This Week: 

Acquiring Email Leads On Social 
This 2024 Nonprofit Technology Conference conversation helps you ensure your email acquisition efforts are targeting those interested in your work. You can incentivize your social audiences so they’ll willingly share their emails and you can measure the success of your acquisition campaigns. Melanie Schaffel from Parkinson’s Foundation helps you get started.

Matching Gifts 101, 201, 301 
Julie Ziff Sint, Alison Hermance and Mark Doty, also from 24NTC, explain the different types and styles of matching gifts and challenge grants. How do you ethically message and how do you establish your own matching gifts asks? What if you don’t have a matching gift to take advantage of? And more. Julie is with Sanky Communications. Alison is from WildCare. And Mark is at San Francisco SPCA.

There’s more at tonymartignetti.com 

This Week: 

A Step Back On Artificial Intelligence 
Beth Kanter and Philip Deng urge you to consider the ethical challenges your nonprofit should grapple with before fully adopting generative AI in your work. They’ve got advice for an ethical use policy and guidelines for training. Beth is an author, master trainer and facilitator. Philip is CEO of Grantable. Our conversation was recorded at 24NTC.

Get Your Team To The Next Level
“We do our best work when we’re at our best,” says Kim Truong, as she explains how to evaluate your team’s roles and responsibilities, meetings, reporting, and communications. She also reveals what belongs in your Team Ways of Working Guide. Kim is an independent consultant. This is also part of our 24NTC coverage.

There’s more at tonymartignetti.com 

This Week: 

The Generational Divide 
Across the generations, people think about work differently. They all have different needs. They all bring different skills. They work for different reasons. They communicate in different ways. But they have one thing in common: Every generation wants to be heard and respected. Miriam Dicks helps you manage across the generations. She’s CEO of 180 Management Group.

There’s more at tonymartignetti.com 

This Week: 

Email Deliverability 
In our age of rampant spam and artificial intelligence, you need to know how to give your emails the best chance of getting delivered. What are DMARC, DKIM and SPF, and how do they help with deliverability? This 2024 Nonprofit Technology Conference panel is Jamie McClelland, Natalie Brenner and Alice Aguilar, all from Progressive Technology Project.

Email Welcome Journeys 
What happens after your emails are delivered and folks want to support your cause? How do you bring them into your family so they’re engaged and stay with you. Also from 24NTC, this panel is Patty Breech at The Purpose Collective and Elizabeth Sellers with Humanity & Inclusion.

There’s more at tonymartignetti.com 

This Week: 

Avoid Technical Debt 
Our 24NTC coverage continues, to help you avoid crushing tech debt that would bust your budget and cause you a big headache. Our panel encourages you to manage and maintain your IT infrastructure and software so that costs are managed. They’re Jagan Narayanan, from Fourth Dimension Technologies, and the tech speaker, writer and consultant, Karen Graham.

Your Technical Roadmap 
Another way to steer clear of a technology budget crisis is to prioritize and plan your investments. Kestryl Lowrey shares the best practices for creating your tech roadmap. He’s with Cloud for Good.

There’s more at tonymartignetti.com 

This Week: 

Living Our Values 
The first of our 24NTC conversations is with our technology contributor and the CEO of NTEN, Amy Sample Ward. They give us the numbers around the conference, and remind us to walk the walk on our nonprofit’s values, including centering equity.

Healing Over Everything
Wellness in your workplace. Is that a value your nonprofit holds? Then take in this conversation packed with suggestions for mental health, creativity and unity in your office. Beth Leigh from Village of Wisdom, shares hers.

There’s more at tonymartignetti.com 

This Week: 

Artificial Intelligence For Nonprofits, Redux 
A second savvy panel takes on the impact, leadership demands, promises, responsibilities, and future of AI across the nonprofit community. We convened a panel in June last year. But this is an enormous shift in nonprofit workplaces that deserves another look. This panel is Justin Spelhaug, from Technology for Social Impact at Microsoft, and Amy Sample Ward and Tristan Penn from NTEN.

There’s more at tonymartignetti.com 

This Week: 

Election Year Activities 
In this presidential election year, everything related to politics is prohibited, right? Not so fast. It’s not that simple. There are actions you can take, including lobbying on ballot measures. As long as you follow the rules. There’s no one better to explain those rules than Gene Takagi, our legal contributor. He’s the managing attorney of NEO, the Nonprofit & Exempt Organizations law group.

There’s more at tonymartignetti.com 

This Week: 

Publish Your Book, Thought Leader 
Thought leadership can be valuable to you, your nonprofit, or both. Publishing a nonfiction book is one way to become a thought leader or expand your credentials. From outlining and writing to publishing and marketing, Stephanie Chandler shares her personal experiences and professional wisdom. She’s CEO of the Nonfiction Authors Association and the Nonfiction Writers Conference. 

There’s more at tonymartignetti.com 

This Week: 

Your Partnerships With FGWs
First Generation Wealth creators have different values and mindsets than those who inherited their wealth. And FGWs far outnumber the inheritors. Esther Choy’s research helps you understand these folks and how to build valuable relationships with them. She’s president of Leadership Story Lab. (This originally aired May 17, 2021.)

There’s more at tonymartignetti.com 

This Week: 

Frustrations & Opportunities With Jay Frost 
Jay returns to share his reflections on four decades in the nonprofit community. There are things he’d like to see us doing better, that the sector has been talking about for many years. But they haven’t changed much. Yet he remains optimistic, so he recognizes the brighter future that’s possible if we practice more of what we preach. Jay is on LinkedIn.

There’s more at tonymartignetti.com