Born To Write - Helping Authors Achieve Success

Azul Terronez - Author, TEDx Speaker, Coach

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom.com. Want to get behind the scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors conceptualized, wrote, and marketed their books? Have you thought to yourself, "I'd like to write a book" but I don't know where to start? In the Born To Write podcast, I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world.

  • 42 minutes 31 seconds
    Disrupting Publishing | Joshua Stone

    The publishing industry is witnessing a seismic shift as innovative platforms like Book.io integrate advanced technologies such as blockchain to redefine content ownership and distribution. This evolution addresses longstanding challenges and opens up new opportunities for engagement and revenue streams.

    In this episode, Joshua Stone and I dive deep into how the future of publishing is evolving, guided by the innovative digital platform, Book.io. The conversation explores how blockchain technology and limited quantity releases are starting to reshape the industry landscapes from traditional publishing norms to digital interactives and content control.

    Timestamp:

    00:00 Passion for cutting-edge book industry evolution.
    06:02 Authors retain rights, not exclusive to Amazon.
    08:23 Users can buy and resell owned books.
    10:41 Issues with digital content rights and ownership.
    13:53 Potential for data-driven book marketing and sales.
    17:00 Christian author faces counterfeit book issue, digital verification.
    20:33 Authors can leverage the social side for more sales.
    23:49 The System allows students to own and sell books.
    26:39 Exploring new media in the book publishing industry.
    31:42 Traditional publishing model undergoing significant changes and challenges.
    34:44 Focus on nonfiction, digital ownership, and user benefits.
    38:24 Streaming revenue is small, artists explore new opportunities.
    39:53 Scaling up quickly, generating massive sales. Complexities.

    Full show notes

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    📚 Write and Publish your book

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    10 May 2024, 7:00 am
  • 18 minutes 53 seconds
    Building Your Book Launch Superhero Team | Azul Terronez

    Every author dreams of a successful book launch; however, the foundation of a launch's success often begins long before the actual release day. In this episode of Authors Who Lead, I explore how creating what I like to refer to as a "superhero team" can dramatically enhance the visibility and impact of your new work.

    Timestamp:

    00:00 Engage the superhero team, give them enough time.
    04:55 Seek their permission, to use Facebook group communication.
    06:49 Encourage early readers to leave reviews and promote the book.
    09:53 Support the author by engaging and reviewing work.
    12:56 Encourage action by offering exclusive bonuses.
    16:52 Historical fiction fans, join the writing community.

    Full show notes

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    3 May 2024, 7:00 am
  • 51 minutes 13 seconds
    The Superconscious Path: Rising Above Life's Challenges with Chris Duncan

    In this episode of Authors Who Lead, Chris Duncan and I delve into the essence of what it means to be an author. We unravel the concept that books transmit vibrations and messages far beyond mere words on a page. This episode is a treasure trove of insight for any aspiring writer who feels the call to share their voice with the world.

    Timestamp:

    00:00 Chris Duncan, renowned author and speaker, achieves impact.
    05:25 Met teacher learned about superconscious and invested in coaching.
    09:34 Unconscious battles impact survival and thriving patterns.
    10:29 Wealth can lead back to poverty through consciousness.
    16:55 Choose a creative structure over a problem-focused mindset.
    18:55 Separate creative and worrying parts of your brain.
    23:52 Feel excited and hopeful but seek fixes.
    26:54 Create abundance and health, not problems.
    28:57 Recognizing abundance within oneself leads to change.
    31:40 Your feelings about life make it great.
    35:56 Charity work and coaching basketball team joyfully.
    40:11 Wealth and love start from within.
    43:06 Spent big on ads, got success later.
    47:15 Desire is a call to transformation.
    49:16 Fictional story coded for massive transformation, surprising appeal.

    Full show notes

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    26 April 2024, 7:00 am
  • 28 minutes 20 seconds
    How to Write a Memoir Style Book without Hurting the People You Love | Carmin Caterina

    In this episode of the "Authors Who Lead" podcast, Azul delves into the vulnerable world of author Carmin Caterina, whose book "It Starts With Me: One Mom's Journey to End the Pattern of Generational Trauma" provides a roadmap for breaking destructive cycles. With the wisdom gained from both her professional background as a speech-language pathologist and her personal experiences as a mother, Caterina provides insights into the transformative power of storytelling and writing.

    Timestamp:

    00:00 Author Carmen shares an inspiring message for girls.
    03:15 Personal journey, share selectively, respect others' privacy.
    09:03 Authors honored to impact the world through a book.
    09:45 The Gifted audience received positive feedback, inspiring others.
    14:12 Don't be too attached to words. Unleash creativity.
    18:32 Empowerment through recognizing and addressing generational patterns.
    20:28 Seeking healing without feeling broken, exploring diverse modalities.
    23:49 Embracing imposter to guide through storytelling.

    Full show notes

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    19 April 2024, 7:00 am
  • 23 minutes 55 seconds
    Top 5 Mistakes New Authors Make | Azul Terronez

    Entering the world of authorship can be akin to embarking on an odyssey fraught with both excitement and trepidation. For many new authors, the path to publishing is uncharted, filled with potential pitfalls and learning curves.

    I share invaluable insights that shine a light on the common mistakes new authors often encounter and provide strategic actions to not just sidestep these missteps but to triumphantly leap over them.

    Timestamp:

    00:00 Traditional publishing doesn't guarantee high book sales.
    03:53 Book coach encourages efficient use of time.
    06:55 Focus on quality, not quantity, in writing.
    10:06 Share book writing process, market next book.
    15:53 Plan editing and publishing timeline for book.
    16:40 Setting deadlines critical in writing and publishing.
    22:32 Mentor program for book writing guidance.

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    12 April 2024, 7:00 am
  • 40 minutes 56 seconds
    How to Choose a Hybrid Publisher | Kevin Anderson

    In the realm of writing and publishing, there exists a complex web of possibilities and challenges that many authors find daunting. In this episode of “Authors Who Lead,” I speak with Kevin Anderson, founder of Kevin Anderson Associates, who peeled back layers of the publishing industry to provide listeners with invaluable insights into what the journey of an author entails—from crafting the initial concept to the final printed book on a shelf.

    Timestamp:

    00:00 Ghostwriting: a great option for busy authors.
    06:04 Hybrid publishing offers freedom and professional guidance.
    09:19 To make NY Times bestseller, media attention.
    13:11 Interest in writing book, acquisitions editors' role.
    16:08 Maintain audience connection; align message and truth.
    19:00 Hybrid publishers offer better royalties than traditional.
    22:00 Evaluate the publisher's offerings based on goals.
    23:53 Watch out for scams, consider royalty, and marketing.
    27:26 Hybrid publishers with traditional distribution are important.
    31:17 Vanity Press: Pay to publish, limited exposure.
    35:22 Addressing confusion in publishing through a dedicated team.
    37:04 Publishing decisions depend on your goals.

    Full show notes

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    5 April 2024, 7:00 am
  • 43 minutes 10 seconds
    Writing Resilience | Andrew Coville

    Every person’s life is a unique manuscript filled with triumphs and tribulations, a story that when shared can resonate, inspire, and reveal universal truths. In this episode of the Authors Who Lead podcast, I talk with Andrew Coville, a former marine turned police officer turned author, about his powerful memoir "Summer 2009.” Through an intimate conversation that touches on themes of vulnerability, imposter syndrome, and the cathartic writing process, this episode offers listeners profound insights into the transformational power of storytelling.

    Timestamp:

    00:00 Afghanistan journal inspires a reflective memoir.
    03:46 Lived in war's headspace, and reached out to people.
    07:30 Reluctant to tell a personal story that values human experience.
    12:27 Deployment, friend's death, and coming home.
    15:44 Validation of authentic writing, resonating impact achievable.
    18:06 Grateful for Marine Corps, honest portrayal of war.
    20:17 Police officer reflects on Afghanistan experience's impact.
    23:34 Inspiring others to write with truthfulness.
    26:47 Passion project turns into published book success.
    32:32 Embrace uniqueness and make a meaningful impact.
    33:52 Open and honest writing, hoping to inspire.
    38:16 Checking in, seeking permission, and expressing excitement.
    40:14 Accepting imposter syndrome; advice for aspiring writers.
    42:40 Azul Terronez thanks listeners, urges subscription and shows notes.

    Full show notes

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    29 March 2024, 7:00 am
  • 40 minutes 26 seconds
    Celebrating 300 Episodes

    As co-hosts of the “Authors Who Lead” podcast, Steve Vannoy and I are thrilled to announce our 300th episode. It’s been an incredible journey of inspiring conversations with visionary authors and leaders, and we’re filled with gratitude for the insights shared, the stories that moved us, and the community we’ve built together.

    In this special episode, we reflect on our path, from the initial inspiration drawn from Gay Hendricks’s The Big Leap to the evolution of our podcast. We explore what it truly means to transition from your zone of excellence to your zone of genius and the importance of following your true passions.

    Timestamp:

    00:00 Authors building new authority, interviewing inspiring guests.
    06:50 Transition from excellence to genius for abundance.
    09:24 Books have the power to change the world.
    12:22 Industry changes, finding purpose as a podcast host.
    16:02 Podcast shares incredible stories with no ads.
    17:17 Balancing creation, reading, and engaging with guests.
    23:11 Azul admires Steve’s reading and creativity.
    24:47 Mondolacci Press started during a pandemic, seeks authors.
    29:56 Helping people self-publish and grow creatively.
    31:45 Acknowledging fears of success and self-doubt.
    38:21 Free 365-day marketing calendar at authorswholead.com.
    39:17 Free marketing calendar available at authorswholead.com/365calendar.

    Full show notes

    COMMUNITY PROGRAMS
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    21 March 2024, 7:00 am
  • 49 minutes 44 seconds
    Podcast to Published | Abby Medcalf

    In this episode of Authors Who Lead, I delve deep into the complexities of the writing process and the essential role of boundaries with renowned psychologist and best-selling author Abby Medcalf. Our insightful conversation uncovers Abby’s strategies for setting specific goals, her dynamic framework for book-writing, and the impact of her works on transforming relationships.

    Timestamp:

    00:00 Abby Metcalfe: Relationship expert, author, speaker.
    06:01 Recognizing boundaries, content creation, and overcoming challenges.
    06:39 Research-based, actionable podcast with a focus on efficiency.
    11:55 Efficiently delivering content for my mission.
    13:11 Framework for book chapters with podcast content.
    16:25 Sharing for free help, but the paid version prospered.
    21:08 Focus on the target audience, don't fear niche.
    25:02 Understanding motivates action; knowledge is valuable.
    26:38 Book title emphasizes being happily married and setting boundaries.
    31:51 Commit to daily boundaries for personal growth.
    33:32 Caring from love, worrying from fear, no negativity.
    38:26 Boundaries: Take responsibility for your actions.
    40:15 Take ownership, start with a tiny action.
    42:54 Schedule time, resources, and balance for success.
    47:58 Learning and growth, gratitude, and book recommendation.
    49:33 Grateful and wishing you an amazing day.

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    15 March 2024, 7:00 am
  • 12 minutes 30 seconds
    Breaking Through Resistance | Azul Terronez
    In this episode of Authors Who Lead, I delve into the concept of resistance in writing. I discuss the challenges that authors face in owning the identity of an author and its impact on the writing process. I share his insights on how resistance can hinder the completion and publication of a book, and why aspiring writers must embrace the title of "author" from the very beginning. I also explore the link between creativity, fear, and the human desire for belonging, offering encouragement and practical advice for overcoming resistance.

    Timestamp:

    00:00 Overcoming fear of calling oneself an author.
    04:52 Embrace being an author from the start.
    07:27 The Amygdala helps protect us, and resistance signifies newness.
    10:36 Claim your desires through purposeful writing.

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    8 March 2024, 8:00 am
  • 45 minutes 38 seconds
    Imagine, Play, Write | Reid Thompson
    In this episode of Authors Who Lead, I delve into the intriguing world of Reid Thompson, an entrepreneur and life coach whose embrace of a playful, high-frequency lifestyle has dramatically transformed his creative journey. Reid’s story is a testament to the power of positive energy, conscious luck, and the law of attraction in reshaping our lives and literary endeavors.

    Timestamp:

    00:00 Author interviews, intuition, corporate leader Reid Thompson.
    05:44 A 12-month experiment leads to transformative abundance and job departure.
    08:25 Living in the moment, open to inspiration.
    10:44 Imagining life as a free-spirited unicorn.
    15:52 Learning to prioritize personal truth and desires.
    17:40 23 years at the company, substantial pay, retirement offer.
    23:03 Respect others' choices, embrace authenticity, find joy.
    23:55 I realized I spent too much time caring for others.
    27:10 Receptive mode needed for coaching and guidance.
    32:56 Focus on tuning into the yummy frequency.
    35:45 Excited to write a book, enjoying the process.
    39:42 "The War of Art" challenges creatives to resist.
    42:12 Successful people embrace natural audible expressions positively.
    43:25 Active on Instagram, website, Facebook, and creative.

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    🖱️ Episode Webpage

    1 March 2024, 8:00 am
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