Keith delivers a profound narrative on navigating life's darkest moments in this compelling episode of The Untrapped. He recounts his experiences of financial hardship and emotional challenges, illustrating how he discerned a faint glimmer of hope amidst seemingly insurmountable despair. Keith emphasizes the importance of developing resilience and the readiness to receive life's blessings when they eventually appear. He invites you to consider the broader aspects of success beyond material wealth, challenging them to cultivate inner peace and purpose. 

Join us as we uncover the significance of being prepared to emerge as guiding lights for future generations, reinforcing the enduring truth that there is a light at the end of every tunnel.

Check out these episode highlights:

00:00 Patience and perseverance build the readiness needed for responsibility.

03:10 Embracing inner peace invites blessings; firmly resist negativity.

Key Takeaways: 

• Embrace the Journey: Success doesn't happen overnight. The challenges we face today are preparing us for the responsibilities of future blessings. Develop the skills and resilience needed to handle what's coming your way.
• Internal Peace Leads to External Success: Sometimes, the breakthrough comes not from what's happening outside but from maintaining peace and surrender. Let go of the need to control everything and focus on your inner tranquility.
• Persevere Through the Dark Times: Even in the darkest moments, there's a light destined for you. Keep taking action towards your dreams, regardless of the naysayers, and remember that others count on you to reach your potential.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP

Transcript (Note: this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

00:00:00

Bro, I want to talk about a time that I was in such a pit of despair and depression that I couldn't even see the light at the end of the tunnel. It was so small it was like a pinhole. It might as well been a whole black sky and me looking up at one single star. I was broke, I was in debt, I had debt collectors call me, and I would go out to the park at night, look at the sky, and get on my knees, and I would pray to God, and I would say, "God, please let me be successful. Please. Please." I was begging him, and I felt God say, "No, you got a long way to go. It's gonna happen, but you got a long way to go."

00:00:35

But here's the thing: even in the pit, I knew there was a light at the end of the tunnel because I could see it. I could see it. Even though it was this small, there was still a light. So all I had to do was just put my focus on it and put one foot in front of the other. I was walking the line. And bro, it took another 15 years. And here's why because: if God gives you what you want, that you say that you want, that you're praying for, that you're begging for, that you're asking for, if he gives it to you right now, you have not developed the skill set. You hadn't been through the real hard work and actually got the stars and stripes to be able to deal with the responsibility of what you're asking for.

00:01:15

Are you ready for all that? You better be careful what you wish for because you might only get it once and you squander it, you mess it up? No. So I'm asking god, "Please delay my blessing until I'm ready for it because I see the light at the end of the tunnel." This is a blessing that I'm going through the pit right now in despair because now I got all this time to walk it out. So when I do get there, when I do get there, when you do get there, you'll be ready to walk into your blessing. And you can handle it because you're a good steward of your blessing. And it's not just about money. If you read the book, The Wealth Money Can't Buy by Robin Sharma.

00:01:58

Bro, he talks about how wealth is just one little tiny piece of the pie. There's all these other things you got to learn. Some people who make a lot of money are complete failures. No amount of financial success can compensate for failure in the home, and no amount of worldly success can compensate for failure with your relationship with your creator. So, if you're not yet where you say you want to be, I want you to take a minute and think real clearly about where you're at and get humble. Get humble. And then, I want you to think about who are you honoring and praising right now and who are you gonna continue to honor and praise when things are good. Because they're gonna get good.

00:02:46

Your blessing is coming, and when it comes, it's gonna come quick. I remember very clearly each level up in my life. It was when something changed inside of me. I had to get to the point where I was like, you know what? I deserve better than this. I'm worthy of this. I put in the work. It still didn't happen. It was when I finally threw in the towel, and I surrendered, and I said, you know what? I'm done.

00:03:10

I'm done being so upset about what's not happening on the outside. I'm gonna maintain peace on the inside. So that's when the blessing just went right into my life. And one thing, the naysayers, the toxic people in your life, and I know you got one because I know I got one too, you have to go to war with these people, not physically. It could just be drawing new lines in the sand and staying in your square and saying, "You know what? I have a huge dream, and I'm gonna keep chasing that dream and taking action every single day towards that dream," despite if you're in depression, if you're in the pit, no matter what. And I'm telling you, I'm a walking testimonial. I'm a walking testimonial. I've watched it happen in my life.

00:03:53

I went from being broke and debt all of it. Right? And scared to literally walking into having multiple business, being a keynote speaker, having millions of views on social media, having a happy marriage, being able to literally go all over the country and do what I want, when I want, how I want, and have multiple streams of income. I'm a walking testimonial. I'm I'm so serious right now. If I can do this, if I could do it, if I could do it, if I could do it, then you can do it. I want you to not give up. I want you to keep trying. I want you to keep fighting.

00:04:23

I want you to give everything that you've got. Don't give up. Don't give in. Don't ever compromise, and you will watch these blessings open up in your life. It is going to happen for you. And if it ain't happening right now, that's fine because there is a light at the end of the tunnel. And how dare you? How dare you put your head in the sand and avoid sick? Because you know how the time's gonna go by, and you're gonna wake up in regret.

00:04:50

Regret. Now, wake up in regret. The light is at the end of the tunnel, and it's real. And I wanna leave you with one last thing. Who better to be a testimonial to others than somebody who's gone through it themselves? I'm telling you right now, if you have a vision and you have a dream, stick to it. There is a light at the end of the tunnel because there are people waiting for you on the other side that are gonna need your help, they're gonna need your mentorship, they're counting on you—people that you don't even know yet, maybe people that haven't even been born yet. There are people that are depending on you.

00:05:33

There's a light at the end of the tunnel. You got this, bro. You got it.

In his inspiring speech at the 2024 Lawntrepreneur Academy, Keith Kelfas discusses the importance of grit in overcoming professional and personal challenges. Drawing from his own experiences in the landscaping business and his faith in God, Keith shares powerful stories of perseverance, emotional growth, and the journey through highs and lows. He emphasizes the significance of honesty in business, the importance of setting expectations with clients and staying composed under pressure. Keith underscores that success comes from within, staying true to oneself, and always honouring God. Through anecdotes and practical advice, he motivates the audience to rise above adversity and carve their own path to success.

"No matter what you're going through or how a customer treats you, it's never, ever, ever admissible or okay to have a negative energy with the next customer. It's not their fault. "  - Keith Kalfas

Topics Covered:

• Overcoming Challenges and Finding Grit
• The Landscaping Business Journey
• A Difficult Client Encounter
• Personal Struggles and Resilience
• A New Opportunity
• Unexpected Offer and Integrity
• Detailed Job Breakdown
• Communication and Customer Expectations
• Job Interruption and Resumption
• Payment Dispute and Resolution
• Faith and Personal Reflections

Key Takeaways

• Finding and Maintaining Grit: Grit is essential for overcoming challenges in life and business, especially during discouraging times when resilience can feel out of reach. Maintaining determination helps navigate tough situations, allowing for personal and professional growth despite setbacks.

• Honoring and Putting God First: Faith plays a significant role in finding strength and maintaining resilience, offering peace and guidance during times of stress and emotional turmoil. Honoring spiritual beliefs can have a profound positive impact on both personal and professional life.

• Customer Interactions and Professional Integrity: Interactions with clients highlight the importance of professionalism and integrity, even in challenging situations. Transparency, honesty, and assertiveness are crucial for build

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP

On this episode of The Untrapped Podcast, host Keith Kelfas talks with Cornell from Mack Landscaping and Lawn Care, currently attending the Lawntrepreneur Academy event in Novi, Michigan. Cornell shares his journey from Pittsburgh, Pennsylvania, where he grew up learning lawn care from his grandmother to starting his own lawn care business in 2016. They discuss the importance of having commercial auto insurance, leveraging online platforms like Google for business growth, and the significance of investing in oneself through continuous learning. Cornell also highlights the value of creating a supportive network and taking action to overcome excuses and setbacks. The conversation provides insights into both the personal and professional development necessary for running a successful business in the lawn care industry.

"Know your worth and embrace it. You’re not just valuable to your industry, but to yourself, your family, the world, and to God. When you truly recognize your worth, it elevates how you see yourself—and that confidence fuels your growth."  -Cornell Mack

Topics Covered:

• Cornell's Lawn Care Journey
• Starting a Lawn Care Business
• YouTube and Podcasting Success
• Networking and Personal Growth
• Tips for Lawn and Landscape Business
• Avoiding the Trap of Comparison
• Recognizing Your Worth
• Overcoming Challenges and Self-Doubt
• The Power of Knowledge and Mentorship
• Investing in Yourself
• The Importance of Insurance

Key Takeaways

• Network and Build Relationships: Always be willing to introduce yourself and connect with other industry professionals. This can open doors, create opportunities, and facilitate personal and business growth. Attend live events, conferences, and expos to meet and learn from others in your industry.
• Self-Belief and Determination: Believe in your vision and stay dedicated to it, even when others don’t understand or support you. Use your self-belief to fuel your persistence and overcome obstacles.
• Value Continuous Learning: Leverage free resources available online to gain knowledge and improve your business skills. Consider investing in paid content, courses, or coaching if free resources aren’t sufficient.

• Embrace Innovation and Adaptability: Be open to trying new things and be adaptable in your business approach. Don't see change as a threat; rather, see it as an opportunity for growth.

• Prioritize Organization: Use CRM tools to manage your customer relationships and optimize your operations. Stay organized to maximize efficiency and reduce unnecessary stress.

Connect with Cornell Mack

Youtube: @mack_landscaping412 Instagram: https://www.instagram.com/mack_landscaping412 Website: macklandscaping412.com

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP

In this episode, we dive into the psychological and financial struggles of running a service business, especially when undercharging creates a cycle of stress and low profitability. Keith Kalfas, shares personal strategies for escaping this 'doom loop' by setting boundaries, improving communication, and learning from successful entrepreneurs. We also discuss the value of staying positive, organized, and building a high-performance mindset, supported by strong personal relationships. Plus, stay tuned for upcoming content featuring successful business tours and interviews.

"Break free from the 'doom loop' of undercharging by valuing your work, setting boundaries, and treating each challenge as data rather than a personal failure." Keith Kalfas

Topics Covered:

• The Doom Loop of Low Profit Work
• Emotional Toll of Running a Business
• The Importance of Emotional Detachment
• Personal Insights and Support Systems
• Learning from Successful Entrepreneurs
• Effective Communication and Client Management
• Navigating Economic Challenges
• Engage with Your Business Community

Key Takeaways

• Avoid the Doom Loop: Undercharging for services can lead to a cycle of low profit, high stress, and client relationships that lack loyalty. Breaking this pattern starts with valuing your work and charging accordingly.

   

• Set Clear Boundaries: Clear communication with clients and setting boundaries are essential to maintaining profitability and avoiding burnout.

   

• Surround Yourself with High-Performers: Learn from successful entrepreneurs, stay organized, and build a high-performance mindset supported by strong relationships to elevate your business and personal resilience.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

Build Your Website: https://durable.co/    Promo Code: keith30

In this episode, Keith Kelfas offers crucial advice for landscaping business owners facing economic uncertainty. He emphasizes the importance of staying strong, learning new skills, and maintaining a positive mindset. Keith shares insights from books like 'The 7 Habits of Highly Effective People' and 'Guerrilla Marketing Tactics' to highlight resilience and strategic thinking. He also introduces a new sponsor, Durable.co, showcasing its AI-powered website-building tool tailored for landscaping and lawn care businesses. For a detailed understanding, tune in and get inspired to keep hustling and growing your business.

"If you focus on what you can control, you’ll feel more empowered. Start by spending less time with negative, victim-minded people."   Keith Kalfas

Topics Covered:

• Understanding the Current Market Frustration
• Advice for New and Experienced Business Owners
• Survival of the Fittest: Thriving in Tough Times
• The Power of Focus and Positivity
• Sharpening Skills and Staying Resilient
• Promoting Continuous Learning and Resources

Key Takeaways

• Stay Resilient and Focus on Self-Improvement: In tough economic times, continue learning new skills and sharpening your saw. Your resilience and hard work will pay off when the market conditions improve.

   

• Control What You Can: Focus on aspects within your control and avoid spending time with negative, cynical people. Surround yourself with successful, high-thinking individuals to stay motivated and inspired.

   

• Utilize AI Tools for Efficiency: Smart tools like Durable.co can help you quickly build professional websites for your business, saving time and resources while maintaining quality.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

Build Your Website: https://durable.co/    Promo Code: keith30

In this episode of the Untrapped Podcast, Keith Kalfas shares the hardships and unpredictability of the landscaping business, focusing on the importance of resilience and gratitude in the face of challenges. He discusses personal anecdotes and those of others in similar businesses, illustrating how perseverance through difficulties can lead to greater growth. Keith emphasizes learning from mistakes, maintaining faith, and the significance of managing stress and uncertainty. 

" The pressure turns you into a diamond, people who don't have any pressure on them sometimes they just become very lazy and lackadaisical and they don't amount to anything. "   Keith Kalfas

Topics Covered:

• The Struggles of Running a Landscaping Business
• Real-Life Challenges and Stories
• Dealing with Business Stress and Uncertainty
• Success Stories and Faith
• Upcoming Events and Final Thoughts
• Free Resources and Tools for Your Business

Key Takeaways

• Running a landscaping business is extremely challenging, especially in the first few years. Small business owners face a variety of issues such as negative reviews, unreliable employees, equipment breakdowns, and personal sacrifices.

• It's essential to anticipate problems, manage stress, stay positive, and view challenges as opportunities for growth. Faith, integrity, and prioritizing family and customers are crucial.

• Overall, the message is to stay motivated, work hard, and seek inspiration from others who have succeeded despite difficulties.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

Build Your Website: https://durable.co/    Promo Code: keith30

In this episode of the Untrapped Podcast, Keith Kalfas interviews Dan Platta, the Home Service CFO and founder of Best Dan Bookkeeping. They discuss key topics such as managing chaos in business, the importance of having the right team, effective organizational strategies, and Dan's journey from the corporate world to entrepreneurship. The conversation touches on the significance of recruiting top talent, leveraging checklists for operational efficiency, and the biggest lessons learned from past mistakes. Dan also shares his vision for future ventures and insights on balancing business and personal life. Throughout the episode, actionable advice is provided for small business owners aiming to scale and improve their operations.

"Find good mentors and learn from their mistakes"   Dan Platta

Topics Covered:

• Revenue and Services: Dan's Business Insights
• Organizational Strategies for Success
• Recruiting the Best Employees
• Top Influential Books
• Overcoming Entrepreneurial Fears
• Advice for New Entrepreneurs
• Short-Term Goals and Business Philosophy
• Customer-Centric Business Philosophy
• The Importance of Zero Attrition
• Big Hairy Audacious Goals
• Overcoming Business Challenges
• Lessons from Business Mistakes
• The Value of Good Bookkeeping

Key Takeaways

1. Revenue Achievement and Service Diversification:

   • Dan Plata discusses achieving nearly $4 million in revenue, emphasizing the importance of offering diverse services such as window cleaning, pressure washing, maid services, bookkeeping, recruiting, and marketing.
   • Key takeaway: Diversification can lead to higher revenue, but managing multiple services requires robust organizational strategies.

2. Importance of Support Systems:

   • Dan highlights the critical role his wife plays in his success, even though she isn’t directly involved in the business.
   • Key takeaway: A strong personal support system can significantly boost business performance and personal well-being.

3. Organizational Strategies:

   • Dan stresses the importance of checklists and to-do lists to maintain accountability and ensure that employees stay on task.
   • Key takeaway: Simple organizational tools like digital checklists can streamline operations and prevent errors in repetitive tasks.

4. Recruitment and Quality of Employees:

   • Dan learned to recruit high-quality employees rather than hiring quickly to fill positions. By finding the best candidates in advance, he ensures that he can select from the top talent when needed.
   • Key takeaway: Continuous recruitment and having high standards for employee selection can improve service quality and business growth.

5. Influential Books:

   • Dan recommends "The E-Myth Revisited," "Peak Performance," and "Leadership and Self-Deception" as pivotal books that have impacted his business approach.
   • Key takeaway: Reading and learning from comprehensive resources can offer new perspectives and practical strategies for business improvement.

6. Facing and Overcoming Fears:

   • Dan reflects on his fear of leaving the corporate world to become an entrepreneur, but realized the risk was worth the learning experience.
   • Key takeaway: Overcoming initial fears and making calculated risks can lead to greater opportunities and personal growth.

7. Mentorship and Learning from Others:

   • Dan advises new entrepreneurs to find good mentors and learn from their mistakes to avoid common pitfalls.
   • Key takeaway: Leveraging the experiences of successful mentors can shorten the learning curve and provide valuable insights.

8. Prioritizing Customer and Employee Satisfaction:

   • Dan’s goal is to build a business driven by customer demand and employee satisfaction rather than solely focusing on financial targets.
   • Key takeaway: Focusing on creating value for customers and providing a great work environment for employees can lead to sustainable business growth and profitability.

9. Big Hairy Audacious Goal (BHAG):

   • Dan's major life goal is to combine his passion for business with his love for outdoor activities by creating a mastermind group for business owners that includes outdoor adventures.
   • Key takeaway: Aligning personal passions with business goals can lead to a more fulfilling career.

10. Handling Mistakes:

    • Dan admits that growing his business too rapidly and spreading too thin were significant mistakes but valuable learning experiences.
    • Key takeaway: Learning from business missteps is crucial. Scaling should be done thoughtfully to avoid overextension and operational disarray.

11. Understanding and Leveraging Financial Data:

    • Dan emphasizes the importance of having impeccable bookkeeping to make better business decisions and ensure financial clarity.
    • Key takeaway: Accurate financial data helps in making informed decisions, which is essential for managing growth and ensuring long-term success.

Connect with Dan

LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

Build Your Website: https://durable.co/    Promo Code: keith30

Join us as we dive deep with David Carroll, founder of Dope Marketing, who shares his inspiring journey of building a multimillion-dollar service business in window cleaning, pressure washing, and soft washing before transitioning into his dream venture, Dope Marketing. Discover the secrets behind his success, automation of service businesses, and how he balanced his family's priorities. Learn about the importance of personal health, making life-changing decisions, and maintaining happiness amidst the hustle. Don't miss out on this insightful interview packed with valuable lessons on business, life, and personal growth!

"Think of the last three times that you worried yourself to a point that no one could really talk you out of it. Remember that feeling? How do you feel today? It was nothing."   David Carroll

Topics Covered:

• David Carroll's Journey to Success
• The Importance of Happiness and Vision
• Challenges in Running a Service Business
• Automation and Systematizing a Business
• Seasonal Business Insights
• The Role of Advertising and Marketing
• Mindset and Emotional Control
• Delegation and Trust in Business
• Personal Health and Lifestyle Changes

Key Takeaways

Automating and systematizing a business ensures it can run smoothly without constant involvement from the owner. Letting go of control and trusting the team reduces unnecessary stress and allows for better focus on what can be influenced. Understanding business cycles, maintaining consistent marketing efforts, and planning ahead for busy and slow periods are key to sustaining steady growth. Personal accountability and self-improvement are essential, with learning from mistakes and prioritizing well-being being critical for long-term success.

Achieving balance in life is also vital, with family and personal health prioritized over work. Empowering employees and trusting them to make decisions without micromanagement leads to more efficient operations. Additionally, having a clear vision and regularly revisiting the original goals and purpose helps stay motivated and keep the business on track.

Connect with David

LinkedIn: https://www.linkedin.com/in/dopemarketing/ Instagram: https://www.instagram.com/davedopemarketing/ Website: dopemarketing.com

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

In this episode, Keith shares invaluable insights from a decade-long experience serving 5,000 clients in a landscaping business. He discusses the challenges and strategies to make the business more manageable and enjoyable. Key topics include the importance of consuming industry-specific knowledge through audiobooks and podcasts, avoiding unrelated distractions, and systemizing tasks. He emphasizes the importance of integrity, simplifying services, and maintaining a clear separation between personal and business life. Real-world advice on facing and learning from mistakes, setting clear boundaries, and investing in coaching programs for faster growth are provided to help landscaping business owners succeed.

" And when you make these mistakes in your landscaping business, don't resist them and stick your head in the sand,  take full responsibility, fall on your sword and eat the mistake, no matter how painful it is and eat it right. That way you'll learn. Through pain and suffering. And then that's how you get better."

 - Keith Kalfas

Topics Covered:

• Challenges and ease of running a landscaping business.
• Importance of consuming relevant educational content.
• Necessity of hyper-focus and avoiding distractions.
• Learning from and not repeating mistakes.
• Systematizing the business for profitability and reduced stress.

Key Takeaways 

• Hard Work and Focus: It's crucial to invest every waking moment productively, especially in consuming industry-relevant information and avoiding distractions. Hard work and focus are necessary to gain confidence and avoid making repeated mistakes.
• Simplifying the Business: Running a landscaping business can be easy when treated as a straightforward service business with integrity. Stress can be mitigated by focusing on essential services and systematizing the business.
• Higher Purpose: Achieving business success becomes easier when driven by a higher purpose or priority in life. This perspective forces a person to streamline operations, focus on important tasks, and systematize the business to make it more manageable and profitable.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

In this episode, Keith shares valuable insights for small business owners, particularly in the window cleaning industry. The discussion delves into overcoming anxieties associated with running a service business by implementing a thorough follow-up process similar to a 21-step system used by larger companies. Keith emphasizes the importance of pricing strategies, the 'one and done' method for task completion, and the benefits of using software like Jobber for systematization. Additionally, it highlights the need for small business owners to simplify their services, raise prices, and potentially hire employees and virtual receptionists to handle administrative tasks. Real-world examples, such as receiving tips and raising prices, are provided to illustrate these strategies.

"The moment your business changes and you wake up and it starts to become successful is when you realize  that  your business isn't your whole life and you stop stressing about your business and making it this big, stupid, and stressful thing."

 - Keith Kalfas

Topics Covered:

• Introduction to Window Cleaning Business Tips
• Challenges of Managing a Service Business
• The Importance of Follow-Up in Sales
• The One and Done Method
• Using Jobber Software for Efficiency
• Raising Prices to Improve Business
• Hiring and Training Employees
• Virtual Receptionists: The Future of Administration
• Simplifying Services for Better Profit
• Final Thoughts and Personal Insights

Key Takeaways 

• Success often begins once you stop seeing your business as your entire life.

• Reducing stress and not overburdening yourself with work can positively impact your business.

• Recognizing and addressing the stressors in your business is essential for growth and success.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Keith reflects on the importance of maintaining faith and gratitude both during challenging and prosperous times. He shares personal counseling experiences, emphasizing the need for unwavering belief and commitment to God. Keith discusses how people often turn to God only in dire situations and neglect their faith once the crisis passes, drawing parallels with the biblical story of Israel and Judah. He advises viewers to surround themselves with positive influences, seek true spiritual growth, and use social media wisely to reinforce their faith.

"Shared laughter amplifies joy, turning even life's challenges into moments of happiness."

 - Keith Kalfas

Topics Covered:

• Introduction: Who Do You Praise?
• Counseling and Shared Wisdom
• The Dark Times and Returning to Sin
• Praising God in Good Time
• Scripture Reading: The Book of Jeremiah
• Personal Reflections on Faith
• Encouragement and Final Thoughts
• Channel Updates and Future Plans
• Positive Social Media and Community

Key Takeaways 

• Praise Consistently: Emphasizes the importance of praising God not only in times of need but also when times are good.

   

• Consistent and Committed Faith: Highlights the need for a consistent relationship with God, avoiding lukewarm beliefs and striving to remain steadfast in faith.

   

• Positive and Supportive Community: Encourages surrounding oneself with positive, faithful friends and engaging with spiritually uplifting content.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence