8:00 am
  • 49 minutes 19 seconds
    Business Scaling Strategy, with Michael Zipursky
    Business Scaling Strategy: Learn effective methods to expand your company’s operations by exploring our guide on business scaling strategy.

    Business scaling strategy?  We’re asking ourselves what new strategies…what shifts inside Predictive do we need to make in order to double down in 2023 to raise the standard of excellence and be even more helpful to our clients — and at the same time — remove obstacles that might be in the way of us growing and scaling Predictive.

    Today, we invited Michael Zipursky, CEO of Consulting Success, to discuss the best business scaling strategy. Michael and his team specialize in helping entrepreneurial consultants grow profitable, scalable, and strategic consulting businesses.

    Applying these strategies, which Michael shared with us today, will most likely help you gain the right client for your business. 

    What you’ll learn in this episode is about business scaling strategy: 
    • How Michael started his first consulting business as he was entering university, and how his career path gave him a broad range of experience in business scaling strategy.
    • How Michael has scaled his consulting while maintaining a laser focus on serving others and being as helpful as possible
    • Why being transparent and vulnerable about his own ups and downs has been a crucial component of Michael’s ability to build credibility and trust
    • Michael shares the four stages of the business scaling strategy he takes clients through and he shares why each of these stages builds upon the one before
    • Why marketing should be about delivering value and building relationships rather than focusing on sales and promotions
    • Why putting your marketing engine in place and following Michael’s three-part process can allow you to raise your prices due to the value you’re offering
    • Why mastering the “deep and meaningful sales conversation” can be a powerful way to establish credibility and increase perception of value
    • Why the structure of fees you use matters, and why marketing is a skill anyone can learn even if they’re introverted
    • Why the kinds of deep and meaningful sales conversations Michael talks about can help you strengthen your long-term relationships with your clients
    • Why doing the hard work of building your confidence in your pricing is crucial for business growth
    Resources:
    20 October 2021, 8:00 am
  • 44 minutes 46 seconds
    PR Strategy Plan, with Leslie Perino
    PR Strategy Plan — Learn tactics for successful communication campaigns and improve your business by exploring our guide on PR strategy plan.

    PR strategy plan is our topic for today’s episode of Onward Nation — Leslie and the talented EW Bullock team work collaboratively with their clients to develop strategic, integrated marketing and PR strategies, lead research studies, build annual marketing budgets, plan effective and efficient media buys, develop and implement creative campaigns, and measure the effectiveness of marketing and public relations campaigns.

    Leslie has more than 25 years of experience leading successful communication campaigns. Her natural sense of curiosity fuels her drive to fully understand each client’s business and challenges. She believes that a greater understanding of her client’s businesses leads to more innovative and successful campaigns.

    We will highlight the 5 PR channels you already have available to you right now and how to use them effectively. We’ll also break down why distribution lists matter — and — how to spot a bad list.

    What you’ll learn in this episode is about PR strategy plan: 
    • How Leslie’s career began with a love of magazines and a passion for advertising, and how that evolved into an understanding of PR strategy plan for business
    • Why there are five key PR channels: Facebook, Instagram, Twitter, LinkedIn, and your own personal website
    • What steps you can take to leverage your website to become a powerful PR channel, and why utilizing the blog feature is key to generating traffic
    • Why recognizing the areas in which you are an expertise and sharing content with your audience relating to your expertise can help you get noticed
    • Why it takes time to see the results of your PR efforts, and why a powerful news hook is crucial for extracting value from your PR strategies
    • Why your PR strategies should be centered around getting to the point and starting a conversation with your audience
    • How to identify the things you can share that are worthy of being newsworthy, and why knowing the audience you’re trying to reach is important
    • Leslie shares how she and her team help their clients, using some of their zoo clients as examples
    • How to turn your big wins into helpful content that can lead the way for other business owners, and why the third party endorsement is the Holy Grail of PR
    • Why public relations is a marathon, not a sprint, and why it takes practice and patience to see your PR strategy plan take off
    Additional Resources:
    13 October 2021, 8:00 am
  • 45 minutes 33 seconds
    Social Media Presence for Business, with Jason Yormark
    Social Media Presence for Business — Learn strategies to enhance brand visibility and drive growth through our guide on social media presence for business.

    Social media presence for business is an essential strategy for establishing brand identity, engaging with customers, and expanding market reach in the digital landscape. For today’s episode of Onward Nation, we have our guest Jason Yormark. He will walk us through the path to becoming a social media expert.

    Jason Yormark is the founder of Socialistics (www.socialistics.com), a leading B2B social media agency that helps businesses turn their social media efforts into real measurable results. He is a 20+ year marketing veteran whose prior work has included launching and managing social media efforts for Microsoft Advertising, Office for Mac, the Air Force, and Habitat for Humanity. Jason has been recognized as a top B2B social media influencer and thought leader on multiple lists and publications including Forbes, ranking #30 on their 2012 list.

    The significance of maintaining a strong social media presence for businesses cannot be overstated, as it serves as a powerful tool for encouraging customer relationships, promoting brand awareness, and driving growth in today’s interconnected digital world.

    What you’ll learn in this episode is about social media presence for business: 
    • Why developing a social media presence for business success is crucial in today’s competitive market, and how Jason’s career path led to becoming a social media expert
    • Why the key to leveraging social media is found in focusing on the right metrics and getting real results
    • What challenges Jason and his team have faced in dealing with organizations’ past bad experiences working with marketing agencies
    • Why Jason is intentional about his interactions with clients and is focused on building relationships that can blossom over time
    • Why a key part of being a successful entrepreneur is learning to overcome the fear of being on your own
    • Why marketing is often the first thing that gets blamed when there are problems in the business, and why marketing is seldom the fix for deeper problems
    • Why being committed to their social media niche has been a powerful catalyst for growth at Socialistics
    • Why the key to a successful social media presence for business is to meet people where they are and leverage your reach
    • Why the level of intentionality Jason and his team practice and the trusted reputation they’ve cultivated have improved the number and quality of incoming leads they get
    Additional Resources:  
    6 October 2021, 8:00 am
  • 46 minutes 25 seconds
    Episode 1023: Create a Vivid Vision, with Graeme Strachan
    Business Initiatives Examples — Explore the impact of misaligned business initiatives with real-life Business Initiatives Examples.

    Business initiatives examples — Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. Graeme has a passion for helping companies succeed by aligning operational reality to strategic intent and supporting clients to breakthrough thinking to solve complex business challenges.

    What you’ll learn in this episode is about business initiatives examples: 
    • The importance of orchestrating high-level initiatives that impact the bottom line
    • Best business initiatives examples in 2024
    • Why it’s such a problem when a company’s initiatives don’t fully align with their strategy
    • How often does Graeme find that companies are misaligned, and how does that disconnect develops
    • How Graeme and his team create re-alignment in a business and encourage executive-level buy-in
    • Why ViTL Solutions are a values-driven company, and what the four cultural tenets are that provide their touchstone
    Resources:  
    29 September 2021, 8:00 am
  • 39 minutes 38 seconds
    Long Term Goals for Business, with Dorie Clark
    Long term goals for business — Learn strategies for sustainable growth and development by exploring our guide on long term goals for business.

    Long term goals for Business — Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50 and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes Top 5 Business Books of the Year, and Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.

    A former presidential campaign spokeswoman, Clark has been described by the New York Times as an expert at self-reinvention and helping others make changes in their lives. She is a frequent contributor to the Harvard Business Review and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, producer of a multiple Grammy-winning jazz album, and a Broadway investor.

    What you’ll learn in this episode is about long term goals for business: 
    • Why working through the small tasks leads to progression
    • How to creatively and intellectually engage employees
    • Achieving long term goals for business one step at a time
    • How to leverage your time more efficiently
    • Why Dorie was inspired to write her book about productivity The Long Game and ​​some of the biggest takeaways from the book that business owners can apply within their own team
    • How to protect 20% of your time for personal growth
    • Some of the golden nuggets that Dorie would love business owners to focus on for the long game
    • The impact of the Great Resignation on business owners and what you can do to fill the pipeline of talent going forward
    • Why strategic thinking is so critical in achieving your long term goals
    Resources: Additional Resources:  
    22 September 2021, 8:00 am
  • 39 minutes 50 seconds
    Creative Story Telling, with Nic Natarella
    Creative story telling — Learn how to make meaningful connections through audio by exploring our unique guide on creative story telling.

    Creative story telling — Nic Natarella is the founder of AdWise Creative. He is known for his voice-over talents and directs his team in every project that comes into AdWise Creative. His involvement with each individual project assures that you have top-notch and maximum results for all of our clients.

    Nic first started “on the air” back when he was eight years old. He started out by making cassette tape recordings of his “radio shows” on the living room stereo system, consisting of a turntable and built-in cassette player. You will have to google “turntable” and maybe even “cassette player” if you have never heard of that before.

    His first real air time was just outside of Nashville as the news guy/sidekick on the morning show. His on-air career has involved morning host duties, middays, afternoon fill-in, and nighttime hosting. He also had responsibilities at the radio station with Program Director, Assistant Program Director, Webmaster, and Creative Services Director, just to name a few.

    Nic has written radio and production magazine articles, conducted copywriting seminars for radio sales teams, and crafted thousands of commercials for clients looking to have a radio spot sent out. His voice-over work has been used for projects such as:

    • Radio commercials
    • Video games
    • Corporate training materials
    • And rock concerts

    Want to catch Nic’s attention? He’s a fan of classic cars from the ’40s and ’50s and muscle cars from the ’60s and ’70s. While at home, he is called a shade tree mechanic, turf management supervisor, and natatorium engineer. He is known for cheering for many college football teams, so you will either love him, or he will become your rival.

    Nic and his wife, Debbie, live outside Orlando, Florida. Debbie is a private horse trainer and riding instructor at Amazing Grace Equestrian. Their daughter has her Master’s in Social Work and lives and works in Tampa. Nic and Debbie currently share the house with three rabbits and up to eight horses at any given time.

    What you’ll learn in this episode is about creative story telling: 
    • The power of having creative story telling in advertising
    • How to make meaningful connections through audio
    • How to take your audience inside the emotion of an experience with a few powerful words
    • Tips on uncovering the story behind your service or product
    • Why there is gold in your unconscious competence
    Resources: Additional Resources:
    • Download The 5 Most Common Radio Advertising Mistakes That Are Costing You Money and How to Fix Them here
     
    15 September 2021, 8:00 am
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