Roche Diagnostics has an aggressive program for continued learning within its organization, rotating personnel internationally into and out of its product and digital marketing departments. Roche Diagnostics wanted a consistent onboarding program to ensure their personnel have the baseline strategies and understanding of their corporate initiatives. Their internal training team turned to Butler University to deploy training, workshops, and certifications.

Butler turned to Douglas Karr to develop and execute these courses onsite and remotely. Douglas has taught courses throughout the United States and internationally via online presentations for three years. The courses include:

• Digital Marketing – A detailed course that educates the staff on changes in consumer and business buying behavior and customer journeys and applies it directly to Roche’s strategies and technology stack. The course includes a learning map, group activities, checklists, and open discussion. Group activities apply real-world product marketing scenarios with Roche’s products and services.
• Design and Development of Marketing Campaigns – A detailed course that educates the staff on researching, developing strategies for, measuring, executing, and improving omnichannel marketing campaigns across both traditional and digital mediums and channels. The course includes a learning map, group activities, checklists, and open discussion. Group activities include designing product marketing campaigns with Roche’s products and services.
• Digital Customer Journeys – A detailed course that educates the staff on how consumers and businesses work through the decision-making cycle for their purchases and how marketing can impact each stage. The course includes a learning map, group activities, checklists, and open discussion. Group activities include designing product marketing campaigns with Roche’s products and services.

The goal is to provide all the foundational best practices across the organization, ensuring that current marketing staff continues to apply the strategies in each initiative, that staff who work with marketing understand their process, and that other employees who are rotated into marketing understand Roche’s marketing strategies, methods, and the technology utilized to deploy them.

If your organization needs ongoing marketing training, we will introduce you to our Butler University representative since this is just one p