Lisa speaks with Andy Marcus, General Counsel and Head of Business Affairs at theAudience, a next generation social media agency and content studio creating and publishing content for brands and studios through a network of over 40,000 social media influencers. Andy advises on strategic partnerships, business development, talent deals, and brand and studio collaborations. He also developed an industry leading system of compliance, monitoring and enforcement of branded social media influencer marketing based on learnings from the FTC Endorsement Guides and the most recent FTC enforcement actions.

In this installment, Lisa and Andy discuss this very topical issue from a practical point of view: what are the FTC (Federal Trade Commission) rules governing social media influencers when it comes to endorsements and disclosures on social media? In this episode, we give you clear cut definitions on what constitutes an endorsement, steps to ensure that social media influencers are in compliance with these FTC guidelines, and how social media platforms are policing their content to ensure branded posts are compliant with the FTC disclosure rules. Lisa and Andy also talk about the lawyers' role in drafting talent and influencer agreements that protect the company and influencers against FTC problems and who has been in trouble with the FTC for failure to disclose, and the ramifications for the company for when their influencers' posts fail to disclose.

Tune in for an instructional, enlightening, and fun discussion over this potentially serious matter of social media compliance.

Asante Bradford is Project Manager for Digital Entertainment and Media for the Georgia Department of Economic Development, the sales and marketing arm of the State of Georgia.

In this role, Asante helps promote the growth of the digital media industry as well as identify initiatives that will help grow businesses for the state of Georgia in interactive entertainment. His area of concentration with the Global Commerce office is to increase the impact of interactive entertainment for the State of Georgia as well as being a dedicated liaison to assist with promotions, logistics, and business development for attracting digital media companies outside the state to relocate in Georgia. Asante also helps educate potential prospects and provide clients with information about the Georgia Entertainment Industry Incentives Act, which is also known as the Georgia Tax Credits for Entertainment.  

Lisa and Asante discuss the opportunities in the industry for professionals within the media industry in Georgia. They also discuss the future of television as impacted by the popularity of on-demand content and the rise of digital content opportunities for producers and content owners.

Juliette Jones is Executive Vice President of Urban Promotions for Atlantic Records. In this capacity, she is responsible for overseeing the urban promotions staff and ensuring that music artists on her roster have optimal radio and promotional exposure through airplay, interviews, festivals, and touring. Some of her present roster includes MMG, Rick Ross, Gucci Mane, Wiz Kalifah, and Omarion.

Lisa and Jules discuss her rise from an unpaid intern to her present position, the value of mentors, what it's like to be a woman in a male dominated industry, and some of her biggest lessons and challenges in her career. 

Tune in to this frank, funny and informative podcast as Jules drops some jewels about the business (and sometimes shady side) of entertainment. 

Donyell McCullough is a talent executive with over 20 years of experience managing and recruiting talent for notable television projects. After 15 years of booking and casting celebrity guests and hosts while respectively managing with her own company and freelancing, Donyell took her talents in house as a talent executive to BET and then to TVOne. At TVONe, Donyell is the Head of Casting & Talent, where she is responsible for identifying and recruiting talent for the network's programming. Donyell has a knack for spotting and identifying talent and has the unique ability to connect with all people. 

Lisa and Donyell discuss how Donyell got started in this business, how she developed a personal database of over 500 connections and booked over a 1,000 guests, and what it takes to have staying power as a female in a male-dominated business. These long term friends also discuss the importance of branding yourself, having your business together, and how being kind (yet firm) in this business goes a long way. 

Lawrence Washington A.K.A. "Miss Lawrence" is the gender-bending, non-conformist, fashion-flexible celebrity-hairstylist, singer, actor, and LGBTQ advocate. Miss Lawrence has been styling hair for the past 20 years and discusses how he took his knack for styling hair and turned that into a thriving business through mentoring, education, and training. His styling led him to become friends with some of the Real Housewives of Atlanta (before they were famous) and walks us through how those non paid appearances led him to a co-host on Bravo's Fashion Queens, to guest star on Lee Daniels' Empire and as a recurring character on the upcoming Lee Daniels' project "Star" on Fox. Through his celebrity, he has become an advocate for LGBTQ rights and we discuss his thoughts on the unspeakable tragedy that unfolded at the Orlando nightclub Pulse and how he is using his voice in to raise awareness about issues affecting the LGBTQ community.

Jini D. Thornton is a CPA with over 19 years of experience in the business management and accounting professions. Her company, Envision Business Management Group (EBMG), empowers individuals with the information and knowledge needed to make sound financial decisions and achieve personal financial security. EBMG represents some of the music industry’s hottest entertainers. 

Lisa and Jini talk about protecting your assets through a loan out company, the importance of record keeping, the wisdom behind establishing payroll for entertainers, avoiding common financial pitfalls in the entertainment business and how to handle an audit. 

Take a listen as these two industry vets impart serious financial wisdom through their lively and spirited discussion. 

Jini D. Thornton is a CPA with over 19 years of experience in the business management and accounting professions. Her company, Envision Business Management Group (EBMG),empowers individuals with the information and knowledge needed to make sound financial decisions and achieve personal financial security. EBMG represents some of the music industry’s hottest entertainers. 

Lisa and Jini talk about protecting your assets through a loan out company, the importance of record keeping, the wisdom behind establishing payroll for entertainers, avoiding common financial pitfalls in the entertainment business and how to handle an audit. 

Take a listen as these two industry vets impart serious financial wisdom through their lively and spirited discussion. 

Chiquita Banks wants you to know something: tax law isn't boring! As Viacom's newest Director-Tax Counsel, she assists productions internationally and domestically to reap the benefits of film tax credits and incentives as a production finance tool. Lisa and Chiquita sit down to discuss the business of tax credits, refunds and rebates; which states have the best incentives; and why and how this can help aid your film or television production save money.

Lauren Maillian is the Co-Host of Oxygen's new show "Quit Your Day Job." A serial entrepreneur, Lauren co-founded a vineyard at the age of 19, is the co-founder and CEO of LMB Group, a strategic marketing and advisory company and a Founding Partner at Gen Y Capital Partners, an early stage venture capitalist firm, and a best selling author of the New York Times best selling book: The Path Redefined: Getting To The Top On Your Own Terms, all by the age of 30. Lisa and Lauren talk about her career path, takeaways from her book, when to step out on faith and how to manage your brand.

Music publishing has been referred to as the "Cash cow" of the music industry, yet it, like record sales has suffered from the digital onslaught of the music industry. This week, Lisa speaks to Angelique Miles, a former music publishing executive who has signed such superstars as super producer Timbaland (now music supervisor on the hit show "Empire"), Busta Rhymes, and Missy Elliott, to name a few. Their conversation covers the basics of music publishing, what to look for in a deal, is an administration or co-publishing deal for you, and what's next in the future of music publishing.

Tye Farley has often been referred to as the "Male Olivia Pope."  Tye is an advanced political and legal crisis expert who handles and fixes crises for politicians, athletes, celebrities, and average citizens. Tye's services as an advanced crisis expert/fixer have been used by the Department of Defense to handle certain military issues and law firms all over the country. Lisa and Tye speak about when you might need a "fixer," what to do in times of crisis management, and how Tye's other services of litigation communication, witness veracity, trial prep, government level investigation, and may be helpful to the lawyer and layperson in times of need.