Music Road: DIY Musician Success

Music Road: DIY Musician Success

Learn simple and actionable music marketing strategies to implement with little to no budget, so you can grow your fanbase and pay the bills. Updated every Wednesday!

  • 5 minutes 59 seconds
    #29: 7 ways to build your own e-mail list (for musicians)
    Last episode, I chatted about how to build an e-mail list that your fans care about. I also briefly mentioned why building an e-mail list is important. Today, I’ll be giving you 7 quick ways to build your own e-mail list (for musicians). For show notes, visit http://musicroad.co/29
    8 August 2018, 7:55 pm
  • 7 minutes 39 seconds
    #28: Building an e-mail list fans care about
    Building an e-mail list fans care about. I'll be talking about how to build momentum and how to nurture those fans into super fans through your e-mails. For show notes, visit musicroad.co/28
    1 August 2018, 10:03 pm
  • 10 minutes 58 seconds
    #27: [ENCORE] 4 Myths Musicians Believe About Succeeding in the Music Industry
    [ENCORE]: Enjoy an oldie, but goodie. In this podcast, I’ll be sharing quick and applicable marketing strategies musicians can implement right away, even if they have little to no budget. This episode is about 4 myths DIY musicians believe when they think about or jumpstart their music career. Unfortunately, it’s these 4 myths that actually lower their chances of succeeding. The link mentioned in the podcast is: musicroad.co/4myths
    4 July 2018, 3:30 pm
  • 6 minutes 33 seconds
    #26: [ENCORE] How to Stand Out in the Music Industry
    ENCORE: Enjoy an oldie but goodie. When a musician makes music, uploads it into the world, and realize they’re only attracting their mom, best friend, and a rando... they wonder, “How on earth do I get heard?” Each day it seems like there are more and more new musicians popping up every day. Finding success feels overwhelming and impossible. We’re entering our second myth of the first episode, which is “the only way to succeed is with a major record label.” And these days, this simply isn’t true. In this episode, we talk about the first steps to standing out and succeeding. You can follow along the notes and get the podcast freebie at musicroad.co/26.
    27 June 2018, 3:54 pm
  • 8 minutes 14 seconds
    #25: How to make the new Instagram changes work for DIY musicians
    Learn how to make the new Instagram changes work for DIY musicians. If you noticed a decrease in engagement in your own posts, these changes might be why. For show notes and freebies, visit musicroad.co/25
    20 June 2018, 5:50 pm
  • 8 minutes 44 seconds
    #24: What KPop Can Teach You About Music Marketing
    Let's talk about what Kpop can teach you about music marketing, specifically through the context of BTS. Check it out and try these strategies yourself! For show notes and to join the exclusive Facebook group, visit musicroad.co/24
    13 June 2018, 8:42 pm
  • 7 minutes 58 seconds
    #23: How to sell your music online (A mini-distribution guide)
    First, let’s cover the basics and what you need to know about distribution. I’ll be chatting briefly about compression, metadata and your UPC. This will cover the types of files you need, how your singles can be tracked and searched, and how your singles and album sales or streaming is performing. For show notes and the mini-guide, visit musicroad.co/23
    6 June 2018, 6:25 pm
  • 5 minutes 32 seconds
    #22: 4 Crowdfunding Pitfalls You Need To Avoid
    I’ll be going over 4 crowdfunding pitfalls you need to avoid. As a musician, crowdfunding may primarily be used for touring or a new album lunch. Fundraising is crucial for musicians that may have the fans, but not the financial support to jumpstart a new project. For show notes, visit musicroad.co/22
    31 May 2018, 12:17 am
  • 11 minutes 23 seconds
    #21: 7 ways to profitably identify your niche
    Today, we'll be chatting about 7 ways to profitably identify your niche and why it matters. But why does defining your niche matter? A lot of musicians are intuitive and jump into what they might feel is best. And this definitely works. So, why bother defining anything? For show notes and freebies, visit http://musicroad.co/21
    23 May 2018, 5:45 pm
  • 10 minutes 29 seconds
    #20: "How can I make it in the music industry?"
    In today’s episode, I’ll be talking about my most frequently asked question. “How can I make it in the music industry?” I get so many messages asking the same thing. I figured I should talk about it today in a podcast instead of sending a message using two thumbs. For show notes, visit musicroad.co/20
    16 May 2018, 3:19 pm
  • 8 minutes 19 seconds
    #19: 3 ways Spotify helps your music career
    Listen today's podcast to learn 3 ways Spotify helps your music career and how to wisely use it to grow your fanbase. Also check out the show notes for a worksheet on how to pitch your e-mail for playlist curators so your music can get heard. For show notes, visit musicroad.co/19
    10 May 2018, 5:50 am
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