The Ellechat Podcast

Lauren Hooker

In this weekly podcast, Lauren Hooker from Elle & Company transparently shares all of her online business and blogging strategies, branding and design tips, and marketing tactics to help creatives start and scale their business. Whether you’ve just taken the leap into entrepreneurship or you’ve been in the game for years, Lauren’s easy to understand, step-by-step teaching will help you pursue your passion on your own terms.

  • 16 minutes 23 seconds
    017: Planning for your most productive year yet

    The New Year marks a clean slate. It’s prime time for planning and goal setting, and while you may plan and set goals with good intentions, you won’t be able to carry them out if you aren’t productive. So in this first Ellechat podcast episode of 2019, I’m sharing 7 of my best productivity tips to help you start this year off on the right foot and actually make progress toward your business goals.

    To download the 2019 calendars: https://www.elleandcompanydesign.com/library

    To read productivity blog posts: https://www.elleandcompanydesign.com/blog/

    To sign up for the newsletter:
    https://www.elleandcompanydesign.com/

    31 December 2018, 10:14 pm
  • 1 hour 1 minute
    016: Business spotlight on Sai Hossain of Crowdcast

    In this episode, Lauren discusses a recent shift away from online courses towards Software as a Service (SaaS) in the creative industry. She chats with Sai Hossain, the CEO & Founder of Crowdcast, about how he came up with Crowdcast, how he brought this platform to life, and where his business is headed in the future.

    26 September 2018, 5:07 pm
  • 17 minutes 22 seconds
    015: 3 ways to save time and expand your reach on Instagram

    In this episode, Lauren discusses three ways to save time and expand your reach on Instagram -brainstorm a big list of ideas, plan ahead, and batch tasks.

    15 August 2018, 1:16 am
  • 20 minutes 32 seconds
    014: Balancing life as a new full-time mom + part-time entrepreneur

    In this episode, Lauren discusses changes to the Ellechat format and five ways she’s balancing life as a new full-time mom and part-time entrepreneur after giving birth to baby Eli in April. Are you a working mom? Lauren would love feedback on this topic in the Elle & Company Community Facebook group: https://www.facebook.com/groups/elleandcocommunity/

    2 August 2018, 1:54 am
  • 013: 7 simple ways to start creating better business graphics

    While most people may be able to spot good design and bad design, few know exactly what makes some graphics more visually appealing than others.

    Designing eye-catching graphics isn’t a guessing game. In this week’s Ellechat, I’ll be sharing 7 simple design fundamentals that will help you create better business graphics today, regardless of your design experience. Join me!

    22 March 2018, 10:55 pm
  • 58 minutes 42 seconds
    012: Big things I'm doing differently in 2018

    In this week’s episode, I’m sharing a sneak peek at what’s coming up for Elle & Company in 2018 and the big changes I’m making to my business. 

    These changes aren’t a step-by-step plan at what you should be doing. Instead, they’re a preview of what you can look forward to. I’m going to be sharing why I’m switching things up and making adjustments so that you can utilize those lessons in your own business.

    This year will definitely look different, but I’m excited to share my plan with you. See you soon!

    14 January 2018, 2:56 pm
  • 1 hour 4 minutes
    011: Business spotlight on Lara Casey of Cultivate What Matters

    Lara Casey is the mastermind behind the popular PowerSheets goal setting planner and the author of two books, Make It Happenand Cultivate.

    She’s the business woman behind Cultivate What Matters, but she’s also a wife and a mom to three small kids. She leads a growing team of talented women, she’s in the process of writing her third book, she just started homeschooling...and somehow she manages to keep it all together!

    I invited Lara as my first guest in the Business Spotlight story to share her story along with how she’s able to cultivate what matters in both her business and her home.

    I’m personally so excited for this one. Join us!

    16 December 2017, 6:24 pm
  • 55 minutes 45 seconds
    010: Why I deleted 7,000 subscribers from my list

    I know the title of this Ellechat sounds crazy.  We all try so hard to grow our lists; why would I ever delete over 30% of my subscribers?! 

    No it wasn’t by accident. It was a strategic move that’s actually helped my list and increased my engagement. And I have the stats to prove it.

    I’m sharing those stats, along with the reasoning behind this seemingly crazy move, in this week’s Ellechat. Join me!

    Show Notes
    10 November 2017, 12:32 am
  • 57 minutes 16 seconds
    009: How to handle the emotional ups and downs of running a business

    Pricing, branding, finding clients, bookkeeping, marketing - there are many hurdles to starting a business. But one of the biggest hurdles can often be ourselves.

    Are perfectionism, procrastination, and comparison holding you back from launching and building your creative business?

    If so, I’ll be sharing how I’ve learned to deal with all of the above in the last 4 years since starting Elle & Company in this week’s Ellechat. Join me!

    Show Notes
    3 November 2017, 3:08 pm
  • 59 minutes 35 seconds
    008: How a non-salesy weekly webinar series can transform your business

    What comes to mind when you hear the word “webinar"? Due to either tuning into a webinar or trying to host one yourself, you probably think of an hour-long live video stream of helpful information.... that eventually ends in a sales pitch. 

    We’ve been conditioned to believe that the only way to use a webinar for our business is to sell. (And I don’t know about you, but that’s annoying from an attendee perspective and overwhelming from a host perspective!)

    But webinars don’t have to be used solely for promotion. They don’t have to be hosted once in a blue moon. And they definitely don’t have to be salesy.

    In this week’s Ellechat, I’m sharing how a non-salesy weekly webinar series can not only benefit but transform your business. Join me!

    Show Notes
    27 October 2017, 1:43 am
  • 55 minutes 50 seconds
    007: 12 proven ways to increase your website traffic today

    So you launched your website. You spent a bunch of time perfecting the design, layout, photos, and copy, and you even have your blog up and running.

    You check your analytics to see how many people are flooding into your site day after day, but the numbers are few. Where is everyone?

    It’s easy to get discouraged. Especially when a higher number of visitors has the potential to open doors down the road, whether it’s a sponsorship opportunity, collaboration, job offer, book deal, or a new client.

    In this week’s Ellechat, I’ll be sharing 12 proven methods for increasing your website traffic today. Join me!

    Show Notes
    20 October 2017, 2:29 am
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