On most objective measures, the design industry is thriving. Our skills are in high demand, our salaries are rising, and companies can’t fill roles fast enough (recent blip notwithstanding). Design leadership has come of age, we’re seeing companies invest in team development, and more and more designers are earning that hallowed “seat at the table”. So why, when I talk to designers, do so many of them feel burnt out and despondent; like all their hard work and effort has been for nothing. It’s as though the design industry is going through some sort of mid-life crisis. In this session design leader, start-up advisor, speaker and coach, Andy Budd, takes us through some of the reasons why we’re experiencing this sense of collective Ennui, and what we can do about it. This talk may make for awkward listening at times. However, unless we can have an open and honest conversation about the behaviors that are holding us back, we’ll never unlock the full potential of what design has to offer.

Information Architecture (IA) is foundational for great usability and user experience. But for IA to become embedded in the product development process, we must use the language of product: what user problems does IA solve and what are the commercial/ organisational benefits? In this talk I will share ideas and approaches on: - A better way to explain IA to product people/stakeholders - How to frame IA work in terms of stories, strategy and metrics

What we learnt about service design living in France

With the worldwide population of adults over the age of 65 growing faster than any other according to the United Nations, considering their voice in designing the 3D embodiment of the internet (the Metaverse) is necessary for moving away from the deficit model of ageing, especially coming out of the pandemic. This presentation advocates for an ethnographic, co-design approach with older adults for those looking to design in a fully immersive space.

As a UXR I spend a lot of time note-taking and would love to share a note-taking strategy that saves my team and I a HEAP of time (and money). The new strategy is visual (which clients love) quick to synthesise (which researchers love) and easily translates findings into design recommendations (which designers love). You can thank me later.

Going smaller, to go bigger: A design system evolution. Over the past 2 years the Atlassian Design System team have been reimagining how a design system needs to evolve to be a force multiplier for good - good for our own team, good for our designers and developers and good for our customers. They’ll share their journey towards unlocking a thriving design system which supports the past, the present and the future all at the same time and how they evolved it to drive both purpose and impact at scale. In a time of economic uncertainty, different design models of what good looks like not only become necessary but essential to fuel the next decade of design system’s growth. We’ll share the highs and lows and wisdom we have gained by going smaller, to go bigger.

When were diamonds first used to describe the design process? When was the first 'how might we' question asked? What were the original steps of 'brainstorming'? Some answers to these questions can be found in a 30 year period in America after the end of World War 2, when parallel intellectual movements centred around creating scientific methodologies for creativity and design thrived. Many of the ideas, principles, and design processes of that age are still with us today. Other answers are much, much older. In this talk, we will do more than describe yet another design process model. Instead, we will explore the historical and cultural origins of the design and creativity methods that are still common in design, and we will explore how they were both informed by and developed in reaction to the emergence of computing and large-scale data management. By the end of the talk, you will have a new perspective on how the origins of our methodologies can embed biased assumptions in the work we do today.

The lack of a moral framework in the design disciple, let alone a set of ethical guidelines, put designers at great risk of doing more harm than good in the world.

Regenerative design. What’s that mean and why should I care? How do I design for regeneration in my own life and design practice? Let's explore practical ways we can design regenerative business, product, and service ideas that customers love - and increase our wellbeing while we do it.

Interested in how government + design + sustainability experts came together to co-design a "world-first" tool to tackle global warming? If so come along to this talk for an up-close look at how we managed to achieve the impossible —> getting agreement on a way forward when all of the experts told us this was NEVER GOING TO HAPPEN.

Oh my gosh - the hype about Chat GTP and how it makes exploding your content production efficiency super easy is mental But is it actually based in reality.. Ed note - no, Chat GTP did not write this. Let's look at five examples of how Chat GTP has actually been successfully used and what degree of human intervention is still required. Spoiler alert, it's a LOT.