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• Video or audio podcasts? According to Gen Z podcast fans (13-28 year-olds), video is skibidi and audio is slay - they overwhelmingly prefer audio podcasts, according to a new survey from podcast hosting company Transistor. 76% primarily listen to audio podcasts, with 18% consuming a mix of audio and video, and just 6% primarily watching video podcasts, according to the global survey.
  • Transistor also finds that Spotify is the most-used podcast app for Gen Z (56%), with YouTube at 21% and Apple Podcasts at 10%. This mirrors findings in separate studies from Morning Consult and music apps in Edison Research’s Infinite Dial last year. Speaking of which: The Infinite Dial® 2025 will be revealed on Mar 20 in a free webinar, hosted by Edison Research’s Megan Lazovick and Podnews’s Editor, James Cridland.
• Apple announced podcast transcriptions within Apple Podcasts just over a year ago, and the company says it has now completed creating transcripts for all previously published episodes across the 13 supported languages. That means that more than 100 million episodes in Apple Podcasts have transcripts now available. (The company also allows creators to supply their own transcripts, if preferred).
• Leave the laptop at home - Zoom has released the PodTrak P2, a portable recorder for USB microphones. The product includes background noise reduction, and contains a built-in dynamic compressor. The $99 unit can record up to four simultaneous tracks to an SD card.

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• Free Workshop: Get more clients from your podcast. — This FREE Podcasting Business School workshop will teach you simple strategies to help you convert podcast listeners into paying clients. Show up for live training and Q&A on March 14th!
• Save $350—Evolutions Sale Ends Tonight! — Be part of the spring's biggest podcast event, Evolutions 2025, March 31–April 3 in Chicago. Save up to $350 during the Super Duper Early Bird Sale, ending tonight. Lock in your pass before midnight!
• Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcasts feed, get your show into Podnews, and get you more listeners - all free! Get started now!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, audioBoom, Steve Lack: Audio, SALT, Podscribe, Resound, Simplecast, Cohost, Audiohook, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Podpage websites, Acast, Evergreen Podcasts, Knucklehead Media Group, Disctopia, Libsyn

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Jonekiri, SoundStack, Tink Media, Voxtopica, Gumball, The Roost, Deepcast Creator, Ausha, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Truefans, Frequency, Compliance Podcast Network, Ask Ralph Christian Finance, Gilded Audio, Storyboard, Podium , The Podcast Haven, POW PR, PlayPodcast, Huberman Lab, Podcastpage, Message Heard, Health Podcast Network, Diversion Podcasts, Heartcast Media50, Ossa Collective, Oxford Road, Blubrry, Zvook, matchmaker.fm, Jam Street Media, Lemonada Media, Double Elvis Productions, Rephonic, Wondery, Transistor, Castos, Sonic Influencer Marketing, Rhapsody Voices, Headliner, Podcast Taxi, Optimal Living Daily, StreamGuys, Content10x, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, Cleanfeed, She Podcasts, Adopter Media, Sonix, Revolver Podcasts, School of Podcasting, Lower Street, Podigy, Podcast Movement, Signal Hill Insights, Edison Research

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• Pocket Casts has opened its web player to everyone. You don’t need an account to listen - here’s our daily podcast to try it out. You can also download Mac and Windows desktop apps, too - and if you sign in, you can rate shows and store your favourites, and keep tabs of what you’ve listened-to (which syncs to the app, too). Until now, it was behind a paywall, and only available to Pocket Casts Plus users.
  • The company’s press release includes significant promotion of the benefits of open RSS. “The future of podcasting shouldn’t be locked behind walled gardens,” it says; “podcasts belong to the people, not corporations,” adding that “Podcasting is one of the last open corners of the internet, and we’re here to keep it that way.”
  • We’re linking to the Pocket Casts web player from our podcast pages, like this for The Joe Rogan Experience. One way to link programmatically is to use the Apple iTunes ID, like https://pca.st/itunes/1325018583 - this will also open the Pocket Casts app if it’s installed on mobile.
  • The Pocket Casts web player is not (yet?) optimised for mobile, and doesn’t show transcripts. An Apple Podcasts web player was launched last year - and while it, too, doesn’t show transcripts, it works flawlessly on mobile: especially when installed as an app on Android.
• As the number of podcasters, producers and students from across higher education get involved in podcasting, the HigherEd PodCon has been announced. In the podcast conference capital of Chicago, at the University of Illinois campus in the city, on July 12. Already confirmed as a speaker is Matt Abrahams from Think Fast Talk Smart.
• Magellan AI now lets advertisers measure podcast ad reach against their own first-party and third-party audience data. “Magellan AI ingests advertiser-supplied hashed email lists of their audience segments,” says the company, “and we match them against podcast ad exposure, for insights on reach, audience overlap, and targeting effectiveness.”

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• Save $350—Evolutions Early Bird Ends Tomorrow! — Join podcast creators and pros at Evolutions 2025, March 31–April 3 in Chicago. Save up to $350 on your pass during the Super Duper Early Bird Sale, ending tomorrow. Prices rise at midnight!
• 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!
• 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more!
• The Power of Branded Podcasts — Join Sounds Profitable's Tom Webster, JAR Audio's Liz Hames, and special guest Andrea Marquez from Amazon as they debut NEW research and a case study on branded content and "Brand Fans."

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, Simplecast, Cohost, Podscribe, RedCircle, Resound, audioBoom, SALT, Audiohook, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, We Edit Podcasts, Acast, Knucklehead Media Group, Libsyn, Evergreen Podcasts, Disctopia

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, SoundStack, Storyboard, Gilded Audio, Red Seat Ventures, Jonekiri, Frequency, PlayPodcast, POW PR, Voxtopica, The Podcast Haven, Tink Media, Compliance Podcast Network, Ask Ralph Christian Finance, Ausha, Deepcast Creator, Truefans, Huberman Lab, Podium , ARN's iHeartPodcast Network Aust, The Roost, Gumball, Podcastpage, Message Heard, Health Podcast Network, Heartcast Media50, Headliner, Double Elvis Productions, Sonic Influencer Marketing, Castos, matchmaker.fm, Transistor, Blubrry, Ossa Collective, Lemonada Media, Rephonic, Diversion Podcasts, Optimal Living Daily, Podcast Taxi, Jam Street Media, Rhapsody Voices, Zvook, Wondery, Oxford Road, Podcast Partnership, Hear.Here.Singapore, StreamGuys, Ad Results Media, Content10x, Cleanfeed, She Podcasts, Podcast Movement, Podigy, Adopter Media, Revolver Podcasts, School of Podcasting, Lower Street, Sonix, Edison Research, Signal Hill Insights

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• It’s everyone’s nightmare: a podcast where everyone is talking over one another. It’s one of the most irritating things for listeners, and it makes life almost impossible for podcast editors. AI can now help with that - AudioShake has launched a tool to separate overlapping voices - there is a demo in the release - and the tool is already integrated into Wondercraft.
• Exclusive: HerMoney has partnered with Evergreen and Rhapsody Voices for sales and distribution. The show is hosted by Jean Chatzky, and marks an expansion of Evergreen’s business podcasts channel. The show was previously with Airwave.
• Podcast production tool Alitu now records video. “When you're done, you'll get an MP4 download with all participant videos neatly arranged in a grid - ready to upload straight to YouTube without any additional editing.” It’s available to every customer with no additional cost.

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• Boost Your Podcast Downloads 🚀 — Only 20% of podcasters hit 1,000+ downloads per episode. Ready to join them? Grab this FREE 3-Day Organic Podcast Growth Mini Course and start climbing toward the top 20%!
• Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast.
• Women Podcasters Awards — Reminder: Prices increase on March 15th! Submit your nomination today. Our mission is to elevate women's voices globally and within the podcasting industry.
• The Power of Branded Podcasts — Join Sounds Profitable's Tom Webster, JAR Audio's Liz Hames, and special guest Andrea Marquez from Amazon as they debut NEW research and a case study on branded content and "Brand Fans."

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, audioBoom, SALT, Cohost, Resound, RedCircle, Audiohook, Simplecast, Steve Lack: Audio, Podscribe, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, We Edit Podcasts, Knucklehead Media Group, Podpage websites, Libsyn, Evergreen Podcasts, Disctopia

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Ask Ralph Christian Finance, Deepcast Creator, The Podcast Haven, Gilded Audio, ARN's iHeartPodcast Network Aust, Jonekiri, Podium , Ausha, Tink Media, Truefans, SoundStack, Frequency, Huberman Lab, POW PR, Compliance Podcast Network, Red Seat Ventures, The Roost, Gumball, Storyboard, PlayPodcast, Voxtopica, Podcastpage, Message Heard, Health Podcast Network, Jam Street Media, Oxford Road, Optimal Living Daily, Sonic Influencer Marketing, Rephonic, Headliner, Rhapsody Voices, Podcast Taxi, Transistor, Lemonada Media, Zvook, Double Elvis Productions, Castos, Blubrry, Diversion Podcasts, Ossa Collective, Wondery, Heartcast Media50, matchmaker.fm, Content10x, Podcast Partnership, StreamGuys, Ad Results Media, Hear.Here.Singapore, She Podcasts, Cleanfeed, Adopter Media, Podigy, Podcast Movement, School of Podcasting, Sonix, Revolver Podcasts, Lower Street, Signal Hill Insights, Edison Research

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• JAR Audio has announced the third edition of the Emerging Women in Podcasting Pilot Competition. The winner gets a professionally produced audio podcast pilot episode, with full support from JAR’s talented team. The winner last year was Half Betty.
• The Daily Wire has announced a new advertising partnership with Perplexity, an AI-driven “answer engine”. Ben Shapiro will use the tool to get “real-time context and facts” about issues he is covering.
• In Mumbai, India’s biggest podcasting conclave and awards, Podmasters 2025, ends early bird entries later today. (You’ve still eight hours left!) Public voting starts on Friday; the awards event is later this year.

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• Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
• Big Networks Ignore You. We Don’t. — You deserve a team that listens. At BackBeat Media, we stay in touch, support your growth, and connect you with sponsors that fit. That’s why some podcasters have been with us for 20+ years.
• The Power of Branded Podcasts — Join Sounds Profitable's Tom Webster, JAR Audio's Liz Hames, and special guest Andrea Marquez from Amazon as they debut NEW research and a case study on branded content and "Brand Fans."

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, SALT, Steve Lack: Audio, audioBoom, RedCircle, Cohost, Simplecast, Resound, Podscribe, Audiohook, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Podpage websites, Disctopia, Knucklehead Media Group, We Edit Podcasts, Evergreen Podcasts, Libsyn

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, The Podcast Haven, SoundStack, Ausha, Voxtopica, The Roost, Gilded Audio, Gumball, Truefans, Deepcast Creator, Jonekiri, Frequency, Compliance Podcast Network, PlayPodcast, ARN's iHeartPodcast Network Aust, Podium , Huberman Lab, Ask Ralph Christian Finance, Tink Media, Storyboard, Red Seat Ventures, POW PR, Podcastpage, Message Heard, Health Podcast Network, Jam Street Media, Transistor, Oxford Road, matchmaker.fm, Headliner, Castos, Wondery, Blubrry, Podcast Taxi, Double Elvis Productions, Heartcast Media50, Optimal Living Daily, Lemonada Media, Ossa Collective, Rephonic, Rhapsody Voices, Diversion Podcasts, Sonic Influencer Marketing, Zvook, StreamGuys, Ad Results Media, Content10x, Hear.Here.Singapore, Podcast Partnership, She Podcasts, Cleanfeed, Sonix, Adopter Media, Podcast Movement, Podigy, Revolver Podcasts, School of Podcasting, Lower Street, Edison Research, Signal Hill Insights

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• Miss Me?, the podcast hosted by Lily Allen and Miquita Oliver, performed its first live show yesterday at London’s Hackney Empire - like tonight’s show, it was a sell out. On stage, they announced that their Q&A shows will soon be available on YouTube as well as in podcast form. The show is produced by Persephonica for the BBC.
• Podtrac has published its rankers for February. The Daily is #1 participating podcast in the US, overtaking NPR News Now.
• There are plenty of podcasting sessions and events at SXSW next week. Here’s a Google sheet of them all.
  • The iHeartPodcast Awards will be held at the event next Monday. The company has announced a slew of award presenters. It’s also streaming live.

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• Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now.
• 10,000 new listeners are waiting—let’s go get them — Create powerful podcast ads and drive real listeners to your show with a few simple clicks. More growth, more impact, and the audience you deserve. Ready to scale? See what's possible!
• The AI Research Tool Lenny Uses 👀 — Lenny’s Podcast uses GuestLab to prep smarter. Instantly generate intros, unique topics, and insightful questions—so you can host great conversations too.
• The Power of Branded Podcasts — Join Sounds Profitable's Tom Webster, JAR Audio's Liz Hames, and special guest Andrea Marquez from Amazon as they debut NEW research and a case study on branded content and "Brand Fans."

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, Simplecast, audioBoom, Steve Lack: Audio, Resound, SALT, Podscribe, RedCircle, Audiohook, Cohost, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Podpage websites, Libsyn, Acast, We Edit Podcasts, Knucklehead Media Group, Disctopia

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Huberman Lab, PlayPodcast, Truefans, Jonekiri, Frequency, Deepcast Creator, Storyboard, The Podcast Haven, Tink Media, The Roost, Gumball, Voxtopica, Ausha, POW PR, Podium , Gilded Audio, Compliance Podcast Network, Ask Ralph Christian Finance, ARN's iHeartPodcast Network Aust, Red Seat Ventures, SoundStack, Podcastpage, Message Heard, Health Podcast Network, Oxford Road, Diversion Podcasts, Rephonic, Zvook, Blubrry, Wondery, Castos, matchmaker.fm, Ossa Collective, Transistor, Sonic Influencer Marketing, Jam Street Media, Podcast Taxi, Heartcast Media50, Double Elvis Productions, Rhapsody Voices, Headliner, Optimal Living Daily, Lemonada Media, Content10x, Hear.Here.Singapore, Ad Results Media, StreamGuys, Podcast Partnership, Cleanfeed, She Podcasts, Lower Street, Sonix, Podigy, Adopter Media, Podcast Movement, Revolver Podcasts, School of Podcasting, Signal Hill Insights, Edison Research

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• Exclusive: There’s a new comedy podcast network in town. The launch of the WITZ Podcast Network has been announced by entertainment studio Cineverse and comedy club brand The Stand. Cineverse is currently well-known for horror, true crime and entertainment; comedy is the #1 most popular podcast category in the US.
• Speaking of which, The Golden Lobes awards - celebrating the funniest podcasts, people and moments in the audio industry - are closing shortly - you’ve until the end of Mar 15. Entries are just £25 ($32).
• Fourthwall, a membership and e-commerce platform for creators, integrated with Spotify recently, and has shared a chart of the number of paid subscribers for one podcast before and after enabling the feature.
  • Here’s a show with it enabled. There’s an “early access” button which links your Spotify account to your Fourthwall membership, in a browser. Other platforms supported by Spotify Open Access include Memberful, Supporting Cast, Substack and Patreon. Spotify does not take a cut.

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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Audiohook, RedCircle, Simplecast, SALT, audioBoom, Steve Lack: Audio, Resound, Podscribe, Cohost, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Evergreen Podcasts, We Edit Podcasts, Libsyn, Knucklehead Media Group, Acast, Podpage websites

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Storyboard, Frequency, SoundStack, Podium , POW PR, Ask Ralph Christian Finance, Jonekiri, The Roost, Tink Media, Truefans, Deepcast Creator, Red Seat Ventures, ARN's iHeartPodcast Network Aust, The Podcast Haven, Voxtopica, PlayPodcast, Ausha, Compliance Podcast Network, Gumball, Huberman Lab, Gilded Audio, Podcastpage, Message Heard, Health Podcast Network, Blubrry, Diversion Podcasts, Double Elvis Productions, Wondery, Heartcast Media50, Podcast Taxi, Sonic Influencer Marketing, Jam Street Media, Castos, Ossa Collective, Transistor, Zvook, Lemonada Media, Rhapsody Voices, Rephonic, Optimal Living Daily, matchmaker.fm, Oxford Road, Headliner, Ad Results Media, StreamGuys, Podcast Partnership, Hear.Here.Singapore, Content10x, She Podcasts, Cleanfeed, Adopter Media, School of Podcasting, Lower Street, Podigy, Podcast Movement, Revolver Podcasts, Sonix, Signal Hill Insights, Edison Research

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• How much can you earn by switching your podcast to Spotify’s new video podcast partner program? One company did - and actually lost nearly $1,000 in January after switching to Spotify video, Amanda McLoughlin posts on LinkedIn. To use video on Spotify, she explains, publishers need to agree for their RSS feed to be replaced by a Spotify-hosted video file (used even if listeners only consume the audio track): so one show lost more than half its revenue because it was unable to sell dynamic audio ads to Spotify listeners (ironically, though Spotify’s Audience Network). The Spotify Partner Program is “an untested program with secretive math”, concludes McLoughlin: “the risk just isn’t worth it”.
• Exclusive: The Podcast Show London has announced its partners for the show (including Podnews), and a first set of speakers. In the release, they also announce an initial set of sessions for the event. We’ll be there - code PODNEWS10 saves money on selected passes, so you can be there too!
• First look: Evergreen has launched EvergreenNOW!, a free ad-supported streaming television channel. The channel includes independent films, award-winning podcasts, and live sports, and is available on platforms including Apple, Android, Roku and more.

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• Free Workshop: Get more clients from your podcast. — This FREE Podcasting Business School workshop will teach you simple strategies to help you convert podcast listeners into paying clients. Show up for live training and Q&A on March 14th!
• 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Simplecast, Cohost, RedCircle, Steve Lack: Audio, Audiohook, SALT, Podscribe, Resound, audioBoom, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Acast, Disctopia, Knucklehead Media Group, Podpage websites, We Edit Podcasts, Evergreen Podcasts

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Tink Media, Deepcast Creator, Frequency, Jonekiri, Gumball, PlayPodcast, Ask Ralph Christian Finance, POW PR, The Roost, The Podcast Haven, SoundStack, Podium , Storyboard, Gilded Audio, Compliance Podcast Network, Ausha, Voxtopica, Truefans, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Huberman Lab, Podcastpage, Message Heard, Health Podcast Network, Optimal Living Daily, Heartcast Media50, matchmaker.fm, Zvook, Blubrry, Diversion Podcasts, Oxford Road, Sonic Influencer Marketing, Double Elvis Productions, Wondery, Castos, Jam Street Media, Lemonada Media, Ossa Collective, Podcast Taxi, Headliner, Rephonic, Transistor, Rhapsody Voices, Content10x, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, StreamGuys, She Podcasts, Cleanfeed, Lower Street, School of Podcasting, Revolver Podcasts, Podcast Movement, Podigy, Adopter Media, Sonix, Edison Research, Signal Hill Insights

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• How powerful are live podcasts? Goalhanger’s The Rest is Politics and The Rest is Politics: US both ran special live shows after the White House exchange between President Donald Trump and President Volodymyr Zelenskyy. The live YouTube events, reposted in audio on podcast apps, have already delivered more than two million listeners and viewers in just four days, says Goalhanger. A social media clip has already gained another 1.6 million views.
  • Worth also mentioning that Podcasting 2.0 enables podcasts to broadcast live directly into podcast apps (with notifications when you go live, too).
• iVoox has announced integration with Spotify Open Access. It allows podcasters to distribute their exclusive premium content to Spotify. The company’s advertising offerings are now also in Publiespaña’s commercial catalogue, making it easier for advertisers to find and book specific iVoox shows.
• Over 50% of clicks from Linkfire led to podcast plays for Lemonada Media, according to a case study from the company. Nearly 70% of engaged listeners became followers of the show, the companies say.

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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, audioBoom, Simplecast, Cohost, RedCircle, Podscribe, SALT, Audiohook, Resound, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Libsyn, Acast, Disctopia, Knucklehead Media Group, We Edit Podcasts, Podpage websites

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, ARN's iHeartPodcast Network Aust, Voxtopica, Ask Ralph Christian Finance, PlayPodcast, SoundStack, Gilded Audio, Red Seat Ventures, Truefans, Ausha, Jonekiri, Deepcast Creator, Compliance Podcast Network, Huberman Lab, The Podcast Haven, Storyboard, Frequency, Gumball, Tink Media, Podium , The Roost, POW PR, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Transistor, Double Elvis Productions, Diversion Podcasts, Headliner, Blubrry, Oxford Road, Heartcast Media50, matchmaker.fm, Zvook, Jam Street Media, Ossa Collective, Rhapsody Voices, Wondery, Castos, Optimal Living Daily, Podcast Taxi, Lemonada Media, Rephonic, StreamGuys, Hear.Here.Singapore, Content10x, Podcast Partnership, Ad Results Media, Cleanfeed, She Podcasts, Podigy, Sonix, Adopter Media, Podcast Movement, Revolver Podcasts, Lower Street, School of Podcasting, Edison Research, Signal Hill Insights

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• A new online magazine for Canadian Podcasters has launched. It’s called Canadian Podcaster, and it’s free - coming with a podcast, too. The goal of the publication is to share the microphone with podcasters from across Canada, sharing voices, encouragement and tools to build the Canadian podcast community. It’s from Dave Campbell’s True Media Solutions.
  • If you prefer a newsletter, Pod The North is good too.
• DeepCast Pro has rebranded to DeepCast Creator. The company has announced Podsites, a turnkey website solution, and new investors.
• Amazon’s Wondery has cut what the company calls “a small number” of jobs - though one person speaking to Reuters suggests the number of affected people is “dozens and dozens”, which Amazon denies. Both content and advertising teams have been affected. This is in addition to the closure of its operations in Brazil and Mexico, a story Podnews broke on Feb 13.

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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Cohost, audioBoom, RedCircle, SALT, Simplecast, Resound, Audiohook, Podscribe, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Disctopia, Podpage websites, Evergreen Podcasts, Libsyn, Knucklehead Media Group, We Edit Podcasts

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Compliance Podcast Network, Storyboard, Red Seat Ventures, Ausha, The Roost, Truefans, Ask Ralph Christian Finance, Frequency, ARN's iHeartPodcast Network Aust, Podium , Tink Media, Voxtopica, Jonekiri, PlayPodcast, The Podcast Haven, Gumball, POW PR, SoundStack, Gilded Audio, Huberman Lab, Deepcast Creator, Podcastpage, Message Heard, Health Podcast Network, Optimal Living Daily, Heartcast Media50, Headliner, Wondery, Rhapsody Voices, Ossa Collective, Double Elvis Productions, Blubrry, Lemonada Media, Diversion Podcasts, Podcast Taxi, Rephonic, Jam Street Media, Oxford Road, Castos, Transistor, Zvook, matchmaker.fm, Sonic Influencer Marketing, StreamGuys, Hear.Here.Singapore, Content10x, Podcast Partnership, Ad Results Media, She Podcasts, Cleanfeed, Revolver Podcasts, Podigy, Lower Street, Adopter Media, Podcast Movement, Sonix, School of Podcasting, Signal Hill Insights, Edison Research

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Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!

• The average age of CNN viewers is 67, and FOX News viewers are even older, at 69. But the age profile of listeners to news podcasts is similar to the US population average: a younger audience meaning real opportunity for advertisers. That’s one of the findings of The News Podcast Consumer, new data released by Sounds Profitable this week with National Public Media, focusing on the US’s second-most popular podcast genre. It’s a free download.
• The full schedule for Evolutions has been published. The event takes place in Chicago, Mar 31 - Apr 3. Tickets are here - code PODNEWS saves money for selected passes.
• How many Americans are listening to podcasts? And what other digital media are they consuming? The Infinite Dial 2025 from Edison Research will be presented in a free webinar on Thursday Mar 20 at 2pm ET. It’ll be presented by Edison Research Vice President Megan Lazovick, and the editor of Podnews, James Cridland. The annual research is supported this year by Audacy, Cumulus Media, and SiriusXM Media.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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• 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform.
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• Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcasts feed, get your show into Podnews, and get you more listeners - all free! Get started now!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Cohost, audioBoom, Simplecast, Podscribe, Steve Lack: Audio, SALT, RedCircle, Resound, Audiohook, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Evergreen Podcasts, Libsyn, Podpage websites, We Edit Podcasts, Knucklehead Media Group, Acast

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Deepcast Creator, Compliance Podcast Network, POW PR, Tink Media, Podium , Storyboard, Huberman Lab, Gilded Audio, SoundStack, Ask Ralph Christian Finance, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Jonekiri, Ausha, The Roost, Voxtopica, Truefans, Gumball, Frequency, PlayPodcast, The Podcast Haven, Podcastpage, Message Heard, Health Podcast Network, Wondery, Blubrry, Optimal Living Daily, Heartcast Media50, Castos, Headliner, matchmaker.fm, Sonic Influencer Marketing, Rhapsody Voices, Jam Street Media, Diversion Podcasts, Podcast Taxi, Oxford Road, Lemonada Media, Zvook, Rephonic, Ossa Collective, Double Elvis Productions, Transistor, StreamGuys, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, Content10x, Cleanfeed, She Podcasts, Lower Street, Sonix, Podcast Movement, School of Podcasting, Podigy, Revolver Podcasts, Adopter Media, Edison Research, Signal Hill Insights

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Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!

• YouTube released a new headline data point, suggesting that there were more than 1 billion viewers of podcast content a month in January. It also repeated that 400 million monthly hours of podcast watching were consumed on TV sets.
  • Putting the 1 billion number in context, Spotify claimed just 120mn monthly podcast listeners in November. Apple Podcasts is likely to be smaller in terms of monthly listeners, according to Podtrac in Jan 2023: but Apple Podcasts had a significantly higher share of downloads.
  • Worth remembering, too, that a listener to a second of “podcast” content on YouTube - even automatically-played content - will count towards the 1 billion figure, irrespective of the amount of downloads they make, or the time they spend with podcasts. Reach doesn’t translate to time spent. However, Edison Research said in Oct 2024 that, of all the podcast platforms, YouTube was used “most often” to listen to podcasts.
  • We wondered what YouTube considered a “podcast” to be. A YouTube spokesperson told us that the company follows the lead of creators marking a playlist as a “podcast” when they upload. The YouTube Podcasts homepage in the US, as one example, includes full TV news shows like NBC Nightly News and PBS NewsHour, which both broadcasters have marked as a “podcast” - but there are audio podcasts for NBC Nightly News and PBS News Hour as well. Australia’s podcasts homepage includes individual news stories from 7NEWS, which are in a YouTube playlist called 7NEWS Just In, but there’s also a 7NEWS Just In audio podcast, too.
• YouTube’s blog post was authored by Tim Katz. Who’s he? He describes himself as “VP, Partnerships, Podcasts”. That’s the first outing for this job title; on LinkedIn, he’s “Director, Head of Sports + News Partnerships”; in news coverage in 2023, he was “Director and Global Head of Responsibility”; and in 2024, he was “Global Director of Responsibility and Leader for the Canada and Latin America region”. We don’t see any use of this podcasting job title until this announcement.
  • Katz is interviewed (as “Vice President for Partnerships”) in Bloomberg. The YouTube podcast trend “existed but it was a matter of us pouring some gas on it,” he said.
• Some parts of the industry give notes of caution.
  • Transistor’s Justin Jackson believes, in a personal blog post, that the podcast industry is fundamentally misdiagnosing YouTube's role in consumers' lives and overestimating the benefits it will get from the platform.
  • Wondery’s founder Hernan Lopez suggests to keep in mind the bigger picture. “Of note, [YouTube] cited 400 million monthly hours of podcast watching on TV sets —but that's against 30 billion hours+ of [overall] YouTube time spent on TV sets.” He adds that the oft-quoted “$2bn” annual figure severely underestimates the total size of the podcast market (as it doesn’t count international, subscription, or video).

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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• Save $350—Evolutions Sale Ends Tonight! — Be part of the spring's biggest podcast event, Evolutions 2025, March 31–April 3 in Chicago. Save up to $350 during the Super Duper Early Bird Sale, ending tonight. Lock in your pass before midnight!
• 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more!
• Women Podcasters Network — Join our thriving community of Women Podcasters & Expert Guests. Tap into our time-saving templates for podcasters.
• The New Zealand Podcasting Summit, May 10 2025 — The annual event for NZ’s podcast producers, presenters, practitioners, & providers. This is a day-long event focused on networking, sharing, upskilling, & learning. Six themed sessions over the day.

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, RedCircle, Audiohook, audioBoom, Resound, Cohost, Simplecast, Steve Lack: Audio, Podscribe, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Acast, We Edit Podcasts, Podpage websites, Knucklehead Media Group, Evergreen Podcasts, Libsyn

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, PlayPodcast, Ausha, Gilded Audio, Truefans, Compliance Podcast Network, POW PR, Podium , Gumball, ARN's iHeartPodcast Network Aust, Frequency, The Podcast Haven, Voxtopica, The Roost, SoundStack, Tink Media, Storyboard, Deepcast Creator, Huberman Lab, Ask Ralph Christian Finance, Jonekiri, Red Seat Ventures, Podcastpage, Message Heard, Health Podcast Network, Castos, Double Elvis Productions, Wondery, Sonic Influencer Marketing, Lemonada Media, Blubrry, Jam Street Media, Rephonic, Podcast Taxi, Ossa Collective, Diversion Podcasts, matchmaker.fm, Zvook, Headliner, Oxford Road, Transistor, Rhapsody Voices, Optimal Living Daily, Heartcast Media50, Podcast Partnership, Content10x, Hear.Here.Singapore, Ad Results Media, StreamGuys, Cleanfeed, She Podcasts, Sonix, Podigy, Adopter Media, Revolver Podcasts, School of Podcasting, Podcast Movement, Lower Street, Edison Research, Signal Hill Insights

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