Brand Yourself

Blair Badenhop

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

  • 21 minutes 20 seconds
    293: The Magic of Embodying Elegance in a Reactive World

    In this episode, I’m exploring the idea of self-composure and elegance—how we can handle life’s messy, challenging moments with more grace and strength.

    This was sparked by a story I heard on the Honestly with Bari Weiss podcast, where Peggy Noonan shared a simple but powerful response to rudeness: “How extraordinary.” 

    It made me think about how we’ve lost touch with calm and composed strength, especially in a world that feels so reactive—online and in real life.

    What would it look like to embody elegance in the way we respond to challenges and conflict? 

    That’s what I’m diving into today, along with how I’m working on this in my own life. It’s not about perfection—it’s about choosing intention and grace, even in hard moments.

     

    To submit your question, visit the show notes.

     

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    19 January 2025, 12:00 pm
  • 1 hour 4 minutes
    292: Bringing In a New Era of Feminine Leaders with Grace Emmons

    Grace is a certified Transformation Coach, Energy Healer, CEO of Forward with Grace and founder of Topanga Canyon Oasis. 

    Her unique methodology blends her background in bioengineering, psychology, and spirituality, empowering high-achievers to thrive in their careers, relationships, finances, and health by breaking free from toxic patterns. 

    Through her approach, Grace’s clients unleash their innate potential, discover balance and fulfillment, and connect with themselves in new, powerful ways, to achieve their biggest goals with ease.

    Her expertise has been trusted by over 150 leading companies, including Unilever, Revolve, LiquidIV, Dermalogica, SoulCycle, and Talkspace.

    In this episode, we chat about little Grace - what she was like as a kid and how she gravitated towards healing work at a young age, how a reiki session was a huge catalyst for healing and growth and how it ultimately led her to take the leap and start her business, what it’s looked like for her to integrate her brains and brilliance with energy work and intuition to make it more accessible to people, how she juggles her time as a mama and business owner - and the things she’s wrestled with in order to get the support she needs to do it all, and so much more!

     

    To learn more about Grace Emmons and the resources mentioned in this episode, visit the show notes.

     

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    12 January 2025, 12:00 pm
  • 59 minutes 17 seconds
    291: Embracing the Cyclical Nature of Entrepreneurship with Jesse Israel

    Known for founding The Big Quiet movement and leading some of the largest meditations on earth, Jesse is a renowned expert in human performance & wellbeing, a global keynote speaker and a leadership coach to today’s most influential business people and public figures. 

    From keynoting sold-out arenas on tour with Oprah Winfrey to becoming a 5X audible bestseller, Jesse has inspired audiences around the world with his message of mindfulness and leadership. Formerly a record label and tech fund founder, Jesse blends his entrepreneurial experience with his wellbeing expertise to help leaders, teams and organizations elevate their performance from within

    I am so excited to kick off the 2025 season of the podcast with this incredible human - Jesse has a huge heart, is incredibly intuitive, and is so beautifully authentic in the way he lives his life and expresses his truth.

    In our conversation, Jesse and I dive into his journey to founding the Big Quiet and then almost 10 years in letting it go.

    In this episode, we chat about what it was like to birth this beautiful venture and watch it explode with growth, landing partnerships with Oprah and Deepak Chopra, how the pandemic shifted the trajectory of the company and why Jesse sensed it would soon come to an end, what it’s been like for him personally to really embody his truth and embrace all of himself again - especially after specific childhood wounding, how he’s navigating his own personal and professional evolution at 40 years old and how it sits in the messy middle, and more.

     

    To learn more about Jesse Israel and the resources mentioned in this episode, visit the show notes.

     

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    5 January 2025, 12:02 pm
  • 22 minutes 57 seconds
    290: Kicking Off 2025 With Astrological Insights, Personal Intentions, and a Major Life Update

    Happy New Year! In this special solo episode, I’m kicking off the 2025 season of The Blair Badenhop Show with a mix of astrological insights, personal intentions, and a major life update.

    Here’s what you can expect from this episode:

    • A brief astrology forecast for 2025 and the transformative energy it brings
    • My word of the year, “expansion,” and the intentions I’m setting to guide my journey
    • A deeply personal life update, including a big family move that’s shifting everything
    • What’s ahead for this season of the show

    This episode is about honoring both the excitement of the New Year and the slower, reflective energy of winter. 

    I’m sharing how I’m leaning into trust, self-care, and a new adventure while embracing the challenges that come with change.

    If you’re craving inspiration, alignment, and a peek into what’s next for the show, this one’s for you.

     

    To submit your question, visit the show notes.

     

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    5 January 2025, 12:00 pm
  • 20 minutes 34 seconds
    289: The Peaks & Valleys of My 2024

    In this final episode of the year, I share some vulnerable reflections on the challenges and growth I experienced in 2024. 

    From navigating the ups and downs of life and business to embracing new habits and perspectives, this year has been a profound teacher. 

    Join me for an honest look at what it means to stay committed to your purpose, even during difficult seasons, and how to approach the new year with resilience and clarity.

    Key Takeaways:

    • The Journey of Entrepreneurship: A candid exploration of the peaks and valleys of running a purpose-driven business.
    • Lessons in Growth: Reflections on resilience, self-belief, and showing up fully, even when things feel uncertain.
    • Celebrating Progress: Acknowledging wins and embracing the process of rebuilding and refining.
    • Looking Ahead: A glimpse at what’s next and why I’m excited for the opportunities and growth awaiting in 2025.

     

    To submit your question, visit the show notes.

     

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    8 December 2024, 12:00 pm
  • 13 minutes 24 seconds
    288: Making Space for Yourself in the Holiday Frenzy

    No matter how you feel about this time of year – it’s easy to get swept up in the holiday frenzy. 

    The shopping, the events, the excuses to eat more sweets, the extra glasses of wine, the stress, the difficult family members. Even if you’re like me and you love this time of year, it can be a lot.

    That’s why I always do my best to carve out a little space for myself so that I don’t get lost in the sauce and wake up on January 1st feeling exhausted.

    Today’s episode offers you an opportunity to reconnect with yourself, your values, your gifts, and what makes you unique - as you wrap up the year and set your sights on 2025.

    So, if you’re in the mood to get cozy and introspective, be sure to listen!

    Also, this episode is brought to you by the Brand Yourself Challenge, a free 5-day challenge that helps you identify your unique differentiator so your wellness brand gets noticed.

    Visit blairbadenhop.com/challenge to join. We start on Monday, December 2nd.

     

    To submit your question, visit the show notes.

     

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    1 December 2024, 12:00 pm
  • 18 minutes 25 seconds
    287: How to Create a Brand That Gets You Noticed

    In today’s episode, I share the 3 key ingredients to building an authentic and magnetic brand in the wellness industry.

    A brand that doesn’t blend in with everyone else vying for attention and adoration, but instead, a brand that attracts the perfect-fit people in your direction.

    The only way to have an online presence that shines is to lean into your most powerful differentiator: YOU - and learn how to leverage it so you can stand out.

    I also share how Melissa Wood-Tepperberg, founder of MWH has developed such a powerful brand because she embodies all three of the ingredients I share with you.

    If you want to learn how to infuse all of who you are into your business and brand so it stands out, join the free Brand Yourself Challenge starting December 2nd - 5 days devoted to defining your unique differentiator so you can get noticed.

    Visit blairbadenhop.com/challenge to join!

     

    To submit your question, visit the show notes.

     

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    24 November 2024, 12:00 pm
  • 10 minutes 10 seconds
    286: Did Authenticity Win the Election? My Thoughts.

    We’re almost two weeks out from the presidential election here in the states, and so many of us are still processing the outcome.

    As someone who has been fascinated by this landslide victory on the part of Trump - something many were not expecting - I felt inspired to create an episode sharing my thoughts on why this was the outcome in our country.

    Today, I share my thoughts on:

    • The Democratic and Republican brands and their evolutions
    • 2 brand-related reasons Trump won

    Just in case it’s helpful to think of this from a more business-y lens.

     

    To submit your question, visit the show notes.

     

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    17 November 2024, 12:00 pm
  • 9 minutes 43 seconds
    285: Why I’ve Fallen in Love with ChatGPT & How I Use It to Support My Business

    Been curious how AI can support you as an entrepreneur, but have felt a little resistant? This episode is for you.

    As someone who basically rejected the idea of using ChatGPT in any area of my business, I decided to give it a whirl and have been blown away.

    Inside this episode, I share:

    • Why I was initially resistant and anti-AI when ChatGPT came on the scene
    • What recently inspired me to get over my fears and try it out
    • How it has helped me strategize the next 4 months of my business
    • The exact prompts I use to ensure it gives me the best intel
    • And more!

    If you’re someone who is currently struggling with client attraction, I have a free gift for you:

    Activate Your Client Attraction Power: a 25-page playbook to captivating the eyes and hearts of your perfect-fit people

    Download it here.

     

    To submit your question, visit the show notes.

     

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    10 November 2024, 12:00 pm
  • 19 minutes 23 seconds
    284: Breaking Free of Old Patterns & Creating the Results You Really Want

    http://www.blairbadenhop.com/284 

    If you’re feeling stuck in any area of your life right now, this episode is for you.

    There is nothing more frustrating than knowing you want something different with your health, career, relationships, or life, but then struggle to take the necessary steps to get you there.

    Desire: To feel more alive and energized in your body. Change: Go to bed earlier.

    Desire: To leave your meh corporate job.

    Change: To make space to find something more aligned.

    Desire: To start a business.

    Change: Stop filling your evenings with Netflix to make it happen.

    Inside, I share 3 steps to initiating real change in your life. Where instead of carrying your goals inside you, you have a roadmap to make progress daily even if it’s bit by bit.

    On a personal note, I also share 3 things that are bringing me joy right now - something I have found super helpful to focus on as we move closer to the presidential election.

    Get ready to take notes!

     

    To submit your question, visit the show notes.

     

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    3 November 2024, 11:00 am
  • 1 hour 8 minutes
    283: Taking Big Leaps & Building Inner Trust with Ana Urban

    Ana Urban is a holistic ADHD coach who’s helped hundreds of ambitious men and women overcome ADHD curses, self-sabotage, and the mental and emotional roadblocks keeping them stuck. She blends brain science, shadow exploration, and practical strategies to help her clients master their minds, manage your time, and create real, lasting change in their lives.

    So, fun fact: Ana has become one of my good friends thanks to my neighbor Michelle and the fact that our daughters go to the same school. When I met her, I was like, “Oh thank goodness, I’ve found a kindred spirit here in the burbs.” Because he’s not only a mama like me but she’s also an entrepreneur in the wellness space.

    It’s been so fun to watch her put herself out here and grow such a successful business specializing in ADHD. In this episode, she shares tons of wisdom, and I can’t wait for you to listen.

    In this episode, we chat about why becoming a mother was the catalyst for exploring entrepreneurship and finding work that lit her up, what is was like to “come out of the closet” with ADHD and how it quickly turned into her specialty as a coach, the key things she did to grow a following of 90,000 on Instagram and launch her super successful membership offer, her biggest content tips for grabbing the attention of your target audience and the kind of content that turns them into paying customers, and so much more!

     

    To learn more about Ana Urban and the resources mentioned in this episode, visit the show notes.

     

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    27 October 2024, 11:00 am
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