Funnels are a tremendous way to connect with your customers. They're open at the top because that's where you bring in your new customers. As the funnel narrows, you're taking your customers are a journey through your business and building a relationship as do. The funnel ends at the bottom where you've earned the right (hopefully) to ask for the sale. However, it doesn't need to end there. The relationship you develop with your customers is life-long and is continually developed and improved upon.

- Blogger or Wordpress? How about Wix or Weebly? Blogger? - What's hosting and where do I get it? - What do I write about? - How do I use it to collect emails? Trust me, I've created multiple blogs during my time so I know the struggles and how difficult it can be especially if you're not tech savvy.

If you've been working on your business for a while, where you're at can be hard to pinpoint.  Are you doing everything correctly? Is there a step you missed?  That's when we need to step back and assess our business and what better way to do so than with a quiz! Everyone loves a quiz. Joking aside, it's more of a self-assessment than anything else. It's a series of steps that allow you to determine where you are and what you need to do to reach your goals. Give it a try - teachwithfergy.com/quiz

In order to appear professional, there are a few things you need to have set up. That includes a proper business email address and a .com domain. This episode goes over exactly how to do this no matter how your business is currently set up.

Mornings are tough. We have kids to get ready, ourselves to get ready, pets to walk and feed plus, we're so tired in the mornings. I get it. I've tried going to bed early but when 6 AM comes around, I was always still tired. I didn't have a solution so I just continued on. Eventually, I came across the book - The Miracle Morning and it has changed the way I start my day. It's amazing how much more energy I have and how much better I feel every day.

We pay for our subscribers and sometimes spend over an hour crafting our emails. We want to make sure the people we're sending them to, actually open them. In Episode 10, I review 10 ways you can increase your email open rates.

We pay for our subscribers and sometimes spend over an hour crafting our emails. We want to make sure the people we're sending them to, actually open them. In Episode 10, I review 10 ways you can increase your email open rates.

In Episode 9, I go over how to set up your Facebook Ad Campaigns, Ad Set, and Ads.  There's a lot of keep in mind when setting up your ads including the type of campaign. Do you optimize for Clicks, Conversions or something else? When you create your ad sets, why do you need to create multiple Ad Sets? How many should you make? What's the difference between Ad Sets and Ads? In this episode, I cover all that and a lot more.

There are 3 kinds of Facebook Ad audiences. Cold, Warm, and hot. Cold audiences are comprised of people who aren't yet aware of your brand. Warm audiences are people who have heard of you and hot audiences are people who already know, like, and trust you. Facebook also allows you to create custom and lookalike audiences. Where do they fit in our spectrum?  In episode 8, I review how to create the right kind of audience for your for ad including how to create different kinds of custom audiences as well as how to properly target people to create an engaged cold audience. If you like what you're hearing, please subscribe to my podcast and leave a rating for me.

In Episode 7, I go over what the Facebook Pixel is and how you can use it in your business. A lot of people are intimidated by the Pixel but there's really nothing to be concerned with. I go through it with you plus, you can download my Facebook Pixel Quick Start Guide below which walks you through the details of obtaining the code, inserting it into your site, and then using it to build your Facebook audiences. If you like what you're hearing, please subscribe to my podcast and leave a rating for me. Resources Mentioned: Facebook Pixel Quick Start Guide - http://www.teachwithfergy.com/facebook-pixel-quick-start-guide/ Email Marketing Autoresponder - ConvertKit - https://teachwithfergy.com/convertkit for your 14-day free trial Please note that I am an affiliate for ConvertKit and I will receive a small commission if you use my link to sign up. However, I'd only ever recommend something that I both use and love. ConvertKit is the real deal.

Some people love including images in their emails because it makes them look nicer. Others prefer to send emails that are plain and simply include text. In Episode 6, I compare the two methods and explain which will allow you to land in the inbox and which will be more likely to find itself in the spam or promotions tab. I also talk about a free way to determine whether your email will reach the coveted inbox and as a result, improve your open and click rates.  If you like what you're hearing, please subscribe to my podcast and leave a rating for me. Resources Mentioned: Email Marketing Autoresponder - ConvertKit - https://teachwithfergy.com/convertkit for your 14-day free trial Please note that I am an affiliate for ConvertKit and I will receive a small commission if you use my link to sign up. However, I'd only ever recommend something that I both use and love. ConvertKit is the real deal.