Audience engagement is critical for attracting and retaining new attendees. But what exactly does it look like in practice? 

For Holly Mulcahy,  “audience engagement” isn’t just a marketing platitude—it’s a promise. In this episode, the Wichita Symphony Orchestra’s Concertmaster and Partner for Audience Engagement shares what wine-tasting and birdwatching have to do with orchestral music, and why deepening audience relationships now will pay dividends for our organizations in the long run.

Across a variety of artistic genres, we see persistent gender imbalances among the creatives and leaders who make the art possible. That’s especially true for dance, where women continue to hold fewer artistic director positions and receive fewer choreographic opportunities than men despite making up a significant majority of the dance workforce overall. 

As full-blown data nerds here at CI, we believe you can’t change what you don’t measure. So we sat down with the team at Dance Data Project® to discuss the latest industry stats and consider how to carve a path forward for gender equity in dance.

Dance Data Project® promotes gender equity in the dance industry through metrics-based analysis. In this interview, they overview their latest research, programming, and advocacy work to showcase and uplift women across the dance industry—from artistic and executive leaders, to lighting designers and commissioned composers. 

LINKS:

Dance Data Project®

New York Times | Do Men Still Rule Ballet? Let Us Count the Ways.

Dance Magazine | Over 80% of Ballets Are Still Choreographed By Men

Pointe Magazine | Ballet's Gender Gap—By the Numbers

Data USA | Dancers and Choreographers Workforce

New Scientist | Doctors ‘nudged’ into prescribing far fewer antibiotics

ADDITIONAL CONVERSATIONS ABOUT EQUITY IN DANCE:

Final Bow for Yellowface

Gold Standard Arts Foundation

Cultural Competency and Equity Coalition (C²EC)

The Equity Project

What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions?

In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how one artist is taking action to prune and preserve the art he loves.

Artist and advocate Phil Chan shares how performing arts organizations can approach works from the classical Western canon with enhanced cultural sensitivity and authenticity. He offers tips and real-world examples for updating outdated representations of non-Western cultures while maintaining the integrity of these works.

LINKS:

Final Bow for Yellowface

Gold Standard Arts Foundation

Boston Lyric Opera | The Butterfly Process

Dance Magazine | Indiana University Removes Offensive Caricatures in New Productions of The Nutcracker and La Bayadère

Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future? 

As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading such a storied cultural entity.

The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing. 

At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing. 

From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?

At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Join us over the next two episodes as we delve into each area so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing. 

Crank the volume on Part One, and be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.

LINKS:

Capacity Interactive | Your 2024 Digital Priorities

Pew Research Center | How Americans Use Social Media

Happy Black History Month, podcast listeners! Our latest episode coincides with the vibrant celebrations of Black history and shines a spotlight on the incredible contributions of Black and Brown composers, whose musical genius continues to enrich the classical repertoire.

Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.

LINKS

Loki Karuna (Formerly Known As Garrett McQueen)

Star Tribune | Radio Host Garrett McQueen Agitates for Change While Elevating Black Artistry

New York Times | Pandemic Woes Lead Met Opera to Tap Endowment and Embrace New Work

NPR | Terence Blanchard Makes History At The Metropolitan Opera

CI to Eye is back with a healthy dose of inspiration to help you re-center at the top of the new year.

In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. Guests ranged from executive directors and arts researchers to experts in DEIBA. They all answered the same question: "If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?"

We call this their “CI to Eye moment,” and in this special episode, Dan revisits these key insights to offer encouragement and perspective for the year ahead.

QUICK LINKS

Capacity Interactive | Boot Camp 2024 Registration

The holidays are upon us, which means strategic planning is seriously heating up. Try as you might to enjoy your hot cocoa in peace, you’re already fielding ideas from colleagues about the marketing experiments you should try next season or the digital efforts your team simply needs to add to its list. 

Stay cool, arts marketers. We’re bringing you a special recording of our panel discussion from Boot Camp 2023 all about knowing when to say yes. And since it’s the holiday season, we’ll also take a look back at the year with all of you.

Empowered Decisions: Knowing When To Say Yes (1:25) - Sara Villagio from Carnegie Hall moderates a discussion with leaders from the Kennedy Center, the Apollo, and Sesame Workshop about how they innovate digital marketing strategies, inspire their teams, and question how best to use their (limited!) time.

End-of-Year Reflections (1:02:45) -  Hear from fellow arts marketers and Boot Camp attendees about their biggest learnings from the past year and what they’re most looking forward to in the months ahead.

We’re swiftly approaching one of the busiest times of year for arts marketers… and with it, holiday programs, gift campaigns, end-of-year donation pushes, and—to top it all off—strategic planning for next season. If the holiday hustle has you feeling a bit frigid, this episode will warm you up with actionable tips and smart questions to end the calendar year on a high note.

Digital Download (1:40) - Dan catches up with Senior Consultant Jess Isgro to discuss how to get the most out of your holiday gift campaigns, juggle concurrent end-of-year priorities, and implement learnings from the past year as you plan for 2024.

CI to Eye Interview (22:00) - CI President Priya Iyer Doshi sits down with Tara Mohr, a revered leadership expert and best-selling author who shares subtle mindset shifts that can grow your confidence in the workplace. Get ready to kick self-doubt to the curb as you tackle high-stakes strategic conversations for next season. 

LINKS:

Capacity Interactive | Ask CI: How Do I Optimize Holiday Gift Campaigns?

Tara Mohr | Playing Big Leadership Program

Subscription numbers continue to dwindle at arts organizations across the country, begging the question: Is it time to rethink subscription/membership models? Tune in for a transparent conversation with arts marketers who are doing just that, and gather tips for revamping your own offerings to meet audiences’ evolving needs.

Digital Download (2:05) - Dan digs into client data with fellow senior consultant Ali Blount to determine where arts buyers search, and whether social platforms like TikTok and Instagram are giving traditional search engines a run for their money.

CI to Eye Interview (11:40) - Sara Villagio, CMO of Carnegie Hall, leads a follow-up discussion with our subscriptions and memberships panelists from Boot Camp 2022. Hear how their season-long experiments fared and what new tactics they’re excited to test in the season ahead.

LINKS:

Capacity Interactive | Ask CI: Where Do Arts Buyers Search?

New York Times | For Gen Z, TikTok Is the New Search Engine

Capacity Interactive | 2021 Performing Arts Ticket Buyer Media Usage Study