My guest on this week’s episode of the Mobile Dev Memo podcast is Ari Paparo, a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for Marketecture in which he asked, Did it have to be this way?. From that piece:

"After reading this, you’re forgiven for thinking that the web is dead. Not dead yet, but certainly in decline. Media companies have pivoted to CTV. The NY Times makes more money from games than news. The advertisers are finding more of their customers on retail sites through Commerce Media. When you zoom out, these are all parts of the same story, but it could have maybe been different."

Ari and I discuss the history of and future prospects for the open web, including:

• The benefits of closed-loop advertising systems over the open web;
• Whether a fractured and stratified ecosystem of closed-loop walled gardens is a best-case scenario for digital advertising;
• The notion of the “open internet”;
• How the digital advertising ecosystem evolved differently than Ari would have expected at the time of Google’s acquisition of DoubleClick;
• Netflix’s announcement that it will develop its own advertising platform;
• What Ari predicts for the future of third-party cookies in Chrome.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral.

In our conversation, Trung and I discuss:

• How Trung’s background as a comedy screenwriter contributed to perfecting his voice on social media;
• How the social media landscape has arguably been redefined since COVID;
• The substantive changes that have occurred on X since Elon Musk acquired it;
• The best strategy for aggregating an audience on social media in this new landscape;
• Whether creators focus on a single platform or try to diversify;
• How Trung’s content strategy on X has changed since Musk’s takeover;
• How creators should approach making time investments in new platforms like Threads;
• The value of live video for podcasts;
• The optimal cadence of publishing for various platforms.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this episode of the podcast is Lazar Radic, a Senior Scholar for Competition Policy at the International Center for Law & Economics and Adjunct Professor of Law at IE University. Our conversation focuses on the EU's Digital Markets Act and the broader competition regulation landscape. Among other things, we discuss:

• A brief survey of the most meaningful recent new competition laws and investigations;
• The DMA workshop process;
• The EC's announced investigations into three gatekeepers following the conclusion of their workshops;
• The designation of iPadOS as a gatekeeper;
• How the DMA might shape the digital economy in the EU;
• Whether the EC has enough capacity to effectively enforce the DMA;
• New attitudes toward competition in the regulatory landscape.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
• ⁠⁠⁠⁠INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Alan Chapell⁠, an attorney who specializes in digital privacy through his law firm and consultancy, ⁠Chapell & Associates⁠, about the recently proposed American Data Privacy and Protection Act (APRA).

Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washington, unveiled the APRA last month -- the draft legislation presents consumers with broad digital privacy protections and features many similarities and several noteworthy distinctions from the ADPPA, a previous data privacy bill that was effectively killed by the last Congress.

In our conversation, Alan and I cover, among other things:

• The broad provisions and requirements of the APRA;
• How the APRA differs from the ADPPA;
• What to make of the fact that Maria Cantwell sponsored APRA while opposing the ADPPA;
• The interpretation of the APRA's targeted advertising opt-out provision as a de facto consent requirement;
• The FTC's obligations and powers as outlined in the APRA;
• The latest status of third-party cookie deprecation in Chrome;
• Whether Google intends to limit the functionality of first-party cookies in Chrome.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
• ⁠⁠⁠⁠INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom.

In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large online platforms." Mikolaj most recently joined the podcast in December of last year to speak with me about Meta's introduction of the Pay or Okay model. In this episode, we cover the EDPB's opinion invalidating that specific use. Topics explored in our conversation include:

• A high-level overview of the EDPB's opinion;
• How the EDPB presents Meta's use of Pay or Okay as not providing a valid consent mechanism;
• The EDPB's definition of "large online platforms";
• The other platforms to which the opinion might apply;
• The ways in which the opinion doesn't contradict the CJEU's commentary on Pay or Okay from last July;
• What happens next with respect to Pay or Okay.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length.

This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products⁠, first published in November 2021. The episode proposes a taxonomy of performance marketing tactics, distinguishing between Direct Response, Delayed Response, and Brand marketing. It also outlines a framework for how all three can fit together into a unified strategy.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister, the Chief Strategy Officer at Raptive.

Over the course of our conversation, we cover:

• The current state of third-party cookie deprecation in Chrome;
• Whether publishers are generally prepared for the full rollout of third-party cookie deprecation;
• Whether any components of the Privacy Sandbox are underrated, or will ultimately perform better than expected;
• Whether the Privacy Sandbox achieves an optimal balance across privacy preservation and advertising efficacy;
• If third-party cookie deprecation benefits the walled gardens;
• How publishers can test Privacy Sandbox;
• Whether Google will limit the functionality of first-party cookies, as Apple has done with ITP.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this week's episode of the podcast is Tom Fish, the Head of Public Policy and Research at Gener8, a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment, an advocacy group.

But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Authority (CMA), which has taken an active role in competition regulation related to technology firms, which is the subject of our conversation. In our discussion, Tom spoke in a personal capacity that doesn't necessarily reflect the views of the CMA.

In this episode, Tom and I discuss:

• The purpose and role of the CMA;
• How the CMA is able to influence mergers between foreign companies or proposed policy changes from foreign companies;
• Why the CMA has taken on such prominence with situations involving American firms recently;
• Whether any sense of momentum or harmonization goes into decisions from competition authorities;
• How the need for competition regulation in the digital ecosystem changed over time;
• How competition regulators view "success" with respect to competition regulation and whether they have a clear idea of what kind of society-level impact they want to effectuate;
• What competition authorities generally do well when it comes to digital markets and what they do poorly.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital.

In our conversation, Rishabh and I discuss, among other topics:

• The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome;
• Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously;
• Underappreciated knock-on / indirect consequences from the deprecation of third-party cookies in Chrome;
• The prospects for alternative identifiers;
• Who stands to gain the most from third-party cookie deprecation;
• Shopify's innovations, including Shop Cash and Shopify Audiences;
• Amazon's partnerships with Meta and Snap.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

• Apple Podcasts
• Spotify
• Google Podcasts

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss:

• The science of emotion and the field of emotion analytics;
• The challenges of using focus group feedback to optimize early consumer products;

• The methodologies used to measure a user's emotional state;
• How emotion analytics can be used in a product use case;
• How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive;
• How PMs can use emotion to make product adaptations and decisions.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss:

• The definition of Out-of-Home advertising
• On what timeline advertisers tend to adopt Out-of-Home advertising
• How Out-of-Home fits into a marketing strategy
• Which product categories see the most success with Out-of-Home
• Who in an organization tends to control Out-of-Home budget
• The media buying process for Out-of-Home

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠Clarisights⁠⁠. Go to⁠⁠ clarisights.com/demo⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.