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In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko discuss the emerging trend of golden visas, particularly in light of U.S. President Trump's recent announcement regarding a new program in the U.S. They explore the market for these visas, the motivations behind them, and the potential risks involved. Max Tremaine, CEO of Sherpa, provides insights into the various golden visa programs available globally, their economic implications, and the role of technology in navigating visa requirements. The conversation also touches on the future of visa policies and the impact of these programs on real estate and business markets. In this conversation, Max Tremaine discusses the implications of golden visas on the economy, the future of visa programs, and the influence of political factors on visa regulations. He also explores the technological advancements in visa applications and the vision for a seamless travel experience. The discussion highlights the evolving landscape of travel documentation and the potential for a more integrated and efficient system.
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In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko explore the complex world of travel loyalty programs, focusing on the evolution of these systems, the role of credit cards, and how consumers can maximize their points. Guest Tiffany Funk, President and co-founder of Point.me, shares insights on the challenges consumers face in redeeming points and the importance of understanding personal travel goals. The conversation also delves into the impact of credit card companies on loyalty programs and the shifting landscape of consumer loyalty in the travel industry.
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Today Sarah Kopit and Seth Borko discuss the significant influence of Bollywood on Indian culture and its impact on the travel industry. They’re joined by Raj Rishi Singh, CMO of MakeMyTrip, who shares insights on how Bollywood shapes travel aspirations and marketing strategies. The conversation explores the evolution of India's travel market, driven by rising affluence, improved infrastructure, and social media. This week’s episode also delves into the growing trend of spiritual tourism among the Indian diaspora, highlighting the diverse motivations for travel among Indians living abroad. In this conversation, Singh discusses the evolving landscape of travel in India, focusing on the rediscovery of the country by the new generation, the rise of super apps like his own MakeMyTrip, and the integration of AI and big data to enhance consumer experiences. He highlights the changing behaviors of Indian travelers, the importance of influencer marketing, and the strategic approach to marketing in the travel industry.
Read our feature: Bollywood: The Strongest Currency in Indian Tourism
Join us in Delhi on March 17-18 for Skift India Forum.
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This week’s conversation takes a small turn. Guest host Gordon Smith, who you can hear on the Airline Weekly Lounge Podcast, is joined by Hannah Bennett, head of travel at TikTok, to talk about how TikTok has transformed the travel industry. They discuss how the platform is used not only for inspiration but also for actual travel planning and bookings. The discussion touches on real-world examples of brands successfully leveraging TikTok, the importance of authentic and behind‑the‑scenes content, evolving audience demographics, emerging travel ad products, and even regulatory challenges that TikTok faces.
TikTok as a Travel Discovery Engine: TikTok is now a primary platform for travel inspiration, where users go beyond glossy images to experience authentic, full-journey travel content.
Authenticity and Creator Influence: TikTok creators share genuine, behind‑the‑scenes travel experiences that resonate with viewers, making their recommendations highly trusted—evidenced by studies showing that over 40% of travelers take action based on TikTok content.
Real-World Brand Successes: Major brands including Booking.com and TUI have successfully engaged with diverse TikTok communities by tailoring content (ranging from humor to practical travel tips) that fits the platform’s style.
Innovative Travel-Specific Advertising: TikTok is launching a travel-specific ad product—catalog ads for travel—that targets users with active travel intent, further bridging the gap between inspiration and booking.
Shifting Demographics: Despite perceptions of being a younger platform, TikTok now has a diverse, maturing user base with an average age over 30, reaching over a billion users globally.
Enhanced Consumer Spending: Research highlighted in the discussion indicates that users influenced by TikTok not only book trips but tend to spend more, suggesting strong purchasing power among its audience.
The Power of Authentic Content Over Traditional Formats: The platform's success stems from its ability to offer realistic portrayals of travel—including both highs and lows—which contrasts with traditional, highly curated travel advertising.
Navigating Regulatory and Future Trends: Despite regulatory challenges in various markets, TikTok continues to invest in security and innovation while also fostering trends like “destination dupes,” slow travel, and niche travel experiences.
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In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko discuss the significance of tourism in Australia with Pip Harrison, the Managing Director of Tourism Australia. They explore personal experiences in Australia, the economic impact of tourism, sustainable growth strategies, and the challenges of over-tourism. The conversation also delves into the growing importance of Asian markets, the effects of geopolitics on travel, aviation strategies for enhancing connectivity, and the marketing campaigns aimed at attracting visitors to Australia. In this episode, we explore the multifaceted role of sports in Australia's identity, the challenges and opportunities presented by live tourism, the importance of indigenous tourism, and the marketing strategies that have made Australia a leading destination. Pip Harrison shares insights on how sports events drive tourism, the significance of sustainability and accessibility, and the evolving landscape of tourism marketing in the digital age.
00:00 Introduction to Australia and Personal Experiences
03:13 The Importance of Tourism in Australia
05:56 Sustainable Growth and Over-Tourism Challenges
08:59 The Asian Century and Market Trends
11:58 Impact of Geopolitics on Tourism
15:00 Aviation Strategy and Connectivity
17:57 Marketing Strategies and Campaigns
22:05 The Role of Sports in Australia's Identity
29:15 Challenges and Opportunities in Live Tourism
33:03 Indigenous Tourism and Cultural Experiences
36:46 Marketing Australia: Lessons and Insights
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In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko sit down with Thomas Reiner from Altimeter Capital to discuss the transformative impact of AI on the travel industry. They cover the shift from traditional keyword searches to conversational AI, the importance of trust in AI-driven travel planning, and the implications for online travel agencies and direct bookings. The conversation also explores the role of user-generated content and voice technology in enhancing the travel experience.
00:00 Introduction to AI in Travel
02:59 The Shift from Keywords to Conversational AI
05:55 Trust and AI in Travel Planning
08:48 Impact on Online Travel Agencies
11:57 The Future of Direct Bookings
14:53 User-Generated Content and AI
17:59 The Role of Voice in Travel AI
20:53 Blue Sky Predictions for AI in Travel
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Skift’s Sarah Kopit and Seth Borko are joined by Jeremy Jauncey, CEO of Beautiful Destinations, to discuss the burgeoning field of social commerce within the travel industry. The conversation explores how platforms like TikTok and Instagram are reshaping travel discovery and planning, the evolving consumer behaviors in travel bookings, and the potential future of travel commerce driven by influencers and social media. They also touch on the role of major platforms, including YouTube, in this dynamic landscape. In this conversation, Jeremy discusses the evolving landscape of travel marketing, emphasizing the importance of content creation over traditional advertising. He highlights the shift in budget allocation towards continuous content creation, particularly short-form video, and the role of influencers and creators in this new paradigm. The discussion also touches on the trends in social commerce, particularly in Asia, and the potential for social media to address issues like overtourism by promoting lesser-known destinations. Jeremy shares insights on how social media influences travel choices and the importance of adapting marketing strategies to leverage the power of creators.
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In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko engage in a comprehensive discussion with David Neeleman, founder of JetBlue and Breeze Airways. The conversation covers the fragility of the aviation industry, the challenges faced by low-cost carriers, the implications of mergers, and the regulatory landscape affecting market consolidation. Neeleman also shares his critical views on sustainable aviation fuel (SAF) and discusses the future of Breeze Airways, emphasizing innovation and the use of technology to enhance customer experience.
Takeaways
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In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko sit down with Steve Hafner, CEO of Kayak, in New York City to discuss this year’s travel Megatrends.
They start with Skift’s lead Megatrend for 2025: The growing impact of live tourism on travel trends, highlighting how major events like Formula 1 races and Taylor Swift concerts drive significant travel demand, especially in smaller markets. To capitalize on this, Kayak is using AI to anticipate major travel events by creating targeted landing pages that help users easily find relevant travel options. While these events generate substantial interest, Hafner acknowledged the challenge of effectively monetizing event-driven travel and noted that Kayak is still working on fully integrating ticketing with travel planning, including partnerships with platforms like SeatGeek.
Another notable trend is the rise of pet-friendly travel, with 6% of Kayak’s searches including pet-friendly filters, showing that travelers are increasingly factoring in their pets when planning trips. Similarly, social media and influencer marketing are becoming critical tools for travel discovery. Kayak is working on a model where influencers can earn commissions when their followers book travel through their recommendations, turning social media into a performance marketing channel.
Hafner also addressed the rise of AI-powered search engines like ChatGPT and Gemini, which present both challenges and opportunities for Kayak. As AI increasingly helps users find travel options without visiting traditional search engines, Kayak is working to integrate its services into AI models while maintaining direct user engagement. He noted that Google's shift toward AI-driven search results is reducing organic visibility for travel companies, forcing Kayak to invest more in paid advertising and alternative marketing strategies.
International travel demand is also increasing, particularly to Asia (notably Japan), as travelers seek more diverse experiences beyond the U.S. Hafner attributed this trend largely to social media influence, where platforms like TikTok inspire travelers with visually appealing destinations. Despite concerns over crime and Airbnb restrictions, New York City remains a top travel destination, with high demand driving hotel prices up.
Looking ahead, Hafner emphasized that Kayak is focusing on improving its mobile app and adapting to AI-driven search trends to stay competitive in an evolving travel landscape. He believes that AI will play a major role in travel booking, with agentic AI potentially automating travel planning and purchases in the near future. As the industry evolves, Kayak is striving to remain a key player by leveraging technology, enhancing user experience, and staying ahead of shifting consumer behaviors.
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In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko discuss their travel predictions for 2025, reflecting on holiday experiences and the need for a return to routine. They explore consumer spending trends, regional differences in travel priorities, and the impact of social media on travel bookings. The conversation also covers growth in the online travel sector, the hotel industry's revenue projections, and insights from consumer surveys that reveal a strong desire for exploration and travel as a top discretionary expense.
In this episode of Skift's How I Travel series, Skift CEO & Founder, Rafat Ali, interviews Sarah Kopit, Editor-in-Chief of Skift, discussing her personal travel philosophy, habits, and reflections. They explore topics like her transition from fast-paced work life to relaxed, unplugged vacations, her family-oriented travel preferences, her minimalist approach to packing, and her cautious stance on environmental travel. The conversation highlights her upbringing in a travel-loving family, her adventurous pre-kids travel experiences, and her current focus on creating enriching travel experiences for her children.
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