Scott Kay, vice president of U.S. agricultural solutions at BASF, details the seed technology, crop protection solutions, and more that farmers and retailers can expect in the near future.

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Greg Martinelli specializes in ag sales team development and shares what can be resolutions for the 2025 selling season. He gives 7 tips for salespeople in the current ag economic cycle.

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Netafim, an international pioneer for subsurface irrigation, has a new offering in its GrowSphere operating system. As Mike Hemman, SVP North America for Netafim explains it’s one tool the company is bringing forward to further refine and improve water efficiency and yields.

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Ambassador Terry Branstad was the first U.S. state governor to host Xi Jinping in 1985, so he carries the unique distinction of being called an “old friend” by the Chinese leader as well as a friend to President Donald Trump. Branstad highlights how “for a trade deal to be good, it needs to be a win-win for both sides,” and he shares more insights about the future of trade and its effects on the agricultural industry in this episode. To hear even more, attend the ARA Conference and Expo, Dec. 3 to 5 in Houston where Branstad will be giving a fireside chat.

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The team at Aanika Bio is offering a product that combines drift traceability and insurance. Whereas current processes take six months and are accused of being more subjective than objective, Aanika Bio uses synthetic biology (traceable down to one spray droplet on one square yard of leaf surface) to give definitive results in less than one week. This is paired with their drift insurance coverage as well. Hear more from their team on this episode of The Scoop Podcast.

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A recently announced partnership with Syngenta and Taranis will bring a proof of concept at scale. As explained by Meade McDonald, digital ag solutions marketing manager at Syngenta, starting this fall, select midwestern retailers will be using the artificial intelligence platform and scouting tools provided by Taranis. He explains more on how this fits into the company’s digital ag portfolio on The Scoop podcast.

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It’s beyond a traditional understanding of point, click, buy e-commerce. Co-founder and CEO of AgVend Alexander Reichert shares how ag retailers are looking to digitally enable not just the customer experience, but also have best in class tools for their sales teams, their marketing teams, finance, procurement operations, and helping their organization, do their best work with technology.

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Former NASA astronaut and U.S. Air Force Colonel Mike Mullane shares motivating stories from space learned from 356 logged hours aboard the Atlantis and Discovery Shuttles before retiring in 1990. As a Weapon Systems Operator aboard a RF-4C Phantom aircraft, he completed 134 combat missions in Vietnam. He’ll share more lessons in leadership at the 2024 ARA Conference and Expo.

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Barry Jacobson is the business unit lead for Bayer crop science in southern Iowa. He leads a team of 35 and has been on the frontline of implementing Bayer’s new operating model—dynamic shared ownership. Jacobson shares how DSO is changing how Bayer internally works together, works with its channel partners, and shows up on the farm.

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New research outlines the key obstacles in adopting conservation agriculture practices, and how the path of least resistance forward is via ag retail. Dayna Gross, manager of programs and partnership for sustainable and responsible business team at Syngenta, discusses how the company’s goal is to make changes as easy as possible for the grower. And she shares why the retailer is a critical part in engaging farmers to make whatever their next step is.

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What work in agriculture will be revolutionized by artificial intelligence? Ryan Raguse, chief innovation officer and co-founder at Bushel, expects AI to bring further insights, replace repetitive tasks and more. He’ll be part of a panel discussion at the upcoming Ag Retailers Association Conference, Dec. 3 to 5 in Houston.  

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