I explore a very powerful strategy called 4DX, The 4 Disciplines of Execution, that will help you turn your goals from a fancy todo list item, into reality. And this strategy works not just for business goals, but also for personal goals.

You may have heard of the phrase "Work ON your business, not IN your business". And I'm sure you understand what that generally means as a concept. But do we REALLY understand what that means when it comes to execution? What are the actual, nitty-gritty details that help you work ON your business and not IN your business?

4DX is the acronym for The 4 Disciplines of Execution, which is a systematic approach to achieving your most important goals. It was developed by Sean Covey, Chris McChesney, and Jim Huling, and it has been successfully used by hundreds of thousands of individuals, teams, and organizations worldwide.

Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm. Or search "subscribeme.fm" as one word in your favorite podcast app.

I lived in New York for 10 years, from 2000 to 2010. And I worked in New York City for a good part of those 10 years. And while working in the city, I occasionally had to go to offsite meetings in a different part of the city, I went to office parties after work, got together with friends and colleagues for a couple of drinks on Fridays, I went to some entrepreneur and tech meetups, I even spoke at a couple of those meetups, and every single time, after the evening ended, I dreaded one thing and one thing only: Trying to get a cab to go back to Grand Central station, from where I would then take the Metro to go back to Ossining, where I lived at the time.

If you've ever lived or worked in a crowded city like New York city, you know how ridiculously hard it was as recently as barely 10 years ago to get a cab.

And if it was rush hour, just fuhgeddaboudit. Also, around 8 or 9 PM when people were exiting concerts and sports events and parties, it was darn near impossible to get a yellow cab, because every single cab was either already taken, or they were not available, and if they were available, you were probably competing with 20 other people all spread out on the street, all with their arms extended, trying to get the attention of the lone cab with the light at the top. And then it came down to who the cab driver saw first, and it always felt like people who looked more wall-streety, more attractive, with formal or fancy clothes, somehow always seemed to get the cab ahead of me.

And this was a problem literally every day, for literally tens of thousands of people who were at a party or meeting or event, or simply were too tired to take the subway.

And I can guarantee you, 99% of them, at some point, wished so badly that they could press a button on their phone and get a cab. Guess what? Someone did make it happen. And it was called...

Subscribe and listen to the show on your favorite podcast app or at https://SubscribeMe.fm

Podcast episode brought to you by https://S3MediaVault.com 

In this episode: Proof, Intrigue & Suspense, Cliffhangers, WHAT but not HOW

There is a lot we can learn from Hollywood. Especially about what NOT to do. This series is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood.

So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation.

Listen to the show at https://SubscribeMe.fm 

Or search for "SubscribeMe.fm" in your favorite podcast app.

Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days:

https://OneDayOneTime.com

In part 2 of this series, I talk about creating a network, building a team, and to practice or not to practice.

There is a lot we can learn from Hollywood. Especially about what NOT to do. This episode is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood.

So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation.

Listen to the show for the rest at https://SubscribeMe.fm

Or search for "SubscribeMe.fm" in your favorite podcast app.

Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

There is a lot we can learn from Hollywood. Especially about what NOT to do. But this episode is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood.

So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation.

Listen to the show for the rest at https://SubscribeMe.fm . Or search for "SubscribeMe.fm" in your favorite podcast app.

Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days: https://OneDayOneTime.com 

I've talked and written about what I call "Start With The Last Thing First". E.g., when it comes to creating your offer, start with the last thing first - your sales page. And within that, start with the last thing first - the pricing table.

Start with the end goal and work your way backward.

Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app.

Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days:

https://OneDayOneTime.com

I have an acronym for Urgency Scarcity and Exclusivity: USE. You've got to use USE in all of your offers.

Every offer should end in a call to action (CTA) – like “Buy this”, “Click here”, “Sign up” or “Call us”.

But a CTA alone isn’t always enough to get your audience to take action. There needs to be some additional motivation to get them to take action now.

Without that added motivation, your offer will probably get set aside for “I’ll get back to this later”. And “later” usually means “never”, because you may not get another chance to get them back to your website.

Listen to the show for the rest at https://SubscribeMe.fm  Or search for "SubscribeMe.fm" in your favorite podcast app.

Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

What most people will do after they finish writing a Kindle book, is they'll promote it for a little bit, and then they'll move on to their next book or digital product.

Instead, I recommend you go deeper into your book.

Listen to the show for the rest at https://SubscribeMe.fm  or search for "SubscribeMe.fm" in your favorite podcast app.

Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days:

https://OneDayOneTime.com 

The reason why I had the biggest book launch of my life, was because it was all about The Offer.

The offer is not just the product and not just a short landing page with a few bullet points about the product and a buy button.

As legendary Harvard Business School Professor, Theodore Levitt once said, “People don’t want to buy a quarter-inch drill – they want a quarter-inch hole.”

Check out my 8th book at https://DogpooBook.com

Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app.

Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days, at https://OneDayOneTime.com

I recently launched my 8th book, titled Dogpoo & Dosaa: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales.

And here are some of the lessons learned and takeaways from the launch.

Check out the book at https://DogpooBook.com

Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app.

Episode brought to you by S3MediaVault.com - S3 Audio & Video Player & File Protector for Amazon S3 and CloudFront

Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

I frequently encounter entrepreneurs and digital creators online who spend a lot of time creating an elaborate online course, spend months, even a year or more creating a course or an entire digital library, working on the content, setting up the membership site, hiring a copywriter to write the copy for the sales page, lining up affiliate partners to help them with the promotion, setting up a bunch of Facebook ads, priming their list.

And then they launch it to their list and then... crickets.

I talk about how you can avoid that situation.

Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app.

Episode brought to you by https://DogpooBook.com