Brand Yourself

Blair Badenhop

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

  • 20 minutes 34 seconds
    289: The Peaks & Valleys of My 2024

    In this final episode of the year, I share some vulnerable reflections on the challenges and growth I experienced in 2024. 

    From navigating the ups and downs of life and business to embracing new habits and perspectives, this year has been a profound teacher. 

    Join me for an honest look at what it means to stay committed to your purpose, even during difficult seasons, and how to approach the new year with resilience and clarity.

    Key Takeaways:

    • The Journey of Entrepreneurship: A candid exploration of the peaks and valleys of running a purpose-driven business.
    • Lessons in Growth: Reflections on resilience, self-belief, and showing up fully, even when things feel uncertain.
    • Celebrating Progress: Acknowledging wins and embracing the process of rebuilding and refining.
    • Looking Ahead: A glimpse at what’s next and why I’m excited for the opportunities and growth awaiting in 2025.

     

    To submit your question, visit the show notes.

     

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    8 December 2024, 12:00 pm
  • 13 minutes 24 seconds
    288: Making Space for Yourself in the Holiday Frenzy

    No matter how you feel about this time of year – it’s easy to get swept up in the holiday frenzy. 

    The shopping, the events, the excuses to eat more sweets, the extra glasses of wine, the stress, the difficult family members. Even if you’re like me and you love this time of year, it can be a lot.

    That’s why I always do my best to carve out a little space for myself so that I don’t get lost in the sauce and wake up on January 1st feeling exhausted.

    Today’s episode offers you an opportunity to reconnect with yourself, your values, your gifts, and what makes you unique - as you wrap up the year and set your sights on 2025.

    So, if you’re in the mood to get cozy and introspective, be sure to listen!

    Also, this episode is brought to you by the Brand Yourself Challenge, a free 5-day challenge that helps you identify your unique differentiator so your wellness brand gets noticed.

    Visit blairbadenhop.com/challenge to join. We start on Monday, December 2nd.

     

    To submit your question, visit the show notes.

     

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    1 December 2024, 12:00 pm
  • 18 minutes 25 seconds
    287: How to Create a Brand That Gets You Noticed

    In today’s episode, I share the 3 key ingredients to building an authentic and magnetic brand in the wellness industry.

    A brand that doesn’t blend in with everyone else vying for attention and adoration, but instead, a brand that attracts the perfect-fit people in your direction.

    The only way to have an online presence that shines is to lean into your most powerful differentiator: YOU - and learn how to leverage it so you can stand out.

    I also share how Melissa Wood-Tepperberg, founder of MWH has developed such a powerful brand because she embodies all three of the ingredients I share with you.

    If you want to learn how to infuse all of who you are into your business and brand so it stands out, join the free Brand Yourself Challenge starting December 2nd - 5 days devoted to defining your unique differentiator so you can get noticed.

    Visit blairbadenhop.com/challenge to join!

     

    To submit your question, visit the show notes.

     

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    24 November 2024, 12:00 pm
  • 10 minutes 10 seconds
    286: Did Authenticity Win the Election? My Thoughts.

    We’re almost two weeks out from the presidential election here in the states, and so many of us are still processing the outcome.

    As someone who has been fascinated by this landslide victory on the part of Trump - something many were not expecting - I felt inspired to create an episode sharing my thoughts on why this was the outcome in our country.

    Today, I share my thoughts on:

    • The Democratic and Republican brands and their evolutions
    • 2 brand-related reasons Trump won

    Just in case it’s helpful to think of this from a more business-y lens.

     

    To submit your question, visit the show notes.

     

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    17 November 2024, 12:00 pm
  • 9 minutes 43 seconds
    285: Why I’ve Fallen in Love with ChatGPT & How I Use It to Support My Business

    Been curious how AI can support you as an entrepreneur, but have felt a little resistant? This episode is for you.

    As someone who basically rejected the idea of using ChatGPT in any area of my business, I decided to give it a whirl and have been blown away.

    Inside this episode, I share:

    • Why I was initially resistant and anti-AI when ChatGPT came on the scene
    • What recently inspired me to get over my fears and try it out
    • How it has helped me strategize the next 4 months of my business
    • The exact prompts I use to ensure it gives me the best intel
    • And more!

    If you’re someone who is currently struggling with client attraction, I have a free gift for you:

    Activate Your Client Attraction Power: a 25-page playbook to captivating the eyes and hearts of your perfect-fit people

    Download it here.

     

    To submit your question, visit the show notes.

     

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    10 November 2024, 12:00 pm
  • 19 minutes 23 seconds
    284: Breaking Free of Old Patterns & Creating the Results You Really Want

    http://www.blairbadenhop.com/284 

    If you’re feeling stuck in any area of your life right now, this episode is for you.

    There is nothing more frustrating than knowing you want something different with your health, career, relationships, or life, but then struggle to take the necessary steps to get you there.

    Desire: To feel more alive and energized in your body. Change: Go to bed earlier.

    Desire: To leave your meh corporate job.

    Change: To make space to find something more aligned.

    Desire: To start a business.

    Change: Stop filling your evenings with Netflix to make it happen.

    Inside, I share 3 steps to initiating real change in your life. Where instead of carrying your goals inside you, you have a roadmap to make progress daily even if it’s bit by bit.

    On a personal note, I also share 3 things that are bringing me joy right now - something I have found super helpful to focus on as we move closer to the presidential election.

    Get ready to take notes!

     

    To submit your question, visit the show notes.

     

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    3 November 2024, 11:00 am
  • 1 hour 8 minutes
    283: Taking Big Leaps & Building Inner Trust with Ana Urban

    Ana Urban is a holistic ADHD coach who’s helped hundreds of ambitious men and women overcome ADHD curses, self-sabotage, and the mental and emotional roadblocks keeping them stuck. She blends brain science, shadow exploration, and practical strategies to help her clients master their minds, manage your time, and create real, lasting change in their lives.

    So, fun fact: Ana has become one of my good friends thanks to my neighbor Michelle and the fact that our daughters go to the same school. When I met her, I was like, “Oh thank goodness, I’ve found a kindred spirit here in the burbs.” Because he’s not only a mama like me but she’s also an entrepreneur in the wellness space.

    It’s been so fun to watch her put herself out here and grow such a successful business specializing in ADHD. In this episode, she shares tons of wisdom, and I can’t wait for you to listen.

    In this episode, we chat about why becoming a mother was the catalyst for exploring entrepreneurship and finding work that lit her up, what is was like to “come out of the closet” with ADHD and how it quickly turned into her specialty as a coach, the key things she did to grow a following of 90,000 on Instagram and launch her super successful membership offer, her biggest content tips for grabbing the attention of your target audience and the kind of content that turns them into paying customers, and so much more!

     

    To learn more about Ana Urban and the resources mentioned in this episode, visit the show notes.

     

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    27 October 2024, 11:00 am
  • 13 minutes 7 seconds
    282: The Clarity Practice that Changed the Trajectory of My Career

    In today’s episode, I dive into one of the biggest reasons anyone feels stuck or unfulfilled at any point in life: a lack of clarity.

    From career + growing a business to relationships and love, a lack of vision about what you really want or what will help you move in the direction of what you want is essential!

    How? Create space to be still and reconnect with who you are, what you want, and what makes you come alive. And then figure out what you want to point yourself towards.

    And I’ve found that the fastest way to bust through the inner muck and murkiness of the mind is this single practice I’m going to share with you today.

    Listen to find out what it is, how it changed my life 10+ years ago, and why I lean into it regularly to this day.

    I also share a free gift, the Tune Into Your Purpose Practice, a 12-minute guided visualization and a series of writing prompts to help you get clear on what our purpose is in this lifetime.

    Get access here: https://blairbadenhop.com/purpose

     

    To submit your question, visit the show notes.

     

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    20 October 2024, 11:00 am
  • 56 minutes 9 seconds
    281: From Self-Abandonment to Self-Trust & It’s Impact on Everything with Terri Cole

    Terri Cole is a licensed psychotherapist, relationship expert, an empowerment coach, and author Boundary Boss and her latest book Too Much. She’s also the host of her top-rated podcast The Terri Cole Show.

    For over 20 years, her approach has combined the best of practical psychology and Eastern mindfulness practices - making complex psychological concepts accessible, and then actionable so that women can achieve true transformation.

    She’s been featured in Cosmopolitan Magazine, Vogue, ABC, The New York Times, Forbes, and more.

    So, this is the second time I’ve had the honor of chatting with Terri Cole on the show. And so much of our conversation this time was centered around something really crucial as we purpose our purpose work: Our relationship to self.

    In this episode, we chat about how she describes her relationship with herself today and the role it has played in her success over the past two decades, her journey to developing this kind of relationship to herself and how she used to struggle with codependency, self-abandonment, and a lack of boundaries, how the unshakable inner trust has empowered her to always stay true to herself and how she wants to deliver her work to the world and not cave to the pressure of publishers or outside advice, her biggest tips for transcending old limiting beliefs, and unhealthy patterns like burnout and people-pleasing as you go after your dreams, and so much more!

     

    To learn more about Terri Cole and the resources mentioned in this episode, visit the show notes.

     

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    13 October 2024, 11:00 am
  • 17 minutes 55 seconds
    280: BTS on Being Mentored by Me Inside Your Wellness Brand

    In today’s episode, I share a deep dive, BTS look inside my business mentorship program, Your Wellness Brand.

    This is an experience I’ve been running since 2017 and have taken over 150 health coaches, fitness experts, mindfulness teachers, holistic interior designers, and more through in order to birth their purpose work into the world.

    If you’re someone who has been curious about this program, this is a rare behind the curtain scoop on what’s included inside the container as well as how it all works.

    You’ll get the best intel about it in under 15 minutes.

    And if you feel called to take the next step to learn more, email me at [email protected] but don’t wait! Because the final cohort of 2024 starts soon!

     

    To submit your question, visit the show notes.

     

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    6 October 2024, 11:00 am
  • 18 minutes 19 seconds
    279: How to Become a Pro at Marketing Your Wellness Business

    If you became a wellness entrepreneur for the impact over the constant need to perform on social media and promote your business in every channel imaginable, you’re not alone!

    It can be a rude awakening when you realize that you have to become really good at marketing to succeed in the wellness world.

    The good news is, with a perspective shift and some key business basics, you can set yourself up to become amazing at sharing the magic of what you do so that it results in an adoring audience and clients.

    In this week’s episode, I share the 5 ingredients you need to become a pro at marketing your wellness business.

    I also give you the scoop on my business mentorship program, Your Wellness Brand, and how this program is the absolute best container to set yourself up for success both intuitively and strategically.

    Visit yourwellnessbrand.com to learn more.

     

    To submit your question, visit the show notes.

     

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    29 September 2024, 11:00 am
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