Builder Funnel Radio

Spencer Powell

Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.

  • 21 minutes 9 seconds
    294 - How to Reverse Engineer Your Sales Goals in 5 Steps
    Discover a powerful 5-step framework for setting and achieving your sales goals by reverse engineering your targets. This episode covers how to break down desired revenue into manageable lead sources, establish monthly targets, and align production capacity for smooth growth. By analyzing conversion rates and past data, you’ll gain insight into setting achievable milestones and accelerating your business forward. Listen now!
    5 November 2024, 12:00 am
  • 41 minutes 38 seconds
    293 - Adopting Technology with Steve Yates of Buildxact
    Spencer Powell and Steve Yates from Buildxact discuss how technology can streamline remodeling businesses. They dive into overcoming adoption challenges, gauging ROI, and tips for effective change management. Steve also shares success stories and offers a glimpse into future tech trends shaping the industry. Tune in to learn how adopting new tools can drive growth and efficiency in your business.
    29 October 2024, 12:00 am
  • 14 minutes 55 seconds
    292 - How Much Can You Spend to Acquire a Customer?
    Ever wonder how much you should be spending to acquire a customer? It’s probably more than you think, and that’s great news for your business growth! In this episode, Spencer explains the true cost of customer acquisition and how understanding this concept can accelerate your growth. Stop guessing how much to spend on marketing—learn the right amount to invest.
    22 October 2024, 12:00 am
  • 13 minutes 11 seconds
    290 - Do High End Customers Click On Ads?
    Do luxury buyers actually click on ads? Let's break down the truth behind paid ads for high-end remodelers and custom builders. Using real examples, Spencer highlights the wins and challenges of running PPC campaigns for high-end clients. Whether you’re managing your ads in-house or working with an agency, tune in to discover what works for reaching premium clientele online.
    16 October 2024, 12:00 am
  • 11 minutes 38 seconds
    291 - Worried About Getting Too Many Leads?
    Is there such a thing as too many leads? In this episode, Spencer Powell, CEO of Builder Funnel, tackles a common concern among remodelers and custom builders: managing an overflow of leads and finding time to pre-qualify them. If you’re struggling to handle an influx of inquiries while keeping your processes efficient, this episode is for you. Spencer shares strategies to manage lead flow, improve your pre-qualification process, and ensure you’re targeting the right clients for your business.
    16 October 2024, 12:00 am
  • 11 minutes 38 seconds
    289 - Old School vs. New School SEO for Remodelers & Custom Builders
    Is your SEO stuck in the past? Spencer Powell, CEO of Builder Funnel, breaks down the difference between old-school SEO tactics and modern strategies that actually work. Learn how to spot outdated practices and discover new approaches focusing on quality content, good user experience, and relevant site flow. If you’re a remodeler or custom builder trying to stay ahead, this episode is packed with actionable advice.
    1 October 2024, 5:00 pm
  • 20 minutes 18 seconds
    288 - Remodeler SEO: Is It Working?
    Is your SEO strategy delivering real results, or are you wasting money? In today’s episode, Spencer Powell, CEO of Builder Funnel, tackles your most pressing SEO questions. Learn how to evaluate your SEO performance, whether you're handling it in-house or working with an agency. From traffic analysis to local SEO impact and competitor evaluation, Spencer covers it all to help remodelers assess whether their SEO strategy is on the right track. Want to know if your SEO is really paying off? Listen now!
    17 September 2024, 5:00 pm
  • 22 minutes 27 seconds
    287 - 10 Marketing & Sales KPIs that Actually Matter for Remodelers & Custom Builders
    Discover the 10 marketing and sales KPIs that truly matter for remodelers and custom builders as Spencer breaks down the metrics that impact your bottom line. Move beyond the fluff of impressions and clicks to focus on customer acquisition cost, qualified leads, and more. Don’t miss out—tune in today!
    10 September 2024, 4:40 pm
  • 22 minutes 7 seconds
    286 - REAL Business Lessons + Builder Funnel Made the Inc. 5000 List!
    Builder Funnel just landed on the Inc. 5000 list of the fastest growing companies in the US! Spencer dives into five real business lessons learned along the way—no fluff, just the raw and challenging truths behind scaling a company. From tough decisions to rewarding wins, this episode covers it all. Listen now!
    3 September 2024, 5:55 pm
  • 12 minutes 5 seconds
    285 - How Much Does Working with a Marketing Agency Cost?
    Curious about the cost of working with a marketing agency? Spencer breaks down the key components—services, technology, and advertising—to help you understand where your investment goes. Want to learn more? Click play and discover the details!
    27 August 2024, 8:24 pm
  • 35 minutes 46 seconds
    284 - Customer Success with Dustin Elliot
    Spencer and Dustin Elliot of BUILDXACT delve into Customer Success, highlighting common mistakes remodelers and builders make. Dustin shares best practices and simple changes that can significantly impact your customer success. Curious to learn more? Listen now!
    7 August 2024, 5:00 pm
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