Behind Your Back Podcast with Bradley Hartmann

Bradley Hartmann

Born into the LBM industry, Bradley Hartmann graduated to building over 1000 homes for a national homebuilder before moving into an Area Purchasing role. He now trades those stories and insights with industry leaders in the Behind Your Back Podcast, dedicated to helping construction and LBM professionals work smarter and have more fun building America.

  • 45 minutes 57 seconds
    398 :: How Nike Lost Steph Curry: A Case Study of a Multi-Billion Dollar Mistake

    In episode 398, a 2016 ESPN article written by Ethan Sherwood Strauss has been converted into a vivid and engaging case study illustrating the laws of power, influence, persuasion, and value—including what to do and what not to do.

    The case study examines Steph Curry's rise to fame and his disillusionment and feelings of disrespect from the leaders at Nike. His decision to sign with underdog Under Armour (UA) over Nike has redirected billions of dollars over the years—and will continue to do so as Curry will sign a lifetime deal with UA.

    This episode reveals how Nike missed the shifting NBA trend away from back-to-the-basket offense and toward historic long range accuracy beyond the three-point line. The story also reveals one path toward developing trust through an unlikely source in character of Kent Bazemore, an undrafted 12th-man from Old Dominion University.

    This case study involving Steph Curry, Nike, and Under Armour is a story about life: How to build trust, developing strong relationships, and adaptation to dynamic industry changes.

    KeyTakeaways/Insights

    •Delivering value first through helpfulness and persistence pays off over time.

    •Documenting and challenging assumptions enables you to monitor trends and position yourself to gain advantages from industry shifts.

    •Never underestimate the power of social proof ; allow others to promote your products and services

    •Innovation can come from unexpected places if you're open-minded

    •Market leadership can lead to complacency, causing undercapitalized underdogs to connect with rising stars

    •Inattention to strong relationships increases your vulnerability to competitors

    Chapters

    0:00:00 Underutilized Strategy in Plain Sight: Curry and the 3-point line

    0:05:24 Anatomy of a Trainwreck: Nike’s sales pitch to Curry

    0:09:27 The Kent Bazemore Principle: Curiosity by proxy

    0:13:03 Under Armour’s unconventional strategy

    0:21:48 The Underdog Advantage

    0:25:51 Nike defends

     

     

    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

    ***

    If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.

    If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at [email protected].

     

    30 April 2024, 9:00 am
  • 56 minutes 56 seconds
    397 :: 2024 Builder Panel: Brent Hull of Hull Works, Matthew Schmidt of PulteGroup, Andrew Cooper of Toll Bros, Bobby Krueger of The Krueger Group, Adam Lingenfelter of Lingenfelter Custom Homes, and Dave Reichert of Davis-Hawn Lumber

    Episode 397 features an all-star lineup of leaders sharing their wisdom and experience from a recent training event held by Bradley Hartmann & Co.

    The panel includes:

     

     

    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

    ***

    If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.

    If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at [email protected].

    23 April 2024, 9:00 am
  • 50 minutes 24 seconds
    396 :: Dr. Felix Oberholzer-Gee of the Harvard Business School on Better, Simpler Strategy

    In episode 396 of The Construction Leadership Podcast, Dr. Felix Oberholzer-Gee joins the show to discuss his book, Better Simpler Strategy and the simple, yet powerful concept of The Value Stick,

    Felix is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate performance. His research has been profiled by the Financial Times, New York Times, and Wall Street Journal, among others.

    Oberholzer-Gee teaches competitive strategy in the Harvard Business School MBA program and in executive education courses. Felix is also cohost of the popular TED podcast After Hours

     

     

    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

    ***

    If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.

    If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at [email protected].

    16 April 2024, 9:00 am
  • 40 minutes 26 seconds
    395 :: AI-Driven Construction with Jessica Herrala of Buildots

    In episode 395 of The Construction Leadership Podcast, Jessica Herrala of Buildots joins the show to discuss how artificial intelligence (AI) is improving the construction process through better communication and progress tracking. 

    Jessica is a strategic thinking veteran of some of the most well-known brands in construction: Lend Lease, Skansa, Walsh, and Clayco. Jessica and I talk about the insights she's earned throughout her career within those large firms and why she joined Buildots to help them build better—from the other side of the desk. 

    Buildots takes the construction design and schedule and then incorporates real-time videos through the use of a GoPro 360 mounted on hardhats. Add on a layer of AI to sync it all up and Buildots promises to construct "one central platform connecting all aspects, connecting you straight to reality . . . it's a comprehensive and automatically consolidated dashboard with all sites’ data means you see exactly what’s happening and what’s not."

     

     

    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

    ***

    If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.

    If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at [email protected].

       

    9 April 2024, 9:00 am
  • 22 minutes 38 seconds
    394 :: Construction Leadership Game Show featuring Colby Chandler (Cassity Jones Building Materials), Kevin Carey (Mountain Mover Facades), and Meloni Raney (TEXO Construction Association)

    Episode 394 features an all-star trio competing in our fifth Construction Leadership Game Show:

    Among other relevant insights that can help you become a better manager and leader, these leaders share their favorite leadership movie and identify which job site tool best describes their leadership style and explain why.

     

     

     

    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

    ***

    If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.

    If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at [email protected].

    2 April 2024, 9:00 am
  • 52 minutes 53 seconds
    393 :: Up In The Air: A Cinematic Leadership Analysis with George Clooney, Anna Kendrick, Joel Stevens and Matt Potter

    In episode 393, Human Resources expert Joel Stevens joins returning guest / movie guru Matt Potter (ep. 302: Elf, 233: Glengarry Glen Ross, 173: Tommy Boy) to break down the key leadership scenes in the 2009 film, Up In The Air, which earned six Acadamy Award nominations. 

    Here's IMDB's storyline: Ryan Bingham (George Clooney) enjoys living out of a suitcase for his job, travelling around the country firing people, but finds that lifestyle threatened by the presence of a potential love interest (Vera Farmiga), and a new hire (Anna Kendrick) presenting a new business model.

    As tech companies continue to lay off workers due to the pandemic era hiring frenzy and Artificial Intelligence, construction firms grapple with rightsizing headcount amidst high interest rates and years of "we need everyone we can get!" Into this business climate, Joel Stevens (a proper HR exec with Operations experience), Matt Potter (a walking HR violation waiting to happen), and Bradley Hartmann (host, small business owner struggling with the needs of a growing team) discuss the relevant scenes in the film that can help you become a better manager and leader.   

    You can view clips from this episode on our YouTube channel: https://www.youtube.com/@bradleyhartmannandco

     

     

    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

    ***

    If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.

    If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at [email protected].

    26 March 2024, 9:00 am
  • 46 minutes 25 seconds
    392 :: Bill Ness, Founder of 55places.com on Attracting Awareness and Delivering Value Online

    In episode 392, Bill Ness, founder of 55places.com, joins The Construction Leadership Podcast to share his journey from new home sales consultant at Del Webb to launching the premier destination for active adults searching for a new home. 

    Bill Ness discusses:

    • His initial steps from original insight to early implementation
    • The sales pitch that changed his life 
    • Challenges and opportunities to delivering value online
    • And much more  

    55places.com is exclusively dedicated to serving the 55+ community. The company tracks the 55+ housing market and matches vistor's lifestyle to their next home. 55places.com has nurtured an extensive network of specialized agents for 55+ buyers, sellers, and renters.

    https://www.55places.com

     

    You can view clips from this episode on our YouTube channel: https://www.youtube.com/@bradleyhartmannandco

     

     

    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

    ***

    If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.

    If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at [email protected].

    19 March 2024, 9:00 am
  • 47 minutes 59 seconds
    391 :: Wes Palmisano: Renegade Culture Challenging The Status Quo

    In episode 391, Wes Palmisano joins The Construction Leadership Podcast from New Orleans to talk about how renegade thinking drives revolutionary results.   

    For over a decade, Wes has pursued a new vision of the construction industry through his collective of brands and initiatives. Wes launched Palmisano Construction in 2013 with 11 team members and the company’s signature renegade style and cultivation of a culture where everyone could make and break the mold.

    With the company’s success and growth in subsequent years, Wes pushed the envelope further. Over the following decade, WJP’s strategy continued to evolve through new ventures in construction, investment, innovation, leadership cultivation, and real estate development—pursuing a vertical integration of service offerings that influence the construction lifecycle and continue applying its renegade approach.

    Growing his small team to over 260 people, Palmisano Construction looked to align its name with its visionary ethos—rebranding as RNGD and expanding its presence to new markets: Nashville, TN and Huntsville, AL.

    As a New Orleans native, Wesley grew up in a construction family. Inspired by their commitment to service—beginning with his grandfather, WWII veteran and founder of W.J. Palmisano Contractors, Warren Palmisano Sr.—Wesley looked to follow in their footsteps with his own vision. He earned a four-year Construction Management degree in three years at Louisiana State University, graduating Summa Cum Laude. Before launching WJP, he directly applied his background, education, expertise, and unique insight to over a decade of work, building and managing large-scale construction projects.

    https://rngd.com

     

    You can view clips from this episode on our YouTube channel: https://www.youtube.com/@bradleyhartmannandco

     

     

    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

    ***

    If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.

    If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at [email protected].

    12 March 2024, 10:00 am
  • 43 minutes 19 seconds
    390 :: Jon Vaughan Emergency Pod: Brad Jacobs & QXO Venture into Building Materials

    Brad Jacobs is venturing into building materials distribution with a new firm branded QXO. His initial forecast is $1B in revenue in Year 1 and at least $5B within three years. How, you may ask, does he plan to do that? Well, he wrote on book on it, humbly titled, How to Make a Few Billion Dollars, which I would absolutely recommend to a friend.  

    Upon hearing the news, Jon Vaughan and Bradley Hartmann dropped what they were doing and bought the book, listened to eight hours of past Brad Jacobs podcasts, and spoke to leaders in the freight industry who knew Brad back in 2011 when he ventured into that industry. 

    Then Jon and Bradley got together to talk about what they learned, what they think will happen, and what you need to know.   

    Below is an edited transcript of QXOs announcement: 

    After a comprehensive year-long search, Brad Jacobs announced his intention to create a market leader in building products distribution — an industry with approximately $800 billion in annual revenue between North America and Europe. The company will be called QXO, Inc. On December 3, 2023, Jacobs Private Equity entered into an investment agreement with SilverSun Technologies, Inc. (Nasdaq: SSNT) in which they will invest $1 billion in cash. Upon the closing of the equity investment, SilverSun will be renamed QXO. JPE will become QXO’s majority stockholder, and Jacobs will become the company’s chairman and chief executive officer. QXO will become a standalone platform for Jacobs’ new venture following the spin off of the existing business to SilverSun stockholders.

     

    QXO's StrategyQXO plans to create a tech-forward industry leader in the building products distribution industry through accretive M&A and organic growth, including greenfield openings, with the goal of generating outsized stockholder value.   Distributors of building products offer materials, finished goods, value-added solutions and expertise to a broad range of customers across residential, nonresidential, industrial and infrastructure end-markets. Their products are used extensively in new construction and in repair and remodeling. Key categories include access control, construction supplies, doors and windows, electrical components, fencing and decking, HVAC, infrastructure, landscaping, lumber, plumbing, pools, roofing, siding and water, among others. QXO expects to achieve a revenue run-rate of at least $1 billion by the end of year one, at least $5 billion within three years, and tens of billions of dollars over the next decade. QXO’s scale should elevate the customer experience, increase sales force effectiveness, and enable margin expansion. The industry’s nascent use of technology, particularly AI and B2B e-commerce, represents a compelling opportunity for tech-focused entrants. According to industry data, the percentage of industry revenue derived from e-commerce is currently only mid-single digits, and this share is expected to triple by 2030. Additional types of tech adoption by distributors have the potential to be transformative through price optimization, demand forecasting, warehouse automation and robotics, automated inventory management, route optimization for delivery fleets, supply chain visibility, and end-to-end digital customer connectivity. QXO’s strategy anticipates that these drivers, among others, will be central to the company’s goal of outsized stockholder value creation.

     

    The Market OpportunityThe building products distribution industry is highly fragmented, with approximately 7,000 distributors in North America and 13,000 in Europe, according to industry observers. The industry has generated compound annual revenue growth of 7% over the last five years, based on industry data, and continues to benefit from powerful secular growth drivers for building products distribution in the residential, nonresidential and infrastructure sectors. For example, industry reports estimate that the current supply of US homes is 3 million units short of demand, potentially creating long-term tailwinds for both new construction and the repair and remodeling of aging homes. In the nonresidential sector, long-term demand is expected to be driven by growth across multiple industrial and commercial verticals, according to industry sources. Infrastructure should benefit from the widely reported need for repair or replacement of America's public transportation, utility and communication systems, among others. These market dynamics, together with the fragmented nature of the industry, offer a significant opportunity to unlock growth potential through scale and technology. National distributors can serve large customers across multiple geographies and project types with standardized efficiencies, providing consistent, data-driven customer services across a broad operating scope. Additionally, a scaled technology ecosystem can expand the array of value-added services offered to customers, such as jobsite visibility into product consumption, digital configuration tools for custom ordering and tracking, and virtual design capabilities that interface with product order flow.

     

    Track Record Brad Jacobs has completed approximately 500 M&A transactions in his career, and built five multibillion-dollar, publicly traded companies to date: XPO, Inc. (NYSE: XPO), one of the largest providers of less-than-truckload services in North America; GXO Logistics, Inc. (NYSE: GXO), the largest pure-play contract logistics provider in the world; RXO, Inc. (NYSE: RXO), a leading tech-enabled freight brokerage platform; United Rentals, Inc. (NYSE: URI), the world’s largest equipment rental company; and United Waste Systems, Inc., the fifth largest U.S. waste management company at the time of its sale. ‍ Each of these companies has a history of attracting world-class talent, establishing advantages through technology, and scaling up through accretive capital allocations for M&A and organic growth. This decades-long track record should position QXO to acquire exceptional businesses, integrate them effectively, improve margins and generate high returns on capital.

    ---------

    You can view clips from this episode with Jon Vauaghn on our YouTube channel - https://www.youtube.com/@bradleyhartmannandco

     

     

    This episode is brought to you by The Simple Sales Pipeline® which will organize and value any construction sales rep's roster of customers and prospects in under 30 minutes.

    ***

    If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.

    7 March 2024, 11:00 am
  • 45 minutes 35 seconds
    389 :: Steve Swinney, Founder and CEO of Kodiak Building Partners

    In episode 389, Steve Swinney, CEO of Kodiak Building Partners, joins the show. Steve and Bradley discuss how Kodiak integrates new companies following an acquisition, how to develop trust with authenticity, intention, and speed—and how Steve would improve the long-standing culture of mediocrity within the greatest NFL franchise of all-time, the Chicago Bears.   

    As CEO of Kodiak Building Partners, Steve is responsible for the overall vision, strategy, and execution of Kodiak’s business plan. Steve brings over 25 years of acquisitions and private equity-backed venture expertise to the founding and operations of Kodiak.

     

    Before the founding of Kodiak, Steve was a VP with ProBuild Holdings, where he created the organization to support the company’s mergers and acquisitions, financial analysis, investor relations, budgeting, and long-range planning functions. Before entering the building materials industry with ProBuild, Steve worked at First Data/Western Union as the Director of Finance.

    Steve is a CPA and earned his undergraduate degree in Accounting at Abilene Christian University and his MBA in Finance from the University of Texas at Austin.

     

    You can view clips from this episode on our YouTube channel - https://www.youtube.com/@bradleyhartmannandco

     

     

    This episode is brought to you by The Simple Sales Pipeline® which will organize and value any construction sales rep's roster of customers and prospects in under 30 minutes.

    ***

    If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.

    5 March 2024, 11:00 am
  • 54 minutes 4 seconds
    388 :: Amber Percival: On Selling Her 2nd Generation Fire Business & Negotiating Core Values

    In episode 388, Amber Percival joins the Construction Leadership Podcast to discuss the recent sale of her second generation hearth distribution business, Urban Hearth, based on Perth, Ontario. Amber candidly shares insights on her negotiation tactics, concessions, mindset during the 1.5-year process, the challenges of secrecy among the people in the business she cared about most, and how her core values were tested until the deal closed.     

    Amber and I close this episode with strong reminder to ensure those leaders in your network feel seen and heard—that they understand they are not alone—before Amber critiques Hartmann's recent indoor plant-buying choices. 

     

    USA Suicide Crisis Lines

     

    Canada Suicide Crisis Lines  

    • 911 is the national emergency number in Canada.
    • 988 is the suicide crisis helpline. It can be reached 24/7 by call or text in both English or French.
    • Kids Help Phone (https://kidshelpphone.ca/) is a free 24/7 national support service that provides confidential professional counselling, information, referrals and volunteer-led, text-based support to young people in both English and French.
    • Talk Suicide Canada can be reached 24/7 at 1–833–456–4566 or 45645 (Text, 4 p.m. to midnight ET only) (https://talksuicide.ca/) nationwide suicide prevention service.

     

     

    You can view clips from this episode on our YouTube channel

    - https://www.youtube.com/@bradleyhartmannandco

     

    This episode is brought to you by The Simple Sales Pipeline® which will organize and value any construction sales rep's roster of customers and prospects in under 30 minutes.

    ***

    If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.

    Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention.

    27 February 2024, 11:00 am
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