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Supply chains: the supermarket - for iPod/iPhone
The Open University
How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.
- 1 minuteSupply chains: the supermarketA short introduction to this album5 December 2009, 3:47 am
- Transcript -- Supply chains: the supermarketTranscript -- A short introduction to this album5 December 2009, 3:47 am
- 6 minutes 33 secondsShaping Tesco overseasHow leading retailers have been expanding their global reach, introducing Tesco's burgeoning operations in Korea5 December 2009, 3:46 am
- Transcript -- Shaping Tesco overseasTranscript -- How leading retailers have been expanding their global reach, introducing Tesco's burgeoning operations in Korea5 December 2009, 3:46 am
- 7 minutes 50 secondsThe Korean hypermarketHow cultural values in Korea differ from Britain and how this impacts on the Korean shopping experience5 December 2009, 3:45 am
- Transcript -- The Korean hypermarketTranscript -- How cultural values in Korea differ from Britain and how this impacts on the Korean shopping experience5 December 2009, 3:45 am
- 10 minutes 4 secondsLocalising the European modelAdapting Western shopping models, such as "own-brands" and online shopping, for the Korean consumer5 December 2009, 3:44 am
- Transcript -- Localising the European modelTranscript -- Adapting Western shopping models, such as "own-brands" and online shopping, for the Korean consumer5 December 2009, 3:44 am
- 12 minutes 26 secondsMonk-buckets and mango-pickers in a Thai TescoThe challenges of developing an efficient supply chain in Thailand5 December 2009, 3:43 am
- Transcript -- Monk-buckets and mango-pickers in a Thai TescoTranscript -- The challenges of developing an efficient supply chain in Thailand5 December 2009, 3:43 am
- 9 minutes 53 secondsManaging Thai TescoHow stock is managed amongst different Tesco stores, and how this affects the local competition5 December 2009, 3:42 am
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