Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

Join Lee Safar and Alejandro Cadena from Caravela Coffee in this insightful episode of the Daily Coffee Pro by Map It Forward.

They discuss the challenges facing the coffee industry in 2025, from rising coffee prices to market speculation and the interconnectedness of the specialty and commodity coffee markets.

Alejandro delves into the financial pressures on coffee farmers, the role of debt and leverage in the industry, and the potential impact of exporters and importers going out of business.

Discover essential strategies for risk mitigation and long-term planning to navigate the volatile coffee market.

Don't miss this deep dive into the future of coffee and how businesses can prepare for the challenges ahead.

00:00 Introduction to Exporting and Importing Risks

01:06 Sponsorship and Workshop Promotion

01:44 Market Expectations for 2025

02:43 Impact of the C Market on Specialty Coffee

04:47 Challenges Faced by Coffee Farmers

08:35 Potential Market Disruptions

18:17 Risk Mitigation Strategies

22:05 The Role of Debt and Leverage

30:06 Conclusion and Next Episode Teaser

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical role of risk management in the coffee industry with guest Alejandro Cadena from Caravela.

They explore the major forces expected to impact the coffee industry in 2025, including climate change, political uncertainty, and logistical challenges.

The conversation underscores the importance of managing supply and price risks rather than focusing on uncontrollable variables.

Additionally, the episode highlights the need for sustainable business practices, collaborative partnerships, and the significance of understanding the industry's financial models.

Tune in to gain insights into how to navigate the unpredictable future of coffee production and stay ahead in the market.

00:00 Managing Risks in the Coffee Industry

00:49 Exciting News: Regenerative Coffee Farming Workshops

02:10 Introduction to the Podcast and New Year Wishes

02:48 Discussion with Alejandro Cadena: Forces Shaping 2025 in Coffee

03:33 Climate Uncertainty and Its Impact on Coffee

06:45 Political Uncertainty and Coffee Trade

10:37 Logistical Challenges in Coffee Supply Chain

12:36 The Importance of Managing Risks in Coffee

17:53 The Reality of Coffee Business Economics

22:54 Future of Coffee: Pricing and Business Models

32:54 Conclusion and Next Episode Teaser

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Alejandro Cadena from Caravela Coffee to discuss the major challenges facing the coffee industry in 2025.

With climate change, rising costs, and market demands converging, this year is expected to be crucial for decision-making in the industry.

Alejandro shares insights on how external forces like interest rates, inflation, and political instability are impacting coffee production and the entire supply chain.

00:00 The Unavoidable Reality of 2025

00:40 Exciting News: Regenerative Coffee Farming Workshops - sponsor

02:02 Introduction to the New Series with Alejandro Cadena

04:11 Alejandro Cadena on Caravela Coffee's Unique Position

08:14 The Defining Year Ahead: 2025 in Coffee

11:06 The Forces Shaping the Coffee Industry in 2025

18:28 The Over-Reliance on Brazil and Vietnam

24:36 Conclusion and Next Episode Teaser

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this final episode of a compelling five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Felipe discuss the trajectory of the specialty coffee industry as they dive deep into capitalism's impact on coffee, the importance of transparency and values-based business, and the future of coffee pricing and quality.

Felipe shares strategies for managing market volatility and emphasizes the need for a unified movement in the coffee industry that reconnects with community and combats commoditization.

Lee also highlights the importance of integrity and authenticity in the industry amidst rising corporate influences.

This episode is an insightful dialogue on sustaining the specialty coffee sector through conscious business practices and community engagement.

00:00 Introduction to Capitalism and Values

00:43 Understanding Capitalism's Impact

01:01 Sponsored Message: Coffee Consulting Workshop

01:40 Series Conclusion with Felipe from FAFCoffees

01:59 Future of Coffee Prices and Market Scenarios

06:23 Short-term and Long-term Strategies for Coffee Businesses

08:21 Challenges and Solutions in the Coffee Industry

11:34 The Importance of Communicating Value

15:30 Connecting with Consumers and Building Movements

19:46 The Role of Technology and Decolonizing Coffee

28:17 Final Thoughts and Call to Action

36:22 Closing Remarks and How to Support the Podcast

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe explore how various coffee market scenarios impact the middleman, including green traders and buyers.

They discuss the challenges faced by importers and exporters, the importance of relationships in the coffee industry, and how roasters can navigate future market volatility.

This episode also highlights the evolving dynamics between roasters and coffee producers, the significance of contracts, and the value of human relationships in the coffee supply chain.

00:00 Introduction to the Coffee Middleman

00:37 Sponsor Message: Become a Coffee Consultant

01:15 Welcome and Series Overview

01:51 Current Coffee Crisis and Pricing Scenarios

03:00 Impact on the Middleman

05:12 Challenges Faced by Importers and Exporters

08:45 The Role of Relationships in the Coffee Industry

17:11 Direct Trade vs. Importers: A Comparative Analysis

22:35 Navigating Volatility and Risk in Coffee Trade

27:30 Conclusion and Future Outlook

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of the podcast series join Lee and Felipe as they dive deep into the complex world of coffee economics and logistics and discuss four potential market scenarios and their impacts on coffee producers and the specialty coffee industry.

The conversation covers the challenges of keeping up with demand, the struggle for labor, the importance of understanding market trends, and the implications of high coffee prices.

Discover strategies to navigate these scenarios and protect your business, whether you're a producer, roaster, or cafe owner.

00:00 Introduction and Current Coffee Crisis Overview

01:52 Understanding the Four Scenarios

05:23 Challenges in Specialty Coffee Production

07:54 Impact of C Market Prices on Producers

11:06 Role of Cooperatives and Market Dynamics

16:53 Future Planning and Market Speculation

25:23 Scenario D: Lessons from Cacao and Market Speculation

37:09 Conclusion and Final Thoughts

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors.

Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events.

This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better.

Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges.

00:00 Introduction: The Coffee Industry's Value Proposition Crisis

00:41 Sponsorship Message: Become a Coffee Consultant

01:19 Series Overview: Coffee Crisis from the Producer's Perspective

01:49 Reevaluating Coffee Buying Practices

03:25 Understanding Market Forces and Financial Impacts

07:00 Hedging Strategies for Coffee Producers

10:22 Challenges in Specialty Coffee Quality and Market

17:59 Impact of Climate Change on Coffee Production

23:45 The Need for Industry-Wide Conversations and Solutions

26:41 Conclusion: Opportunities for Industry Reflection and Growth

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.

Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.

They discuss value creation, raising prices, and connecting with consumers on a deeper level.

Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.

00:00 Identifying Key Problems in the Coffee Industry

01:10 Introduction to the Podcast and Guest

02:02 Revisiting the Coffee Price Crisis

04:14 Felipe's Business and Values

08:33 Economics of Coffee and Trading

15:55 Adapting to a Volatile Market

22:46 Conclusion and Next Steps

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of the podcast series, Lee and Murilo discuss the importance of farmers conducting local research, leveraging new technologies, and the benefits of microorganisms and biochar in farming.

This episode wraps up a five-part series, providing practical steps and encouraging collaboration among farmers, roasters, and traders for a sustainable future.

Tune in to learn how coffee stakeholders can support each other and stay resilient in challenging times.

00:00 Introduction: Farmers as Local Researchers

00:21 Sponsor Message: Become a Coffee Consultant

01:00 Final Episode Introduction with Murilo Bettarello

01:42 Exploring New Technologies in Regenerative Farming

03:09 Engaging Roasters and Traders in Regenerative Practices

05:55 Budgeting and Funding for Regenerative Programs

10:23 Microorganisms and Their Role in Regenerative Agriculture

16:43 Future of Coffee Production and Regenerative Farming

18:12 Conclusion and Final Thoughts

19:38 Closing Remarks and Call to Action

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative farming practices for coffee production.

Learn how selecting the right coffee varietals and soil management can help coffee producers combat climate challenges and improve yield.

Discover how to work with nature to create sustainable coffee farms and the role of technology in future agricultural practices.

00:00 Introduction to Varieties and Organic Coffee

00:26 Sponsored Message: Become a Coffee Consultant

01:05 Welcome to The Daily Coffee Pro

01:37 Challenges in Coffee Production

02:16 Working with Nature in Coffee Farming

04:33 Soil Management and Varietal Selection

06:10 Planning and Cash Flow in Regenerative Farming

10:12 Historical Context of Coffee Farming in Brazil

12:52 Future of Regenerative Agriculture and Population Trends

16:50 Conclusion and Upcoming Episode

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this 3rd episode of this series on The Daily Coffee Pro by Map It Forward, Lee and Murillo explore how burying cooked rice in the forest helps to cultivate beneficial microorganisms, which are then used to rejuvenate coffee crops damaged by synthetic fertilizers and pesticides.

Learn about the importance of local knowledge, biochar, and sustainable farming techniques in creating a resilient coffee supply chain.

This must-watch episode is packed with valuable insights and practical advice for coffee producers facing the current coffee crisis.

00:00 Introduction to Regenerative Farming

00:22 The Process of Fermenting Rice for Soil Regeneration

01:32 Promoting Coffee Consulting Workshops

02:10 Resiliency in Coffee Production

03:49 The Value of Local Knowledge and Biochar

11:08 Challenges and Solutions in Sustainable Agriculture

20:07 The Importance of Regenerative Practices

22:12 Conclusion and Next Episode Preview

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••