In this poignant debut episode of For the Love of Vinyl, we explore the depths of what vinyl truly means to us through an unexpected and heartbreaking lens. When California wildfires recently devastated entire communities, music writer and editor Mark J. Marriccini lost his entire record collection—a collection that was more than just music, but a reflection of identity, history, and home.

Mark shares his emotional journey of loss and what his collection symbolized, from quirky bootlegs to cherished albums that shaped his life. Together, we uncover how records are more than objects; they’re portals to our memories, our passions, and our sense of belonging.

This episode wasn’t part of the plan, but Mark’s story reminds us that sometimes it’s in loss that we rediscover the profound love we have for the things that shape us.

Brought to you by A to Z Media, this is For the Love of Vinyl.

In this episode, we dive deep into a crucial topic for indie record labels: multiple revenue streams.

Presented by Infinite Catalog - http://www.infinitecatalog.com

The traditional ways of making money—selling records, streaming income, or sync licensing—are becoming harder to rely on. So how do successful labels sustain themselves?

We uncover three truths about building multiple revenue streams:
1️⃣ Diversifying is key to success and financial sustainability.
2️⃣ It takes time, innovation, and iteration—this is not an overnight process.
3️⃣ Combining traditional and non-traditional income sources is a winning strategy.

Using real-world examples from major companies like Disney and creative approaches from labels in our community, this episode is packed with actionable insights to help you reimagine your revenue potential.

Whether you’re just starting your label or looking to make it sustainable, this episode will inspire you to think creatively, iterate, and explore what works for you.

💡 Takeaway: Focus on these three actions—do more of what’s working, do it better, and try something new.

To uncover your unique opportunities, ask yourself these questions:

1. What can I do that no other record label is doing?

2. What can I adapt from other industries that record labels typically don’t use?

3. How can I improve or expand what I’m already doing?

4. What areas of the music industry am I most passionate about?

5. What skills or resources do I have that can generate income?

In this episode, we sit down with Ady, co-founder of the UK-based indie record label Analogue Trash, to explore the unique ethos behind their label.

Presented by Infinite Catalog (http://geni.us/infinitecatalog)

Ady shares how they cultivate a sense of family among their artists through community-building, collaboration, and mutual support. Discover how monthly Zoom meetups, skill-sharing sessions, and artist development initiatives strengthen the bonds between their diverse roster.

We also delve into why indie labels like Analogue Trash are more relevant than ever in today's DIY music landscape and how fostering a collective spirit helps artists thrive. Whether you're an artist, label owner, or indie music fan, this episode offers inspiring insights into what it means to create and sustain a supportive artistic community.

Learn more about Analogue Trash: http://analoguetrash.com

Sign up for Labelmates today! http://otherrecordlabels.com/labelmates

Labelmates starts January 21st!

Check out Lo'ihi Records... https://loihirecords.com

In this episode, we dive into why every indie record label needs a mission statement and how to create one that truly reflects your vision. A mission statement isn’t just corporate jargon—it’s your label’s promise to fans and a guiding light for your decisions.

Presented by Infinite Catalog - (http://www.infinitecatalog.com)

We’ll explore:

• What a mission statement is and why it matters.
• The three key questions every mission statement should answer: WHAT, HOW, and WHO.
• Real-world examples and tips to keep your statement specific, actionable, and inspiring.

Plus, learn how to use your mission statement as a tool to navigate opportunities and ensure you stay true to your label’s values. Download our free Mission Statement Template at otherrecordlabels.com/mission to follow along and craft your own.

Takeaway: By the end of this episode, you’ll have the tools to create a mission statement that defines your label’s purpose and sets the tone for success. Don’t miss it!

Build Your Record Label with Labelmates

Thinking about starting a record label in 2025? Or maybe you’ve already launched your label in the past year but need a little guidance? In this episode, Scott introduces Labelmates, a 6-week intensive program designed specifically for new and aspiring record label owners.

Learn how this tight-knit group will help you:

• Set goals and define your niche
• Navigate legal requirements, contracts, and royalties
• Build a solid A&R, manufacturing, and distribution plan
• Develop marketing strategies that work for your label

With weekly live sessions, expert guest speakers (like a music attorney!), and a small, supportive community of like-minded label owners, Labelmates is the perfect opportunity to learn, grow, and take your label to the next level.

Sessions start January 21st, and spots are limited—so don’t wait!

👉 Register now at otherrecordlabels.com/labelmates.

🎶 What is Sync Licensing? 🎬

Ever wondered how music gets placed in films, TV shows, or commercials? Sync licensing is the answer! In this episode of Other Record Labels, Scott breaks down the basics of sync, explores its main categories, and shares tips to get your music in front of the right people.

Presented by Supertape - A micro, musician and/or record label website tool. (http://supertape.com)

🎧 Learn more about sync and download our free guide at http://otherrecordlabels.com/sync

Presented by Supertape - http://supertape.com

As indie artists and record label owners, it’s natural to worry about overwhelming your audience with posts, emails, and promotions. But are you really being annoying? In this episode of Other Record Labels, host Scott Orr dives into the fear of over-communicating and why it’s likely holding you back.

Discover:

• Why staying visible is your job as a label or artist.
• The “seven interactions” rule in marketing and how persistence pays off.
• How to ensure your outreach is strategic and aligned with your brand.

This episode is packed with practical advice to help you confidently share your work without second-guessing yourself. Don’t let self-doubt stop you—your next post might just be the one that converts a fan!

📢 Listen now and keep building your audience.

www.otherrecordlabels.com

I am THRILLED to announce a brand new podcast coming to the Other Record Labels network called, "For the Love of Vinyl"

Starting January 23rd, we will be launching this new show in partnership with A to Z Media (http://atozmedia.com)

SUBSCRIBE TO THE NEW SHOW: http://otherrecordlabels.com/fortheloveofvinyl

Over the past seven years, Other Record Labels has explored every corner of running a record label—from starting one to promoting artists and everything in between. Along the way, we’ve also ventured into industry-adjacent topics like sync licensing, publishing, PR, and vinyl.

But there’s one topic that gets more engagement and excitement than anything else: vinyl records.

We’ve talked about making, designing, testing, selling, and collecting records—and we know many of you, like us, are passionate about the world of vinyl. Whether it’s hunting for rare finds, debating the merits of hype stickers and obi strips, or just enjoying your collection, vinyl isn’t just a format—it’s a culture.

That’s why we’re thrilled to announce our new podcast: For the Love of Vinyl.

Launching January 23, 2025, this monthly show dives deep into the art and culture of vinyl records. From the environmental impact of vinyl production to turntable tips and everything in between, this show is for fans, collectors, musicians, and label owners alike.

Whether you’re a lifelong vinyl enthusiast, a budding collector, or simply love the aesthetic of records on your shelf, For the Love of Vinyl is for you.

✨ What to Expect:

• Monthly episodes starting January 23, 2025
• Available on the Other Record Labels podcast feed
• A celebration of all things vinyl

How to Listen:
Search For the Love of Vinyl wherever you get your podcasts and subscribe today to ensure you don’t miss an episode!

This exciting new podcast is made possible by our friends at A to Z Media, the trusted partner for custom vinyl, CDs, and merch. If you’re ready to create something unforgettable for your next release, visit atozmedia.com.

We can’t wait to explore the magic of vinyl with you. Thanks for being part of this incredible journey!

SUBSCRIBE TO THE NEW SHOW: http://otherrecordlabels.com/fortheloveofvinyl

How to Keep Your Album Alive After Release Day

Presented by Supertape - http://supertape.com

Release day may come and go, but your album’s journey doesn’t have to end there. In this episode Scott shares three actionable strategies to help indie record labels and artists extend the life of their music long after the release date.

Learn how to:

• Take inventory of your promotional assets for better planning.
• Strategically schedule your promotional efforts to maintain excitement.
• Keep creating new content to engage your audience and give your album fresh momentum.

With practical advice and analogies (like how promoting an album is like stoking a campfire), this episode is perfect for anyone looking to maximize the impact of their releases.

📈 Get inspired to keep the fire burning—listen now!

YouTube isn't just for viral videos—it's a powerful platform for indie record labels to connect with fans, showcase their artists, and grow their audience.

PRESENTED BY SUPERTAPE: http://supertape.com

In this episode, we break down why every label should consider investing in a YouTube channel, from its role in discovery (hello, Google search!) to its growing slice of the music streaming pie.

We’ll guide you through:
✅ Choosing between an artist channel or a label channel
✅ Creating compelling content like music videos, live performances, and behind-the-scenes moments
✅ Building a consistent posting schedule to keep your audience engaged
✅ Setting clear objectives—whether it's SEO, marketing, or turning YouTube into a primary listening destination

If you're ready to unlock YouTube’s potential for your label, this episode has the tips you need to get started!

Learn more here: http://otherrecordlabels.com/youtube