Social Media Pubcast by Jon Loomer

Jon Loomer

Facebook advertising and business owner tips, often discussed over a beer.

  • 6 minutes 59 seconds
    What You Don't Know About Meta Attribution

    Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results rarely match your backend data.

    2 April 2025, 9:00 am
  • 7 minutes 44 seconds
    The Truth About Meta's Click Attribution

    Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the right attribution windows for different campaign types.

    26 March 2025, 9:00 am
  • 7 minutes 39 seconds
    Should You Count View Through Conversions?

    View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giving Meta undeserved credit, and how to properly evaluate them based on campaign type and audience.

    19 March 2025, 9:00 am
  • 8 minutes 37 seconds
    The Case for Simple Meta Ad Campaigns

    Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited customizations.

    12 March 2025, 9:00 am
  • 6 minutes 35 seconds
    Stop Blaming Meta for Your Results

    Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control.

    5 March 2025, 10:00 am
  • 6 minutes 39 seconds
    Understanding How Meta's Algorithm Really Works

    This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do.

    26 February 2025, 10:00 am
  • 8 minutes 26 seconds
    When to Use Advantage+ Audience

    When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.

    19 February 2025, 10:00 am
  • 7 minutes 59 seconds
    The New Role of Remarketing

    While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.

    12 February 2025, 10:00 am
  • 7 minutes 46 seconds
    Why Meta Should Bring Back Podcasts

    Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.

    5 February 2025, 10:00 am
  • 7 minutes 35 seconds
    Do You Still Need Detailed Targeting?

    Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

    29 January 2025, 10:00 am
  • 9 minutes 56 seconds
    What Meta’s Latest Changes Mean for Advertisers

    Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.

    22 January 2025, 10:00 am
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