This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In the final episode of our five-part series on The Daily Coffee Pro by Map It Forward, Mark and Lee delve into the uncertainties faced by coffee producers today.

The conversation touches on the threats to coffee production from market pressures, climate change, and economic challenges, including the impacts of big corporations on smallholder farmers.

They also discuss the realities of operating in Peru, facing issues with labor, security, and bureaucracy, while highlighting the importance of direct connections between producers and the rest of the coffee supply chain as a path toward a sustainable future for coffee.

00:00 Welcome & Series Finale Introduction

00:35 The Reality of Coffee Production Today

00:47 The Threat to Smallholder Coffee Producers

04:47 Climate Change and Its Impact on Coffee Farms

09:13 Navigating Challenges Beyond Climate: Security and Bureaucracy

16:42 The Future of Coffee: Hope Through Connection

19:11 Engaging with the Community: Social Media and Visits

21:25 Final Thoughts and Invitation to Connect

Connect with Mark Bolliger and Finca Rosenheim here:

https://www.instagram.com/fincarosenheim/

https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee focus on sustainability from a producer's perspective.

Mark expresses his initial skepticism toward the term 'sustainability' due to its overuse and misinterpretation in the industry, specifically criticizing large corporations like Nespresso for greenwashing.

He provides insight into his definition of sustainability, emphasizing the importance of long-term environmental stewardship, community engagement, and economic stability for coffee farms.

Mark also discusses the challenges of ensuring fair compensation in a market dominated by fluctuating prices and the pressure to sell cheaper coffee.

The conversation touches on consumer inflation and its impact on coffee pricing, highlighting the need for a sustainable approach that benefits both producers and consumers in the long term.

00:00 Welcome & Introduction to the Series

00:30 Exploring Sustainability in Coffee Production

00:51 The Misuse of 'Sustainability' and Greenwashing

02:04 Mark's Perspective on Fair Trade and Pricing

04:34 Real Sustainability from a Producer's Viewpoint

07:24 The Impact of Consumer Behavior and Market Saturation

13:39 The Crisis in Coffee Production and Future Uncertainties

15:27 Closing Thoughts and Next Episode Teaser

Connect with Mark Bolliger and Finca Rosenheim here:

https://www.instagram.com/fincarosenheim/

https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In this episode of the series, Mark shares his perspective on how visiting the origins provides a deeper understanding of the realities of coffee production, including challenges with labor, infrastructure, and agricultural practices like spraying against coffee rust.

The episode delves into the empathy and insight gained from such visits, contrasting superficial trips with those that offer meaningful engagement and mutual learning between producers and visitors.

Mark also reflects on his own experiences traveling to Guatemala and preparing for a coffee show in Copenhagen, emphasizing the importance of genuine connections and knowledge exchange in the coffee industry.

00:00 Intro

01:20 The Importance of Visiting Coffee Origins

02:30 Challenges and Misconceptions of Origin Visits

03:22 The Value of Direct Experience at Coffee Farms

03:42 Personal Growth and Global Connections Through Coffee

06:51 Addressing Labor and Sustainability in Coffee Production

12:35 Empowering Visits: Transformative Experiences at Origin

16:03 Looking Ahead: Sustainability in Coffee Production

16:38 Closing Remarks and Invitation to Engage

Connect with Mark Bolliger and Finca Rosenheim here:

https://www.instagram.com/fincarosenheim/

https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

This episode of the series, Mark and Lee discuss the power dynamics between coffee producers and roasters.

Mark shares his personal experiences, revealing the challenges producers face, including dependency on buyers, the impact of social media actions on business relationships, and the precarious nature of selling coffee.

He details the financial strains, including high interest rates for agricultural loans in Peru and the costs associated with coffee production.

The conversation extends to the broader implications of these dynamics on the sustainability of coffee farming, including the effects of market practices on producer wellbeing and the choice of crops.

The episode concludes with considerations for future discussions on the coffee industry's complexities and the encouragement of community support through podcast engagements.

00:00 Intro

00:11 Exploring the Power Dynamics in Coffee Production

02:38 The Realities of Coffee Production and Market Challenges

05:03 Navigating Relationships and Power Imbalances with Buyers

10:29 The Financial Struggles and Decisions of a Coffee Producer

15:09 The Complexities of Coffee Farming and Environmental Considerations

19:39 Closing Thoughts and Looking Ahead

Connect with Mark Bolliger and Finca Rosenheim here:

https://www.instagram.com/fincarosenheim/

https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee delve into the nuances and challenges faced by coffee producers today.

Mark shares insights into his farm's operations, the evolving demands of the coffee market, and the impact on producers trying to adapt to these changes.

The conversation highlights the confusion and complexities in producing specialty coffee, the influence of market trends, and the challenges of balancing traditional practices with innovation.

This episode sets the stage for an ongoing conversation about the dynamics of the coffee production industry, emphasizing the importance of understanding and communication between producers and the broader market.

00:00 Intro

01:54 Introducing Mark Bolliger: A Privileged Coffee Producer's Perspective

03:58 The Complex Reality of Modern Coffee Production

04:47 Navigating Market Demands: The Producer's Dilemma

07:34 The Struggle with Specialty Coffee and Market Trends

12:36 The Challenges of Selling Coffee in Today's Market

15:59 The Emotional Toll of Unsold Coffee

21:20 Closing Thoughts and Next Episode Teaser

Connect with Mark Bolliger and Finca Rosenheim here:

https://www.instagram.com/fincarosenheim/

https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this final episode of the series, Madeleine and Lee discuss the critical business aspects of pricing in the coffee industry.

Starting from an engaging and lengthy discussion about the industry that began early in the evening, they delve into the most asked question in coffee forums and threads: 'How much should I be selling my coffee for?'

Madeleine, a small business owner and roaster, shares insights on assessing production costs and determining product pricing. The conversation also covers strategies for businesses to have transparent discussions with consumers about price increases, emphasizing the importance of understanding and communicating the true costs of producing coffee.

Additionally, they touch on the challenges and impacts of market dynamics, cost of living changes, and the importance of fostering strong relationships with customers for business sustainability.

The episode concludes with an invitation for listeners to connect and share the podcast, amplifying the need for ongoing dialogue within the coffee community about business practices and consumer expectations.

00:00 Intro

00:41 Diving Deep into Coffee Pricing Conversations

01:20 The Critical Question: How Much Should Coffee Cost?

02:01 Understanding and Communicating Costs in the Coffee Industry

05:43 The Challenge of Pricing in a Consumer-Driven Market

06:06 Navigating Price Increases and Consumer Expectations

13:10 The Importance of Transparency and Communication

19:55 Concluding Thoughts and Where to Connect

Connect with Madeleine Longoria Garcia here:

https://www.linkedin.com/in/madeleinelg/

https://www.instagram.com/madeleine.mlg/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee explore critical issues within the coffee industry's supply chain.

This discussion delves into the health and fairness of the industry's stakeholders, including producers, cafe owners, and green buyers, highlighting the uneven distribution of profits and the struggles faced by different players.

The discussion also touches on the role of banks, landlords, equipment manufacturers, and others who profit significantly from the industry, often at the expense of small business owners and producers.

Furthermore, it discusses the problematic sales practices of equipment manufacturers and the impact on cafes and technicians, leading to a broader conversation about the industry's sustainability and the need for transparency and fair practice.

00:00 Intro

00:38 Become a coffee consultant

01:00 Exploring the Health of the Coffee Supply Chain

02:19 Unpacking the Real Winners in the Coffee Industry

05:29 The Complex World of Coffee Equipment Sales

13:20 Technician Tales: The Unsung Heroes of Coffee Equipment

23:24 Concluding Thoughts and Looking Ahead

Connect with Madeleine Longoria Garcia here:

https://www.linkedin.com/in/madeleinelg/

https://www.instagram.com/madeleine.mlg/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee discuss the importance of coffee growers gaining confidence in dictating their pricing and choosing their customers for sustainability and profit.

The episode condemns the practices of buying coffee at prices below the cost of production, touches on the impact of colonial roots on pricing structures, and the need for financial education among growers.

It also highlights the risks of manipulative discount requests from brands and suggests that businesses struggling financially should fail with dignity.

The dialogue underlines the necessity for honesty and integrity in the industry, critiques current crisis points, and teases future discussions on stakeholder health within the supply chain.

00:00 Intro

00:37 Becoming a Coffee Consultant

01:18 The Critical Conversation: Paying Above the Cost of Production

03:11 Unveiling Industry Secrets: The Predatory Practices Exposed

07:23 The Financial Education Gap: Empowering Growers with Knowledge

08:26 Navigating Discounts and Manipulation: The Grower's Dilemma

10:53 The Bigger Picture: Securing a Sustainable Future for Coffee

12:33 Closing with Dignity: A Message of Support and Solidarity

15:24 Looking Ahead: The Health of Stakeholders in the Supply Chain

Connect with Madeleine Longoria Garcia here:

https://www.linkedin.com/in/madeleinelg/

https://www.instagram.com/madeleine.mlg/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee delve into the concerning trends within the coffee industry.

They take a critical look at the unsustainable quest for cheaper coffee by businesses, which is seen as a sign of unhealthy business practices.

Reflecting on their observations from the recent SCA Expo in Chicago, noting a 'crack in the glass' – a metaphor for the unsettling realization among industry participants that there's a disconnection from meaningful engagement and a need for a critical reevaluation of the coffee business model.

They argue that at its core, the coffee industry is built on a colonialist foundation that marginalizes producers and benefits a select few.

Throughout the episode, the discussion focuses on the necessity of empathy in business practices, the need for educated and responsible business owners in the coffee industry, and a call to action for producers to refuse to sell their coffee at unsustainably low prices.

The episode wraps up with a teaser for the next part of the series, which will tackle the issue of paying beyond the cost of production.

00:00 Intro

00:45 Coffee Consultant Workshop

01:24 Deep Dive into Coffee Industry Conversations

04:48 The Broken Coffee Model: A Historical Perspective

04:54 Unveiling the Impact of Colonialism on Coffee

05:56 The Shocking Lack of Colonial Education in the UK

07:55 Defining Colonialism and Its Effects on Coffee

12:44 The Realities of Coffee Business Profitability

16:25 The Race to the Bottom: A Dangerous Business Strategy

20:08 Empowering Producers: Standing Firm on Pricing

21:32 Closing Thoughts and Next Episode Teaser

Connect with Madeleine Longoria Garcia here:

https://www.linkedin.com/in/madeleinelg/

https://www.instagram.com/madeleine.mlg/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee have a reflective conversation on the state of the coffee industry, sparked by observations from the recent Expo in Chicago.

They discuss the noticeable excess and lavish spending within the industry, questioning the sustainability and message being conveyed to the outside world when equipment manufacturers are emboldened to create 24 ct gold espresso machines while the majority of the supply chain is in crisis.

Madeleine shares her experiences and concerns as a veteran in the coffee world, touching upon topics like direct trade, the cyclical nature of new and exciting industry participants, and the need for actionable change beyond conversations.

They also delve into the broader implications of the coffee crisis, the role of large corporations, and the impact of industry events like expos on new and existing business owners.

The conversation calls for a reevaluation of priorities within the coffee community, focusing more on meaningful action and support for producers to ensure the industry's future sustainability.

00:00 Intro: Reflecting on the Excess of the Coffee Industry

00:55 Coffee Consultant Workshop

02:13 Diving Deep into Expo Experiences and Industry Realities

06:17 The Stark Contrast of Expo Parties and Industry Challenges

17:03 Exploring the Cyclical Nature of Coffee Industry Enthusiasm

21:17 Addressing the Crisis in the Coffee Industry

37:29 Concluding Thoughts and a Call to Action

Connect with Madeleine Longoria Garcia here:

https://www.linkedin.com/in/madeleinelg/

https://www.instagram.com/madeleine.mlg/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th and final episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee focus on the challenges posed by temperature variations such as heat waves. Despite initial optimistic forecasts for a robust 2024 season, unexpected climate conditions have led to a revised outlook, projecting just an average harvest.

The episode delves into the intricacies of coffee harvesting under adverse weather conditions and explores strategies for mitigating these impacts. It also highlights the importance of diversifying revenue streams for those in the coffee industry, through Map It Forward's workshop on becoming a coffee consultant.

The conversation covers the ramifications of climate issues on coffee yield, market dynamics, and the potential global implications of such trends. Jonas shares insights on the increasing difficulties in coffee cultivation, the adaptability of coffee trees, and their physiological responses to stress, emphasizing the broader implications for the coffee market and future harvests.

00:00 Anticipating the Coffee Seasons of 2024 and 2025

00:39 Sponsored Message: Become a Coffee Consultant

01:18 Final Episode Insights with Agronomist Jonas

01:51 Climate Challenges Impacting Coffee Harvests

02:46 Heat Waves and Their Effects on Coffee Production

06:15 Predictions and Market Dynamics for Upcoming Seasons

10:27 The Realities of Coffee Trading and Market Speculation

13:40 Exploring the Global Demand for Brazilian Coffee

15:53 Concerns for Domestic Consumption Amidst Export Growth

17:28 Closing Thoughts and Contact Information

Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/

https://www.instagram.com/jonascoffeeagronomist/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••