If you’re a luxury agent, you don’t want to miss out on these great programs and events we have planned to help you better your career in 2017.
Schedule an Appointment With Us Today!
Today I wanted to let you know about you about some exciting new programs and events that we have planned for luxury agents in 2017.

First, we’re going to kick off our Luxury Lunch and Learn series at Breakers West SP in beautiful West Palm Beach. Every other month on the second Tuesday, we’ll open our doors to any luxury agent who wants to learn more, earn more, and network with other luxury agents.

Additionally, we have some outstanding industry events planned for you during the year.

We will highlight companies that focus on working in the upper-tier market and learn about their products and tools that help you assist affluent buyers and sellers better.

“
We have some great events planned for luxury agents throughout the year.
”
We’re also going to bring in speakers that will help you manage and build your luxury business.

If you’re interested in attending these events or learning more, click here to set up an appointment with me. I’d be happy to share more details with you.

I look forward to hearing from you soon!

A lot of different factors go into the art of pricing a luxury home. Today we're talking about a few of the important ones you need to know about.
Schedule an Appointment With Us Today!
Pricing luxury real estate is a complicated process. There are a lot of factors that determine the value of such properties, and today, I wanted to key in on four of the most important ones:

1. Location: You've heard the phrase 'location, location, location' again and again because it's true. Is the home on a golf course? Does it look out over the water or polo fields? Location matters and adds a lot of value!
2. Size: Luxury buyers tend to want more space, so the larger the property, the larger the value. 
3. Special amenities and uniqueness: Every luxury property has something unique about it like heated marble floors, an infinity pool, or retractable screen enclosures. What does a home have that lets us tell the story of its uniqueness?
4. Comparables: You won't find the perfect match, but you will find that these comparables will help you find the market value to price the listing at. 

Pricing luxury property is both a science and an art. If you're interested in learning more about joining our luxury sales team, click here to set up an appointment with me. Until then, make it a great day!

Not all buyers who look at luxury homes can afford them. There are a few simple things you can do to prevent wasting your time with unqualified buyers.
Schedule an Appointment With Us Today!
There are a lot of people out there that love looking at luxury homes. However, if you’re an agent listing a luxury home, how do you tell the serious buyers from the ones who just like to look? A lot of luxury home sellers will require their buyer to have a pre-approval prior to looking at the home. This ensures you don’t waste time dealing with unqualified buyers.

“
Why Is Qualifying Luxury Buyers Important?
”
Another way to make sure your buyer has enough funds is by simply asking them how they plan on paying for the home. The answer will either be cash or financing. If it’s financing, you want to be sure they have a pre-approval from a lender. If they don’t, then recommend a lender to them. If they are a cash buyer, you’ll need proof of funds as well.

Qualifying buyers is simply smart business when selling luxury homes. If you have any questions for us, don’t hesitate to give us a call or send us an email. We look forward to hearing from you.

Marketing your luxury property involves things like utilizing professional photography and networking within social settings that have the right target market.
Schedule an Appointment With Us Today!
The luxury home seller is going to expect high-quality, high-impact marketing for their distinct property. How do you achieve this type of marketing?

The first thing you want to do is hire a professional photographer to highlight and showcase the lifestyle of the property. You will also need a floor plan, a virtual tour, and aerial photography. Professional brochures, social media, and print advertising are also key components of your marketing package.

“
Marketing your luxury listing.
”
You may also consider networking in the right social settings with the target market that will be able to purchase that type of property. It’s also important to consider networking with other luxury agents. The key to marketing your luxury listing is exposure, exposure, exposure.

If you have any questions about how to market your luxury listing, feel free to give me a call or send me an email. Have a productive day, and I hope to hear from you soon!

As a group, luxury buyers prefer amenities over space. They also demand the very best service from their agents.
Schedule an Appointment With Us Today!
When working with a luxury buyer, it’s important to understand their wants and needs.

Of all luxury buyers, 57% own more than one home. This gives them a lifestyle advantage, and Palm Beach County is one of their favorite places to own a second or third home.

The size of the home is not as important to this group as the amenities are. They will overlook up to a 1000 square feet of room just to get the amenities that they enjoy. Lots of luxury buyers, when asked, prefer to have a smart home over a green home. It’s not hard to see why—this gives them the advantage of monitoring their properties from many different locations.

“
Luxury buyers demand the very best.
”
As an agent, keep in mind that luxury buyers demand the very best. They want to know about the lifestyles of the neighborhood, the first homes that come onto the market that meet their criteria, and overall housing trends. Most importantly, luxury buyers want to be treated with personalized service every step of the way.

Pay attention to detail and you will earn the trust and loyalty of the luxury buyer.

If you have any further questions about luxury buyers, please don’t hesitate to give us a call or send us an email. We would be happy to help you in any way we can!

Schedule an Appointment With Us Today!
At Keller Williams Realty, we’re looking for new luxury agents to join our group of real estate consultants.

I am thrilled and excited to be a new addition to this market center in Palm Beach County. After 16 years in the real estate profession working for two different franchise companies, I did it. I made the move, and I have to say, Keller Williams Realty is more than I expected.

I’ve come on board as the Director of Luxury Agents. I’m now looking forward to expanding our luxury division, working side by side with luxury agents, and providing them with powerful marketing tools and resources that will enhance and advance their real estate businesses. It is our desire to raise the bar of service in the upper-tier home market. We’re looking for professional, talented luxury agents to join this exclusive, elite, sophisticated group of real estate consultants.

Our luxury membership benefits include luxury-branded websites, lead generating materials, and the opportunity to network with luxury agents in the area and around the globe. Additional opportunities include our vendor relationships, the KW luxury magazine domain (which is distributed to affluent clientele online and in print), promotions and discounts from Tiffany & Company for closing gifts, plus our exclusive partnership with the who’s who in luxury real estate. Not to mention the fact that every one of our luxury listings goes into Proxio Pro and is shared with more than 600,000 real estate professionals around the world.
“
Together we will go further.
” We value our agents and treat them with the utmost respect. Our market center provides an environment where you will be motivated and inspired to be the best that you can be. Keller Williams Realty knows how to be successful, and they lead by example. As the largest real estate company in the world, they definitely have leverage and influence in the real estate industry. Our luxury division is a multi-million dollar referral network.

You know what they say: if you can’t beat ‘em, join ‘em.

If you are interested or have any further questions, please don’t hesitate to give us a call or send us an email. We look forward to hearing from you.

Schedule an Appointment With Us Today!
As a new agent partner joining our firm, there are a few steps you take in your first year to build a real estate team.

Once an agent joins our firm, you begin a 100-day training process, complete with professional coaching. This gives you a solid concept on how to operate as a business professional in the real estate industry. During your first three months, you are expected to get three transactions. At Keller Williams, we will guide you through these transactions.

After that, our goal is for each agent partner to do one transaction per week, or four transactions a month. That is your goal. Once you hit a steady pace and can close one home each week for 90 days, you will be very busy. This is the time to take the first step in building your team - hiring an administrative assistant.
“
The first step in building your team is to hire an administrative assistant.
” Now, it is very important not to take that step too soon. We will guide you through this first level of team building to create a solid foundation for your business. Administrative assistants help agents rise to a professional level. They focus on all the details so you can focus on what you do best - closing transactions.

After you have hired your admin, the next step is hiring a closing coordinator. Now, the admin handles marketing and customer service while the closing coordinator takes the clients from contract to closing.

To reach the third level of business, you will bring in someone to work on your sales team. This team agent - or buyer’s agent, if you prefer - will help handle showings, transactions, and allow you to branch out. This agent should generate 35 to 40 transactions by themselves. Then, you give them an administrative assistant to increase functionality and professionalism.

With each step, we help our agent partners grow their business in healthy, balanced levels so you don’t go too fast. A lot of times, agents think the first step is to hire the team partner. That is not the case. You need that support system in place before that happens.

If you have any questions about our step-by-step approach, give us a call or send us an email. We would be happy to help you!

Schedule an Appointment With Us Today!
Today, we’re going to talk about our amazing training programs at Keller Williams Preferred Partners to help you grow your business.

Our coaching program is designed to help new and experienced agents get their career to the next level. We start agents off in our Ignite program. This is a two week program that gives an agent a full understanding of major success in the real estate industry.

Next up is the Bold program. This is a regional program, where we bring you to the area. The agent partners attend training once a day for 8 weeks. This is the best training in the business. Agents who attend these programs get up to 14 transactions each.

The Keller Williams Training goes over how to work with buyers and sellers regionally. There are also agent masterminds, as well as regional and international events like Family Reunion and Mega Camp. All of these events are here for you to grow your business.
 

If you have any questions or are interested in taking your real estate career to the next level, give us a call or send us an email. We would be happy to help you!