My guest today is Todd Radom. It's an understatement to say he’s a truly amazing sports designer. Todd is an early creative who bet on himself by going out on his own as free lance sports designer.    Along the way Todd has created some of the most icon work with sports brands over the last 25 years such as, NBA, MLB, and league branding of Ice Cube’s Big 3 league, and most notably the Super Bowl 38 logo.   Todd is an OG.   He’s an entrepreneur, speaker, branding expert, marketing consultant, podcaster, an author of winning ugly and co-authored Fabric Of The Game: The Stories Behind The NHL’s Names, Logos, and Uniforms.

Today’s guest is Will Gulley, Director of Digital Content and Strategy. Will is on a mission to understand what’s next, navigate change, and smashing the play book of copy or imitating the work of others. By cultivating a habit of seeking our new ideas, people, and places, he has built a career path from storyteller to director of digital content and strategy at the Big 12 Conference.

My guest today is Victoria McBryde, Content Marketing Specialist for NBA on TNT & NBATV and she previously served as Integrated Marketing Coordinator with the Chick-Fil-A Peach Bowl.   Victoria is absolutely amazing at leading a team of creatives in storytelling and engaging in a conversational manner on social and digital. It’s is edgy and corporate at the same time which is no easy task to master.    She is a brand manager, creative leader, and mentor to many creatives in the industry.