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Economics in business

PwC UK

A PwC podcast series in which our economics experts discuss the UK and global macroeconomic outlook and what this means for businesses..

  • 10 minutes 3 seconds
    Women in Work 2024 - Ep30

    While women's participation in labour markets is increasing, they continue to face pay disparities compared to men. In this episode, host Ellie Golden is joined by Alia Qamar and Yashi Chowdhary, Economists at PwC, to dive deeper into the findings of the Women in Work 2024 report. The speakers outline the standout findings, the drivers of the gender pay gap in the UK, and why this is so important.

    21 March 2024, 12:51 pm
  • 13 minutes 9 seconds
    UK Economic Outlook - Ep29

    Are we out of the woods yet? In this podcast, Ellie Golden hosts our UK Chief Economist Barret Kupelian, along with Jake Finney, a manager in our Economics team, to discuss their views on the macroeconomic outlook and the reports special article, which offers a holistic evaluation on undergraduate degrees. The speaker's outline their views on GDP growth, the outlook on headline inflation and what recent geopolitical developments could mean for domestic prices in the UK.

    15 November 2023, 4:15 pm
  • 18 minutes 58 seconds
    The future of free school meals - Ep28

    Free school meals can have a great impact on both children and wider society. Join us as we discuss the potential expansion of free school meals in England, looking at who currently receives them, what the potential benefits to children and society are from expanding this policy, and what we expect to happen next.

    20 June 2023, 10:29 am
  • 22 minutes 5 seconds
    Using behavioural economics to help your employees adopt new workplace technologies - Ep27

    Overall success is heavily dependent on effective employee adoption, and without this, businesses struggle to see the true benefits of their time and financial investments. So, what insights can behavioural economics provide to help navigate change and get good habits to stick? And how did we apply these insights in practice to drive an 81% increase in employee adoption of technology within 2 months?

    2 May 2023, 2:30 pm
  • 16 minutes 1 second
    Women in work: making the transition to net zero fair for all - Ep26
    Action on net zero is a central tenet of governments, businesses and policy makers around the world, but what are the implications for women in the workplace? What lessons have we learned from COVID-19 that we can carry forward to make sure all women, especially those with childcare responsibilities and those from ethnic minorities, are better placed for the transition to net zero? In this episode, host Vayana Skabrin is joined by Priyanka Kanani and Divya Sridhar, Economists at PwC, to dive deeper into some of the more social and environmental angles of the 10th Women in Work Index.
    30 November 2022, 10:30 am
  • 15 minutes 29 seconds
    Actions speak louder than words: Why Behavioural Segmentation is so powerful at driving customer value. - Ep25

    Are you value-sensitive or time-sensitive? Active or dormant? Proactive or a procrastinator? These questions are at the heart of Behavioural Segmentation, an approach to segmentation that makes nudges significantly more effective at influencing behaviour. The integration of behavioural science into customer insight is proving to be a powerful accelerator for businesses to understand their customers and, more importantly, use that insight to drive value for them and their customers alike. 

    To discuss how putting these approaches helped Sage increase customer satisfaction and reduce churn, host Freddie Martin is joined in the studio by Suresh Natarajan, who leads the PwC Behavioural Economics practice, and Brian Wall, Director of retention at Sage.

    Link to our previous Behavioural Economics episode: https://podcasts.apple.com/gb/podcast/economics-in-business/id1231389294?mt=2

    Link to the PwC Behavioural Economics site, where you can learn more about how PwC can help you harness the power of Behavioural Economics:

    https://www.pwc.co.uk/services/economics/behavioural-economics.html

    6 December 2021, 1:51 pm
  • 17 minutes 29 seconds
    The global green skills agenda: How to make the green transition work for all - Ep24
    Building back greener is now an urgent imperative, but how can policymakers ensure that the green transition works for all countries and all people? In this episode, Hannah Audino talks to Zlatina Loudjeva and Jack Steenson from PwC's International Development team about the benefits and challenges of the green skills agenda and what policymakers can do to prevent widening global inequalities. For more information, visit PwC's Future of Work campaign and our Upskilling for Shared Prosperity report with the World Economic Forum.
    17 June 2021, 8:59 am
  • 7 minutes 55 seconds
    Economics in Business Asks: Is inflation going to make a comeback? - bonus episode
    After a year of low inflation across the UK, US and the eurozone, economists are now turning to the question of whether inflation might make a comeback this year, as economies recover from the pandemic. In this bonus episode, Hannah Audino and Barret Kupelian, economists at PwC, explore the outlook for inflation this year, focusing on the US and considering the implications for the UK. For more information on our latest UK Economic Outlook, head to https://www.pwc.co.uk/services/economics/insights/uk-economic-update-covid-19.html
    9 March 2021, 6:00 am
  • 15 minutes 38 seconds
    Good Growth for Cities: Economic wellbeing in a post-COVID world - Ep23

    In this episode, Freddie Martin discusses the results of PwC's latest Good Growth for Cities index with George Mason, an economist at PwC, and James Bowman, a South-East and London PwC Consulting partner specialising in local government transformation. Ten years after its launch, and as we recover from another global crisis, we reflect on what economic wellbeing really means, and how policymakers can support levelling up for the recovery across the UK's regions. 

    For the full results of the report visit our dedicated site. 

    You can listen to the Business in Focus podcast on Good Growth for Cities and local recovery strategies on the PwC site, iTunes or Spotify.

    3 March 2021, 2:41 pm
  • 18 minutes 16 seconds
    From the Great Lockdown to the Great Round: Our global economic predictions for 2021 - Ep22

    Projecting what the future holds is an important exercise for businesses and governments looking to plan ahead. In this podcast, Hannah Audino speaks to Barret Kupelian and Rob Clarry from PwC's Economics team to discuss the key trends we expect to come to the fore in the global economy in the year to come. You can read more in our latest Global Economy Watch: https://www.pwc.com/gx/en/research-insights/economy/global-economy-watch/predictions-2021.html

    18 January 2021, 10:45 am
  • 15 minutes 36 seconds
    Time for Trust: How blockchain will transform business and the economy - Ep21

    In this episode our co-host Freddie Martin is joined by Steve Davies, PwC's Global Blockchain leader, and Jonathan Gillham, who leads PwC UK's Economics team, to discuss blockchain, the technology that is revolutionising how we share and store data, with the potential to add an estimated $1.76 trillion to the global economy by 2030.

    To find out more, please visit PwC's blockchain page, where you can download a copy of our 'Time for Trust' report and explore the results of the analysis mentioned in this episode: https://www.pwc.com/gx/en/industries/technology/publications/blockchain-report-transform-business-economy.html

    10 December 2020, 1:07 pm
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