The Sales Development Podcast

David Dulany

Welcome to the Sales Development podcast, the only audio forum focused and dedicated to helping Sales Development professionals get better at their jobs and push the practice of Sales Development forward. This is a place for practitioners in the...

  • 40 minutes 40 seconds
    Sales Development: Strategies and Innovations in Tech Sales
    This episode of the Sales Development Podcast features an in-depth conversation with Tito Bohrt, a leading figure in the sales development and technology sales arena. Tito discusses his journey in creating a pivotal sales tool that enhances pipeline and revenue generation for tech companies.

    The discussion delves into the specifics of sales strategies, the integration of data analytics, and the impactful use of SaaS platforms to optimize sales processes. Listeners will gain insights into the nuances of effective sales development, the importance of data-driven decision making, and how to leverage technology to maximize sales outcomes.

    The conversation also explores Tito's multifaceted business model, including his venture capital initiatives and the synergy between sales outsourcing, advisory roles, and technological solutions. This episode is a valuable resource for anyone looking to enhance their sales techniques and understand the dynamics of sales development in the tech industry.
    26 April 2024, 12:06 am
  • 22 minutes 42 seconds
    Mastering Outbound Sales: Strategies for B2B SaaS Success
    This episode of the Sales Development Podcast, hosted by David Dulany and featuring expert guest Mark Colgan, delves into the intricate world of outbound sales strategies for B2B SaaS companies. 

    The discussion centers on overcoming common pitfalls that many companies face when their outbound efforts yield diminishing returns. Mark breaks down his two-phase approach to revitalizing outbound campaigns, beginning with refining messaging to better address potential clients' pain points and moving towards leveraging intent data and trigger events to target prospects more effectively. 

    The podcast offers a deep dive into identifying and utilizing signals and triggers that predict buyer readiness, thereby enhancing the precision of outbound campaigns. Through real-world examples and practical advice, the episode provides listeners with actionable insights into optimizing their sales processes, from redefining Ideal Customer Profiles (ICPs) to integrating new technologies into existing sales stacks. 

    The podcast is an essential resource for sales professionals aiming to boost their outbound effectiveness and drive sustained revenue growth.

    25 April 2024, 8:25 pm
  • 32 minutes 16 seconds
    The Innovative Seller: Keeping Pace in an AI and Customer-Centric World
    Jake Dunlap comes on the show to talk about his new book, “The Innovative Seller: Keeping Pace in an AI and Customer-Centric World.”

     In the rapidly evolving landscape of B2B sales, the fusion of technology, marketing, and sales strategies has become imperative for the success of SaaS startups and established companies alike. 
    The Innovative Seller: Keeping Pace in an AI and Customer-Centric World dives deep into the world of Sales, uncovering the latest, cutting-edge strategies and tactics that are reshaping how companies build their go-to-market engines. 

    This podcast, brought to you by Tenbound, provides invaluable insights into the intersection of process, technology, and human interaction that drives revenue growth and operational efficiency. 
    T
    he episode explores the challenges and solutions encountered by sales professionals as they navigate the complexities of modern sales environments, offering listeners actionable advice on optimizing sales strategies, leveraging sales technologies, and embracing AI to stay ahead in the competitive world of technology sales. Join us as we uncover the secrets to scaling sales operations, improving performance metrics, and revolutionizing the B2B sales process for the digital age.

    https://www.amazon.com/Innovative-Seller-Keeping-Customer-Centric/dp/1394180241/
    9 April 2024, 11:43 pm
  • 45 minutes 59 seconds
    Sales Tech Deep Dive with Jon Miller
    Sales Tech Deep Dive with Jon Miller

    Revolutionizing the B2B Revenue Playbook: Insights from Jon Miller on the Future of Sales and Marketing and Nicolas de Kouchkovsky of CaCube Consulting. 


    In a rapidly evolving B2B landscape, traditional sales and marketing strategies are facing unprecedented challenges. In this week’s Sales Tech Deep Dive, we feature insights from industry legend Jon Miller, of Marketo, Engagio (later Demandbase), and a pioneer in demand generation and account-based marketing.

    Jon delves into the critical need for a paradigm shift in the B2B revenue playbook. Amidst the backdrop of technological advancements and changing buyer behaviors, we explore the limitations of conventional approaches, highlighting the increasing difficulty in capturing and retaining customer attention through traditional lead-based methods. Jon articulates the importance of aligning sales and marketing efforts with the modern buyer's journey, emphasizing the strategic role of brand reputation, personalized customer experiences (ABX), and the intelligent application of AI in crafting more effective and meaningful engagements. 

    As the B2B sector stands at the cusp of significant transformation, this session provides a valuable roadmap for navigating the complexities of today's market dynamics, ensuring organizations are poised to thrive in the competitive landscape ahead.
    8 April 2024, 9:46 pm
  • 44 minutes 5 seconds
    The Seller’s Journey with Richard Harris
    In this episode of the Sales Development Podcast, host David Dulany and guest Richard Harris dive deep into the essence of what fuels the success of SaaS startups and established tech companies alike: the synthesis of technology marketing, sales development, and revenue operations.

    Richard Harris, a world-renowned sales trainer with a rich history of elevating sales teams across the spectrum, shares invaluable insights and tactics that have cemented his status as a go-to authority in sales training. From the foundational principles of his NEAT Selling system to the upcoming release of his book "The Seller's Journey," Harris unpacks the critical components of building and maintaining a high-performance sales engine. This episode not only highlights Harris's unique approach to sales training and development but also emphasizes the importance of continuous learning, adaptation, and the personal touch in creating meaningful customer experiences.

    Join us as we explore the synergies between strategy, people, processes, and technology that power the go-to-market engines of the tech sales world, all brought to you by Tenbound.
    1 April 2024, 3:54 pm
  • 47 minutes 2 seconds
    Sales Development Hacks that Work with Sally Duby
    Sally Duby serves as the Chief Sales Officer at The Bridge Group, a premier consultancy specializing in Inside Sales and Sales Development. With a profound expertise in constructing and revamping inside sales and sales development teams, she champions the integration of cutting-edge technologies and services with pioneering sales methodologies to drive accelerated revenue expansion. Her career includes significant roles at industry giants like Oracle and Skype, alongside a notable 15-year tenure at the helm of an inside sales consultancy, where she honed her leadership and strategic skills. We discuss her new book: Sales Development Hacks that Work. Buy it here: https://www.amazon.com/Sales-Development-Hacks-That-Work/dp/B0CR16C3SB
    18 March 2024, 7:20 pm
  • 38 minutes 35 seconds
    Does Sales Enablement Really Work? Keenan. and David Dulany
    Keenan, a renowned author and founder of A Sales Growth company in a deep dive into the intricacies of sales development in the tech industry.

    The podcast delves into the value of real sales calls for educational purposes, with Keenan critiquing live pitches based on his Gap Selling methodology. Common pitfalls in sales pitches: a lack of problem identification and the tendency to push products without understanding the client's needs. Keenan emphasizes the importance of diagnosing a potential client's issues before attempting to sell, akin to a medical professional diagnosing a patient. He criticizes the sales industry's focus on product-centric approaches over developing a deep understanding of the client's business problems and their impacts.
    David and Keenan. discuss the challenges in sales training and the disconnect between sales enablement efforts and measurable business outcomes.


    They argue for a shift towards outcome-oriented sales training, where the success of sales enablement initiatives is directly tied to improvements in key sales metrics. The conversation concludes with actionable advice for sales professionals looking to improve their craft, including the importance of building a problem identification chart and adopting a diagnostic mindset in sales calls.

    Listeners of this podcast episode gain a comprehensive understanding of the current sales development landscape, the importance of aligning sales strategies with business outcomes, and practical strategies for enhancing sales effectiveness. Through Keenan and David's insightful discussion, sales professionals and leaders are equipped with the tools and perspectives needed to thrive in today's competitive sales environment.


    https://salesgrowth.com/
    5 March 2024, 9:45 pm
  • 41 minutes 8 seconds
    CEOs in Sales Tech - Strategies from the Outsourced SDR Trenches
    CEOs in Sales Tech with Derek Rey. We delve deep into the evolving landscape of tech sales, focusing on the cutting-edge strategies, tools, and insights that are shaping the future of sales development. David Dulany, and Derek Rey, the founder and CEO of Demand Inc., and the mastermind behind the innovative Lasso.ai.

    Throughout the episode, listeners are treated to an in-depth exploration of how Demand Inc. has propelled businesses forward by generating over $7 billion in pipeline revenue through bespoke sales development services. Derek shares his journey from leading go-to-market efforts for a unicorn startup to creating Demand Inc., and how this journey inspired the development of Lasso.ai, a tool designed to leverage AI for identifying and engaging potential clients with unmatched precision.

    The episode further discusses the significance of research, copywriting, and experimentation in sales development, and how Lasso.ai's AI-powered capabilities are set to redefine the efficiency and effectiveness of sales outreach. This podcast is an invaluable resource for sales professionals, offering actionable insights and showcasing how embracing technology can lead to unprecedented success in the tech sales arena.
    21 February 2024, 6:55 pm
  • 31 minutes 40 seconds
    Evolving the Sales Development Game: Insights and Strategies from the Front Lines
    In this episode of the Sales Development Podcast, we dive deep into the dynamic world of sales development, exploring the crucial role it plays in the go-to-market strategy of tech sales. Our guest, David Kraig, a seasoned sales development manager at 1-800-Accountant, shares his transformative journey from a director of operations to a pivotal figure in sales development.

    With a focus on coaching, leadership, and the ever-evolving landscape of sales development roles, David provides valuable insights into building successful teams, embracing technology, and nurturing talent for sustained growth.

    Through engaging discussions and personal anecdotes, this episode illuminates the strategies, tactics, and mindset necessary to excel in sales development, offering listeners a comprehensive guide to fueling the revenue machine in today's competitive tech sales environment.
    12 February 2024, 10:40 pm
  • 36 minutes 55 seconds
    Mastering the Value Sale: Transforming Tech Sales with Ian Campbell
    In this episode of the Sales Development Podcast, hosted by Tenbound, we dive into the transformative strategies behind successful sales and marketing in the technology sector.

    Our guest, Ian Campbell, CEO of Nucleus Research and an accomplished author, shares invaluable insights from his latest book, "The Value Sale." Campbell, with his unique blend of expertise as a foster parent for Huskies, a private pilot, and an adjunct professor, brings a fresh perspective on achieving tangible returns on investment (ROI) in sales.

    We explore the essence of value-driven sales, the impact of real-world case studies, and the importance of focusing on productivity, cost reduction, and profitability to fuel the go-to-market engine. Campbell's approach demystifies the complex world of ROI and offers practical advice for sales professionals seeking to enhance their effectiveness and drive revenue growth.

    This episode is a must-listen for anyone in the tech sales world looking to elevate their Sales strategies and achieve meaningful, value-based success.
    2 February 2024, 7:51 pm
  • 20 minutes 20 seconds
    Leveraging B2B SaaS Reviews: Insights and Strategies for Tech Sales Success
    We delve into the intricacies of pipeline and revenue production in B2B Tech Sales with a special focus on B2B SaaS reviews. Our guest, Joe Kevens, founder of B2B SaaS Reviews and Director of Demand Gen at Partnerstack, brings a wealth of knowledge on the subject.He highlights the evolving nature of the buyer journey, stressing the increasing reliance on peer reviews and third-party sites in decision-making processes.

    The podcast covers the nuances of various review platforms, providing valuable insights for those in demand generation and marketing roles.Joe’s expertise illuminates the crucial role of reviews in the current B2B landscape, offering practical advice on how companies can effectively navigate and leverage these platforms for optimal sales and marketing outcomes. This episode is a must-listen for anyone looking to deepen their understanding of the B2B SaaS review ecosystem and its impact on tech sales and marketing strategies.
    25 January 2024, 6:01 pm
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